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          A Home-Based Business Online


          Issue 105 : October 22

          Sent to 10,519 Opt-In Subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
             Contact By Email

           IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Cleaning
          Services Broker
        3.     Feature Article - But What Do I Sell?
        4.     Surveys and Trends
        5.     Motivational Tip for the Day
        6.     Free E-Book of the Week
        7.     Subscription Management
        9.     Contact Information

        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        For those of you who haven't visited the AHBBO website
        recently now's the time to do so.  There's a host of new
        resources available to you including a brand new "What to
        Sell" page, for those of you who are saying to yourselves
        "But I don't have a product".  In addition, the AHBBO
        Bookshop is now open (although still under development)
        with some great new titles (many more will be added over
        coming days) and, coming this week, an entire new library
        of small business basics articles will be added.  Look for the
        "How-To Library" link.

        On the subject of what to sell in your own online business,
        that's the topic of this week's feature article.  There are
        many ways to generate income from an online business but
        they all start with the same ingredient ... great content. 
        "But What Do I Sell?" is at segment 3.

        Also back this week is Larry Wack's "Surveys and Trends"
        at segment 4. and, by popular demand, the Free eBook of
        the Week is back at segment 6.

        As always, thanks for reading and I hope you enjoy this
        week's issue. 

        Remember, this ezine is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .

        Are you marketing to the over 50 crowd?
        Can't afford a research dept or consultant?
        Get affordable, cutting edge market research
        by subscribing to the Over50Marketing Newsletter
        It is monthly and delivered online. Get a free sample copy!

        2.     Home-Based Business Idea of the Week - Cleaning
          Services Broker

        I'm the first to admit cleaning house is definitely one of my
        least favorite activities. Couple that with a chronic lack of
        time and you're describing a huge segment of the population.
        One that isn't going to be shrinking any time soon.

        As a cleaning services broker you can tap into this market.
        A cleaning services broker basically brings together people
        wanting cleaning services performed and those prepared to
        perform that service for a fee.

        Start out by advertising for cleaners. You'll need to check
        references and test their skills. You may also want to
        consider bonding them. Once you have several cleaners on
        your books (as independent contractors, not employees),
        you can then start advertising your services to prospective

        A Yellow Pages listing is a good place to start (although this
        does require quite a bit of forward planning) as well as
        classified ads in your local newspaper. Professionally produced
        flyers/brochures that can be distributed in a letter box drop in
        the geographic area you are targeting will also generate good

        You should set yourself up so that you bill the client for the
        cost of the service and you pay your cleaning contractors.
        The difference between what you pay your contractors and
        what your receive from clients is your commission.

        You can gradually expand your business too by adding more
        services over time. Logical extensions include window
        washing, garden maintenance, carpet cleaning and pet sitting,
        to name just a few examples. And don't forget to think outside
        the box when targeting clients. Consider, for example, real
        estate agents who need cleaning services for rental properties
        between tenants.

        Useful Books:

        => Home Cleaning Business : Your Step By Step Business Plan
        by Susan Bewsey

        => How to Make Cleaning a Successful Business
        by Pamela Glasby


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added all the time.

        Need To Get Your Web Business Off the Ground?
        Don't let getting started get in your way, follow
        the lead of a top webpreneur who runs 4 hugely successful
        online businesses bringing in over $5.2 Million in sales.
        We highly recommend his site for tips, tricks and tools
        on building a successful online business.  Visit:

        3.     Feature Article: But What Do I Sell?

        © 2017 Elena Fawkner

        So, you want to start your own online business. You know
        you have to create your own website, start your own ezine
        and generate traffic to your site before you can make sales.

        So far so good. But ... sales of what, exactly?  What do
        you sell?

        Fortunately, the options are many and varied.  Basically,
        though, everything falls into one of two categories ...
        products or services.  We're going to take a closer look at
        a few relatively easy options for when you want to get
        started and get started NOW.

        => PRODUCTS

        What kinds of products can you sell from your website
        assuming you don't already have something available?
        Your best bet is anything that can be delivered digitally
        such as software and information products.

