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        ============================================================
           A Home-Based Business Online
        ============================================================

         
          December 16

          Sent to 1,951 subscribers

            Editor: Elena Fawkner
          Publisher: AHBBO Publishing
          
           Contact By Email

        ============================================================
           IN THIS ISSUE
        ============================================================
          1.   Welcome and Update from the Editor
          2.   Home-Based Business Idea of the Week - Online
           Newspaper
          3.   Article - But It Wasn't Supposed to BE Like This!
          4.   Project Moonlighting
          5.   Guest Article - Holiday Stress Busters
          6.   Freebies
          8.   This Week's Web Site Pick
          9.   Next Week
          13.  Contact Information
         

        ============================================================
        1.  Welcome and Update from the Editor
        ============================================================

        Hello again and a warm welcome to all new subscribers!

           ~*~*~*~

        Plans for the AHBBO newsletter tutorial are coming along
        nicely.  The course will commence January 13 so if you've
        been meaning to start your own newsletter, but haven't got
        around to it yet, start thinking about it!  Let 2017 be your
        year of action!

           ~*~*~*~

        Remember, this newsletter is for YOU!  If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you!  Please send comments,
        questions and stories to: Contact By Email
         

        ============================================================

        ============================================================
        2. Home-Based Business Idea of the Week - Publish Your Own
           Online Newspaper
        ============================================================

        By Jim Moore, Editor and Publisher
        TennTimes (http://www.tenntimes.org)
        "TennTimes the news - TennTimes the information!"

        The Internet has clearly evolved into the Global Village,
        connecting the whole world through a simple telephone link.
        But in the process, it has left many smaller communities and
        resources behind.

        This article highlights one example of that and how you can
        tap into an unrealized market right in your own backyard.

        I live on a 34-acre farm in a rural county southwest of
        Nashville, Tennessee. This area we call Middle Tennessee has
        many smaller, rural communities that have their own weekly
        newspaper, but very few of these papers have an Internet
        presence.

        These papers often have very small staffs, maybe one person
        in the editorial department, and they don't have the
        resources or the manpower to create and maintain a web site.

        Yet, with the world as mobile and farflung as it is, there
        is a real opportunity for these papers to provide local news
        content that would be available over the Internet.

        WHY KEEP UP WITH SMALL TOWN NEWS?

        - John Boy has moved to the city, but would like to keep up
        with what's going on in his hometown, where Mom and Dad and
        aunts and uncles may still live.
        - Or maybe it's Grandma and Grandpa that have moved to a
        retirement community in Florida, but would still like to
        keep up with their grandson's school activities, Scout
        programs, etc.
        - Bobby is serving in the Marines in Kosovo and would like
        to stay in touch with the hometown news while he's overseas.

        Yahoo, CitySearch and several sites offer localized
        restaurant listings, business listings, etc. within certain
        major metropolitan areas, but until now there has been no
        way to access the smaller independent weekly newspapers.

        "Freedom of the press," wrote A. J. Lieberling, "belongs to
        those who own one." As a Net surfer, you own a global
        printing press.

        HOW IT WORKS

        In a nutshell, you approach your local newspaper and offer
        them a free web page where they can publish local news and
        photos. They can also increase their advertising revenue -
        and yours.

        All they have to do is email you the stories and photos they
        want published on the Net. It's best to limit this to no
        more than three or four stories and a couple of photos.
        Since you maintain the site for them (or have a service like
        TennTimes do it), they don't have to do anything they're not
        already doing.

        When their advertising salespeople make their calls, they
        simply ask local businesses if they would like a
        supplementary Internet ad along with their newspaper ad.
        "Supplementary" is a key word here. No newspaper is going to
        want to lose existing ad revenue to an Internet site, not
        even their own.  To place an ad on the Westview Online
        Edition (this is the name of a real newspaper in Bellevue,
        TN that is using this program), the advertiser must also be
        placing a print ad in the "real" newspaper. (You can see
        )

        When Net surfers tune in to the Online Westview, they find
        highlights from the just published issue, plus a ton of
        features the weekly paper can't afford to offer in its print
        edition - comics, newslinks to hundreds of other newspapers
        in 139 countries, editorial columns from 400+ well-known
        newspaper columnists, material on lifestyles, business,
        sports (all the college and pro scores and standings, updated
        hourly), news and photos from Reuters, AP, UPI and others
        (also updated hourly), plus local links to schools,
        churches, government agencies, and community organizations,
        as well as local weather, local TV listings, local movies,
        etc.

