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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 160 : November 18, 2012

           Sent to 14,386 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           http://www.shelteredturtle.com
          Contact By Email

        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Snatching Defeat from the Jaws of
          Victory
        4.     Surveys and Trends
        5.     Success Quote of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        Tired of hitting your head against a brick wall with your
        online business?  Figure you just aren't cut out for this
        kind of work?  Ready to call it quits and go back to watching
        TV in the evenings instead of laboring over your sales copy?
        Well, think again.  If you want to be part of the 2% who
        actually make a buck from their online businesses, hang
        in there.  "Snatching Defeat from the Jaws of Victory" is
        at segment 3.  Of course, if you want to join the other 98%,
        by all means go ahead, turn on the tube. 

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________


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        _______________________________________________________________

        2.     Home Business Idea of the Week - Business Plan Writer
        _______________________________________________________________


        Many people avoid preparing a formal business plan because
        they are intimidated by the size of the task or they don't know
        where to begin. While they may avoid preparing a business plan
        for so long as they are the only ones who will be referring to it,
        when the need arises to raise finance for their businesses,
        suddenly the necessity for a properly prepared and researched
        business plan can no longer be avoided.

        At this point, the business owner may seek the services of a
        professional business plan writer.  If you have a background in
        finance and/or management you may have the potential to be
        an excellent business plan writer. There is certainly no shortage
        of quality resources available on the internet if this interests you,
        ranging from the nuts and bolts of putting a business plan
        together to software to make business plan generation a snap.

        -----

        This is just one of over 130 ideas from the new "Practical Home
        Business Ideas From AHBBO" e-book.  Find out more at Home Based Business Ideas .


        _______________________________________________________________

        3.     Feature Article:  Snatching Defeat from the Jaws of
          Victory
        _______________________________________________________________


        © 2017 Elena Fawkner

        You may find the lure of an online business seductive indeed.
        And why not? After all, it holds the promise of true
        independence - time and money freedom - from the comfort
        and sanctuary of your own home. It tantalizes you with the
        promise of unlimited potential, a limitless market. With
        immediate results.

        All of this is achievable. Except the last. There is nothing
        immediate about the results you will achieve when you first
        start an online business.

        It's estimated that well over 98% of internet businesses bite
        the dust after only a few months. How can you make sure
        you're one of the 2% who last through the long haul? It's quite
        simple, really. Just hang on.

        That's assuming, of course, that your online business is
        worth hanging on TO. If all you're doing is reselling someone
        else's products and not contributing anything to the
        Internet community yourself, get ready to join the 98%. But
        if you've identified your niche, if you're making an original
        contribution to that niche and have quality products or
        services to offer that market, you can make it.

        But you have to be prepared to stick it out because no
        matter how great your site, your product, your service,
        your ideas, your abilities, it will not happen overnight.

        THAT'S why 98% of online businesses fail. It's not because
        they were also-rans, it's not because they did nothing but
        sign up for half a dozen affiliate programs and thought they
        were in business, it's not because they were dumb, or slow,
        or technically challenged or faced too much competition.

        It's because they gave up too soon.

        You have to allow for the lag factor. You have to be
        prepared to not only sow your seeds, but to give the seeds
        time to germinate, sprout and, finally, grow. Only then
        can you harvest. In other words, not only must you sow
        before you can reap, you must wait after sowing before you
        can reap.

        It's what you do with that waiting time that's critical to your
        success.

        Think of yourself as a farmer. You wouldn't just plant a
        quarter acre of corn and then sit back for the next three
        months (or however long it takes corn to grow) twiddling
        your thumbs, obsessively checking for signs of life every five
        minutes, getting more and more frustrated with every day
        that passes without being able to harvest.

        No. In the meantime, you'd be busy planting strawberries,
        potatoes, carrots and broadbeans. And you'd be busy
        *harvesting* the broccoli, cabbage, brussels sprouts and
        asparagus that you planted four months before the
        strawberries, potatoes, carrots and broadbeans. While you
        weren't obsessing about how the cauliflower, silverbeet,
        tomatoes and squash you'd planted three months before
        THAT were doing. And keeping an eye on your herb garden
        while you were at it.

        Like working a farm, working an online business is a constant
        exercise in planning, sowing, tending, measuring and reaping.
        And patience. Lots and lots of patience.

        When you "finish" your first website (you'll understand why
        the quotes if you have your own site), you think the hard
        part's over. You think that it's simply a matter of uploading
        your site to your web host's servers, submitting your site to
        the search engines, listing it in directories, negotiating
        reciprocal links with other webmasters, publishing an ezine
        and generating subscribers, placing paid ads (you'll figure
        out what free ads are worth all by yourself), writing
        articles and doing a hundred and one other things to drive
        traffic to your site.

        And you're right. It is that simple.

        But it all takes time.

