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        a home based business onlinehome business ideas

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          IN THIS ISSUE


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Event Planner
        3.     Feature Article - Look Before You Leap ... Is a Home-
          Based Business REALLY For You?
        4.     Surveys and Trends
        5.     Success Quotes of the Week



           AHBBO Home Based Business Information

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           AHBBO Archives

         
        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        Well, here we are, Christmas Eve already.  Where HAS the
        year gone?  I wish everyone a happy and safe holiday.

        This week's article is a reprise of an article I wrote last
        year.  "Look Before You Leap ... Is a Home-Based Business
        REALLY For You?" looks at the realities of home-based
        business, what it really takes and the qualities you need
        to have to make it work.  Take these realities into account
        before you make a New Year's resolution to quit your job!

        As always, thanks for reading and I hope you enjoy this
        week's issue. 

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .




        2.     Home-Based Business Idea of the Week - Event Planner

        An event planner is someone who arranges special events on
        behalf of clients, either corporate or private.

        The client will tell the event planner what kind of event is
        proposed and the budget for it. The event planner then
        arranges the whole thing including finding the right venue,
        issuing invitations, catering, transport to and from the event,
        and accommodation. In addition, the event planner will be
        responsible for meeting any special needs of attendees and,
        in the case of corporate functions, probably also the
        availability of presentation facilities such as audiovisual
        equipment and the like.

        The first step is to ascertain the client's objectives for the
        event and whether it is a corporate or social event. Often,
        corporate meetings will also include a significant social aspect
        so the event planner for a management retreat, for example,
        may also need to arrange for sightseeing or entertainment in
        addition to the corporate side of the event.

        Once the objectives are clear, the event planner will then
        work with the client to set a budget for the event and decide
        with the client where to hold the event. The event planner
        needs to know who the attendees will be and where they
        are travelling from so that accommodation and transport can
        be arranged as necessary. In addition, the event planner will
        arrange for catering, communications, labor, meeting facilities,
        printing and supplies, entertainment, speakers, gratuities,
        awards, insurance and anything else that may be required for
        the specific event in question.

        The event planner, of course, relies on third parties to actually
        provide these services and will have an established network of
        contacts with suppliers and vendors among caterers, hotels,
        travel agencies, printers, furniture/ equipment hirers and so on.

        Event planners vary in their approach to billing. Some take as
        their fee a fixed percentage of the total cost of the event (say
        10 - 15 percent). Other charge clients on an hourly basis. In
        either case, event planners will require a deposit (usually a
        percentage of the budget) to be used to make advance
        payments.

        The beginning event planner should expect long hours and low
        pay when first starting out. The money will improve with
        experience and reputation, but the hours will always be long
        because although the planning occurs during the day, the
        event is usually at night or on the weekend. Personal qualities
        required in an event planner are leadership, organization skills
        and attention to detail. A calm disposition is essential as the
        event planner will have to cope with many last minute
        "disasters" and personalities.

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.



        3.     Feature Article:  Look Before You Leap ... Is a Home-
          Based Business REALLY For You?

        © 1999-2017 Elena Fawkner

        Working from home sounds wonderful, doesn't it? No commute,
        no boss breathing down your neck, no fixed schedule, reward
        for effort, control, work/family flexibility, not having to
        worry about being laid off, leaving the office politics way
        behind, not having to get dressed up, being with your
        children. Is this what comes to mind when you think about
        what it would be like to work from home? If so, take a
        good hard look before you make the jump from paid to self-
        employment.

        Although these are all indisputably strong benefits of
        running your own home-based business, they need to be
        weighed against some pretty harsh realities if you are to
        make an informed decision whether a home-based business is
        truly right for you. These realities can be grouped into
        three main areas: personal, financial and situational.

        PERSONAL REALITIES

        -> Commitment - you must be totally committed to making a
        success of your business. It is important to distinguish
        between commitment and mere interest. If what you want to
        do as a business is only an interest, your enthusiasm and
        motivation may wane over time. You must be absolutely
        committed to the success of your business if you are to
        achieve the success you desire.

        -> Risk-Taker - one of the benefits of owning your own
        business is that you don't have to answer to a boss. The
        other side of the coin is that there is no-one to fall back
        on if things go wrong. If you make a mistake or suffer a
        loss, you wear it. For this reason, you must be comfortable
        taking calculated risks. If security and stability are very
        important to you, perhaps paid employment is a better option.

        -> Self Motivation - again, there is no boss to wave a carrot
        under your nose to get you moving. You must be able to
        motivate yourself to do what needs to be done and that
        includes the stuff you don't particularly enjoy doing.

        -> Self Discipline - being your own boss means exercising
        personal discipline to ensure that the work gets done.
        There will be no end of distractions to tempt you away from
        the task at hand when you're working from home. You will
        need a healthy dose of self discipline to ensure you stay on
        track.

        -> Patience - starting a home-business is one thing; turning
        a profit is quite another. You will not make a profit
        overnight. Be prepared to be patient and frugal during the
        first few months of your new venture.