        The Westview thus becomes a portal to the Internet for its
        online readers, complete with search engines, valuable tools
        and tips, and much more.

        HOW DOES THIS HELP LOCAL BUSINESSES?

        While local businesses can put up a Web site, it's probably
        going to get lost in the World Wide Web. Do a search on
        "book stores" and see how many you come up with.

        This concept enables small businesses to reach a LOCAL
        audience (most sales are within 7 miles of a store's
        location unless you're a national business).

        It puts their advertising in a format in which they don't
        get lost among all the bookstores in the whole world, for
        example. Their battle to get "noticed" is much easier.

        HOW DO I PROMOTE MY PAPER?

        Newspapers I work with are glad to print free advertising,
        telling their readers they can now access the online
        newspaper. The way this generally works is: you submit
        several different sized ads, which the editor will use
        whenever he/she needs to fill a certain space.  Newspaper
        layout is not an exact science. Usually there will be small
        holes to fill (an advertiser cancels an ad at the last
        minute, a story isn't quite long enough to fill up the
        available space, etc.) Give the editor a broad enough
        selection of sizes on your ad and you're making his/her job
        easier. They pick an ad that will fit the hole.

        Second, offer FREE listings to all churches, schools,
        nonprofit community organizations, government agencies and
        elected representatives, and news media (radio, TV,
        newspapers). This attracts traffic. Only businesses pay for
        listings, ads or links to their existing web sites, as well
        as e-mail addresses. Also offer FREE classified ads to your
        online readers, business and personal. (You can always limit
        it to personal only if businesses want to use the free
        classifieds instead of paid advertising.

        Third, promote your newspaper through word of mouth. Tell
        everyone you know. Print up business cards with your site
        address on it and hand them out freely.

        The Westview (mentioned earlier) carries the online columns
        of its two city council members (Bellevue is a part of
        Nashville). This gets elected officials involved and
        participating - and of course they're going to tell their
        friends how to read their online columns. It never hurts to
        get City Hall on your side.

        WHAT DO I HAVE TO DO?

        You can spend months setting up this whole idea on your own,
        maintain it and expand it - or you can plug into an existing
        local newspaper service (and I know of only one such service)
        in order to offer 100+ pages of content to supplement the
        local news and advertising.

        As a local online publisher, your job is to make sure the
        local news keeps coming in, to sell local ads, and to
        accumulate the names, addresses and phone numbers of local
        links (churches, schools, government, community groups, etc.)

        Another important thing is to include historical articles
        and those that promote your local community, Chamber of
        Commerce, etc.

        If you have a flair for writing and enjoy it, you might also
        want to come up with some of your own local human-interest
        features or even a weekly column. Let the "real" newspaper
        print it for free, if they wish. I write a column reviewing
        plays at the local dinner theatre; they're printed online
        and in the printed paper. (Make sure the printed paper gets
        first access; you don't want to undercut them or "hog the
        limelight.") Remember, this is a partnership between your
        online edition and the printed newspaper.

        One other thing I'm doing is reprinting chapters and photos
        from a book of local history written by the Westview
        publisher (now deceased). Readers eat this kind of stuff up
        - but be sure you have permission. In this case, the book is
        copyrighted, so I got permission from the widow and her
        daughter, who have run the paper since his death.

        HOW DO I MAKE ANY MONEY?

        This isn't a "get rich quick" scheme. It's a business and
        you're in it for the long haul. You make money by (a) ad
        revenue you get from the local paper (50-50 split of online
        advertising), (b) sale of online information you either
        originate or obtain from other sources - with permission!,
        (c) ad revenue from ads you sell that do not undercut your
        newspaper partner, and (d) affiliate advertising, if you
        wish. Remember that your emphasis is LOCAL news and
        advertising, so don't cut your nose to spite your face by
        getting too many affiliates that would compete with or
        overshadow your local business partners.

        Advertising you get entirely on your own would have to be
        published in the national edition of your newspaper (if you
        work with a service like TennTimes). You want to make sure
        to honor your commitment with your local paper that local
        ads, published in the local edition, go through them.

        To see an online example of how this works, go to
        http://www.tenntimes.org. There you'll see the whole
        enchilada - local, state, national and world - all wrapped
        up into one convenient package that will keep attracting Net
        surfers to your local page first. Who knows, they might even
        want to make it their home page.

        For more information, you can also email:
        or
        .

