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        ============================================================
           A Home-Based Business Online
        ============================================================

         
          December 23

          Sent to 2,113 subscribers

            Editor: Elena Fawkner
          Publisher: AHBBO Publishing
         
          Contact By Email

        ============================================================
           IN THIS ISSUE
        ============================================================
          1.   Welcome and Update from the Editor
          2.   Home-Based Business Idea of the Week -
           Leadlighting
          3.   Article - Profit is Not a Dirty Word!
          4.   Book Review by Amy Shellhase
          5.   Guest Article - What's It Gonna Take?
          6.   Freebies
         
          8.   This Week's Web Site Pick
          9.   Next Week
          11.  Subscription Management
          13.  Contact Information
         

        ============================================================
        1.  Welcome and Update from the Editor
        ============================================================

        Hello again and a warm welcome to all new subscribers!

           ~*~*~*~

        As this is the last issue of AHBBO before Christmas, I'd
        like to take this opportunity to wish all of you who
        celebrate the season a very merry and safe Christmas.

           ~*~*~*~

        Remember, this newsletter is for YOU!  If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you!  Please send comments,
        questions and stories to: Contact By Email
         

        ============================================================

        ============================================================
        2. Home-Based Business Idea of the Week - Leadlighting
           (Stained Glass)
        ============================================================

        "I really didn't know much about stained glass, only what
        I'd seen in gift shops," said Hal Williams, owner of Eagle
        Mountain Stained Glass Studio in Ridgecrest, California. So
        it was back in 1976, with "zero artistic background" that
        Williams and his wife Mary decided to take a class on stained
        glass at the community college. At that time they were both
        working as paramedics in Las Vegas, Nevada, and had extra
        time between shifts on the job.

        Soon they became good friends with their instructor who
        owned a stained glass studio. By the end of the year,
        Williams was hired on at the studio as an apprentice. He
        stayed there for the next two years, learning most of what
        he would need to know to start his own business.

        Then Williams moved to Houston, Texas, and started to work
        in his own studio part-time while holding a full-time job in
        the steel business. when Williams was laid off, however, he
        and his wife decided to move back to their hometown
        Ridgecrest, California and start a stained glass business
        full-time. "Mary knew people here, but I didn't know a soul,"
        says Williams. "But since I'd had some sales experience, I
        just started knocking on doors.

        Williams started a large studio at his home and worked out
        of it for quite some time. He gained more experience and
        training by attending various seminars and workshops around
        the country.

        STARTING OUT SMALL

        "All I had was the bare necessities - my hand tools and a
        bench," says Williams. Eventually, for about $100 Williams
        purchased a glass grinder used to grind glass down for
        precision fitting. Next, he bought a diamond band saw for
        about $700. This he used for tricky cutting such as 90
        degree angles and cutting that cannot be done by hand - it
        gives the glass worker a professional cut. To round out his
        studio, Williams bought a glass kiln for $2,000. The kiln is
        used for glass painting and fusing. It is a necessity when
        one is restoring the windows of old churches, which Williams
        has done. "Most of these tools are not necessary when just
        starting out, but they do save a lot of time for the
        professional," says Williams.

        Initially, Williams made a large purchase of glass, lead,
        solder and other supplies because he felt it was necessary
        to keep these supplies on hand and ready. Since Williams was
        making so many time-consuming trips to Los Angeles for his
        materials, he decided to purchase a month's supply at a time.
        A month's worth of supplies costs him between $1,000 and
        $1,500.

        Other essentials for Williams office include a work table
        (which he built himself for under $100) and a bench equipped
        with a built-in light. He uses this bench to trace patterns
        onto the stained glass pieces.

        WHAT IT COSTS TO START

        "Taking everything into consideration, if you are really
        creative, you can start up for about $2,000," says Williams.
        "That is if you start with a home studio." When you are
        building the stained glass business from scratch, one of the
        first things you should do is check your competition. This
        will tell you exactly what supplies to carry. It is obvious
        that if you don't have a wide pallet of colored glass to
        choose from, you will lose your business to the guy that
        does.

