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                                           A Home-Based Business Online


                                                  October 1

                                            Sent to 6,022 subscribers

                                                 Editor: Elena Fawkner
                                           Publisher: AHBBO Publishing
                                              Contact By Email


                                                  IN THIS ISSUE 

        1. Welcome and Update from Elena 
        2. Home-Based Business Idea of the Week - House Sitting
        3. Feature Article - Planning Through the Life Cycle of
         Your Business (Part III)
        4. News Release - International Council of Online
         Professionals (iCOP?
        5. This Week's Subscriber Web Site Pick
        8. Subscription Management 
        10. Contact Information

        1. Welcome and Update from Elena 

        Hello again, and a warm welcome to all the new subscribers 
        who have joined us since the last issue!

        In this week's feature article, we continue with Part III of the 
        series, "Planning Through the Life Cycle of Your Business",
        this week looking at the Terrible Two's.  Parts 1 and 2 are
        available by autoresponder at
        and .  Apologies for those
        of you attempting to pick up copies of these articles using
        the autoresponder addresses I provided last week.  For some
        reason they didn't work.

        A few odds and ends before we get down to business:

        The new AHBBO site is nearing completion and should be
        ready for launch in a couple of weeks.  I'll keep you informed.

        Finally, I want to tell you about an interesting but unsavory new 
        trend I discovered this week.  I received an email from a "Tiffany" 
        early in the week.  Here's what it said:

        I would like for you to call me about your business opportunity. 
        My Name Is Tiffany, My number is 250-555-1234 [number
        changed to protect the guilty]. I Will be home all day."

        Hmm ... I thought to myself.  What business opportunity
        would that be?  And put the email aside until I had time to 
        deal with it.  Before long, though, another email arrived in my
        inbox.  You guessed it:

        I would Like to talk to someone about your business opportunity. 
        My name is Jane.  Please call me at my home number when 
        you have a chance. I am always looking for new and exciting 
        ways to make money from home.  My number is 330-555-1234 
        [number changed again].  I will be at home all day."

        And that was just the tip of the iceberg.  In total I received 
        seventeen emails, each from different people, all wanting me to
        call them so they could talk to me about my "business 
        opportunity", none of whom mentioned in the email exactly what 
        business opportunity it was they were interested in and all of 
        whom were home all day.  Now, suspicious creature that I am, 
        I haven't called these individuals.  What's the bet that calling 
        these numbers will result in my paying my own good money to 
        hear THEIR pitch?

        Don't fall for it.  If someone wants information about your
        program they won't ask like that.  They'll identify the
        business opportunity they're referring to, they'll ask specific
        questions and, nine times out of ten, they will not be giving out 
        their telephone number to you, not at this stage of the game, 

        As always, thanks for reading and I hope you enjoy this 
        week's issue. 

        Remember, this ezine is for YOU! If you have comments 
        or suggestions for topics you would like to see addressed, 
        or would just like to share your experiences with other 
        subscribers, I want to hear from you! Please send comments, 
        questions and stories to Contact By Email .


        2. Home-Based Business Idea of the Week - House Sitting

        If you're a renter, what's the hardest part of buying your own 
        home?  Saving the downpayment.  It's tough to do when your 
        salary is being spent on rent and other living expenses.  If you 
        don't have much of a surplus, saving for that downpayment 
        can take forever.

        If you're a homeowner, what's the hardest thing about going on
        extended vacation?  Worrying about your house, garden and 
        pets while you're gone.

        Here's where your business can come in.  A House Sitting 
        Registry basically brings these two groups together.  Many 
        renters, instead of paying rent every month, would prefer to 
        house sit in someone else's home and save that rent towards 
        a deposit.  In exchange for free accommodation, the renter 
        takes care of the property, tends to the plants and looks after 
        the owner's animals.  The renter's only expense is utilities and 

        Home-owners, naturally enough, are going to be concerned 
        about exactly who it is who's going to be living in their house 
        for the next six weeks.  For this reason, it's vital that your 
        sitters come with sterling references.  Of course, once that 
        sitter's first assignment is complete it becomes a whole lot 
        easier because the home-owner can provide a reference and 
        you can provide a reference based on the first experience and 
        away you go.

        Your income from this business comes from the sitter.  The 
        sitter should pay you a membership fee for a certain period of 
        time, say one year.  I've seen membership fees of around $250 
        per year.  You allow home-owners to list their property for free.

