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          A Home-Based Business Online


          
           
            

          Issue 107 : November 5

          Sent to 11,140 Opt-In Subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
          http://www.shelteredturtle.com
           Contact By Email



           IN THIS ISSUE



        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Grocery
          Shopping Service
        3.     Feature Article - Growing An Online Business ... Doing
          the Right Things at the Right Time and Doing Them Right
        4.     Surveys and Trends
        5.     Motivational Tip for the Day - Winning More By Losing
        6.     Free E-Book of the Week - Your eBook Daily Marketing
          Plan
        8.     Subscription Management
        10.   Contact Information



        1.     Welcome and Update from Elena


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        First of all, a follow-up to an article from a few weeks back,
        "It Could Happen To You", about the plight of Jan Dandridge
        of Rim Digest whose domain name had lapsed and was
        snapped up by a "Dave Web" who was attempting to extort
        $500 to have the domain returned to her.  Why "extort"?
        Because while "negotiations" were pending, he was pointing
        the domain to a porn site.  (For new subscribers this article
        is at http://www.shelteredturtle.com/happen2u.html .) 

        Anyhow, I received an email during the week from John
        Aidiniantz in the UK referring me to a recent ICANN arbitration
        decision (to read the decision, see
        ).
        Seems that our good friend Dave Web of 5 Tpagrichnery,
        Suite 33, Yerevan, Armenia 375010 has some mysterious
        sort of connection with an outfit here in Glendale, California.
        Gee, what a surprise.  And all this time we all thought they
        were far, far away in Armenia where we couldn't possibly
        touch them. ;-)

        And while we're on the subject of domain name hijacking
        and extortion, I was busy the other day checking out
        complementary websites for a possible reciprocal link with
        AHBBO.   I came across at least three sites which were at
        one time not too long ago big, excellent sites in their field
        but which now all point to the same cheap, smutty porn
        site.  Presumably the owners of these websites allowed their
        domain names to lapse and the ever-present scum-sucking
        Dave Webs of this world are holding the owners to ransom. 
        Again, as I said in "It Could Happen to You", KNOW when
        your domain names expire and PLEASE make sure you renew
        them on time! (Not that this was the problem in the case of
        the above arbitration but you don't have to make it easy for
        them, just the same.)

        OK, now that I have that rant off my chest, on with this
        week's issue.  This week's article is all about what you
        should be doing in your online business and, just as
        important, when.  If, like me, you find website design too
        much fun and marketing and promotion too much unfun,
        this article is for you.

        As always, thanks for reading and I hope you enjoy this
        week's issue. 

        Remember, this ezine is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .





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        2.     Home-Based Business Idea of the Week - Grocery
           Shopping Service


        I hate grocery shopping.  When I moved to this country
        in July 2017, one of the first things I did was start using
        HomeGrocer.com.  Alas, HomeGrocer.com was acquired
        by Webvan.com and things went downhill in a hurry with
        that company shutting its doors earlier this year.  So, now
        I'm back to the Saturday morning grind along with, it seems,
        at least 50% of the population.  After all, if you work
        full-time, when DO you shop for groceries?  On the weekend
        or in the evening.  Either option is equally unpalatable in my
        book.

        Here's where you can come in.  There are many, many
        people like me who would be quite happy (delighted, in
        fact!) to pay someone a reasonable fee to take care of
        this chore for them.  You could offer a grocery-shopping
        service for busy professionals in your local area.  All you
        need is a car.

        Here's one way to go about setting up a simple system.
        Set up a website where your customers can enter their
        weekly grocery orders and pay you by PayPal (why pay to
        set up a merchant account if you don't have to?).  I
        recommend that you require an advance payment in
        excess of your commission plus what you anticipate the
        total bill will be.  You can always easily refund the difference
        to your customer via PayPal without cost. 

        In fact, if you get really organized (and can pair up with a
        good web designer), you could even include a database of
        frequently purchased items and their approximate prices
        so that the amount will be automatically calculated when
        the customer finalizes the order.  Add say 10% to make
        sure you're not short and refund the difference.  You can
        send the customer an email receipt of the actual amount
        of the bill (even scanning the actual bill and including that
        in your email).

