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          A Home-Based Business Online

          
           
            

          Issue 113 : December 17

          Sent to 13,350 Opt-In Subscribers

          Editor: Elena Fawkner
           Publisher: AHBBO Publishing
           http://www.shelteredturtle.com
           Contact By Email


           IN THIS ISSUE


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Online
          Copywriter
        3.     Feature Article - Imagine
        4.     Surveys and Trends
        5.     Business Quotes of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information



        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is a must for those of you involved in
        network marketing and focuses on the quality, as
        opposed to the quantity, of your downline.  Over coming
        issues, I will be increasingly focusing on network
        marketing as a model for a successful home-based
        business.  Much-maligned and misunderstood, the right
        network marketing program offers a secure, true wealth-
        building opportunity for those who are truly committed to
        both the program and the product.  Of course, not all
        articles will be focused on network marketing so those of
        you plain not interested in it as a business model, don't
        rush to unsubscribe!  There'll still be plenty of stuff for you.

        As always, thanks for reading and I hope you enjoy this
        week's issue. 

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .





        2.     Home-Based Business Idea of the Week - Online Copywriter

        Here's a business idea for those of you out there who are
        good at putting words together. Why not refine that skill by
        learning what it takes to be a good copywriter in the online
        environment and offering your services to those in need of
        such a service (and there are PLENTY of them out there)?

        There are many, many resources for learning about copywriting
        online, some free, some not.

        When you start your research you will quickly learn the common
        denominator - AIDA - Attention, Interest, Desire, Action. Master
        the AIDA principle as it applies to online copywriting and you will
        be well placed to offer a valuable service to internet marketers
        without the time, ability or inclination to master the skill of
        effective copywriting for themselves.

        You will find as you progress in your research that copywriting
        for the online environment is a very different proposition to what
        works in the offline world. One major difference is that your
        copywriting has to be geared with the search engines in mind.
        Anyone looking to you to create copy for a home page will,
        even if they don't express their needs in these terms, be
        expecting that the copy you produce will be written not only
        to grab and keep the attention of the reader and motivate him
        or her to action, but also to optimize the page for search engine
        purposes. This means understanding the importance of keywords
        and how to write keyword-rich copy without compromising the
        effectiveness of the message of the copy. This can be tricky.
        For this reason, your greatest investment in this business will
        be the time you need to spend to equip yourself with the
        necessary skills to be an effective online copywriter. Once you
        have this skill mastered, however, it's simply a matter of
        creating your own website (which, of course, will be a shining
        example of the quality of your work) and generating publicity.

        In terms of what you can offer from your website, consider in
        addition to copy for webpages, add-on services such as drafting
        of sales letters for use by your clients in their autoresponder
        marketing campaigns, preparation of press releases and a
        classified ad service. You may then want to extend your reach
        to more general site promotion areas such as optimization of
        existing webpages for improvement in search engine rankings
        to a fully-fledged promotion service.

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.




        3.     Feature Article:  Imagine

        © 2017 Elena Fawkner

        Imagine a world where everyone tells it like it is. Rather
        than as it isn't. Imagine a world where you could not get
        rich overnight but you could become wealthy over time.
        Imagine a world where your financial rewards were directly
        related to how hard you work. Imagine a world where
        ethical business practices were rewarded by loyal
        customers and repeat business. Imagine a world where
        reality was not something that killed a deal but made it.
        Imagine a world where the charlatan was seen for what
        he is and not as someone who has the magic power to
        release us from the tyranny of effort. Imagine.

        Those of us earning a living on the Internet recognize its
        true potential. We also recognize the damage caused by
        those who perpetuate the fantasy of another kind of WWW.
        Wealth Without Work. It just doesn't exist.

        If you want to make serious money on the Internet then,
        with a few exceptions, you really need to be involved in
        network marketing. Many of you reading this article are
        already involved in one or more network marketing programs.

        One of the most important objectives (along with selling
        your product at the retail level) is introducing new people
        to the business aspects of the program in the hope that
        they will join your network (or downline) of distributors.
        If they do so, you earn a commission on their sales.

        Imagine what would happen if you told it like it is rather
        than your usual hyped-up promises that you know deep
        down where it counts are only going to fall flat. Imagine
        what would happen if you told your prospects that it was
        probably going to take them a solid six months of work
        before they even started making money with your program.

        Nine out of ten would move on, right? Maybe nine point
        nine would move on. Good! Good? Yes, good! Why do
        you want to waste your time and effort on the nine who
        are not prepared to do what it takes to make a success
        of your program? You don't become wealthy by having
        a lot of people in your downline. You become wealthy by
        having productive people in your downline. One productive
        person will always be MUCH more valuable than ANY number
        of people who never do anything with the opportunity
        before them.

        So why not spend your time and effort weeding out the
        tire-kickers? Make people have to QUALIFY for your
        attention. Force them to make an investment in your
        opportunity BEFORE you make an investment in them.

        Protect yourself from people who would only waste
        your time. How? Your first line of defense is a good gut-
        check. When people respond to your ad for more
        information, read the literature you make available and
        say, "Sign Me Up!", qualify them for admission. No, it is
        NOT enough that they fog a mirror. Remember, you don't
        get rewarded merely for the number of people in your
        downline. You get rewarded for developing and nurturing
        a hard-working, PRODUCTIVE downline.