        If you do have competition, be sure there's enough consumer
        interest to justify your new business. To attract customers
        to your shop and widen your customer base, offer to teach
        what you know. Williams went to the local college to offer
        to teach his skills in stained glass, which they cordially
        accepted. He is licensed and now teaches twenty-five
        students a semester.

        He also approached local housing contractors and explained
        that not only could he provide excellently crafted stained
        glass, but he could also install it and do any necessary
        repairs on the job. This appealed to them because it would
        save a considerable amount of money. Their first contract
        was for stained glass work on twenty-five new houses.
        Williams created stained glass for front doors and side-
        lights. Popular colors are various hues of blue, mauve, and
        desert shades for floral, animal, or desert scenes.

        Williams has a regular business license to do stained glass
        work, but if you also do the installation, work yourself you
        must have a contractors license.

        GETTING THE JOB

        "Proper bidding, I think is very important in stained
        glass," said Williams. "If you underbid, you are going to
        eat it, and if you overbid you are going to lose the job."
        Williams started out bidding very low so he could get the
        jobs and prove himself. As time went on he raised his prices,
        but he is still lower than his competitors. Now he is well
        known in his area, and gets a lot of good jobs.

        Williams makes approximately $3,000 a month on custom work
        and the sales of supplies, a figure which does not include
        his contract work and teaching. Williams also has a gift
        shop in his downtown studio. "To make a decent wage you have
        to charge a decent price," says Williams.

        SPREADING THE WORD

        Although he gets excellent exposure at his street-front
        location.. Williams still advertises. He has tried radio and
        newspapers, but finds that he gets the best results from the
        local swap sheet. He also carries a large ad in the Yellow
        Pages. Word of mouth has also been a very important
        advertising factor.

        "We listen to what the customer wants, show him what we can
        do, and do the job right," says Williams. The Williams may
        expand even further someday, if they ever get the time, but
        right now their prosperous stained glass studio is keeping
        them very busy.
         

        -----
         

        There are many more ideas like this in AHBBO's Home Business
        Ideas page at and
        Online Business Ideas page at
        with more being added
        all the time.
         

        ============================================================

        ============================================================
        3. Article - Profit is Not a Dirty Word!
        ============================================================

        By Elena Fawkner

        I hope I don't disillusion you but I don't run my website
        or publish this newsletter out of the goodness of my heart.
        I do it because, like many of you who have a full-time job,
        I would one day like to work for myself out of my home.
        To do this, I have to find an alternative source of income.
        Ergo, I have a profit motive in bringing this newsletter to
        you.

        I haven't been in this business very long.  I only started
        this past July, in fact.  I started out small and, slowly
        but surely, my business is growing.  I am now able to
        supplement my salary with several hundred dollars a month
        from my online business.  There is no secret to making
        money in this business.  Like anything else, it takes hard
        work and commitment.  Like many of you, I make my money by
        promoting affiliate programs and charging for paid
        advertising in this newsletter.

        The past few months since I started AHBBO have been a great
        learning experience.  Like anyone, I have made mistakes
        along the way but I also got some things right too.  In this
        article, I would like to share with you my greatest lesson
        from 2017.  It is this ... profit is not a dirty word.

        From time to time since starting this newsletter, I would be
        approached by advertisers asking me to send out an exclusive
        mailing.  This is a mailing sent out, BY ME (of course I
        don't make my subscriber database available to ANYONE else),
        containing a single advertisement.  I am paid by the
        advertiser for sending this message to you.  Initially I was
        in two minds about exclusive mailings.  I received my fair
        share of them because I am subscribed to a lot of other
        newsletters.  Most of the time I didn't read them and they
        went straight into the trash bin without being opened.  "I
        didn't sign up for this newsletter to get THAT", I would
        sometimes think to myself.  So, not wanting to generate
        unsubscribe requests to my own newsletter, I resisted these
        approaches.

