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                                           A Home-Based Business Online


                                           Issue 112 : December 10

                                         Sent to 13,082 Opt-In Subscribers

                                                 Editor: Elena Fawkner
                                            Publisher: AHBBO Publishing
                                                Contact By Email

                                                  IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Doula
        3.     Feature Article - The Free Lunch (and Other Myths)
        4.     Surveys and Trends
        5.     Business Quotes of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information

        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is something of a rant, having received
        yet *another* approach to run an ad for free without so
        much as a passing thought of what might be in it for me to
        do so.  If you're running an online business of your own you
        will no doubt identify with my experiences.  If you're just
        starting out and still think it's possible to market your
        business for free, hopefully this article will give you food for

        As always, thanks for reading and I hope you enjoy this
        week's issue. 

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .

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        2.     Home-Based Business Idea of the Week - Doula

        Believe it or not, being a doula was one of the top ten
        home-based businesses in the United States in 2013.

        What's a doula?  Greek for "woman's helper", doulas
        provide physical, emotional, informational and practical
        support to new mothers immediately before, during and
        for a short time after childbirth (when mother and baby
        come home).  Before childbirth they provide informational
        support, during childbirth they provide physical and
        emotional assistance to the mother (such as providing a
        back massage, and generally keeping the mother as calm
        and comfortable as possible).  After childbirth, the doula
        attends to the mother's household needs such as cooking,
        cleaning, running errands etc. so the mother is free to
        spend as much time as possible with her newborn.

        Who's suited to being a doula?  The chief qualification is
        first-hand experience in pregnancy, childbirth and the
        demands of caring for a newborn.  By first-hand, I mean
        as the person actually going through it.  Everything else
        you need to know you can get training for.

        Doulas make between $15 - $25 an hour and typically
        are engaged for a period of ten to fourteen days.  The
        cost is not covered by health insurance though so your
        best bet is to target the reasonably affluent.  An easily-
        overlooked good target market would be older, single
        mothers.  Often having decided to have a baby before
        it's too late even though "Mr. Right" hasn't turned up,
        such women are frequently well-established in their
        careers (and can therefore afford the expense of a
        doula), but they may be feeling isolated and alone and
        would welcome the reassuring presence of a doula during
        the very last stages of pregnancy as well as when they
        bring their bundle home for the first time.


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.

        Netwomancentral Australia A complete business and marketing model for Australian women
        who want to start their own internet based home business. Free
        web site, training and marketing support, and team approach to
        help each of us build our own businesses!

        3.     Feature Article:  The Free Lunch (And Other Myths)

        © 2013 Elena Fawkner

        I have a page at my website that contains a list of home
        business ideas (and links to detailed articles about some of
        them).  On that page, I invite visitors who have an idea
        that isn't listed on that page to submit it to me for inclusion.
        Nine times out of ten, the "ideas" that are submitted are
        nothing more than ads for various online business
        opportunities and not true business "ideas" at all.

        This evening I received one such email.  No greeting, no
        thank you, just a terse one liner "to be added to your ideas
        page" and an URL.  I responded that this was not an "idea"
        (which, had the person bothered to spend any time at all
        at the page in question, she would have realized) but an ad
        for her business opportunity, and that if she wanted her ad
        on my site, she could damn well pay for it like anyone else (I
        was a little more diplomatic than that but you get the gist).

        Hot on the heels of this type of approach is the owner
        of an affiliate program for a product which would be of
        marginal interest (if that) to a tiny number of my ezine
        subscribers, offering me a fabulous "joint venture" opportunity
        whereby all I have to do is send a solo mailing to my list
        (worth $260) in exchange for making maybe $12 on each of
        three sales.  Whoopee.  Invariably, these people know the
        demographic of my database intimately since, according to
        them, all my readers have been searching high and low for
        just such a solution to all their problems and *I* can be the
        one to give it to them! 

        Please.  Contrary to what these people obviously think, I did
        NOT just fall off the back of a turnip truck so, to whom it
        may concern, go grow your own list or pay to advertise to
        mine.  Those are your choices.  This is a business, not a
        charity for the bone idle.

        These are by no means isolated examples. 

        Those of you running an online business probably have a list of
        examples like these as long as your arm.  Why do people not
        understand that you get what you pay for in this world?  I'll
        tell you why.  The proliferation of "secret" sites that promise
        to reveal to you, for only a "$60 lifetime membership!" all
        the "tips and tricks" you need to know to market your online
        business on the 'net "without spending a dime!" and all the
        "insider secrets" marketing courses promising the same thing.

        If you're laboring under the impression that it's possible to
        market your business without spending money, here's some
        not-so-secret tips:

        1.  There ARE places to advertise your business for free,
        sort of.  They don't come with no strings attached though.
        For example, although you can submit your site for free to
        the classifieds sites and FFA pages that are absolutely
        everywhere, be prepared for a deluge of email in response. 
        And I'm not talking about requests for more information!
        Typically, people visit these sites to get your email address
        so they can send THEIR business opportunity to YOU.

        2.  Some of the search engines are still free.  Many have
        moved to a paid submission model though and, even if they
        do still offer a free submission service, those listings are not
        a priority and tend to be added to the index when the
        engines get around to it.  Better to spend a few bucks for
        a submission and get listed before the next summer Olympics.

        3.  You can write articles and submit them to newsletter
        publishers and relevant websites.  That's actually a good
        way to get your message across so long as the article has
        real meat to it and doesn't mention your opportunity or
        product (leave that for the resource box).  Although it
        needn't cost you money, it does cost you time and effort and
        you may well get a better return by simply paying $65 for an
        ezine ad.

