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        Website Promotion and Internet Advertising Tips for Your New Web site

        Another AHBBO Article
        Promote or Die

        © 2013 Elena Fawkner

        "Whew!  Thank heavens THAT's finally done", you contentedly
        think to yourself as you sit back in your chair after checking
        the final link in the brand new website you've been laboring over
        day and night for the past three months and have just uploaded
        to your webhost's server.  "Now I can relax."

        That's just so CUTE!   Actually ... I have a confession to make.
        That's what I thought when I finished my first website too.  I
        naively assumed that all the search engines indexed every single
        site on the web automatically and that all I had to do was upload
        my site and ... voila!  Instant traffic.  I wish!

        It doesn't work like that, sorry.  "Build it and they will come",
        you thought?  Uh uh.  No.  They won't.  You and your webhost
        are the only ones who know your site exists and, let's face it,
        your webhost doesn't really care so long as you pay your
        hosting fees every month.

        So, now that your website is officially "out there", the real
        work of making its presence known can start.  And, as you
        will see, this is a never-ending process so you need a plan
        and a strategy.

        To begin with, you need to do your initial submission work.
        Once that's done, you need to have a systematic, organized
        method of ensuring your site continues to draw traffic.  Here's
        how to do it:


        Before you do anything else, create a text file and call it
        "Promotion Toolkit" or something like that.  Enter into this file
        a list of all of your webpages and set up columns for: Engine/
        Directory Submitted To, Date Last Submitted, Next Submission
        Date.  In the same file, create descriptions of varying lengths
        for your site.  I suggest word lengths of 10, 15, 25, 35, 50, 75
        and 100.  Do the same for the purpose of your site.  Later,
        when you start publishing your own ezine, create descriptions
        for that too.  Also write a website announcement and keep a
        record of keywords that you think site visitors will enter into
        the search engine when looking for sites similar to yours.

        You will find your Promotion Toolkit to be invaluable when
        submitting your site to search engines, directories,
        announcement lists and all the various other places you will
        be listing your site.  By taking the time to create powerful,
        effective descriptions and announcements, you will save an
        enormous amount of time when actually submitting your site
        because you can just copy and paste the information from
        your Promotion Toolkit.


        There are two major things you need to do initially: submit
        your site to the major search engines and list it with all the
        online directories you can find.

        => Submitting to the Search Engines

        Your very first task after creating your Promotion Toolkit is to
        submit your site to all the major search engines.  Now, when
        creating your website you did, of course, first learn about
        principles of webdesign and the importance of meta tags and
        the like for search engine positioning, right?  If not, I suggest
        you do this now BEFORE submitting your site.  Perhaps the
        best resource currently available is Ken Evoy's "Make Your
        Site Sell".  If you don't have it, get it.*

        There are hundreds of so-called "search engines".  In reality,
        only a handful are worth the effort of securing a decent ranking.
        These are:

        Alta Vista - http://www.altavista.com
        Excite - http://www.excite.com
        Hotbot - http://www.hotbot.com
        Lycos - http://www.lycos.com
        Northern Light - http://www.northernlight.com
        Web Crawler - http://www.webcrawler.com
        Yahoo - http://www.yahoo.com

        There are a few other major players out there but these are
        the "big 8".

        => Submitting to the Directories

        In addition to search engines, there are hundreds of directories
        where you should list your site.  Space does not permit listing
        them here so I recommend you visit Virtual Promote, a
        brilliant site with links to virtually every promotion point on the
        web today.  It will take you a long time to submit to all the
        directories listed there but just work at it and eventually you'll
        get there.  It's at http://www.virtualpromote.com .  It was this
        site that advised setting up a Promotional Toolkit.  One of the
        best pieces of advice I ever took.


        OK, so you've taken care of your initial submission work.
        Let's turn now to what you need to do on an ongoing basis
        to get and keep traffic flowing to your site.  Again, space
        doesn't permit a detailed treatment of all of these strategies.
        They're intended just as thought starters.

        => Ezine

        The single most important thing you can do for the long-term
        viability of your website is create an ezine.  This keeps your
        site uppermost in your readers' minds, reminds them it and you
        exist, who you are and why they should do business with you.
        You don't have to make your ezine the central plank of your
        business as I do.  You can, instead, just use it as an adjunct
        to your website; a way of staying in touch with your site visitors.

        For a really great site to help you get started, visit Kate Schultz'
        EzineZ.com - http://emailuniverse.com/ .

        => Write Articles

        This is an amazingly effective way of generating traffic to your
        website and subscribers to your ezine.  Every time you write
        an article for your ezine, submit it to the various article
        databases that exist for this purpose.  Other ezine publishers
        are always on the lookout for good content and if they
        publish your article (complete with your byline and site details)
        you will enjoy traffic and subscribers as a result.