        Over time, as I started receiving more and more of these
        requests from advertisers, I began to realize that exclusive
        mailings obviously worked.  If they didn't, people wouldn't
        want to pay me good money to have their message reach you.
        That meant that many subscribers obviously read them and
        some bought what was being offered.  But the one thought that
        would always stop me was that I may alienate some of my
        subscribers and they may leave me as a result.

        But then I realized that although an exclusive mailing would
        sometimes prompt me to unsubscribe to a newsletter that I
        didn't particularly enjoy, it NEVER prompted me to
        unsubscribe from a newsletter I DID enjoy.

        So, I decided to try an experiment.  A few weeks back I sent
        out an exclusive mailing for a paying advertiser.  I coded
        the unsubscribe instructions in the special mailing so I
        could tell which unsubscribes came from the special mailing
        and which were just natural attrition.  I received, I think,
        19 unsubscribe requests as a direct result.  Out of a total
        database of something like 1600 back then, that was, in
        retrospect, a very small number.

        I also received a couple of very irate unsubscribe emails
        from people who expressed their "disappointment" in me for
        having the temerity to be seeking to make a profit from my
        business!  How dare I!  These individuals obviously thought
        that I was putting in all this work and all these hours for
        purely altruistic reasons and for their personal benefit
        alone.

        So, I concluded that my experiment was a failure and put it
        down to the vagaries of human nature, bemoaning to myself
        how people would take whatever you had to offer so long as
        it was free ...

        I made this point in a disgruntled email to an online friend
        of mine, muttering that never again would I send out an
        exclusive mailing.  That friend did me a great service.  She
        told me to rethink that decision and pointed me to a
        wonderful article on exactly this point.  I've lost her note
        to me now so I can't pass it on to you but the gist of the
        article she referred me to was that the author, a newsletter
        publisher, actually welcomed the unsubscribe requests that
        followed his exclusive mailings because exclusive mailings
        were his way of weeding out, as he called them, the "freebie-
        seeking tire kickers".

        These were people who signed up for his newsletter only
        because it was free and he figured losing these subscribers
        was no loss at all.  He preferred to retain only those
        subscribers who valued the information he provided to them
        enough to be willing to accept an occasional exclusive
        mailing from one of his advertisers or, on occasion, himself.
        The people who unsubscribed on the strength of one exclusive
        mailing were, he reasoned, never going to do business with
        him anyway.

        I thought about this.  Then I thought about it some more.
        He's right! I finally thought to myself.  I should WELCOME
        losing those subscribers who leave just because they receive
        an exclusive mailing from me.  This is not a hobby, it is
        a business.  I am in this business to make money ...
        correction ... a PROFIT.  Why should I apologize for that?
        I am doing so by honest means.  I am doing so by way of hard
        work and by giving value to my subscribers.

        So I began to think of exclusive mailings as a way of
        culling the "freebie seeking tire kickers".  THEN I began to
        think of exclusive mailings as a way of actually CLEANSING
        my subscriber database.  Why, I should send out exclusive
        mailings on principle!  Why should advertisers spend money
        sending advertising to people who have no intention of
        buying from ANYONE?  And why should I apologize for trying
        to make a profit out of my own business?  I shouldn't and I
        don't!  Because profit is NOT a dirty word!

        With every exclusive mailing I send, I receive a small
        number of unsubscribe requests as a direct result.  As the
        man in the article I referred to earlier said, "And that's
        the way I like it."
         

        ============================================================
        4. Book Review by Amy Shellhase
        ============================================================

        BRICKS TO CLICKS: Getting Your Business Online &
        BRICKS TO CLICKS: The Business of Doing Business Online
        By Bob Cortez & Billi Perry
        (Camelot Publications, 2017, $8/both)
        Promotional

        <>

        Booklets! I love booklets, don't you? They seem to hang
        around forever. Someone sent me a marketing tips booklet
        over 10 years ago and I still have it.

        I can't seem to throw it away. Every time I see it and pick
        it up to toss it, I find myself opening it up and skimming
        it. Then I'm reminded of some marketing idea I've forgotten
        about and should put to use.

        'Bricks to Clicks' is geared to the small business owner who
        has no idea why s/he even needs to be online.