        If your business really takes off, you can leave the
        grunt work to independent contractors and focus your
        energies on building the business.  Once you have a
        client base, it'll be easy to add on related errand
        services such as dry cleaning drop-off and pick-up and
        taking Fido to the vet.

        Recommended Reading:

        => How to Start and Operate an Errand Service
        by Rob Spina
        http://www.shelteredturtle.com/soes.html


        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added all the time.





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        3.     Feature Article: Growing An Online Business ...  Doing
           The Right Things At The Right Time And Doing Them
           Right


        © 2017 Elena Fawkner

        Once you get past the initial utter confusion and
        "overwhelmingness" of the scramble to learn how to
        start and run an online business, the time eventually
        comes to dispense with the training wheels and just
        get on with it. 

        A common trap for new online entrepreneurs is to
        try and perfect their website before inviting anyone
        to come over.  It's true that you shouldn't submit
        your site to the major search engines and directories
        while your site's still truly under construction but at
        some point you have to stop developing and start
        marketing.  Your site will NEVER be finished and it
        will certainly never be perfect.  If you wait until it is
        before you start inviting guests, you're going to be
        one very lonely webmaster indeed.

        Working on your website is fun.  The visual results
        are immediate and, as a result, the self-gratification
        you feel admiring your handiwork becomes addictive.
        After all, it's a helluva lot easier to control how your
        site looks and works than it is to actually drive traffic
        to it.

        Because of this, and the fun factor, there's a tendency
        to spend a disproportionate amount of time dabbling
        with your site, tweaking this and that and trying out
        new cgi scripts when the time has long since passed
        when you should have started working on driving traffic
        to your site already.

        To make a success of any business, including an
        online one, you must strive to always be doing the
        right thing, the right way and at the right time.

        Because being disciplined is so important to making
        the most of your time, I find it helps if I commit to
        spending a certain period of time every day to one or
        more of the marketing activities listed below and
        getting it over with as early in the day as possible.
        Then I can enjoy the reward of spending time on areas
        of my business that I find more enjoyable such as
        writing articles, and sourcing new and interesting
        programs for my website visitors.  By getting the
        marketing chores out of the way first, you can enjoy
        the rest of your day guilt-free.  (That's not to say
        that all marketing activities have to be "chores".  It's
        just that some are more enjoyable than others.)

        Be especially careful of your time when it comes to
        email.  This is another common trap many online
        entrepreneurs get sucked into.  It comes in endlessly
        and builds up quickly.  We are always so conscious that
        it's sitting there waiting to be read and responded to
        that it can become a major distraction.  Try to read and
        respond to your email in one or two sittings at 
        particular times of the day.  And impose a time limit
        too.  This will force you to work more efficiently.
        (The exception is email from customers who need your
        assistance.  You need to devote whatever time is
        necessary to correcting the problem.)  If you're not
        disciplined when it comes to email you can quite easily
        fritter away an entire day and another and another
        with very little to show for it.

        OK, so here's a list of the top 15 things you should be
        doing to market your online business once your site is
        ready for launch.  You don't have to do every one of
        these activities every single day (although if you do your
        business will certainly have a lot to show for it) but do
        strive to do at least a few.  The results will definitely be
        worth it.

        1.  Submit Your Main Pages to the Search Engines

        Once your site is "ready" (bearing in mind what I said
        above), your first job is to hand submit your main pages
        to the major search engines.

        My "majors" (opinions differ) are:

        Yahoo - http://www.yahoo.com (fee)
        Alta Vista - http://www.altavista.com (free and fee)
        Northern Light - http://www.northernlight.com (free)
        Excite - http://www.excite.com (fee)
        Hotbot/Lycos - http://hotbot.com (free)
        Looksmart - http://www.looksmart.com (fee - get listed
        with Looksmart and your listing will also appear at MSN,
        Excite, Alta Vista, iWon, Webcrawler and CNN)

        It takes anywhere from several weeks to several months
        to get listed with some of these engines so start early.

        Then submit to the "minors" (i.e. all the others).

