<address id="15tzn"><dfn id="15tzn"></dfn></address>
    <address id="15tzn"></address>
<sub id="15tzn"><dfn id="15tzn"><ins id="15tzn"></ins></dfn></sub>
<sub id="15tzn"><var id="15tzn"><output id="15tzn"></output></var></sub>

<thead id="15tzn"><var id="15tzn"><output id="15tzn"></output></var></thead>

      <address id="15tzn"><listing id="15tzn"></listing></address>

      <sub id="15tzn"></sub>

        <address id="15tzn"><listing id="15tzn"><mark id="15tzn"></mark></listing></address>
        <thead id="15tzn"><var id="15tzn"><output id="15tzn"></output></var></thead>
        a home based business onlinehome business ideas

          A Home-Based Business Online


           November 26

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
           small business ideas
           Contact By Email

           IN THIS ISSUE

        1.  Welcome and Update from Elena
        2.  Home-Based Business Idea of the Week - Self Publishing
        3.  Feature Article - The Difference Between Ants and Squirrels
        4.  Program Review - Going Platinum
        5.  This Week's Subscriber Web Site Pick
        8.  Subscription Management
        10. Contact Information

        1.  Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers who
        have joined us since the last issue!

        This week's article looks at smoothing out the peaks and troughs
        we all experience in our businesses at various times of the year.
        If you're not one of the fortunates enjoying pre-holiday sales
        surges, take heart.  There are ways you can anticipate slow times
        and take steps to compensate for them.

        Instead of Tips for Newbies in segment 4, this week I'm taking the
        opportunity to look at a new program that I'm sure you've come
        across by now: Going Platinum.  I believe this program has enormous
        potential but it does involve a somewhat elusive concept and there
        is a lot of confusion and misinformation about it as a result.  Hopefully,
        this week's program review will clarify things a bit.

        Thanks to those of you who took the time to let me know
        that you found the navigation bar at the new AHBBO site
        (AHBBO) site difficult to read.  I've changed it on most
        pages now and hope this fixes the problem.  If anyone continues to
        have problems with it please let me know!

        Finally, please note that the AHBBO ezine will be on sabbatical
        from December 17 through 31.  The last issue of AHBBO for 2017
        will be December 10.  The first for 2001 will be January 7.

        As always, thanks for reading and I hope you enjoy this week's

        Remember, this ezine is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2.  Home-Based Business Idea of the Week - Self Publishing

        You can make a lot of money by writing and self-publishing your
        own material, if you are willing to write the books, manuals,
        reports or newsletters that millions of people across the United
        States, and throughout the world for that matter, desperately want
        to buy.

        Today, more than ever before, is the age of information. Twenty-four
        hours a day, seven days a week, there continues to be an
        incredible demand for information throughout America and the world.
        There is an astronomical demand for information-packed books,
        manuals, reports and newsletters of almost every imaginable kind.

        For the rest of this report, visit


        There are many more ideas like this at the AHBBO Home
        Business Ideas page at free business ideas
        with more being added all the time.

        3.  Feature Article - The Difference Between Ants and Squirrels

        © 2017 Elena Fawkner

        You  may  have  read  in  your  local  newspaper  yesterday  of
        Amazon.com's  stock  rise  of 15% on the back of strong holiday
        season  spending.   Etoys'  49% rise and Buy.com's 25% increase
        followed suit.  Overall, the Nasdaq (the tech-stock index)
        jumped 5.4%.

        Good news for the likes of Amazon.com, right?  But is it really?
        What happens AFTER Christmas?  Here we go *again*.  Investors
        are jumping  back  on  the  bandwagon  on the strength of a
        holiday buying frenzy.  Up goes the stock and everybody jumps on
        board.  After Christmas, back down it will go, investors will wring
        their hands and bail out, the stock will nosedive and everybody will
        start moaning about the great internet shake-out of 2017.  Again.

        The holiday boom is nothing new, of course, and it certainly
        isn't restricted to online businesses.  And there's nothing
        wrong with a holiday-spending induced surge in business.
        Provided business is respectable during the remainder of the
        year as well.  After all, if business is ONLY good at holiday
        time, how is that business going to survive for the rest of the

        How about you?  How is your business faring now that Christmas
        looms?  If you're a retailer, this may be a good time of year
        for you.  If you're not, then, like me, you're probably finding
        things pretty slow right now as people go into underdrive as the
        year winds to a close. 