        The great thing about these booklets is that they allow you
        to have your business name printed on them so you can use
        them as promotional or premium gift items. There's a bulk
        buying discount just for this purpose.

        They're perfect for web designers, e-commerce businesses,
        and others offering email and ISP services. You can probably
        think of many more.

        "If your target market is small businesses, the bulk of your
        market isn't even online yet. If you sell computer hardware,
        software or Internet services of any type, and don't have an
        offline marketing plan you're ignoring a significant and
        lucrative market," says Bob Cortez.

        Can you see yourself as the small business Internet
        marketing guru for your community? If you do it right, you
        can be the person everyone comes to with Internet questions.
        Establish yourself as just that person by handing out
        informational booklets.

        Need more ideas and reasons to check out these out? Read the
        free article "Time to Get Offline."

        Just because they're * book-lets *, and not books, don't
        think they're puffy pieces. They're not.

        The first booklet walks the business owner through:
        => assessing what it means to go online
        => what they'll gain or lose in not doing so
        => how to measure online success
        => selecting a domain name
        => how to select an ISP, designer, and web host.

        Booklet number two covers the following:
        => marketing online
        => integrating online and offline business
        => web site maintenance
        => uses of email
        => Netiquette
        => multiple profit centers.

        My experience tells me booklets are a good way to keep your
        business name in front of prospects, while at the same time,
        giving them useful information.

        In case you think Bob, Billie, I are wrong about the size of
        the offline market, here's a quote from Chris Pirillo of
        Lockergnome and 'Poor Richard's E-Mail Publishing' fame.

        During a recent holiday trip to Kansas City, Chris noticed
        this:

        "With my wife as my witness, I asked over a dozen
        independent shops if they had a Web site for their unique
        products. Not ONE of them had a URL. What the...? Apparently,
        some entrepreneurs don't know that the Internet can boost
        sales for most product-driven businesses." (Lockergnome

        Best wishes,
        Amy Shellhase
        ReviewZ: Savvy Small Business Owners Swear By It

         

        ===========================================================
         

        MONDAY MEMO! All New Ezine Dedicated to Upgrading
        Professionalism on the Web. Sick & tired of trying to run a
        professional business on the Web?   Ready to do something
        about it?  Content rich with fresh, colorful articles -
        humor - motivation - Sound Off column.


         

        ===========================================================
        5. Guest Article - What's It Gonna Take?
        -----------------------------------------------------------

        By Cathy Bryant
         
        Operating a home-based business is challenging; anyone who
        is doing it, or has attempted to do it in the past, knows
        that this is an understatement!  Nothing worth doing comes
        without hard work and a personal commitment to succeed.  If
        you believe that you can achieve success in your home-based
        business overnight with minimal effort (and there are those
        who will try to tell you that their "opportunity" can do
        just that) then you are setting yourself up for failure
        and disappointment.

        With that said, you may be asking yourself, "But what do
        I really need to know to be successful, and what really
        works?"  Those are tough questions to answer, and the
        answer is not the same for everyone.  Each individual
        person will have different talents, interests, and desires.
        And each person also comes to the decision to operate their
        business with varying degrees of knowledge.

        Let's start with the first question - What do I need to
        know?  The first thing you need to know is yourself - let
        me elaborate.  Chances are, if you are reading this, you
        have already attempted some type of home-based business in
        the past.  Perhaps you achieved some success, or maybe it
        didn't work for you.  But you probably did learn a lot
        about yourself in the process.  So ask yourself these
        questions;  What did I really enjoy about that particular
        business?  What parts of the business did I dislike doing?
        Do I think - with more knowledge about this business - that
        this is something I would enjoy doing again?  If not, why
        not?  It's important for you to really be honest with
        yourself, since you will never be successful doing
        something you don't enjoy.