        Visit http://www.searchenginewatch.com for the latest
        news on the search engines and what you can do to
        improve your rankings.

        Automate the process of search engine submissions as
        much as you can.  The program I recommend ahead of
        all others is Webposition Gold.  Check it out here:
        http://www.shelteredturtle.com/webpositiongold.html .


        2.  Submit Your Home Page to Directories

        There are literally hundreds so this will be a time-
        consuming job.  Aim for ten per day and you'll make
        progress.  Visit for links to
        hundreds of directories.


        3.  Publish An Ezine

        For information about how to do that and generate
        subscribers, read "Growing Your List" at
        http://www.shelteredturtle.com/growingyourlist.html .  If
        you're new to ezine publishing, an excellent resource
        is List-Universe.com's Ezine University at
        http://www.ezineuniversity.com .

        Try to write your own original articles for publication in
        your ezine rather than relying on other people to provide
        your content.

        Make sure you have a sign up form on every page of
        your website and a pop-up page inviting visitors to
        subscribe.  To see an example of this in action, visit
        http://www.shelteredturtle.com.

        Also, automate the process of publicizing your ezine
        and submitting your articles as much as possible.  One
        excellent software program that will do this for you (in
        fact the only one I know of) is Ezine Announcer.
        Check it out here:
        .


        4.  Negotiate Reciprocal links

        Find websites that target the same demographic as
        your site and contact the webmasters of those sites
        for a reciprocal link.  (This just means that each of you
        links to the other's site from your links page or
        elsewhere else on your site.)


        5.  Submit to FFA Pages

        Opinion is divided on the effectiveness of FFA pages.
        Personally, I think they're a waste of time.  Others
        maintain that although they're pretty useless in terms
        of people actually reading your listing, they can be
        helpful with search engines that rank your site according
        to popularity (i.e., by how many other sites out there
        link to your site). 

        If you do decide to go the FFA route, make sure you
        use a free email account rather than your main email
        account.  You will get a LOT of rubbish mail in response. 
        You want to be able to delete it in one fell swoop
        without having to sort through legitimate mail first.


        6.  Identify Commonly Searched for Keywords and Create
        Doorway Pages to Submit to the Search Engines

        What's a doorway page?  Just a simple page targeting
        a particular keyword tailored specifically for the search
        engine you're submitting to.  How to create and submit
        a doorway page?  You can do it manually if time is not
        an issue or you can use search submission software
        like Webposition Gold mentioned above
        (http://www.shelteredturtle.com/webpositiongold.html).  Webposition
        Gold also gives you all the information you need about
        what the particular search engines look for in order to
        rank pages well.

        How to find commonly searched for keywords?  Use
        the Word Tracker service.  Dirt cheap but turns up
        excellent keywords.  Click here for info:
        http://www.shelteredturtle.com/wordtracker.html .


        7.  Write Articles and Submit Them

        Submit them where?  Directly to ezine publishers looking
        for quality content for their publications, to article
        submission lists, to article databases that exist for the
        express purpose of providing other people content for
        their sites and ezines.

        The ezine submitter software I mentioned above can
        automate this process for you and save you literally
        HOURS of time each week.
        ()


        8.  Remind Visitors to Recommend You

        Include a short note in every issue of your ezine
        asking your readers to forward your ezine to their
        friends and family, sign up for the Recommend-It
        service at and put
        the button on your site and the link in your ezine.
        You get the idea.  Word of mouth sells!


        9.  Monitor Your Search Engine Rankings But Don't
        Obsess Over Them

        Again, use software to take care of the grunt work.
        Webposition Gold includes this function.

        And when I say don't obsess, realize that search
        engines are only one source of traffic.  You will find
        that a LOT of traffic comes from sources other than
        the search engines.  Do the things recommended
        here and you'll soon see that for yourself.


        10.  Negotiate Joint Ventures and Co-Ops

        Find people to joint venture with - whether it be
        for ezine subscribers (you each recommend the
        other's ezine on your "thank you for subscribing" page)
        or bundle your products together and each sell the
        bundled package.  There is no limit on the types of
        joint ventures and co-operatives you can negotiate.
        Be creative and flexible.


