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          A Home-Based Business Online


           November 5

           Sent to 6,349 subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
             Contact By Email

           This Week's Sponsor

           IN THIS ISSUE

        1.  Welcome and Update from Elena
        2.  Home-Based Business Idea of the Week - Newspaper
          Clipping Service
        3.  Feature Article - Running Your Own Race
        4.  Pro-motion Column
        5.  This Week's Subscriber Web Site Pick
        8.  Subscription Management
        10. Contact Information

        1.  Welcome and Update from Elena

        Hello again.  I was going to go on to say my usual "and a warm
        welcome to all the new subscribers who have joined us since
        the last issue!" but there aren't any.  With the move of the AHBBO
        website to its new home last week, somehow the email address
        I was using for new subscribe requests has stopped functioning.
        If you're reading this issue online wondering why you didn't get
        the email copy you subscribed to this week, please resubscribe
        as your request has been lost in a big black hole somewhere.

        For the same reason, if you unsubscribed during the week, your
        request was not processed so please do so again.  See section 8.

        I've also had ongoing general email problems during the past
        week.  If you've sent me email during that time and haven't received
        a response, please resend.

        Thanks for all the positive feedback on the new site.  I've received
        many queries about the new classifieds submission page.  That
        will be added within the next couple of weeks.  Stay tuned to this
        space for further updates.  If you haven't visited the new site yet,
        please do so!  It's at http://www.shelteredturtle.com .

        This week's article looks at the great internet shakeout and the
        surprising (to some) survival of the small dot-coms like you and
        me.  Not so surprising to us though, is it?

        As always, thanks for reading and I hope you enjoy this week's

        Remember, this ezine is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2.  Home-Based Business Idea of the Week - Newspaper
          Clipping Service

        This is a very lucrative business, and it's growing in demand and
        popularity. There are thousands of people in all parts of the world
        who are making hundreds of dollars each week, just reading and
        clipping news items in the privacy of their own homes!

        The press-clipping business is very much misunderstood by most
        people, and therefore there are a lot of people who are very
        skeptical about it as a way for ordinary people to make extra money
        at home. If you explain to friends or neighbors that you operate a
        press clipping business, most of them will think you pore through
        the obituaries, funeral notices, and wedding announcements.
        Clipping these out and sending them to the people or relatives of
        the people being written about.

        In reality, this is but a very small part of the home-based newspaper
        clipping service. The really successful press clipping services have
        contracts with companies and organizations that want to keep
        current on any number of matter reported in the papers.

        For the rest of this lengthy report, visit
        http://www.shelteredturtle.com/clipping.html .


        There are many more ideas like this at the AHBBO Home
        Business Ideas page at free home based business ideas
        with more being added all the time.

        3.  Feature Article - Running Your Own Race

        © 2017 Elena Fawkner

        There was an article on the front page of the Los Angeles Times
        Friday that caught my eye.  The headline was "Small Dot-
        Coms Thrive While Industry Giants Melt Down".  Here are the
        opening paragraphs ...

        "Beneath the chaotic dot-com busts of the last half-year, an
        overlooked breed of Internet companies - mostly small and
        nimble - is thriving.

        "They have no public stock, no Super Bowl commercials,
        no million-dollar product launch parties, and no naming
        contracts with professional sports stadiums.  Their small
        size has allowed many to weather a storm that has quickly
        taken down hugely stupid, profligate and unlucky internet

        "This year's grim portrait of the Internet economy has largely
        been painted by big-money Wall Street nose dives such as
        those by Priceline.com, Drkoop.com and Etoys.

        "By contrast, the mundane dot-com survivors are small
        operations with few employees that have trudged along, slowly
        but steadily, in a parallel universe that more closely resembles
        the so-called Old Economy."

        Well, gee, no kidding.  Finally the dust begins to settle and
        the resulting landscape resembles, well, something suspiciously
        like the real world.  And WE, the "mundane dot-com survivors"
        are the ones trudging along in a parallel universe?  I think not. 
        We've always been firmly rooted in the real world.  It's the "hugely
        stupid, profligate and unlucky [and what's "luck" got to do with
        it?] internet firms" that were always living in a parallel universe of
        their own imaginations.

        So what's the lesson of the great internet shakeout of 2017?
        It's this: just run your own race.  Forget about what the so-
        called mega dot-coms are doing.  They're not operating in the
        real world, they're in some la la land where venture capital is
        a (for now) bottomless pit and the bottom line doesn't seem to
        matter.  Yet.  What's the future for such businesses?  They're
        destined to bite the dust!  I don't care how much money they
        have at their disposal, sooner or later they have to pay the piper. 
        There is NO successful business model on earth that doesn't, at
        some point, require black ink on the all-important bottom line.