        You won't upload your site today and have it indexed by
        the search engines tomorrow. You'll send the first issue
        of your ezine to maybe 10 people. Or fewer. Your first
        attempt at ad writing will bring you zero sales. It takes
        you three months for it to actually sink in that you have
        to run your ad for a minimum of seven times before readers
        will act. And that it's seven times to the SAME audience.

        And then, when your site is *finally* indexed by the search
        engines, it doesn't appear in the first three pages of search
        results for your keywords. In fact, it doesn't appear in the
        first *thirty* pages. So you learn about the importance
        of high-profitability keywords and you create new web
        pages just for those keywords. And submit them to the
        search engines. And then wait until they're indexed.
        And then check again.

        In the meantime, four months have passed, you now have
        over five hundred subscribers to your ezine and you're
        starting to see maybe fifty site visitors a day. And not a
        one of them is buying anything.

        You've been working hard, long hours in your business but,
        quite frankly, you consider it a good month if you can (just)
        cover your web hosting fees with what you're bringing in.

        So you start feeling like it's just not worth the time and the
        effort and the sacrifice. You're spending at least half your
        waking time on this thing and you're not getting anywhere.

        A few more weeks pass with no results and you start getting
        seriously dejected. You're disillusioned and disappointed.
        You're frustrated and generally P.O.'d that everyone else seems
        to be able to do this but you.

        Your day job, which you detest with a passion, starts to feel
        like not such a bad way to spend 8 hours. Hey, it beats sitting
        before a computer screen day in day out trying to market to
        a bunch of ingrates with nothing to show for it.

        So you petulantly start watching TV in the evenings after work
        instead of tending your garden. You completely miss the tender
        young shoots that suddenly appear in the corn patch. You
        don't see that birds are picking off the strawberries and that
        the carrots and broadbeans need watering. You don't notice
        you have a whole field of potatoes that are ready for harvesting
        or that the soil needs to be turned where the silverbeet was
        planted six months ago.

        Finally, the corn is ready to harvest but half-formed cabbages
        and asparagus are rotting because you didn't notice it was time
        to water and protect them from parasites. Soon the corn will
        join them.

        You don't see any of it because you're busy watching TV. If
        you'd just hung on a little bit longer, you'd be starting to reap
        a healthy crop from your efforts by now. But you didn't hang in
        there. You gave up too soon.

        Don't let this happen to you. Don't let your business die on the
        vine. Continue to feed, water and protect it. Even when you
        don't feel like it. *Especially* when you don't feel like it.
        Success in this business has as much to do with patience and
        perseverance as it does about creativity and talent.

        Success could be just around the next corner. Just wait and
        see what's waiting for you before you flip the switch.

        ------



        include the following resource box; and (2) you only mail to
        a



        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        http://www.shelteredturtle.com


        _______________________________________________________________


        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        The following is an extract from the current issue of Larry
        Wack's excellent weekly, "Surveys and Trends".  Subscribe
        using the link below for the full issue.

        ------

        ------------------------------------------------------------
        YOUR EMAIL - THE COST OF IMPROPER HTML MESSAGES
        ------------------------------------------------------------

        The email marketing company Silverpop viewed 700 HTML email
        messages in nine of the most popular email programs and found
        that almost half contained major errors.

        Approximately 42 percent of all HTML messages were difficult to
        read due to errors such as missing graphics or raw HTML code.

        Thirteen percent of viewed emails had extremely disruptive errors
        or were completely indecipherable.

        According to Silverpop, many of the errors found in email
        messages were the result of improperly formatted HTML messages.

        Properly formatted HTML messages are reckoned to increase
        response rate by as much as 30 percent.

        ------------------------------------------------------------
        CONSUMERS AND ABANDONED SALES
        ------------------------------------------------------------

        More than three-quarters of online buyers failed to complete at
        least one purchase during a 90-day period according to a recent
        survey by BizRate.com, the #1 retail mall on the Web according to
        Media Metrix. On average, surveyed shoppers abandoned between
        two and three carts over the course of last summer with each cart
        representing an estimated $175 in lost sales to the merchant.

        The panel survey, which drew more than 9,500 respondents,
        revealed that 55 percent of online abandoners left their carts
        prior to checkout. Another 32 percent left their purchases at the
        point of sale when entering billing and shipping information or
        after the final calculation of the sale. Apparel was the most
        common item abandoned by shoppers, followed by computer goods
        and entertainment items (including books, music CDs and videos).

        Consumers get easily frustrated with online shopping. More than
        40 percent of shoppers blamed their abandoned carts on expensive
        shipping and handling charges while 31 percent stated that they
        had changed their minds. Another 21 percent cited slow-loading
        pages as their cause for terminating the sale. (source: about.com)

        _______________________________________________________________

        5.     Success Quote of the Week
        _______________________________________________________________


        Burning desire to be or do something gives us staying power--a
        reason to get up every morning or to pick ourselves up and start
        in again after a disappointment.
          --  Marsha Sinetar

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
         
        _______________________________________________________________

        9.    Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com

        _______________________________________________________________

        Copyright © 1999-2017 AHBBO Publishing
        All Rights Reserved

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