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            A Home-Based Business Online


           Issue 162 : December 2, 2012

           Sent to 14,539 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
          Contact By Email



          IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Diversify to Survive
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        "The online environment is so dynamic and volatile, and so many
        so-called "hot" opportunities come and go (and don't do much
        in between), that devoting your entire enterprise to just one
        product or service offering is nothing short of dangerous, if not
        outright foolish.

        "The answer, then, is to place a few eggs in several baskets, so if
        the bottom falls out of one, you can still make an omelet with
        what's left. In other words, diversify your product and service
        offerings to generate multiple streams of income."

        This week's feature article, "Diversify to Survive" is at segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .



        2.     Home Business Idea of the Week - Professional Organizer

        A professional organizer, sometimes called an organizing
        consultant, assists clients to organize various aspects of their
        lives. The services offered by professional organizers are widely
        varied and include cleaning out closets, kitchens, storage areas,
        bedrooms, attics and garages, etc.; remodeling closets and
        storage areas; rearranging living space to be more aesthetically
        pleasing and functional; personal coaching and goal setting;
        planning, packing and unpacking for relocation; garage and
        estate sales; organizing children and teenagers (yes, you can
        actually PAY someone to do this!); errands and personal
        shopping; computer organizing and training; setting up filing
        systems and developing paperflow systems; information
        management systems; accounting and bookkeeping; filing;
        setting up recordkeeping systems; sorting through paper piles;
        paying bills; developing procedures manuals; preparing medical
        insurance forms; event planning; disaster preparedness; photo
        and memorabilia organization; time management training and
        seminars and public speaking.

        The clients of professional organizers are as varied as their
        services and include individuals in their homes, small and large
        businesses, clients with disabilities, clients with attention deficit
        disorder or chronic disorganization problems.

        All organizers don't do all of these things. Most specialize in one
        or more areas. Also, most organizers do not do cleaning or clerical

        Once a client contacts you, you should conduct an initial
        consultation in person or over the phone to assess the client's
        needs and provide a time and money estimate for the project.
        Some organizers do this consultation for free, others charge a
        fee. Depending upon the project size, you may need to provide
        the client with a verbal or written plan for the project, and
        develop a schedule for project completion.

        An organizing project requires the participation and cooperation
        of both the professional organizer and the client. As the
        professional organizer, you will provide solutions, suggestions,
        choices and methods; do the physical work; give the client
        encouragement and support; and tailor the solution to the
        client's needs, preferences and lifestyle. The client's role is to
        make the time to participate in all steps of the organizing project;
        make decisions; be willing to make changes; be willing to do
        maintenance once the organizing project is complete.

        If you are interested in becoming a professional organizer and
        have questions, contact your local chapter of the National
        Association of Professional Organizers. If you need more extensive
        information about how to become an organizer, ask the nearest
        chapter if they know of any workshops in your area. They can
        also recommend the names of coaches who will work with you for
        a fee while you set up your business.


        This is just one of over 130 ideas from the new "Practical Home
        Business Ideas From AHBBO" e-book.  Find out more at Home Based Business Ideas .


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        3.     Feature Article:  Diversify to Survive

        © 2017 Elena Fawkner

        Over the past few weeks and months the news headlines have
        been focused on Wall Street and the downward spiral of all of
        the major stock indexes. As usual when one of these shake-
        outs occurs, the popular media tries to reduce the issues to
        easy to understand, bite-size morsels. A favorite strategy is to
        profile a "typical" small investor who had all his eggs in one basket
        when the market crashed and now his entire life savings are
        nothing more than red ink on his personal balance sheet.

        Had our typical small investor diversified his portfolio, investing
        some of his capital in blue chip stocks, some in tech stocks,
        some in property, some in bonds, chances are he would still be
        in the black. The same can be said for anyone running an online
        business. The online environment is so dynamic and volatile, and
        so many so-called "hot" opportunities come and go (and don't do
        much in between), that devoting your entire enterprise to just one
        product or service offering is nothing short of dangerous, if not
        outright foolish.