        When it comes to selling software or information products,
        you have four basic choices:

        1.  you can create your own product from scratch, e.g., by
        writing a software program, a cgi script or an e-book;

        2.  you can join affiliate programs and sell products already
        created by other people and earn a commission for every

        3.  you can join a multi-level marketing (or network
        marketing) plan; or

        4.  you can acquire resell rights for products already created
        by other people and keep 100% of the profit.

        Option 1. is a must-do.  Eventually.  But when you're
        itching to get started, you don't want to have to wait the
        3 or 4 months it takes you to write your ebook before you
        can launch your online business.

        Option 2. is great for a quick start but you're working on
        commission.  Someone else is getting the lion's share of the
        profit for your hard work.

        Option 3. is a good choice if you're a natural networker.
        For more information about MLM and whether it might be
        right for you, check out my article "Not MLM!  ... Why Ever
        Not?" at http://www.shelteredturtle.com/notmlm.html .

        Option 4. (along with option 3.) is where the real money
        is, at least compared to option 2.  Acquire the resale
        rights as well as the product and you're not working on
        commission any more -- you're working for serious profit.

        Where do you go to acquire products that can be
        delivered digitally with full resale rights?  There are several
        good sources but here are a few tried and true sources,
        each excellent places to start:




        => SERVICES

        What kinds of services can you sell from your website?
        How about advertising space in your ezine or on your
        website?  How about a members-only area of your site,
        access to which requires payment of a membership fee?

        => Advertising Space

        Since you really need to be publishing an ezine on a
        regular basis to stay in contact with, and generate, web
        site visitors, it makes sense to make money from something
        you already have to do anyway.  Selling advertising space
        is a good revenue-generator.

        Don't try selling your ad space until you have a minimum of
        1,000 subscribers or so.  Until you get to that point by all
        means offer free ads in your ezine though.  That's a good
        way to generate subscribers and get your readers used
        to seeing ads in your publication.  Ad swapping with other
        publishers during this period (and beyond) is also a good way
        to generate new subscribers.

        Once you reach the 1,000 mark, you can start offering
        your ad space for sale.  The days when you could publish
        an ezine with a classified ad section of 20 or 30 ads are long
        gone.  Ezine readers are much more savvy and discerning and,
        as a result, ezine advertisers are much more selective and
        will look for ezines that run few ads and which place them
        strategically amongst the content, or "meat" of the ezine
        itself rather than being stuck in a great glob that nobody
        reads at the end.

        Think also about sending solo mailings to your list as
        another source of revenue.  Be particularly circumspect
        when it comes to these mailings, however.  Solo mailings
        are very effective when targeted to the right audience
        and so advertisers love them.  Ezine subscribers have
        varying attitudes towards them though.  Some will
        immediately unsubscribe from an ezine that sends solo
        mailings.  Others will accept them so long as the ezine
        itself is worth receiving. 

        Personally, I don't worry about losing subscribers just
        because I send solo mailings.  The acceptance of solo
        mailings (which are, in my case, limited to one per week)
        is the price I ask my subscribers to pay to receive my
        ezine for free.  The advertising revenue I receive is how
        I pay my costs and make a profit.  If people aren't
        prepared to receive a solo a week in exchange for the
        ezine then they'll unsubscribe and that's fine with me
        because they're not prepared to make a fair exchange
        and were never going to buy from my advertiser anyway.

        There are no hard and fast rules when it comes to
        pricing your ads.  Basically, you want to achieve some
        measure of equilibrium between supply and demand.  If
        you have more demand for your ad space than supply,
        increase your prices until demand is in line with supply,
        do not increase the number of ads.  The more ads you
        run, the more you dilute their effectiveness for your
        advertisers and the less likely your advertisers are to
        place repeat business with you.  In other words, by
        taking a short-term increase in profits, you sacrifice
        the longer-term profitability of your business.  You're
        cutting off your nose to spite your face.