        4.  You can start your own newsletter and develop your
        own opt-in subscriber list.  Unless you're prepared to pay
        for subscribers (around 15 cents per subscriber is about
        the average) it's going to take a LONG time to grow your
        list to a decent size.  Contrary to what some people will
        tell you, you will not grow a 'sticky' subscriber base of
        5,000 within a month.  Oh, you can grow a list of that
        size alright using some of the various approaches being
        offered but it won't be a targeted list and it won't be
        a sticky list (i.e., subscribers won't stick around).  With
        these programs you'll also find that a lot of subscribers
        are in it to generate their own subscribers and really
        aren't interested in subscribing to your newsletter.  They
        do so only because it's a condition of being in the program.
        Often these people will use free email addresses that they
        never check, let alone actually read the contents of.

        5.  One of the best advertising mediums out there is
        ezine advertising (which is why I receive so many of these
        bogus "joint venture" proposals).  Understand though that
        the person writing and publishing an ezine that accepts paid
        advertising from third parties is running a *business*.  True,
        some publishers will accept free ads from subscribers but
        they are usually just starting out and offering free ads is a
        good way to generate new subscribers.  As a result, their
        subscriber numbers are pretty low (only a few hundred or a
        couple of thousand at best) and so the result will probably
        be disappointing unless it's an extremely targeted list.  So,
        if you want to get your message to a large, targeted group
        of prospects, ezine advertising is your best bet.  But be
        prepared to pay. 

        Contrary to what many people apparently believe, running
        an online business is hard work.  It's not a simple matter
        of slapping up a website, posting a few free classified ads,
        submitting your URL to the free search engines and then
        turning your computer on in the morning to find an inbox
        overflowing with orders that came in overnight while you
        were sleeping.  This is a MYTH perpetuated by the authors
        (and VERY hard-working authors, I might add) of those
        so-called "secret sites" memberships and "insider secrets"
        marketing courses.  They make their money by selling you
        the FANTASY that it's possible to make money online
        without working (or that you don't have to spend money to
        make money).

        Running an online business requires an enormous time
        commitment initially just to create a useful website and just
        as much (if not more) of a commitment to maintain it, create
        new content, develop products, publish a newsletter and
        basically do all the marketing things that ANY business must
        do to grow, whether online or off.

        So, next time you're looking for ways to market your product
        or opportunity without spending a dime, think about who you're
        approaching.  If it's a free classified ad site, fine.  But if it's
        someone just like you trying to make a living with a business
        of their own, ask yourself: What's in it for them to promote your
        product for free?

        Consider how you would feel if you had invested two years of
        blood, sweat and tears building a business in your town only
        to have people walk into your office expecting you to help
        them market your product for free.  It just ain't gonna happen
        unless there's something in it for them.  The same is true online. 
        Don't make the mistake of thinking that someone's online
        business is just a hobby and that they're there for the sole
        purpose of helping you make a success of your business.  They're
        not.  They may be helpful, they may offer advice and
        encouragement but, when all is said and done, they're in business,
        just like you.  Bottom line: you have to pay your way in this life
        and that includes online.


        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to a
        100% opt-in list.

        Here's the resource box to use if reprinting this article:


        Elena Fawkner is editor of A Home-Based Business Online ...
        practical home business ideas for the work-from-home
        entrepreneur.  http://www.shelteredturtle.com

        4.     Surveys and Trends

        © Ryanna's Hope


        America's Research Co., has made these stats available from
        recent surveys which give entrepreneurs an idea of what people on
        the Net are really looking for:

        1. To do personal research 54.2%
        2. To send and receive E-mail 51.6%
        3. To do research for business purposes 42.6%
        4. To look up information on products 42.2%
        5. To research for children's homework assignments 34.4%
        6. To obtain health information 31.9%
        7. To check on local and national news 31.4%
        8. To play games 30%
        9. To locate peoples' names and addresses 28.7%
        10. To keep up-to-date on the latest technology 28.4%


        Last season, Atlas DMT analyzed anonymous holiday shopping
        behavior across 24 leading e-commerce companies. The goal was to
        determine what they were doing online and offline since about the
        Thanksgiving day period. The goal was to reveal the times of
        greatest and least online holiday shopping activity and compare
        that with "offline shopping." Here's what they found:

        The study proved that online holiday shopping patterns are very
        different than those of offline shoppers.

        * Weekdays were the most active online shopping days during the
        holidays, while offline shopping is most active on Saturdays.

        * Online shopping activity peaked during working hours at around
        1PM, EST.

        * Thursday, Dec. 7 was the biggest online shopping day of the
        year 2013.

        * Online shopping tapers off approximately 10 days before
        Christmas, most likely indicating that shoppers perceive that
        there is not enough time for shipping. On the other hand,
        offline shopping continued to increase until just before

        * Contrary to conventional wisdom, online shopping is very active
        the "week following Christmas" even exceeding the overall per-
        week average for the holiday season.


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        5.     Business Quotes of the Week

        "It is not enough to be busy; so are the ants. The question
        is: What are we busy about?"
          -- Henry David Thoreau

        "Don't wait for your "ship to come in," and feel angry and
        cheated when it doesn't. Get going with something small."
          -- Irene Kassorla

        "Giving people a little more than they expect is a good way
        to get back more than you'd expect."
          -- Robert Half

        "Keep away from people who try to belittle your ambitions.
        Small people always do that, but the really great make you
        feel that you, too, can become great."
          -- Mark Twain

        "You have to assume that you're in business for the long
        haul. That belief will drive you to build value."
          -- Regis McKenna

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        7.     Subscription Management


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        9.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

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