        If you're interested in learning more about this business idea, I
        suggest you visit the Australian House Sitters site at
        http://www.housesitters.com.au.  It's an excellent example of 
        how this idea can work in practice.


        There are many more ideas like this in AHBBO's Home 
        Business Ideas page at  
        and Online Business Ideas page at 
        with more being added 
        all the time.

        3.  Feature Article - Planning Through the Life Cycle of
         Your Business (Part III)

        © 2013 Elena Fawkner

        This is part three of a multi-part article on business planning 
        through the lifecycle of your business.  In part one, we covered
        the business life stages "Gleam in the Eye" and "Conception 
        and Birth".  Part one was concerned with conceiving the initial 
        idea for a business and thinking through how to make it work 
        within the context of your own life; whether it would work for 
        you at all, in fact.  In part two we tackled "Toddlerhood", 
        learning how to crawl, walk and run.  In this part, we look at
        the next stage of your business life cycle - the "Terrible

        In case you're just joining us, for the illustrative purposes of 
        this article series, your business is creating stained 
        glass lampshades, door panels and windows.  The first two
        parts of the article are available by autoresponder.  Refer to 
        the end of this article for links.


        The period the "Terrible Two's" should not be treated too
        literally.  Although it may well be at the two year mark for
        your business, it may come earlier or later.  What we're
        looking at now is crunch time.  The time when your
        business has reached the point where you can no longer
        handle both it and your outside job (or, if you're a stay
        at home parent, it and your family responsibilities).  In
        other words, your business is rapidly becoming a full-time

        At this point, you need to make a critical decision.  Do you
        make room in other areas of your life to allow your business 
        to continue to expand to its fullest potential or do you 
        instead retard its growth, thereby confining it to manageable 

        The decision is one that requires a consideration not only
        of business issues but personal ones as well.  Don't be too
        quick to say "well, of course, I'm not going to stunt the
        growth of my business!  That would be crazy, I've worked too
        hard."  OK then, what's going to give?  Are you prepared to
        give up your day job?  Are you prepared to put your kids 
        into daycare?  Just how far are you prepared to go?

        Now, understand there are no right and wrong answers here.
        You must do what's right for YOU.  You're directing this
        movie, no one else.  So think about what YOU want, not what
        others want for you or what they want for themselves from you.
        (And no, I'm not talking about children here.  Well, only the 
        ones over 35.)  

        If you're currently in the full-time paid workforce, think 
        laterally about your options.  Is it possible to start working 
        part-time instead of full-time, for example?  Is it possible to
        take an unpaid leave of absence for three months to really
        put your business to the test before cutting the cord with
        your employer?

        Really think through all the issues.  You're going to have to
        give up your employer-funded pension plan and medical
        benefits.  Paid vacations, too, will become a thing of the 
        past.  Your income will be directly proportionate to how
        successful you are at marketing your business.  How will
        you cope, both financially and emotionally, if you have to 
        go for an entire month without making a single sale?  What 
        financial reserves do you have?  How long will they last?

        And the difficulty only increases if you have young children
        to care for.  To run your business on a full-time basis means
        you can't also care for your children on a full-time basis 
        unless, of course, you find a way of existing on one hour
        of sleep a night.  So, the reality is that you may need to 
        put your children in daycare, at least part-time.  If you're
        a stay at home parent by choice, that's likely to be difficult
        for you.  It may go against everything you believe.  If so,
        that's OK.  You don't HAVE to make your business a
        full-time, all or nothing kind of thing.  In your case,
        deliberately limiting the growth of your business makes
        perfect business sense!  Don't fight the facts, as they
        say in law school.  Just work with your circumstances.

        Whatever you decide, decide you must.  Now, as I said,
        this may not necessarily be the two year mark for your
        business.  It may be the four year mark or the one year
        mark.  The important thing is to recognize it when it
        comes.  Here are some warning signs:

        1.  CONSTANT RUSH

        You're in a constant rush.  You don't feel that you have the 
        time to do anything properly and everything you do is done
        only half as well as you're capable of.  You begin to feel
        like Jack of all trades, master of none.


        You feel the constant pressure of time getting away from 
        you.  You always have the feeling there's not enough hours 
        in the day.  You begin "cheating" time.  You get up an hour
        earlier every day to get a head start; you work through
        lunch; you never take a break; you begin "stealing" time 
        from your employer because you're just so tired at night
        to even think about new window designs.