        11.  Join Web Rings


        12.  Offline Promotion

        Don't forget to promote your online business offline.
        For more on this, read "Offline Promotion Matters Too"
        at http://www.shelteredturtle.com/offline.html .


        13.  Host a Forum

        Host a forum at your site and contribute to forum
        discussions.  A lively forum (or bulletin board) will keep
        visitors coming back for more.


        14.  Contribute to Other Forums

        Contribute to forum and newsgroup discussions run by
        others to establish yourself as an expert in your field. 

        Remember, these are not platforms for blatant advertising.
        The most you can get away with is a short signature
        file.


        15. Create Your Own E-book

        Create your own e-book with links to your products and
        services or your affiliate programs and distribute it freely
        and encourage others to do so too.  This is what's
        known as "viral" marketing - it spreads like wildfire.


        The above activities represent a lot of work and a serious
        investment of time on your part.  By no means are you
        expected to do each and every one of these things
        from the get-go.  Once you have an established online
        presence, though, they do represent a good range of
        activities that, pursued regularly, diligently and
        consistently, with discipline and patience, will truly grow
        your online business exponentially ... and your profits
        right along with it.

        ------









        ------



        entrepreneur.  http://www.shelteredturtle.com





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        4.     Surveys and Trends


        © Ryanna's Hope

        WE'VE TOLD YOU BEFORE! CUSTOMERS WANT PERSONALIZATION!
        90% of a North American developer's time is spent on internet-
        related projects and 21.1% of developers believe that the
        profession's main trend in the next year or two will be
        personalization.

        OK, SO WHERE ARE ALL THE COMPUTERS HIDING?
        Nearly 9-in-10 family households with annual incomes of $75,000
        or more had at least one computer and about 8-in-10 had at
        least one household member who used the Internet at home.
        Among family households with incomes below $25,000, nearly
        3-in-10 had a computer and about 2-in-10 had Internet access.
        -US Census-

        TARGETING YOUR ADS TO SINGLE HOUSEHOLDS?
        Single-person households were the least likely to have a
        computer (30 percent) or Internet access (24 percent). In
        households with two to four persons, 58 percent had a computer
        and 47 percent had Internet access.

        GO WEST YOUNG ADVERTISER!
        Households in the West were the most likely to have computers
        (57 percent) and Internet access (47 percent). Those in the
        South were the least likely to have computers (47 percent) and
        Internet connections (38 percent).

        ------

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        5.     Motivational Tip For The Day


        © Jan Tincher

        There are times when you can win more by losing. Many times
        you can learn more from your failures and mistakes than you
        can by your victories.

        Denis Waitley, in his book *The Double Win*, says that failures
        can be jumping off points to future successes.

        That being, can you look at your *failures* from a different
        angle now? Maybe get on with your life and look forward to
        your future successes?


        ------

        Learn unique strategies and techniques for personal success
        from Jan Tincher online at





        How one man turned an unprofessional, home made
        website into over $100,000 in profits last year and
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        half an hour!




        6.     Free E-Book of the Week


        => Your eBook Daily Marketing Plan! 
             by Wayne Perkins & Tom Hua

        Best Selling Title from Amazon.com.  This is a detailed
        daily eBook Marketing Plan designed for a period of four
        weeks to help you to market your eBooks on-line.
        Perform just 3 marketing activities per day and you will
        begin to see the best possible results within 60 days or
        less.



        ------

        SUBMIT YOUR EBOOK!

        To submit your eBook for the AHBBO Free E-Book of the
        Week segment, email me at Contact By Email,
        include a description and download instructions.  Please do
        NOT email the ebook to me as an attachment and please
        do not submit the free e-book from your self-replicating
        affiliate website.  I am looking for e-books created by YOU
        (they can contain affiliate links) that you want to share.





        8.     Subscription Management



         

        To SUBSCRIBE to this Newsletter:
        Home Business Newsletter

        To UNSUBSCRIBE from this Newsletter:
        http://ahbbo.com/privacy.html#unsubscribe

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
         


        10.     Contact Information


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com



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