        No matter what your business, there will usually be certain
        times of year that are better than others.  The challenge is to
        be sufficiently successful during the good times to be able to
        weather the slow times.  Better still is to be able to
        anticipate your slow times and compensate for them, in effect,
        smoothing out the seasonal highs and lows.  In this article, we
        look at ways to do that.

        => Learn From Ants, Not Squirrels

        Those of you familiar with Jim Rohn will also be familiar with
        his ants philosophy.  Ants never rest.  They are constantly
        working.  They don't rest over summer.  Why?  Because they know
        winter is coming.  So they work all summer long to build their
        nests so they have shelter in the winter.  They do something in
        winter too because they know summer is coming.  I can't remember
        now what it is but it's really big. 

        You may be thinking of squirrels as another example.  Storing
        nuts for the winter and all that.  But that's only half the
        story.  You, unlike a squirrel, don't get to rest during the
        winter just because you've gathered nuts during the summer.
        Even if you've gathered enough nuts to last through winter,
        where are next year's nuts going to come from if you no longer
        have a business by the time fall comes around again?  So, don't
        think like a squirrel, think like an ant.  In the summer, think winter. 
        In the winter, think summer.

        => Think Bottom Line

        Don't just focus on your sales.  Focus on your bottom line.  If
        your costs are $10,000 and your sales are $20,000, your profit
        is $10,000.  Similarly, if your costs are $5,000 and your sales
        are $15,000, your profit is still $10,000.  So, during times
        when you know sales are going to be low, look for ways to reduce
        costs.  Now, some costs are fixed and there's just nothing you
        can do about it.  Rent, webhosting fees, ISP fees and the like
        are examples of fixed costs.  Costs like payroll, however, can be
        variable.  So think in terms of reducing your variable costs.
        In the case of payroll costs, flexible staffing arrangements may
        be the answer.  Rather than hiring another employee because
        you're run off your feet at certain times of the year only to
        find you have trouble occupying that employee during other times
        of the year, hire temporary staff to help you out during busy
        times.  You don't have to buy a cow to get milk.  Just buy the

        => Know When Winter Comes

        You can't plan for winter if you don't know when it's coming.
        So analyze your sales history and identify, as best you can,
        where your peaks and troughs (summers and winters) are.  Only
        then can you anticipate your slow periods and be ready for them.

        => Promotions

        Seasonal promotions can be a good way to temporarily increase
        sales during a slow period.  Let's say your regular price for
        widgets is $10 and during your "non-slump" time you sell, on
        average, five a day for a total of 35 a week or $350.  Your
        costs are $200, leaving a profit of $150. 

        Let's also say that during your slow times, you sell an average
        of only three a day for a total of 21 a week, or $210.  Your
        costs are still $200 (we'll assume sales all come from existing
        inventory), leaving a profit of only $10.  So you're in the hole
        $140 compared to non-slump time.

        If, during your slow period, however, you were to run a
        promotion (or "sale" if you prefer that term), you can make up
        some of your lost profit.  Let's say you decide to sell your
        widgets for 10% off for the month of July, traditionally your
        quietest month of the year.  So, you drop your price to $9 per
        widget.  As a result, you find that you're now selling five a
        day again for a total of 35 a week, or $315.  Your costs are
        still $200, which leaves a profit of $115.   Much better than $10.

        Now, this is obviously an over-simplistic example.  In the real
        world, all of your costs would not be fixed and, as a result,
        lower sales would translate to lower costs.  You'd vary your
        stock purchases for a start or, if you manufacture your own
        product, you'd just produce less, thereby resulting in lower
        expenditure.  But hopefully this example illustrates well enough
        the principle of promotions as a tool for increasing profits
        during slow periods.

        => Back-End Sales

        Slow times are also a good opportunity to go back to customers
        who have bought from you in the past and directly solicit
        business from them.  This is particularly effective if you run
        an online business.  Just pull out that mailing list of previous
        purchasers and introduce them to another item in your product
        line that may appeal to them.  Once someone has purchased from
        you once, they are MUCH more likely to do so again in the
        future.  The increased sales you generate in the form of
        back-end sales can help you ride out a slump.

        => Introductory Specials

        Slow times can also be a good time to introduce a new product or
        service.  Think of it as a way of testing the waters before the
        big push for sales during your peak sales period.  Again,
        previous customers are a good source of prospects for purchasing
        new products.  Simply publicize an introductory special for
        valued customers.  Giving people the opportunity to be among the
        first to acquire something not yet generally available can be a
        powerful sales generator.  It appeals to people's desire to feel
        special or exceptional in some way.  So think about taking
        advantage of this human tendency to help increase sales during
        your winter times.