        Jim Moore, Director
        Phoenix Technologies
        A Division of the Phoenix Foundation

        Visit our web site at:

        Internet Web Design & Consulting at Affordable Prices
        for Small-Medium Businesses & Organizations or visit
        Tennessee's electronic newspaper covering Middle Tennessee
        <http://www.tenntimes.org>
         

        -----
         

        There are many more ideas like this in AHBBO's Home Business
        Ideas page at and
        Online Business Ideas page at
        with more being added
        all the time.
         

        ============================================================

        ============================================================
        3. Article - But It Wasn't Supposed To BE Like This!
        ============================================================

        By Elena Fawkner

        Sacked my webhost this week.  What a pain.  As many of you
        who are customers of a certain webhost who shall remain
        nameless know (we will refer to it as "WH"), a few days ago
        hackers managed to gain access to WH's supposedly super-
        secure state-of-the-art mail servers and spam half the
        world.

        As a result, a database in New Zealand added WH to its
        blacklist of servers that it deems guilty of relaying spam
        email.  Consequently, many perfectly innocent clients of WH
        found themselves unable to send or receive email for several
        days.  It is not known if the 'lost' email will ever be
        recovered.  This little episode has cost many businesses
        many thousands of dollars in lost business.

        Interestingly, it seems from the posts to the WH bulletin
        board that most of the affected customers were really quite
        understanding of WH's predicament and took the position that
        the blackban was not its fault.  Taking a less charitable
        view myself, I would have thought that some criticism could
        have fairly been leveled at WH for the fact that hackers
        were even able to gain access to its servers but that did
        not seem to preoccupy the vast majority of posters to the
        WH board.  Rather, all they wanted to know was when they
        could expect to have their email back.

        What I find truly staggering about all of this is that a
        DATABASE, without ANY human intervention, could be allowed
        to wreak such havoc on so many businesses without there
        being any sort of mechanism in place to determine, by a
        process of reason and judgment, whether the so-called
        'guilty' party had, indeed, committed the crime of which it
        was accused and convicted without trial.

        In law, there is such a thing as natural justice.  This
        means that the accused shall have the opportunity to hear
        the allegations made against him AND, more importantly, the
        opportunity to respond to those allegations and raise
        relevant facts in defence or mitigation of those
        allegations, if soundly based.  Had WH been afforded natural
        justice in this case, it would have pleaded complete
        innocence of the charges leveled against it, that plea would
        have been investigated and not disproved, and WH and its
        customers would have been spared the frustration and
        economic damage caused by the effective shutdown of the
        most crucially important method of internet communication.

        How can this be allowed to happen?  Surely someone must be
        held accountable.  WH for failing to effectively secure its
        mail servers or the nameless faces behind the database?
        Must the anonymity and anarchic nature of the internet
        necessarily lead to a lack of accountability?

        Can you imagine what would happen in the offline world if
        an automated watchdog of, say, the telecommunications
        industry disconnected the telephone service of the clients
        of a carrier who was unfortunate enough to be the unwitting
        victim of an illegal line tap?  Outrage!  Of course, such a
        situation would never be allowed to occur.  Industry
        regulators around the developed world have put in place
        systems and procedures to investigate such complaints.  Only
        where the charge is proven can action be taken against the
        villain of the piece.  And most certainly, the innocent
        customers of the telecommunications carrier would not have
        to suffer the inconvenience and injustice of having their
        service disconnected in punishment for a crime they did not
        commit.

        So why does natural justice seem to be such an alien concept
        in the online world?  What is it about the culture of the
        internet that seems to assume the need for procedural
        fairness, the fundamental justice we all have the right to
        expect in the offline world, can just be dispensed with?
        And, just as importantly, why are we so quick to accept it
        as an immutable fact of internet life when we would all be
        rushing to our attorneys indignantly crying "foul", "foul",
        if it happened to us offline?

        A perfect example of this phenomenon is the propensity of
        many ISPs to cancel email accounts of users who are merely
        ACCUSED of spamming.  I have seen some ISP user agreements
        that say that if the ISP receives more than three complaints
        of spamming against you, your account will be automatically
        cancelled!  Excuse me?  How unfair is that?  To never know
        of a complaint, to never know who lodges it, to never have
        the opportunity to present your side of the case.  You're
        just closed down.  Never mind that the person making the
        complaint was a malicious vandal whose idea of a hobby is to
        fabricate spamming complaints and have legitimate businesses
        put out of business or at least seriously inconvenienced.

        Just WHAT is going on here?  It's like living in a parallel
        universe.  Why aren't we all outraged?  Why aren't we all
        righteously indignant that our rights are being trampled in
        this way?  Why are we so meekly accepting of this most
        blatant injustice?