        Conversely, if you can't sell all your ad space, reduce
        your prices.  Try and get to a price point where the
        demand for your ad space is roughly equal to your
        supply.  If you have an occasional ad spot vacant
        don't worry - just run an ad of your own instead.  But
        if you regularly find yourself with half your ad inventory
        unsold and you're not running an excessive number of
        ads, this is a signal your ads are overpriced and it's time
        to reduce your prices or make the strategic decision to
        run your own ads instead of others'.  In fact, in many
        instances you'll make more money from your ad space
        by advertising your own products and services than you
        will from selling the ad space itself.

        How to set your price?  As I said above, there's no hard
        and fast rule.  Whatever brings about equilibrium between
        supply and demand.  My own pricing formula is $5 per
        1,000 subscribers for a single classified, $10 per 1,000
        subscribers for a sponsor ad and $20 per 1,000 subscribers
        for a solo.  That pricing structure is right for me but may
        not be right for you.

        Your pricing will also be influenced by how specific or
        general your target market is.  If you publish an ezine on a
        relatively esoteric subject with a small but highly targeted
        market, you'll be able to sell your ad space for a higher price
        than you will if you publish an ezine on a really general
        subject (such as "internet marketing") with an extremely
        large but also undifferentiated market.  For this reason,
        it's not the size of your list that dictates your advertising
        pricing, but rather how targeted your list is to the subject
        matter of your ezine and your advertisers' products and

        Similar principles apply when it comes to selling advertising
        space on your web site.

        Bottom line: advertisers want and will pay for results, not
        how many subscribers you have on your list.

        => Paid Subscriptions

        Paid subscriptions are another good way of generating
        income, whether they be for your ezine or web site.

        A great resource if you want to go this route with your
        ezine is Monique Harris' Paperless Newsletter (see

        As far as your website is concerned, by utilizing password
        protection you can effectively cordon off areas of your
        website for paying members only.  This requires some
        technical set-up but your webhost will generally offer some
        sort of basic password protection capability.  For more
        advanced systems, you'll need to get hold of a specially
        designed cgi script for this function.

        When it comes to pricing your subscription services,
        although no doubt there are exceptions to the rule, the
        better approach is to charge a monthly access fee rather
        than an annual fee.  A monthly structure allows you to set
        a relatively low initial price, thereby making the decision to
        sign up more of a no-brainer for your subscriber, and it also
        gives you a recurring monthly income.  It's also possible to
        charge more overall than you could under an annual
        structure.  For example, most people would not hesitate to
        pay, say, $9.95 for monthly access to a site they perceive
        as valuable, especially knowing they can cancel at any time. 
        But those same people may hesitate if that initial investment
        was $120 ($9.95 multiplied by 12 months). 

        With the appropriate payment processor and software,
        subscription fees can be set up to be automatically charged
        to your subscriber's credit card each month unless and until
        they cancel.


        These are just a few of the options available to you to
        generate income from your own online business.  The bottom
        line with respect to all of them though is the quality of your
        content.  It doesn't matter how good your product line is if
        people have no reason to visit your site in the first place.

        So, put first things first.  Pick a subject matter for your
        site that you are passionate about.  Do the hard work of
        creating a truly valuable resource for people interested in
        the same thing.  Publicize it to death.  Publish an ezine on the
        topic, again with high quality content, to draw them to and,
        more importantly, BACK to, your site again and again and
        again.  Then, and only then, will you have a chance to get
        your product or service in front of them.  Then, and only
        then, will you have a chance to make the sale.

        There's no disputing that the main reason we go into business
        is to make money.  If you don't have this as your objective,
        then you're engaging in a hobby, not running a business.  But
        when it comes to doing business online, the reality is that you
        have to give before you can get.  So give your site visitors
        what they're looking for.  Do that and they'll visit you again
        and again and refer their friends.  Do that and you'll actually
        have customers to sell your products to.  Don't do that and,
        although you may have the greatest product or service in the
        world, no-one but you will ever know about it.



        entrepreneur.  http://www.shelteredturtle.com


        There are three things that are a dream come true for me:
        1) Being able to work at home.
        2) Making enough money to experience financial freedom.
        3) Having the time to enjoy my life and family.