        => Increased marketing

        Simply increasing your marketing efforts may help smooth out a
        trough but be judicious.  There's no point generating additional
        sales if the marketing cost of generating those additional sales
        exceeds the profit generated!  Look instead for low-cost or
        no-cost marketing initiatives you can take to increase awareness
        of your products and services.

        => Strategic Alliances

        Another idea, especially if you run your business online, is to
        forge strategic alliances with businesses whose busy times are
        your slow times and vice versa.  This is a win-win situation for
        both of you as you each have the benefit of each other's
        relatively higher traffic during your respective busy times
        which can help offset your respective slow times.

        => Constructive Use of Down Time

        Finally, don't discount the value of slow periods as an
        opportunity for business and product development.  Investments
        of time in these developmental activities can make a substantial
        impact on the long-term viablity of your business.  These are
        activities that can be hard to find time for when you're busy so
        learn to embrace slow periods as an opportunity to invest in the
        future growth of your business.

        It's easy to get discouraged when you're working as hard as
        ever but the sales just aren't coming in.  It helps to know that
        virtually every business (with the possible exception of funeral
        homes I guess) has slow periods.  By thinking like an ant and
        focusing on winter in summer, you can go a long way towards
        turning a long cold winter into spring.


        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact. To receive a copy
        of this article by autoresponder, just send a blank email to

        4.  Program Review - Going Platinum

        WHAT IS IT?

        The Going Platinum "Community" (to be launched mid January
        2001) is kind of a cooperative online community.  Similar to AOL,
        it will be a full service ISP, search engine and directory, shopping
        mall, virtual office and much more all in one.   The difference
        between Going Platinum and an AOL, however, is into whose
        pockets the profits from the site flow.  These profits include
        *substantial* advertising income in addition to the other features
        mentioned above.  With AOL,  the profits flow to AOL.  With
        Going Platinum, the profits flow to its members.

        HOW IT WORKS

        To be a member of Going Platinum is kind of like owning a share
        in a publicly listed corporation.  Every Going Platinum member is
        given one position (or share) in the Going Platinum Community.
        This position is free. 

        You can earn additional positions by joining the Going Platinum
        Affiliate Program.  This also allows you to earn up to 10 times more
        of the revenue generated from your own internet activity within the GP
        Community, and the activity of other GP Community members you
        have referred to the Community, than if you just stick with your original
        single position.  This is because, as an affiliate, you earn commissions
        not only on your own and your direct referrals'  internet activity within
        the Community, but on indirect referrals as well (your referrals' own
        referrals) for four levels.  No different from any other multi-tier
        affiliate program.


        => Basic Membership

        It need not cost you anything at all.  If you want to join as a basic
        member because you're primarily interested in the Community as a
        resource, it's free. 

        => Paying Member

        If you want to participate in the Going Platinum program with a revenue
        generation objective, there is a one-time initial fee of $25 to become a
        paying member and thus be eligible to participate in the affiliate

        Even then, if you choose to open an account with CompuBank (US
        residents only), you actually get a credit of $25 because Going
        Platinum/CompuBank give you $50 just for opening the account.

        As a paying member, you are also eligible for inclusion in the referral
        placement process which allocates spillover referrals and referrals
        generated by other Going Platinum promotional efforts.  There will
        always be spillover referrals because each member has a maximum
        39 member organization.  If you refer more than 39 members, then
        the surplus is "spillover" and these referrals are allocated to other
        Going Platinum affiliates (i.e. paying members).

        => Membership Fees

        As stated above, your first position in the GP Community is free,
        as are all the benefits, features and tools in the member area.

        To become an affiliate, there is a one-time fee of $25, allowing
        you to earn up to 10 additional positions and giving you expanded
        use of everything available in the member's area (remember, though,
        the GP Community is not being launched until January).  This fee
        is fully refundable, no questions asked.

        Thereafter, there are monthly membership fees to be paid for
        participation.  These, however, are taken out of your commission
        earnings.  The amount of fees depends on your "round": bronze,
        silver, gold or platinum.  You are automatically entered into the
        bronze round when you become a paying member. 

        => Monthly Fees

        The following is an extract from the "Membership Fees" page at
        the Going Platinum website and compares the monthly fees of the
        first two positions in your organization:

        Round   Monthly Fees
          Pos. 1     Pos. 2

        Bronze  $25   $50
        Silver  $125   $250
        Gold   $1,125     $2,250
        Platinum     $6,125    $12,250

        Before you fall off your chair, remember, all fees are deducted
        from commission.  You never have to pay anything out of pocket.