        You realize that every single thing you do during the course
        of your day has something to do with either your work (or
        your family responsibilities if you're a WAHP) or your
        business.  There is zero time for you.  Remember how you
        used to set aside time for yourself every Sunday night to
        take a long, leisurely bath?  Well, you can't even remember
        the last time you did that.  These days a quick five minute
        shower is a luxury.  Even driving to and from work is occupied 
        with thoughts of what you're going to do when you arrive at your 
        destination.  No more just happily humming along listening to 
        your favorite music station.


        Even if you're cajoled by your spouse into taking a vacation
        or even a weekend away, you're so preoccupied with what's
        not getting done at home and at work that you might as 
        well not have come.  You're not there anyway.


        You never seem to be able to get enough sleep.  You fall
        asleep as soon as your head hits the pillow and it seems like
        only five minutes until the alarm goes off the next morning.

        And on and on it goes.

        By the time you get to this stage, what began as an
        exciting new adventure has become an albatross around your
        neck, just one more thing to drag you down.  

        You begin to feel that you can't go on much longer.  Well, guess 
        what?  You're right.  You CAN'T go on like this.  So, what's going 
        to give?  Something has to.  Things have reached critical mass.
        Make the decision, then do whatever it takes to make it work.

        This concludes Part III of this article.  Stay tuned for Part IV
        next week when we look at the relatively easier and happier
        times of Troubled Teens (I kid you not) and Young Adulthood.


        ** Reprinting of this article is welcome! ** 

        This article may be freely reproduced provided that: (1) you 
        use the autoresponder copy which contains a resource box; 
        and (2) you leave the resource box intact. To receive a copy 
        of this article by autoresponder, just send a blank email to 
        .  If you missed the
        first two parts, they're available by autoresponder at
        and .

        5.  News Release - International Council of Online
         Professionals (iCOP?

        You are used to seeing jl Scott's Pro-motion column in this
        space.  With effect from this week, however, jl's column will
        only be available for viewing online, ezine syndication having
        been brought to an end with the launch of the new iCOP?
        (International Council of Online Professionals) site.  AHBBO 
        is one of the websites that has purchased the syndication 
        rights to Pro-Motion so you will still be able to check in 
        every week for your fix!

        As one of the founding members of iCOP? I would like to
        personally endorse the Council and recommend that you
        become a member.  The following news release says it best:



        Anyone can start a business online. Anyone. It's easier and 
        less expensive than ever before. It doesn't matter if the person 
        has experience or not. For less than $100 anyone can claim 
        to be anything they want and hide behind a web page collecting 
        money from trusting consumers. The question is, who is 
        legitimate and who isn't? In other words ... 

        ---------- Who *Can* You Trust? 

        Collecting the money and disappearing is extremely easy. 
        Canceling the web page and vanishing is as easy as the click 
        of a mouse. Unfortunately, the Internet and the World Wide 
        Web - the very same tool that has the potential to change 
        lives for the better - is also creating a haven for scams and 
        unprofessional conduct which is not in the best interest of 

        ---------- So what can be done? 

        The International Council of Online Professionals, also known 
        as iCop? has stepped up to the plate to set standards for 
        business protocol. These standards are establishing confidence 
        in the consumer's mind and assuring the integrity of the business 
        owner. iCop?was organized for this very purpose by dr. jl scott 
        with the help of 29 of the Internet's foremost online professionals 
        as its Founding Members. 

        iCop's?stringent guidelines are separating those who are 
        just trying to make a fast buck from those with a genuine 
        desire to run a top notch business. iCop?members are 
        selling their products and services under guidelines which 
        protect the consumer. In turn, this is enhancing the confidence 
        of consumers as they continue to come online to make 

        ---------- So how can a consumer recognize a Professional? 

        To quote Dr. Scott's own words: 

        "Professionalism is not measured by how large a company 
        is - or by how well-known. It is measured by the knowledge, 
        and use, of professional business practices. It is measured 
        by doing the job - and doing it to the best of one's ability. It 
        is measured by the willingness to learn as well as to teach. 

        Even more importantly, it is measured by the highest ethical 
        standards, by commitment to the customer and by a giving 
        back to the world in general." 

