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        The Most Popular Myths and Misconceptions About Running a Home Business

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        The 10 Most Popular Myths About Running A Home-Based Business Online

        Several weeks ago I finally took the plunge into the world
        of network marketing.  I had been running an online business
        for almost three years by then but knew that I would
        have to make the leap to network marketing at some point
        since it was such an obvious fit with Internet marketing. 
        And I haven't been disappointed.

        One thing did surprise me though -- the number of people
        who approached me about my network marketing business,
        interested in running their businesses exclusively online, but
        with the mistaken belief that it would be somehow easier
        and less expensive than establishing and running a home-
        based business offline.

        Well, let me tell you, there's nothing easy or inexpensive
        about running a home-based business - online or off.  The
        Internet is just a different way of going about it.  And that's

        Here's my top 10 myths about running an online business
        (and in answer to the missing Myth#11, NO, you CANNOT
        run a serious online business with WebTV - get a REAL
        computer already).

        MYTH#1 - It's Easy, Anyone Can Do It

        FACT - It's not easy, by any stretch of the imagination,
        and no, you may not be able to do it.

        Reality is, establishing an Internet business is a long, slow,
        frustrating process.  Your first attempt at creating your
        own web site will be an abomination.  You'll look back
        at it in 12 months and shudder.  I know I did.

        You'll feel utterly overwhelmed by the sheer amount of
        information you need to absorb.  And the fact that six
        different "experts" each tell you six different things
        doesn't help.  (There are no "experts", by the way, just a
        lot of people with a lot of opinions.  Bottom line?  Do what
        works.  For you.)

        The only way to learn is by trial and error.  Some days you'll
        feel like you're on a roll, the next you'll feel like you're
        backsliding and FAST.  No sooner do you manage a
        respectable ranking on Altavista, than your Yahoo listing
        disappears altogether, and where the hell did that number 5
        listing with Google go?

        After spending an ENTIRE DAY trying to work out what's
        going on with your search engine listings, giving up, going
        searching for yet another "expert" to tell you what you're
        doing wrong, finally realizing there is no such expert and
        you're going to have to learn how to do it all yourself after
        all (dammit to hell!) you suddenly realize that you've done
        absolutely nothing all day to promote your business and you
        still have to write the article for this week's ezine which has
        to go out tomorrow but you can't work your business
        tomorrow because you have to go work at your J.O.B. .... 

        Many, many people, give it up.  Most, probably.  It's hard
        work and it's frustrating.  At the end of the day, most are
        just not prepared to do what it takes.

        MYTH#2 - I Can Get Wealthy Overnight

        FACT - The only way to get wealthy overnight in this world
        is to win the Lotto.  Period.  It will NOT happen on the
        Internet.  Not these days, anyway.

        MYTH#3 - Once I Build My Website I Can Relax And
        Let It Do the Work For Me

        FACT - Hah.  See Myth #4.

        MYTH#4 - Once I Build My Website The World Will Beat
        A Path To My Door

        FACT - No. It won't.

        Merely creating a web site and uploading it to your host's
        server means that your web site is available for viewing by
        *those who know it exists*.  Only problem is, you and your
        web host are the only ones who know.  And even your web
        host doesn't care (at least as long as you pay your monthly
        hosting fees).

        You now need to submit your site to the search engines
        (no, they will not just find it automatically and no, your
        web site is not just automatically added to some great
        universal Index once it's uploaded).  Then you have to wait
        several weeks or months to find out whether it's been
        indexed.  And if by some miracle it has, where and for what
        keywords.  And then fix it.

        In the meantime, you have to drive traffic to your site via
        other means.  You'll need to submit it to directories,
        negotiate reciprocal links with other complementary web
        sites, start publishing a weekly ezine (electronic newsletter)
        and start promoting that to start developing your own
        opt-in list, start writing articles and submitting them wherever
        you can (including a link to your site in the resource box at
        the end is good free advertising) and, shudder, advertising. 
        And not in the FFAs and free classifieds either.  In other
        people's ezines.  On other people's websites.  In the
        classifieds section of newspapers (yes, the kind that leaves
        black stuff on your fingers when you read it).  All of this
        costs money.  Plenty of it.  If you're running a network
        marketing business, you're also going to need to pay for leads
        during this period as well.

        MYTH#5 - I Don't Have To Spend Money To Market My

        FACT - Yes, you do.

        You wouldn't expect to be able to market an offline business
        without financial outlay.  Well, guess what?  It's just the same
        in your online business.  See Myth #4.

        Oh, and by the way, when you're re-reading Myth #4, keep
        this in mind.  You haven't made a dime yet.

        MYTH#6 - I Can Put the Whole Thing On Autopilot And
        Make Money While I Sleep (Or Vacation)

        FACT - True.  To a point.

        By automating as many of your tasks as possible you
        necessarily free up time to do other things.  You COULD
        use that time to sleep or vacation and you MAY make money
        while you're sleeping or vacationing.  THIS time.  But you
        must sow before you can reap and if you're not continually
        planting and growing your business, the time will come in the
        not too distant future when you have nothing left to
        harvest.  You'll wake up one morning and find that, far from
        filling your inbox with overnight orders, your business has
        bitten the dust.

        So, instead of taking that freed up time and spending it
        sleeping or vacationing, spend it working your business.

        In other words, you'll get out of your business precisely
        what you put into it.  Just like anything else in this world. 
        Funny about that.

        MYTH#7 - I Don't Have To Deal With People, I Can Do
        Everything Via Email

        FACT - Email is what you use to handle routine administrative
        issues and a tool to get prospective customers or networking
        partners to contact you.  Once that happens, you take the
        relationship OFFLINE.  You get on the phone and actually
        TALK to these people.  The Internet is not an iron curtain
        that protects you from having to have real life conversations
        and relationships with people.  It's just a tool that brings you
        together so that the real work of establishing relationships
        can begin.  Offline.

        MYTH#8 - I Will Be Able to Fire My Boss And Work Where
        I Want, When I Want ... In Six Months Or Less

        FACT - Don't give up your day job just yet.

        MYTH#9 - When I'm Working For Myself From Home In
        My Online Business I Will Be Able To Spend As Much Time
        With My Children As I Want

        FACT - When you're running a business you're running a
        business.  It's not a pleasant little hobby that you fit in
        between the stuff of your REAL life.  If you're not going
        to run your business as a business, forggeddabouddit.

        MYTH#10 - The Internet Is A Magic Wand

        FACT - See Myths#1 through #9.

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