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        A Home-Based Business Online

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        Program Yourself for Success

        © 2021 Elena Fawkner

        We've all had them.  Those days when discouragement
        threatens to defeat purpose and conviction and start us down
        the steep, slippery slope of self-doubt.

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        The early days of entrepreneurship are filled with activity,
        busy-ness, a whirlwind of activity.  Once that initial phase
        passes and things settle down to a more or less predictable
        routine, when our fantasies of fantastic wealth have not
        materialized after six months of endeavor, when someone is
        critical, when those orders just aren't coming in, no matter
        what we do or how many hours we work ... we get discouraged
        and begin to question whether we really do have the right
        stuff for this business, after all!

        So, how do you get through those times of self-doubt and
        back into the saddle?

        The first thing is to prepare for them.  KNOW there are
        going to be "days like this".  If you expect them then you
        will be better able to recognize them for what they are and
        not give them greater prominence than they deserve.  Nine
        times out of ten, things really DO look better in the
        morning! (You were right mom!)

        Next, get right back to basics.  What motivates you and
        keeps you focused?  What is your motivation and purpose
        in starting your own business?  The strength of your purpose
        will ultimately determine your level of motivation and hence
        determination.  Is your purpose clear in your mind?  If not,
        maybe you need to remind yourself of the reasons why you
        want to work for yourself.  You may find your reasons aren't
        strong enough motivators.  If not, find some that are.

        Remind yourself of your purpose when you need to motivate
        yourself.  If you're a mom, perhaps your purpose in starting
        your home business was so you could be home with your
        children rather than in the paid workforce.  So, when you're
        feeling discouraged because you didn't land that account you
        wanted or didn't make that sale, remind yourself why you're
        doing this in the first place.  Picture your children.
        Visualize your purpose as vividly as you can.  Then harness
        that motivation and turn it into energy you can direct back
        into your business.  Use that energy to examine why you
        didn't land the account or make the sale and then change
        whatever needs to be changed.  By making changes in response
        to such stimuli, you are increasing the odds of being
        successful next time around.

        Your response to setbacks will also be determined by your
        personal confidence level.  A confident individual is more
        resilient in the face of setbacks whereas a less confident
        person is more likely to react to a setback as an indication
        that he or she is not really capable of being successful.
        Your response to setbacks is critical to the future success
        or failure of your business.  If you're someone whose
        self-talk is positive, you will tell yourself, "well, that
        approach didn't achieve what I wanted.  I'll have to try
        something different".  If, on the other hand, your self-talk
        is pretty negative, you are much more likely to tell yourself
        "well, that obviously didn't work.  I just don't have what
        it takes to be a success at this".

        The difference between the two is that one, the positive
        self-talker, refuses to internalize a setback as a personal
        failure.  The negative self-talker, on the other hand,
        doesn't view the setback as just part of external
        environment in which the business operates but rather,
        internalizes the setback as a personal failure.

        So, watch your self-talk.  The language you use in your
        thoughts makes an enormous impression on your subconscious.
        If you impress upon your subconscious that you are not
        deserving of success, your subconscious will busily go
        about proving the truth of that statement.  Similarly, if
        you impress upon your subconscious that you are a successful,
        confident person, it will work just as hard to validate that
        presumption.  The important point is this: your subconscious
        DOESN'T CARE where it takes you.  It will literally take you
        WHEREVER you program it to go.

        One highly effective technique to help remove the negative
        self-talk that can be so harmful to long-term success is
        self-hypnosis.  There are many good induction tapes
        available that will guide you into a state of deep mental
        relaxation and then provide you with positive suggestions.
        If you are in a state of deep relaxation when you receive
        a positive suggestion, it will be absorbed much more readily
        by your subconscious, where those nagging self-doubts emanate
        from in the first place.  Choose a tape that deals with
        issues such as self-confidence or positive thinking.  By
        programming your subconscious with positive messages of
        confidence and success, it will actively go to work
        integrating those qualities.

        Do not underestimate the value of positive programming and
        the danger of negative programming in determining the
        ultimate success of your business.  It may very well mean
        the difference between stunning success and whimpering


        Elena Fawkner is editor of A Home-Based Business Online.

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