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        Staying Focused in Your Niche Business - In Praise of Thinking Small.

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        In Praise of Thinking Small

        © 2013 Elena Fawkner

        All your life you've probably been beseeched to "Think Big!",
        the idea being that if you think big you achieve big, while
        thinking small gets you nowhere fast.

        That's probably good advice as a general rule but it
        shouldn't be taken literally when it comes to creating an
        Internet-based business.  The Internet is one environment
        where thinking small generally leads to greater success
        than thinking big.  In fact, thinking big in the wrong way can
        definitely get you nowhere fast!

        The temptation when first starting out is to sign up for as
        many affiliate programs as you can.  Somehow, you figure,
        the more programs I have to earn a commission from, the
        more money I will make.  All you end up doing in the process,
        however, is diluting your focus with the end result being a
        web site that attempts to be too many things to too many

        As urgent as it seems to get your web site up and out there
        and attracting as many people as you possibly can as quickly
        as you possibly can, the smarter approach is to spend
        considerable time, before you even start, seriously thinking
        about what it is you want to contribute to the Internet and
        the market you want to attract.

        Many people, for example, think there's money in "Internet
        Marketing".  There is.  But Internet marketing is not an end
        unto itself.  It's a set of skills you need to master once you
        actually HAVE something to market. 

        Sure, there's a large army of so-called "gurus" out there who
        profess to be experts in Internet marketing and have made a
        tidy sum from people who believe them.  But you're not one
        of them and neither am I.  (Neither are they, actually, but
        that's another story altogether.)

        So, when you think about "making money with my computer"
        or "making money on the Internet", understand that there's
        not some parallel universe out there that will allow you to
        generate an income simply by connecting to the Internet.

        You have to create something of real value to a very specific
        audience to get them to visit your site in the first place.  You
        have to continually add value to your site to keep them
        coming back.  Only then can you even begin to think about
        maybe making money.

        So, let's start with the basics.  What is your web site going to
        be ABOUT?  Hopefully you realize now that it's NOT going to
        be about Internet Marketing.  It's going to be about something
        that you know something about, something you have a special
        interest in or passion for, an interest or passion that others
        share and in sufficient numbers that they constitute a good-
        size target market.

        That's where the beauty of thinking small comes in.

        If you set out to create a site all about Internet Marketing,
        the subject is simply too vast to do justice to.  And unless
        you're an expert (and 99% of you reading this are not), you're
        not going to be able to create anything of true value to
        attract repeat visitors.  The competition's just too great.

        So, think small.  The smaller the better.  The smaller the
        less competition you have.  What is it that you're interested
        in, good at, expert of, that others may also be interested in? 
        Maybe you're mad for old lamps.  Create an auction site just
        for old lamps.  Maybe you were a grief counselor in a previous
        life.  Create a web site devoted to helping people cope with
        and transcend grief.  Perhaps you're a stay-at-home parent. 
        Create a community-style web site for other stay-at-home
        parents who are looking to connect with other people in the
        same situation.  It doesn't matter.  Just think small.  Think
        about what pushes your buttons.  Then take that and create
        something fabulous that's all yours.  Something unique.

        When it comes to generating an income from your web site
        you have a few options.  Affiliate programs are a good choice
        for a site that generates decent traffic but make sure you
        select programs that are relevant to the subject matter of
        your site and your site visitors.  Sure, you may have fewer
        of them to choose from, but because of the specialized
        nature of your site and, hence, your site visitors, your
        market is much more highly targeted than a more general
        audience.  Therefore, the conversion rate (the ratio of site
        visitors to purchasers) will be commensurately higher.  (It's
        also, I might add, a LOT easier to achieve a high search
        engine ranking for keywords that aren't being competed
        for by 99% of the webmaster population!)

        In addition to promoting relevant affiliate programs, it's
        a natural extension to your site to start publishing an
        ezine on a regular basis.  Because the subject matter
        of your ezine is NOT Internet Marketing (which nine out
        of ten of everybody else's are), you are more likely to
        produce a worthwhile read for your targeted audience
        (include a sign up form on your web site so your site
        visitors can subscribe in addition to marketing your ezine
        as a separate "product").  You can advertise your
        affiliate programs in your ezine, accept paid advertising,
        and promote your own products.  Just three ways to
        generate an income.  Another is to charge a subscription

        Finally, once you've been going awhile, it's time to start
        thinking about creating your own products.  E-books and
        other products that can be delivered electronically are
        always a good choice but your product line will depend
        on the subject matter of your site.  You may sell beaded
        jewelry, for example.

        The point is, whatever you choose as the subject matter
        of your site, the narrower you keep your focus the better. 
        Trying to be too much to too many only guarantees you'll
        be too little to too few.  Including yourself.

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        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 03:14:20 CST