        I understand the anarchic nature of the internet.  I
        understand its culture and its rhythms and its wildness and
        its ferocious energy and its incredible ability to
        continuously reinvent itself.  But the internet is merely a
        technological phenomenon after all is said and done.  It is
        not organic, it is not another life form of which we should
        stand in awe.  It is man-made.  It is not alive.  It does
        not breathe or bleed.  It should not be a law unto itself,
        accountable to no-one just because it's the almighty
        INTERNET.

        Behind the internet are people, just like you and me.
        People whose actions have consequences.  No-one should be
        permitted to sabotage another's business without sanction
        and no-one should be able to inflict deliberate damage and
        shield behind the lack of accountability that is becoming
        all too easily accepted as an implacable fact of internet
        life.  Despite all the analogies to the contrary, this is
        NOT the wild wild west where gunslingers can take it upon
        themselves to round up and lynch a scoundrel without giving
        him a fair trial first.

        So, you may ask, why did I sack my poor, innocent webhost?
        Simple.  I had a problem with my email this week, unrelated
        to the current disaster.  I have had more than a few of
        these sorts of problems over recent weeks.  Each time I gave
        WH every chance to fix the problem.  I was patient and
        reasonable and understanding.  Unfortunately, having given
        WH the opportunity to turn my dissatisfaction into satisfaction
        and justify my decision to pay a premium for what WH led me
        to believe would be superior customer service, I was met
        with little more than automated email messages every hour
        assuring me that my problem was being worked on.

        When, after three days of this, my problem STILL wasn't fixed,
        I thought back to all the other little problems WH has
        caused me over the past couple of months and finally decided
        enough was enough.

        So I have changed webhosts.  You see, unlike faceless,
        personality-free databases and automated technical customer
        service departments, I am human and I don't forgive easily.
        And I never, EVER, forget.
         

        ============================================================

        ============================================================
        4. Project Moonlighting
        ============================================================

        This week most subscribers received a special AHBBO mailing
        detailing the first Project Moonlighting recommendation,
        the Internet Marketing Warriors.

        For the benefit of newer subscribers, Project Moonlighting
        is an occasional segment from AHBBO, delivered by special
        mailing, that features a proven cash-generating opportunity
        for those of you who are just looking to make a little
        extra income at home without having to make the commitment of
        starting a full-blown home business.  I personally trial all
        opportunities presented via Project Moonlighting for at
        least six weeks before recommending them to you.

        If you subscribed to AHBBO after the special mailing, you
        can grab a copy by autoresponder by sending a blank email
        to .
         

        ===========================================================
        5. Guest Article - Holiday Stress Busters
        -----------------------------------------------------------

        By Dr. Donald E. Wetmore

        The holidays are a time for great joy for some, and a time
        of stress and frustration for others. None of us should be
        denied the joys of the holiday season and so I have put
        together the following seven suggestions to help you "bust"
        the holiday stresses and enjoy this time more.

        1. Plan ahead. We know well in advance, (like a year
        before), that the holidays will require a lot more of our
        time for special preparations in addition to our regular
        routines and responsibilities. However, many of us get
        caught short, in crisis management, running around at the
        "eleventh hour", trying to get the last minute stuff done,
        feeling a bit (or a lot) stressed out. The solution is to
        plan ahead and schedule these tasks and events with greater
        care. It always seems to get done sooner or later. Why not
        sooner, at your pace, without so much of the hassle?

        2. Delegate. There is a lot of difference between "I do
        it" and "It gets done". Which is more important to you? I
        hope, "It gets done". Sure it's fun to "do it all", but
        that may be an impractical goal that only serves to frazzle
        and stress you out.  Share the shopping, cooking, cleaning,
        etc. responsibilities with others. You don't have to "do it
        all" yourself. It would be nice if we could, but there is
        only so much time. And people generally appreciate the
        opportunity to participate in the preparations.  "You don't
        always do for someone when you always do for someone."

        3. Get enough sleep. During the holidays, with all there is
        to do, the parties, the preparations, the shopping, the
        wrapping, and the cooking, it is easy to pay for the
        additional time required with our sleep time. The problem
        for many is that when they don't get enough sleep, they get
        cranky and don't enjoy what they are doing as much. Not only
        that, they may not exactly be a pleasure to be around! Each
        of us has a different sleep level that we require to feel
        rested. Especially during the busy holiday period, take the
        time for adequate sleep so that you have the energy to get
        into the full swing of things and enjoy it as it happens.