        The answer, then, is to place a few eggs in several baskets, so if
        the bottom falls out of one, you can still make an omelet with
        what's left. In other words, diversify your product and service
        offerings to generate multiple streams of income.


        Here's five ideas to get you started:

        1. Affiliate programs.
        2. Own products and services.
        3. Website advertising.
        4. Ezine advertising.
        5. Content access via subscription.

        We'll look at each of these individually in a moment, but first, one
        important caveat. The concept of multiple streams of income does
        NOT mean you should rush out and add new products and services
        to your repertoire willy-nilly.

        Whatever you choose to offer must be closely related to the subject
        matter of your site. If your site is about pet care, don't try and sell
        saucepans. To do so is not only a waste of valuable time and other
        resources but you compromise the integrity of your site's purpose,
        not to mention your credibility as an expert in your field.

        But even more importantly than that, all traffic is not created equal.
        Sure, if you create a separate page on your pet care website just for
        your new saucepan line you may attract one or two site visitors you
        may not have attracted otherwise. But those visitors were interested
        in saucepans, not pet care. Once they reach your site they'll
        assume you've lost the plot and click away faster than you can say
        搘here'd he go?".

        Far, far better to have fewer site visitors who are all highly interested
        and motivated by the subject matter of your site (highly targeted
        traffic) than relatively more visitors who are only somewhat interested
        and motivated (untargeted traffic).

        The return on your investment will always be MUCH higher from
        targeted traffic in the form of repeat visits, referrals, recommendations
        and, of course, all-important sales.

        OK, let's turn now to the five sources of income.


        The first and most obvious source of income is affiliate programs.
        I'm sure most of you are already well-familiar with the concept but,
        if not, you can get a quick primer by reading the article at
        http://www.shelteredturtle.com/affiliate.html .

        To be effective as an income-generator, the affiliate programs you
        choose should be closely related to the subject matter of your site
        in the sense that a visitor interested in your website content will
        also be interested in the subject matter of the affiliate program you
        are promoting.

        To start your search for appropriate affiliate programs, visit
        http://www.associatesearch.com and/or http://www.refer-it.com .


        While affiliate programs are a good place to start, you are working
        on commission. For significant, long-term, sustainable income
        you need to develop your own line of products and services. This
        does not necessarily mean you must personally create the product
        or service; it just means you get to keep the profits on any sale.

        You could, for example, sell products you purchase from a
        wholesaler. Under this type of arrangement, you buy the product
        for a certain price and sell it for a higher price. The difference is
        your profit. The profit under this type of arrangement will, 99% of
        the time, be significantly higher than the commission income you
        generate with affiliate programs. If you don't want to bother with
        the hassle of storing inventory and shipping orders, make
        arrangements for the wholesaler to drop-ship orders to your
        customers instead.

        Of course, you can always create your own products as well. A
        good option for an online business is a digital product such as an
        e-book since production and distribution costs are extremely low.
        Your customer simply downloads the product from your server to
        her hard disk. But you don't have to restrict yourself to digital
        products. You might choose to write a book and have it
        professionally bound and printed. Or you may choose to make
        your book available in both digital and traditional format with
        different price points to reflect the different production and shipping


        Once you have generated consistently high, targeted traffic to your
        website, you can begin to think about charging for third party
        advertising on some of your website real estate. The price you
        can charge for banner advertising depends on your traffic whether
        your advertiser pays you to simply host his banner or whether she
        pays you per click-through. Particularly if your revenue depends on
        click-through it is very important (both for you and your advertiser in
        terms of repeat business) that your advertiser's product or service
        is relevant to the overall subject matter of your website.

        Your pricing would generally be set at a CPM rate, for example $20
        per thousand page views. So, if your site receives 5,000 page
        views a week, that's $100 a week in advertising revenue. The more
        targeted your traffic, the more you can charge as your CPM.