        -> Reasons - closely related to the need for self-motivation,
        your reasons for wanting to work from home will keep you in
        the saddle. If your reasons are to get rich quick or work
        fewer hours, think again. A home-based business will
        definitely not deliver.

        -> Flexibility and Adaptability - you may have come from a
        corporate environment where you enjoyed a certain status.
        You may have had a secretary or assistant to take care of
        the more routine aspects of your job description. In your
        home-based business you will need to be prepared to wear
        many hats, at least in the beginning. This means being
        flexible and adaptable, being prepared to learn new skills
        and willing to take on new tasks.

        -> Willingness to Sacrifice - especially in the early stages
        of your business, be prepared to make sacrifices in terms of
        time and money to get your business off the ground. You
        will need to be prepared to put in long hours and, more
        likely than not, get by on less money than you were bringing
        home from your paid job.

        -> Work Ethic - the backbone of all of the disciplines you
        will need to practice in your home business is your work
        ethic. If you have a strong work ethic then the need for
        personal discipline and sacrifice will come as no surprise.

        -> Stress Management - the burden of your business's
        success or failure will rest squarely on your shoulders. That's
        a lot of responsibility. Consider your capacity for stress
        management. If it's not high, learn ways to increase it.

        FINANCIAL REALITIES

        -> Cash Reserves - if business is slow to start, do you
        have sufficient cash reserves to see you through? If not,
        perhaps you should consider starting your business part-time
        until it is bringing in enough of a profit to sustain you.

        -> Retirement Planning - say goodbye to the employer-
        sponsored pension plan and hello to the world of IRAs
        (Individual Retirement Accounts). You need to think
        differently about your retirement plans and should seek the
        advice of a qualified financial planner in the early days of
        your new business.

        -> Health Insurance - say goodbye too to the perks of paid
        employment such as free medical, dental, life and disability
        insurance. You will need to take out your own cover for
        these risks.

        -> Vacation - no-one's going to pay you while you take that
        two week vacation any more. And, while we're at it, who's
        going to run your business while you're away?

        SITUATIONAL REALITIES

        -> Hard Work, Long Hours - if you think that working for
        yourself means you won't have to work as hard or as long,
        think again. Most likely it will mean more of both.

        -> Interruptions - if you have children at home, be prepared
        for constant interruptions. Being with your children, of
        course, is one of the main advantages of working from home
        but you will need to set limits if your business is to get
        sufficient attention. The same goes for your spouse!

        -> Distractions - beware of the temptation to take care of
        household tasks during the time you have allocated to your
        business. It's very tempting to run a load of washing or
        vacuum the carpets instead of facing up to that business
        task you don't feel like doing right now. Self-discipline
        is crucial if you are to avoid procrastination undermining
        your productivity.

        -> Isolation and Loneliness - if you come from a busy
        corporate background, at some point after the novelty of
        working from home begins to wear off, you may begin to feel
        isolated and even lonely. Be prepared with strategies to
        keep the isolation blues at bay. See "Overcoming Isolation
        in Your Home Business" at
        http://www.shelteredturtle.com/Overcoming_Isolation.html for
        some suggestions.

        As you can see, although there are many wonderful reasons
        to work from home, there are also many strong reasons why
        a home-based business may not be the right choice for you.
        Take a good hard look at the above realities and your own
        personal qualities and motivations. Do you have what it
        takes to make a success of your business? Are you prepared
        to do what has to be done? Whatever that is? If so, a
        home-based business may very well be just what the doctor
        ordered. But, if you have any doubts, look very hard before
        you make the leap from paid employment to your own home-
        based business. You could very well be jumping from the
        frying pan into the fire.

        ------








        ------



        entrepreneur.  http://www.shelteredturtle.com



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        4.     Surveys and Trends

        © 2001 Ryanna's Hope

        ===================
        ADVERTISING ISSUES
        ===================

        "INSTANT MESSENGER" POPULARITY AND TREND

        Jupiter Media Metrix reported that the total time using
        instant messaging jumped 110% at work and 48% at home
        over the same time last year with work-related usage
        jumping from 10.0 to 13.4 million unique users and
        home-related usage rising from 42.0 to 53.8 million unique
        users.

        ===================
        THE SENIOR MARKET
        ===================

        TARGET YOUR OLDER CUSTOMERS

        According to Home Business, older Americans (55 and older)
        are the fastest growing on-line group. Numbers are expected
        to triple by the year 2004, reaching over 34 million users!

        Over the year 2017 alone, seniors have increased their Net
        presence by 38 percent alone. Design your websites and ads
        to hit this rising crowd of viewers and don't wait until
        tomorrow to do it!

        OK, WHO'S GOT MORE STAMINA?

        While most adults age 50 or above are more likely to be
        intermediate Internet users testing the waters of the Internet,
        their heavy online habits have set them on a fast track to
        become fully accustomed to the medium. Compared to 18- to
        24-year olds, they spend on average 6.3 more days per month
        on the Internet, stay logged on 235.7 minutes longer and view
        178.7 more unique pages per month.