        Some good starting points for article submissions include:


        Idea Marketers - http://www.ideamarketers.com
        Ezine Articles - http://www.ezinearticles.com (another gem
        from Kate Schultz)
        Find Your Dream - http://www.findyourdream.com

        => Doorway Pages

        These are webpages you create with a specific search engine's
        algorithms in mind.  Essentially, it's a webpage optimized for a
        particular search engine (configured to meet the search engine's
        criteria for keyword density, title, description etc.) and submitted
        to that search engine only.  The webpage includes a link to your

        What happens is that the doorway page, because it can be easily
        optimized to be attractive to specific search engines, ranks well
        and therefore the websurfer selects it from the search engine
        results.  The doorway page is called up but immediately diverts
        the surfer to your main site.

        Be aware, though, that the search engines are aware of this
        practice and some are penalizing for it.

        I recommend you bookmark Search Engine Watch to stay
        abreast of this issue and also to stay current with various
        search engines' general preferences which seem to change
        on a daily basis: http://www.searchenginewatch.com .

        => Ezine Advertising/Ad Swaps

        Your promotional strategy should also include paid advertising
        in ezines.  If you also publish your own ezine, don't forget to
        do some ad swapping with other ezine publishers.

        For a directory of ezines that accept advertising, check out:
        The Free Directory of Ezines -

        => Free Classifieds and FFA Links

        Opinion is divided on how effective placing ads at the free
        classified sites really is.  Personally, I've found that it's not
        worth the effort, particularly when you consider that by
        submitting to these sites you become an immediate target
        for spam.  But, others claim to have success with it, so by
        all means, give it a go.

        Some of the most popular sites include:

        Yahoo Classifieds - http://classifieds.yahoo.com
        Adland Pro - http://www.web-source.net/adlandpro.htm
        Small Biz FFA - http://www.smallbizffa.net
        FFA Network - http://www.ffanet.com

        Submitting your site to the FFA (Free For All) sites won't do
        much for you in direct terms.  The reason to submit to these
        sites is that they boost the number of sites the search engines
        record as "linking" to yours and this can boost your ranking
        with some engines.  Be prepared for a DELUGE of mail back
        from these sites.  You'll need to set up email filters to handle

        => Invite Referrals

        Give your site visitors and ezine subscribers a way to
        recommend your site and ezine to others.  Recommend It is
        worth signing up for: http://www.recommend-it.com .

        => Fresh Content

        Update your website content frequently to give visitors
        something to come back for.  Invite site visitors to leave you
        their email address so you can notify them when your site

        => Keyword Bidding

        Yahoo.com is one of a new breed of search engines that allows
        you to bid on key words to improve your ranking.  At present,
        this is a ridiculously cheap way of ensuring a good ranking so
        it's worth thinking about.  Some keywords can be had for as
        little as $0.01 per visitor.  This means you pay GoTo.com
        one cent for every visitor they send you: Yahoo Search Marketing. .

        => Reciprocal Links

        Contact webmasters of complementary but not competitive
        sites and ask if they will swap links with you.

        => Discussion Boards, Newsgroups and Mailing Lists

        Constructively participate in discussion boards, newsgroups
        and mailing lists relevant to the subject matter of your site.
        Include a link to your site and/or ezine in your sig file.

        => Joint Ventures

        Enter into joint ventures with other websites and/or ezines.
        This could be as simple as cross-promoting each others'
        ezines on your "Thank You For Subscribing" page or
        something grander such as getting together to promote a
        new product or service you have both developed for the purpose.

        => Press Releases

        There are several good press release services available.
        Here's just two:

        Canada One, a free interactive press release builder -

        Gebbie Press - links to print and electronic media on the

        See what I mean about your work just starting?  Hopefully
        you can also see why everyone keeps telling you that you
        need to spend 80% of your time on marketing!

        Running a business online is no different to running a
        business offline when it comes to marketing and promotion.
        Both require planning, diligence and application, day in, day

        That's where the real work of running an online business
        comes in.  It's not the website -- that's necessary but not
        sufficient.  It's your website coupled with hours of work
        promoting it that makes your business a success.

        One without the other will relegate you to the scrapheap of
        wannabes - all 95% of them.  Don't let yourself be one of
        the 95% who never make it.  By getting the foundation (your
        website) right and then constantly and effectively promoting it
        using all of the methods outlined in this article (as well as your
        own brilliant ideas, of course) you stand a very good chance
        of securing your place among the 5% of online businesses that
        actually do make it.

        More About How to Market, Promote and Sell Your New Business


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        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 03:11:42 CST