        Now, there are always going to be tasks associated with
        your business that are not especially to your liking -
        there's no way around that.  But it's important to
        distinguish minor tasks that might be somewhat distasteful
        to you as opposed to the central core of your business.
        For example, if you dislike tasks such as bill paying,
        filing taxes, and so on, would it make sense for you to
        operate a bookkeeping service?  Of course not.  Yet,
        bookkeeping in any business is a necessity - one of
        those things that has to be done.  Know what you enjoy
        doing and find a business that will allow you to focus
        most of your energies into doing those things you're
        comfortable with.  That's why you often see individuals
        who have turned their hobbies into successful business
        ventures.

        "What really works?"  Simple - it's whatever works for
        you, as long as you work at it!  Consistency and
        persistence are the keys to long-term success; no matter how
        much you know about what you're doing, you will NEVER
        achieve your dreams if you give up too quickly.  I cannot
        emphasize this enough - nothing else is as significant in
        operating your own business as persistence.  The reality is
        that you are going to make mistakes, no matter what.  Learn
        from them and go on.  Don't allow yourself to let minor
        setbacks convince you that you can't do it, because you can!

        Don't be afraid to start your business because you feel that
        you don't know enough about it - as the Nike commercial
        says, "Just DO IT!"   You're never going to know everything
        about a particular business when you begin - no one does.
        The really important thing to know is that you can be happy
        doing the type of work that is required to be successful.
        And don't be afraid to ask for help from others.  You will
        find that most successful entrepreneurs are happy to give
        advice to new business owners.  Why?  Because they've been
        there, and you can be sure that they most likely can
        attribute a lot of their success to those who helped them
        when they first began their businesses.

        Know yourself, and be confident in your ability to succeed.
        Work your business consistently, and you will reap the
        rewards that being your own boss can bring.

        ------

        Cathy Bryant is the creator and publisher of HomeBizJunction
        E-Zine, an email newsletter dedicated to helping anyone who
        is interested in starting or improving their own home-based
        business.  To subscribe, send a blank email to:

        Interested in placing a free ad with HomeBizJunction E-Zine?
        For details,
         

        ============================================================
        6. Freebies
        ============================================================

        -> Software - Appointment Setter


        SuperPro's Appointment Setter will become an invaluable tool
        in planning and organizing your schedule of appointments and
        important tasks.

        -> Ebook - Business Web (575k)

        For anyone who is considering building a web site, either
        by yourself or getting someone to do it for you.  Includes
        everything from planning your site, working with a developer,
        things to avoid through to advanced topics such as CGI and
        HTML.  For Windows only (you also need Internet Explorer
        installed).  Sorry Mac users.
         

        -----

        ============================================================

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        credit cards with your own low-cost credit card merchant
        account. Quick & easy setup.  New businesses, high-risk
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        setup fee.  NO obligation.  U.S. business only.

        ============================================================

        ============================================================
        8. This Week's Web Site Pick - Rank This!
        ============================================================

        From the home page:

        "RankThis! is a free online tool to help you determine your
        ranking on different keyword sets in 10 of the major search
        engines. Our spider tells you not only if your site is in
        the top 200 results for those keywords, but also lists the
        sites that are in the top 10 on that search (a little
        competitive research never hurt, eh?) Just in case your site
        isn't in the top 200, we've included a guide to improving
        your rankings and a discussion group to post questions and
        share advice."

        ============================================================
        9.  Next Issue
        ============================================================

        That's it for this week, everyone.  Here's what's in store
        for the next issue:

        -> Home-Based Business Idea of the Week: Online Copywriter
        -> Feature Article: Look Before You Leap ... Is a Home
           Business REALLY for You?
        -> Guest Article: It could be yours!  Please send original
           article submissions to
           Contact By Email
        -> More great Freebies

        Thanks for being with us and have a great week everyone.
         
         
         

        ============================================================
        11. Subscription Management
        ============================================================

        To SUBSCRIBE to this Newsletter:
        http://www.shelteredturtle.com/ezine.html

        To UNSUBSCRIBE or get removed from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
         

        ============================================================
        13. Contact Information
        ============================================================

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        ============================================================
         
         
         

        Copyright © 1999-2017 AHBBO Publishing
        All Rights Reserved

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 01:54:22 CST

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