        =====================
        MEN AND WOMEN
        =====================

        SORRY GUYS, BUT ONCE AGAIN THEY TAKE THE LEAD!

        According to a study of 2,198 Internet users released by
        Internet customer service provider PeopleSupport, 63% of
        those who shop online more than once a week are women.

        There is an obvious logic to these findings, since, as
        PeopleSupport CEO Lance Rosenzweig notes: "women have
        traditionally been responsible for 80% of household purchases.
        As more purchases take place online, women will continue to
        take charge in that world as well."

        However, women's dominance as Web shoppers is occurring
        faster than expected. In 1995, women made up just 15% of
        Internet users; that number has since increased to about
        50%. "Over nine million women have logged onto the Internet
        for the first time in the past year, and 58% of all new Internet
        users are now women," says Rosenzweig. PeopleSupport
        expects that female Net users will outnumber male users by a
        3-to-2 margin by 2003.

        GOING AFTER WOMEN ON THE NET

        Why is the female audience so desirable? According to a
        survey conducted by Women.com, Harris Interactive, and
        Proctor & Gamble, women control 80 percent of all purchasing
        decisions, and 73 percent of women regularly access product
        and service information online. Nearly 90 percent of the women
        surveyed said they were the primary healthcare decision-
        makers.

        Now here's an interesting note: During my research into
        advertising history, McCall's magazine of 1906, yes - 1906 -
        revealed new advertising since according to surveys and
        publishing questions, women were making most of the
        "purchasing decisions."

        That, folks, was nearly 100 years ago.

        ================
        CUSTOMER ISSUES
        ================

        ACCORDING TO ERNST AND YOUNG, THIS IS WHAT CUSTOMERS
        WANT MORE OF WITH REGARD TO INTERNET BUYING. GOT IT
        COVERED IN YOUR ADS?

        Lower shipping costs 63%
        Lower/more competitive pricing 61%
        Easier to find Internet site 22%
        More choices/selections 21%
        Guarantee of credit card security 20%
        More information about products 16%
        Faster shipping 16%
        Toll-free telephone support 14%

        LEARN THE BASICS ON HOLDING A CUSTOMER

        The CRM Report from eMarketer highlights three important
        factors businesses should consider:

        1. It is estimated that 9 out of every 10 interactions that a
        company has with a customer are not transactions; instead,
        they are some form of communication.
        2. According to Bain & Co., the cost of acquiring a new
        customer can be as much as five times the cost of holding
        on to an old customer.
        3. Studies conducted by Harvard Business School have found
        that companies can increase profits by more than 25% if they
        simply reduce customer defections by just 5%.

        ========================
        WHAT DO THE YOUTH WANT?
        ========================

        SO WHERE IS THE YOUTH?

        The US houses the greatest amount of young people who
        actually buy online -- 43% of the youth in the US have
        purchased a product or service online.

        =======================
        AND OF COURSE...THE FRAUDS
        =======================

        WILL THE REAL FRAUDS PLEASE STAND UP!

        The Internet Fraud Complaint Center (IFCC) of the US
        Federal Bureau of Investigation (FBI) reports that as of May
        2001, 64% of the 30,000+ complaints logged with the IFCC
        thus far have been related to online auctions. The IFCC says
        that 84% of all internet auction fraud is perpetrated by
        individuals, and the remaining 16% is orchestrated by
        businesses.

        The IFCC's definition of internet auction fraud includes the
        following wrongdoings:

        *Non-delivery of items
        *Misrepresentation of the value of an item
        *Triangulation: involvement of three parties in which
        the perpetrator steals goods from online merchant
        *Fee stacking: adding extra charges once bidding is
        complete
        *Sale of black-market goods
        *Multiple bidding by same buyer under different aliases
        *Shill bidding: false bidding by the seller.

        ------

        WANT MORE?

        Ryanna's has published over 45 business articles nationwide
        for the home entrepreneur. You can obtain free info about their
        offer of  "Cash Making you've Never Seen..." and you can
        obtain free ebooks and other articles at their site. Subscribe to
        their free ezine "Surveys and Trends For Entrepreneurs" too!

        5.     Success Quotes of the Week

        "People become really quite remarkable when they start
        thinking that they can do things. When they believe in
        themselves they have the first secret of success."
          -- Norman Vincent Peale

        "Sometimes the only thing we do to avoid success is refuse
        to be energetic on our own behalf."
          -- Barbara Sher

        "The measure of our future success and happiness will not
        be the quality of the cards we are dealt by unseen hands,
        but the poise and wisdom with which we play them."
          -- Joe Klock

        "It never occurs to me that there are things that I can't do."
          -- Whoopi Goldberg

        "First, almost all of us can do heroic things with our lives if
        we believe in ourselves and our goals. Second, most
        directions we need to actualize our goals are housed within
        ourselves."
          -- Marsha Sinetar



        7.     Subscription Management


         

        To SUBSCRIBE to this Newsletter:
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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
          9.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com

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