        You have, I'm sure, heard it said many times that a great way to
        generate traffic to your website is to publish an ezine (electronic
        magazine or newsletter). that's certainly true. Ezines are a terrific
        traffic generator. But they can also be a source of revenue in their
        own right.

        Once you hit 1,000 subscribers (as a general rule) you can start
        charging for advertising in your ezine. Again, CPM is a good
        pricing model to start with.

        Again, the more targeted your subscriber database, the higher your
        CPM. Some very highly targeted, specialized ezines can charge
        as much as $40 CPM or more. Others that are very general and
        untargeted may only be able to generate $2 CPM. Again, the time
        and effort you expend in targeting your market audience, the higher
        your potential revenue.


        The number one commodity people are looking for online is
        information. Consider making your website content available on a
        members-only basis, charging a membership fee for access. Your
        content has to be of genuine value to your website visitors, however.
        don't try this if all you're offering is a collection of other people's

        The type of content that lends itself well to this type of arrangement
        includes things like apartments for rent listings (eg
        http://www.westsiderentals.com ), home-based job openings, that
        sort of thing.

        Members-only sites that consist of a collection of freely available
        products and tools can also work well if, by joining, the member
        saves him or herself many hours of independent searching and
        collating the relevant materials.

        Apart from information, entertainment-type content also lends itself
        well to a pay-for-access type of arrangement. The obvious (if
        unfortunate) example is the highly lucrative internet pornography
        industry. Say what you will about it, it is a business model that
        most online entrepreneurs would love to be able to replicate in
        their own industry, if only they could generate the same level of
        interest. It's that targeted traffic principle yet again!

        As I said, these are just a few ideas to get you started. Once you
        start implementing these, others will suggest themselves to you.
        It really doesn't matter what you do so long as it works for you. By
        all means, if something works well, don't stop what you're doing.
        But don't rest on your laurels either. Make sure you always have
        other wells to drill if today's runs dry.


        include the following resource box; and (2) you only mail to


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 


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        4.     Surveys and Trends

        © 2017 Ryanna's Hope

        The following is an extract from the current issue of Larry
        Wack's excellent weekly, "Surveys and Trends".  Subscribe
        using the link below for the full issue.



        The FTC coined a new term: Web cramming. Consumers or small
        businesses are offered a free custom-designed Web site for a
        trial 30-day period. But many have reported that they've been
        charged on their phone bills or received a separate invoice, even
        if they had not agreed to continue service after the trial
        period. Again, carefully check your phone bills.

        Internet Service Provider Account Information!

        If you receive an e-mail request that appears to be from your
        Internet Service Provider (ISP) stating that your "account
        information needs to be updated" or that "the credit card you
        signed up with is invalid or expired and the information needs to
        be reentered to keep your account active," do not respond without
        checking with your ISP first. According to information received
        by the FTC, THIS MAY BE A SCAM.


        Flyers with these instructions, circulating in many Southern and
        Midwestern African-American communities, are attempting to trick
        people into revealing personal identifying information that
        could, in turn, cost them money or damage their credit ratings.

        The flyers, distributed in churches or placed on the windshields
        of parked cars or bulletin boards in senior centers and nursing
        homes, claim that African Americans born before 1928 may be
        eligible for slave reparations under a so-called "Slave
        Reparation Act" and that those born between 1917 and 1926 can
        apply for Social Security funds they are due because of a "fix"
        in the Social Security system.

        According to law enforcement officials, the claims are false.
        They are being made by skilled identity thieves, who are asking
        people to reveal their name, address, phone number, birthdate and
        Social Security number in order to access their credit cards or
        open accounts under their names without their permission or



        5.     Success Quote of the Week

        The absence of alternatives clears the mind marvelously.
          -- Henry Kissinger


        7.     Subscription Management


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        If you find this newsletter valuable, please forward it
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        9.    Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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