        So, don't stress out over what your mega-competition is doing.
        Look to your niche and focus on that.  Ever tried emailing one
        of those mega sites?  I have.  You get auto-generated
        responses.  No such thing as personal service.  And how could
        there be?  They're in a parallel universe, after all, where such
        things as basic customer service are delivered by autoresponders,
        not real humans.

        For you and me, the "mundane dot-com survivors", the trick
        is to focus on *business* and not get caught up in the hype and
        swirl of The Internet.  We understand that the internet is but a
        tool at our disposal, not some mystical plane where you can
        afford to throw out antiquated "old economy" principles such as
        the fact that revenues must exceed expenses in order to make
        a profit.

        The LA Times article profiled a small dot-commer who is
        thriving despite the so called "melt-down".  A sole-employee
        business, this entrepreneur "turned her idea for a coupon-clipping
        Web site into a profitable business by keeping expenses low". 
        Fancy that.  Keeping expenses low.  What an epiphany.  The
        business took a year and a half to turn a profit with expenses of
        around $800 a month.  It has remained in profit ever since,
        generating a salary of between $75,000 and $125,000 a year for
        its owner.

        Even more startling is the fact that "the vast majority of Internet
        companies have never seen a drop of venture capital or had a
        public stock offering.  Of the about 10,000 dot-coms in the United
        States, fewer than 500 have publicly traded stock.  Only a
        quarter have received venture-capital money, depending instead
        on money from more patient private investors, their own
        checkbooks and credit cards or - remarkably - company revenues."

        Fancy that.


        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact.

        4.  Pro-Motion - Answers for the Pro in Motion

        jl Scott's popular Pro-motion column is no longer in ezine
        syndication.  Instead, you can read this week's column at
        the AHBBO website at http://www.shelteredturtle.com/pro-motion.html .

        5.  This Week's Subscriber Web Site Pick -

        "Hi Elena,

        I have been receiving your ezine for quite some time now and
        have found the content very helpful.

        My website focuses on what I do best - I assist others with
        personal development using my experience as a therapist.
        However, I feel that this is a difficult subject to 'sell'.

        I might be wrong, but it could be the fact that many people
        who use the internet are looking for fast, near instant
        results and this is not the case with the sort of service I
        provide. To develop strength of character and enhance the
        quality of life takes commitment and hard work. This then
        brings about subtle changes of consciousness, that people
        may feel uncomfortable with - as they move out of their
        comfort zones.

        So I have moved out of my comfort zone to offer up my web
        site for your examination.

        Derek Ayre"

        You haven't mentioned, Derek, whether you are having
        trouble attracting visitors to your site or whether your difficulty
        is selling your services to the traffic you do attract.

        One particular difficulty attracting traffic may be that "personal
        development" is such an all-encompassing subject matter.  The
        people looking for your services are more likely to be seeking
        help with a specific problem, such as self-confidence, self-esteem,
        depression, anxiety etc..  They may not think to look for solutions
        to such issues under the rubric of "personal development".

        I tried to take a look at the keywords in your meta-tags but
        "View Source" only brought up a "no frames" page even though
        my browser was displaying your frames.  So, if you're having
        trouble attracting traffic, use those sorts of specific keywords in
        your metatags and the title of your pages.

        Now, for the website itself.  You are offering professional
        services.  Your website needs to project a similarly professional
        image.  There's really no gentle way to say this but, in my
        opinion, your site is a little amateurish in appearance
        which is not congruent with the professional services you offer. 

        If you're serious about making money from your website, I
        recommend you hire the services of a professional website
        designer if you don't have the time or inclination to learn how to
        create a professional-looking site yourself.  There are plenty of
        online resources to help you if you decide to go it
        alone, but if you do decide to enlist professional help, you should
        be able to do so relatively economically since you don't have a
        huge site.  Also, consider a brand name or title for your site.  This
        should be catchy as well as a meaningful clue as to what your
        site is about.  www.derek.ukprofessionals.com really doesn't tell
        the potential site visitor anything at all.

        Best of luck with it Derek and please keep us informed on your


        If you want your site seen by thousands, write and tell me
        about it!  But make sure it's one you've created yourself
        or have had created especially for you.  No self-replicating affiliate
        sites please. 

        8. Subscription Management


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        10. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

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        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 01:47:48 CST