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        Another AHBBO Article
        Those Not-So-Beaut Information Products

        © 2013 Elena Fawkner

        Every man and his dog will tell you that the Internet is an
        information medium and this is precisely why one of the
        greatest commodities you can sell online is information.

        Many of you reading this article will already have been
        suckered into believing that you can run a real "business"
        selling ebooks from your site and may have even spent
        countless hours creating a you-beaut site to showcase
        the ebooks and various other forms of informational products
        you have for sale.  Why have your sales been so

        Quite simply, you're wasting your time.

        Granted, the Internet IS an information medium.  Granted,
        information products DO sell very nicely indeed online.  But
        not if all you're doing is selling someone else's product in
        isolation.  You will not generate an income from promoting
        the latest Internet marketing guru's "insider secrets" marketing
        course.  Sure, you may make a sale here or there but you'll
        also be spending a fortune in advertising.  Don't believe
        them when they tell you you will make thousands promoting
        their products, if that's ALL you're doing.  Despite what the
        "gurus" would have you believe, it just ain't gonna happen!


        Because people need to have a reason to seek out your

        How do you give people a reason to seek out your site?

        Provide them with the information they're looking for.  In
        other words, in order to sell information products from your
        site (or anything else for that matter) you must first
        create a content-rich site that contains the sort of
        information the target audience for what you sell is
        looking for.  Then, and ONLY then, will you have even the
        chance to sell the information product.

        There are a number of products out there that have done
        EXTREMELY well for their authors by being bundled with
        resale rights.  In other words, if you buy the product, you
        then have the right to resell it to others.  These products
        typically sell you on the notion that you, just like the
        author, can make thousands of dollars each month reselling
        the book. 

        There's just one teensy bit of information the author neglects
        to mention.  Although he "gives you" a website, just like the
        one you visited when you bought the book, if you want it you
        must host it with the author.  For a monthly fee. 

        The product contains links to other products and sources
        that you can't change.  Guess who gets the commission every
        time one of these links is used to make a purchase?  You? 
        Hah!  Author again. 

        And forget about choosing who you use for your payment
        processor.  9 times out of 10 you're forced to use a payment
        processor designated by the author because, of course, he's
        negotiated the best possible deal.  For you.  Yeah right.  He
        gets a commission of every sale you make. 

        THAT'S how the author makes HIS fortune.  By lining up an
        army of patsies, most of whom will be lucky to sell a single
        copy of the product.  But because he has THOUSANDS of you
        out there, he still makes a fortune.  If each of the thousands
        of resellers sells only one copy, he still makes commissions
        on thousands of sales.  You don't get that opportunity.

        And one other piece of vital information.  You need to be
        one of the very first marketing these products to generate
        any income from them at all.  They have a VERY short

        Now, these types of products certainly have their place.
        I promote one of them from my site, in fact.  But I don't
        promote it as something to generate an income with.  I
        promote it instead because of what it can teach you about
        internet marketing in a very short time.  And I say so.

        Information products can do very well online, indeed.  But
        not these sort.  Think instead in terms of creating your own
        content-rich site that attracts targeted traffic (the more
        specialized your niche the better) and then write your own
        e-books and sell them from your site.  Establish an affiliate
        program to get others to sell your book for you.  There is
        a veritable army of people out there looking for a product
        to sell, and any product, so it sometimes seems, will do. 
        In time, they will wake up and smell the coffee but until
        then, put that salesforce to work for YOU.  Just don't
        promise them the moon though, OK?

        Think also in terms of publishing a newsletter on the subject
        of your choice.  Not only does this help spread the word
        about your website, vital to all-important traffic generation,
        your newsletter can become quite a lucrative source of
        advertising revenue once your subscriber base reaches a
        decent size (of several thousand). 

        Or you might decide instead (or as well) to launch a
        subscription-based newsletter to generate subscription income
        as well as advertising revenues.

        Another approach is to create a members-only area of your
        web site and charge a monthly fee for access.

        All of these ideas involve information products.  Start
        thinking outside the paradigm of "selling an information
        product from your site".  Your site *IS* an information
        product!  So is your newsletter.  And utilized effectively,
        they're MUCH more likely to result in a steady, reliable and
        secure source of income for YOU, not just another internet
        marketing "guru".


        Elena Fawkner is editor of A Home-Based Business Online ... practical ideas, resources and strategies for your home-based or online business. http://www.shelteredturtle.com newsletter

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