        So, prequalify your prospects by asking them the three
        tough questions:

        1. Why does this program appeal to you in particular?

        The correct response is that they love the product! The
        best network marketers are products of the product. If
        someone wants to join your program without having a clue
        about the product, that's *your* first clue that this person
        is not going to be worth your time and attention. Personally,
        I would not be prepared to work with someone who was not
        at least as passionate about the product as I am.

        2. How much do you want to earn from this business?

        Some people may only be looking to supplement their
        existing income by a few hundred dollars a month. Others
        are looking to quit their jobs and become wealthy. Either
        (and anything in between) is a perfectly acceptable
        response. There is no right or wrong answer to this
        question. Its utility only becomes apparent when we get
        to question number 3.

        3. How much time do you want to devote to this business?

        Now, someone who wants to become wealthy and thinks
        he only has to devote five hours a week is someone who
        needs a reality check. Give it to him! On the other hand,
        someone prepared to devote 20, 30 or 40 hours a week has
        a better grip on reality. So does someone who only wants
        to spend five hours a week and make a couple of hundred
        dollars a month. What you're looking for here is some sort
        of parity in expectations between income earned and time
        and effort invested.

        By employing this formula and declining to deal with people
        who don't meet your strict criteria, your downline is going
        to grow much more slowly than many of your colleagues'.
        But this race is not to the swift. The foundation you are
        laying for your business will be so much stronger for hand-
        picking every single brick that makes up your foundation.

        You will be investing your limited time in productive people
        who truly understand the program and what it takes to
        succeed. By training these people to approach their
        business as you approach yours, they too will be investing
        their time and attention in a productive downline and their
        and your income will grow exponentially. Far, far better to
        invest 100% of your time and effort in a downline of 5
        productive people than 500 unproductive people.

        Let me finish with a real-life example - Bill Britt of Amway.
        When asked his secret of success, he replied:

        "There is no secret. I simply showed the plan to 1200
        people. 900 said, 'No.' and only 300 signed up. Out of those
        300, only 85 did anything at all. Out of those 85 only 35
        were serious, and out of those 35, 11 made me a millionaire."

        ------








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        4.     Surveys and Trends

        © 2017 Ryanna's Hope

        ARE YOU LISTENING TO THE CUSTOMERS?

        Consumers are finding they have less 'discretionary time' to
        do the things they really want to do. Less time for family,
        the kids, vacations, travel and more. Internet technology
        was supposed to make business easier, but millions find
        themselves in front of their computers now more hours than
        they care to admit. A lack of discretionary time: With less
        time to comparison shop, consumers are limiting choices to
        those stores they know will carry the correct sizes and
        colors and have adequate stocks of sale items.

        Dual-income families are becoming single-income families:
        This has created opportunities for telecommuting, part-time
        work and home-operated businesses. As a result, there also
        is an increased demand for home-improvement centers such
        as Home Depot. With one income, families shop more in
        discount stores.  Today's marketing efforts are not keeping
        pace with changing consumer demands: Today's consumers
        want to do business with companies that listen to their
        needs offering such conveniences as a hassle-free return
        policy or making sure that advertised merchandise is in stock.
        Those companies that ask customers for their feedback,
        such as Lillian Vernon, are rewarded by a loyal customer
        base. (source: Americas Research)

        A BIG MARKET CONTINUES WITH HEALTH, THE NET AND THE
        YOUNG

        A recent survey commissioned by The Kaiser Family
        Foundation -- an independent foundation that focuses on
        major health issues in the US -- found that 68% of young
        people in the US have searched online for health information.
        The survey defines young people as those between the ages
        of 15 and 24 and reports that 39% have changed their
        behavior as a result of health information they found online.

        The Kaiser survey was conducted by International
        Communications Research between 24 September and 31
        October 2001 among 1,209 young people in the US.

        ------

        WANT MORE?

        Ryanna's has published over 45 business articles nationwide
        for the home entrepreneur. You can obtain free info about their
        offer of  "Cash Making you've Never Seen..." and you can
        obtain free ebooks and other articles at their site. Subscribe to
        their free ezine "Surveys and Trends For Entrepreneurs" too!
        Go to:




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        5.     Business Quotes of the Week

        "And the trouble is, if you don't risk anything, you risk even
        more."
          -- Erica Jong

        "You never will be the person you can be if pressure, tension
        and discipline are taken out of your life."
          -- James G. Bilkey

        "Adversity reveals genius, prosperity conceals it."
          -- Horace

        "It doesn't make any difference whether what you face is
        something that affects your work, your personal relationships,
        your sense of security, your appraisal of self-worth, or your
        appearance -- the way you think about your situation largely
        determines whether you will do anything about it and what
        you will do."
          -- Dr. Arthur Freeman and Rose DeWolf

        "In the business world, everyone is paid in two coins: cash
        and experience. Take the experience first; the cash will come
        later."
          -- Harold Green




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        7.     Subscription Management


         

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        9.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com


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