        4. Don't overindulge. Anything in moderation. The holidays
        are a time when it is easy to overindulge in what we eat
        and drink. The problem is, we pay for it later and
        sometimes sooner. A little advanced planning might help as
        well. For example, let's say you know that you always
        accumulate an additional five pounds over the holidays. Make
        it a point to drop five pounds before the holiday season.
        Many find it is easier and less stressful to lose that
        additional weight before, rather than after, the holidays.

        5. Set a financial budget and stick to it. We tend to want
        to be generous and when shopping, it is easy to fall prey
        to "impulse buying" and "go all out" with the credit cards.
        Then, we experience the "post holiday blues", when the
        bills arrive in January. Plan what you will spend before
        you go to the stores, when you are rational, and then stick
        to those budget amounts when you are in the stores, when
        you are more emotional.

        6. Don't overload this time period. KISS. "Keep it Simple."
        This is not the last holiday period you will enjoy. You
        can't do everything but you can do and enjoy the most
        important things. Sure you will do more now than at other
        times during the year.  Have a grand time, a memorable
        holiday season. Just don't try to "do it all". Save
        something for next year.

        7. Enjoy the journey, not just the destination. Don't
        "dread" any part of it, the shopping, the wrapping, the
        cooking, the cleaning, etc. Find happiness in all of it.
        Enjoy it all. Some place all their eggs in one basket. If
        all the celebration and the joy are scheduled for that one
        night, perhaps Christmas Eve, what happens if it's a
        disappointment? The whole season is a bust. Enjoy all the
        stuff leading up to the  "big night" and enhance the quality
        and your level of enjoyment of the entire season.

        ------

        Don Wetmore is a full-time Professional Speaker,
        specializing in the topic of Time Management. He has
        another article that might be helpful to you, entitled,
        "Stabilize Stress". It's free. To get yours, email your
        request for "stabilize" to:

        Would you like to receive free Timely Time Management Tips
        on a regular basis to increase your personal productivity
        and get more out of every day? Sign up now for our free
        "TIMELY TIME MANAGEMENT TIPS". Just go to:
        http://www.topica.com/lists/timemanagement and select
        "subscribe". We welcome you aboard!
         

        ===========================================================

        MONDAY MEMO! All New Ezine Dedicated to Upgrading
        Professionalism on the Web. Sick & tired of trying to run a
        professional business on the Web?   Ready to do something
        about it?  Content rich with fresh, colorful articles -
        humor - motivation - Sound Off column.


         

        ------
         
         

        ============================================================
        6. Freebies
        ============================================================

        -> Software - Copernic
           http://www.copernic.com
           Spending too much time searching the Web?  Copernic can
           do the job for you by using the best search engines
           simultaneously. It brings up great results ranked by
           relevance, with summaries.  A great time saver.

        -----

        If you're new to A Home-Based Business Online, be sure to
        visit and
        for the many free
        e-books and reports (with complete reprint and resell rights)
        that have been made available to subscribers over the past
        few weeks.
         

        ============================================================

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        ============================================================
         

        ============================================================
        8. This Week's Web Site Pick - Hitbox.com
        ============================================================
        http://www.hitbox.com

        This site's a royal pain in the butt to load but worth the
        sometimes interminable wait.

        If you have a Web site, do you know ...

          How many people come to your site?
          When and where they come from?
          If they come back?
          Where they surf on your site?

        That's what Hitbox can tell you.  The free version requires
        you to display a button on each page that you want tracked
        but the information you can get from this little gem is
        a bomb!  Find out how many page views your site gets a
        day, how many unique visitors, the path your visitors take
        through your site, how long they stay, where they have just
        come from, what search engines they're using, what keywords
        found you and more!

        If it wasn't free I'd pay to use it.
         

        ============================================================

        ============================================================
        9.  Next Issue
        ============================================================

        That's it for this week, everyone.  Here's what's in store
        for the next issue:

        -> Home-Based Business Idea of the Week: Leadlighting
        -> Feature Article: Profit is Not a Dirty Word!
        -> Guest Article: It could be yours!  Please send original
           article submissions to
           Contact By Email

        ============================================================

        ============================================================
        11. Subscription Management
        ============================================================

        To SUBSCRIBE to this Newsletter:
        http://www.shelteredturtle.com/ezine.html

        To UNSUBSCRIBE or get removed from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
         

        ============================================================
        13. Contact Information
        ============================================================

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        ============================================================

        Copyright © 1999-2017 AHBBO Publishing
        All Rights Reserved

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 01:53:47 CST

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