        Now, take a look now at the earnings you can expect from the affiliate
        program (excludes your earnings from GP Community activity).

        Round   Monthly Earnings Range
             Pos. 1   Pos. 2

        Bronze   $0 - $322.50   $322.50 - $645
        Silver   $322.50 - $1,612.50  $1,612.50 - 3,225
        Gold   $1,612.50 - $14,512.50   $14,512.50 - $29,025
        Platinum   $14,512.50 - $80,512.50   $80,512.50 - $161,025

        IN SHORT

        As you can see, the sky is literally the limit.  Going Platinum already
        has close to 100,000 members.  Millions are projected to join post-
        launch.  I urge you to visit the site and check it out for yourself. 
        Invest some serious time there.  It takes a while before you really
        begin to appreciate the enormous potential of this program.

        This is a no-risk proposition.  It need not cost anything to join (in fact
        you can be in the black before you even start if you elect to open a
        CompuBank account) yet you have everything to gain.  I personally
        know of affiliates who are already earning hundreds of dollars a day
        and this is BEFORE the GP Community is even launched.

        5.  This Week's Subscriber Web Site Pick

        "Dear Elena,

        "I have a home-based practice as a Life and Business Coach.
        Since the majority of my coaching is done virtually via
        telephone, fax and e-mail, I am able to work with clients
        who live anywhere in the world. I've found both your e-zine
        and your website to be great sources of information for both
        myself and my clients.

        "I'm interested in your opinion about whether I should include
        the monthly fees for my coaching on my new website. The advantage
        of including the fees would be in reducing the amount of time I spend
        in free "sample" sessions with those who cannot afford my rates.
        However, others that see the fees before the sample session
        may decide that my rates are too high. Much of the real value of my
        coaching is communicated during this sample session.

        "The purpose of my website is mainly to describe who I am and
        what I do to potential clients, especially those referred by existing
        clients or by other coaches. Many of the current clients I've attracted
        have visited my website after reading one of my articles or newsletters.
        They typically are interested in knowing more about me, and about
        coaching in general.

        Barbra White, MBA
        Life and Career Success Coach
        Phone: (505) 271-1037
        Fax: (509) 695-9141
        "The trail is the thing, not the end of the trail.
        Travel too fast and you miss all you are traveling for."
        ~ Louis L'Amour


        Hmmm ... tricky question.  My opinion, for what it's worth, is
        not to include your session charges.  Many people may just write
        off the whole idea as too expensive depending on what their
        perceived value of your service is.  I imagine that most people have
        little idea of what a personal coach actually does or how personal
        coaching might benefit them.  For this reason, I doubt there is a
        pre-existing high perceived value, at least as a general rule.

        On the other hand, however, if they take advantage of the
        complimentary coaching session and find it helpful, then you at
        least have the opportunity to create a high perceived value which
        will make it easier for the client to justify the expenditure.  The real
        question is whether a half hour consultation is a worthwhile
        investment for you to *possibly* acquire a new client.  This is a
        business decision and depends on any number of factors, not the
        least of which is what else would you be doing with that half hour?

        On balance, I'd be inclined to omit your rates from the site and
        treat the complimentary session as an opportunity to increase the
        perceived value of your service.  Even if you don't convert that
        immediate prospect into a client, who knows who else they'll tell
        about your service?  And who knows when the straw that breaks
        the camel's back will come along and that prospect you coached
        six months ago and never heard from again decides that enough's
        enough and it's time to take action?

        By the way, I think your site is excellent.  I really enjoyed your
        article "Energy Drains ... What Are You Tolerating?".  I recommend
        it to all AHBBO readers.  It's at


        If you want your site seen by thousands, write and tell me
        about it!  But make sure it's one you've created yourself
        or have had created especially for you.  No self-replicating affiliate
        sites please. 

        8. Subscription Management


        To SUBSCRIBE to this Newsletter:
        Home Business Newsletter

        To UNSUBSCRIBE from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        10. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


        Signup to Receive Our Free Home Business
        Newsletter Via Email.
        Join Over 15,000 subscribers!

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 01:50:08 CST

        Free Home Business Tips!
        Home Based Business Newsletter
        Join 15,000 subscribers!

        AHBBO Ezine


        Article Library

        Business Ideas <<<<

        Privacy Policy