        You can begin living your dream today, too.
        Why not start now?  The time was never better!

        4.     Surveys and Trends

        © Ryanna's Hope


        According to a BIGresearch/Deloitte Research survey of over
        5,100 people in the US between 27 September and 4 October
        2001, 37% say they have changed their buying habits due to
        safety concerns.

        Additionally, 47% of people in New York City have made
        safety-related purchases since 11 September and 15% have
        stockpiled food and water since then. 10% of New Yorkers
        also have purchased new cellphones since the terrorist attacks.


        Modalis Research surveyed 1,000 US consumers between April
        and May 2001 and found that 98% of respondents have used
        the internet for some form of customer service help. The most
        popular customer service element consumers desired on a
        company's website was the general telephone number -- 86%
        sought the number online.

        WorldCom Research says that US businesses should integrate
        different forms of communication between customer and
        company into their already existing structures. It notes that
        56% of respondents think that the internet provides most
        answers, but it is sometimes necesssary to talk to an actual

        Findings in eMarketer's eCommerce: B2C Report support the
        trends noted by WorldCom/Modalis. Cyber Dialog determined in
        2017 that 55% of US online shoppers thought toll-free calls to
        a customer service representative were "extremely helpful,"
        and 23% felt the same about an FAQ section on a company's
        site. An Indiana University/KPMG study reported that in 2017,
        79% of US online shoppers considered toll-free telephone
        access a "must have" customer service feature.


        NCL surveyed 1,003 US adults, age 18 and older, living in
        private households. It found that 55% of US consumers with
        internet access at home or at work have purchased something
        online -- up from 44% in 2017. NCL says that convenience is
        still the key factor for buying online: 56% cite it as their
        number one motivation for e-shopping.


        WANT MORE?

        Ryanna's has published over 45 business articles nationwide
        for the home entrepreneur. You can obtain free info about their
        offer of  "Cash Making you've Never Seen..." and you can
        obtain free ebooks and other articles at their site. Subscribe to
        their free ezine "Surveys and Trends For Entrepreneurs" too!
        Go to:


        The only "how-to" source that reveals to you for the first
        time, easy to follow step-by-step proven lessons that built
        some of the most dramatic Internet success stories in the
        last three years. Work the "dot com" fall out to your
        advantage by grabbing thousands of customers quickly.

        5.     Motivational Tip For The Day

        © Jan Tincher

        Would you like a stressless life?

        Take stock of how many rules you live by. The law of
        averages says that if you have too many rules, somebody's
        going to violate one of them just about any time, any day.
        If your rules are violated, you have stress.

        Take note of the parents of multiple births. When asked
        how they keep their sanity, the reply was, "We don't have
        too many rules."


        Learn unique strategies and techniques for personal success
        from Jan Tincher online at

        6.     Free E-Book of the Week

        Killer Tips & Tricks

        From Chris Edmiston:

        "In my eBook, Killer Tips & Tricks, I'm going to show you
        today's hottest tactics on generating traffic and getting
        newsletter subscribers. Then I'll show you how to bring
        your visitors to your order page with their credit card in
        hand. The tactics in this book, if applied successfully,
        will bring you from the ranks of average internet marketers
        to the top of the field.

        "The techniques I discuss with you today are UNIVERSAL,
        it doesn't matter what you are selling. You could be selling
        diet pills, marketing info, herbal medication, toothpaste,
        or jewelry. And the best part is, the techniques in my book
        are easy to apply and can be done within days, if not hours.
        You might see an increase in sales within the next couple of


        * You'll need an unzipper to open this file.  If you don't
        have one, you can download a free evaluation copy of
        WinZip at http://www.winzip.com .



        To submit your eBook for the AHBBO Free E-Book of the
        Week segment, email me at Contact By Email,
        include a description and download instructions.  Please do
        NOT email the ebook to me as an attachment.

        7.     Subscription Management


        To SUBSCRIBE to this Newsletter:
        Home Business Newsletter

        To UNSUBSCRIBE from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        8.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Tuesday, 26-Jan-2021 01:46:20 CST