        In an effort toward making business on the web a great place 
        to prosper, iCop?has stepped in to fill the void through the 
        use of education and guidelines which are helping businesses 
        to help and re-assure their customers. The iCop?slogan, 
        "We Police Ourselves to Protect the Consumer," is aimed at 
        encouraging self-regulation on the Internet. 

        To further underline iCop's?determination to encourage 
        widespread professional standards, their membership 
        subscription rates are set at an extremely affordable $100 a 
        year, payable in 4 installments. 

        I would suggest that $2 a week is insignificant when you 
        consider the priceless amount of re-assurance that 
        consumers receive *knowing* they are dealing with someone 
        whose proven credibility is beyond reproach. 

        For more detailed information on the International Council 
        of Online Professionals visit; http://www.i-Cop.org

        6.  This Week's Subscriber Web Site Pick

        Kim writes:

        "Hi Elena,

        "In reading your recent ezine publication featuring Alfred Mauro, 
        I can easily answer his question that he is NOT alone in having 
        difficulties making sales from his web site. Although I read your 
        ezine on a regular basis, and carry some of your articles on my 
        site, I too am having that age-old problem of not making sales.

        "I have what I believe is an awesome deal. What can be better 
        than offering $2.00 ads? These ads come complete with photo 
        upload and a contact form directly on the ad page. This program 
        has been running about two months now and I have only made 
        two sales. This can't even begin to cover what is costs me to 
        keep this section going. Where else can your ad be seen 24 
        hours a day, 7 days a week for only $2.00 a month?

        "Traffic to my site is not a problem, as my stats are showing 
        600-1000 visitors a day. I give away free stuff, information and 
        believe I have site "stickiness" but sales of my ads and 
        promotional products are at an all time low.

        "I would be thrilled to have you take a look and tell me what it is 
        that I might be missing here.
        Women with vision - not just goals!"


        Kim has astutely recognized that women represent an increasingly
        MAJOR force online and has deliberately set out to target this 
        segment of the market.  So far, so good.

        Kim's situation is a good illustration of a problem not with the
        concept, but with the execution.  What could be a better deal 
        than a $2.00 ad indeed?  But when you go to Kim's site and 
        check out those $2.00 ads, (go to 

        what do you see?  Yep.  A whole lot of zeros in brackets next
        to virtually every category.  These ads may only cost two bucks
        but as far as the prospective advertiser's concerned, if no-one's 
        visiting, she may as well flush those notes down the toilet.  
        Who's going to buy if they can see no-one else is?

        OK, so what we have here is a classic Catch-22.  Kim can't 
        attract paid advertisers because she doesn't already have paid 
        advertisers.  It's kind of like not being able to get a bank loan 
        because you can't prove you don't need the money.

        Solution?  Get ads in there!  Never mind the two dollar variety,
        at this point we'll settle for ANY ads.  Can you guess where 
        we're headed here?  Right. Kim needs to start out by accepting 
        FREE ads.  Then, when she starts getting a nice, steady 
        stream of ads, she can THEN start charging (two bucks,
        three bucks or twenty -- whatever the market will bear).  But
        until advertisers start seeing activity on those boards, Kim can
        offer to sell that ad space for a dime and I'd be willing to bet
        she won't see any difference.

        How to generate free ads?  There are numerous ways.  Start
        by placing free ads in the free ad forums advertising free
        ad space.  Kim's getting 600-1000 site visitors a day.  Her ad
        should mention that.  Those looking to place free ads will want 
        a piece of that action.  If Kim publishes an ezine, she can offer 
        a free ad to all new subscribers as a bonus for joining.  Each 
        of these suggestions benefits Kim as well.  She generates 
        more traffic to her site in the form of visitors wanting to place 
        their own free ads and while they're there, a good proportion 
        will stick around and take a good look and maybe place an
        order for one or more of Kim's promotional products.  And she'll 
        also generate more subscribers to her ezine.  It's a win-win all 
        the way around.

        Finally, a word about pricing.  Many (maybe most) people
        firmly believe they get what they pay for.  It's at least possible 
        that by pricing ads at $2.00, Kim is inadvertently undervaluing 
        her ad space.  Some advertisers may think that if Kim's giving
        away her ad space for such a low premium then maybe it's
        because that's all it's worth.  Low-ball pricing can backfire and
        this should be looked at if the free ad route doesn't yield the 
        desired result.


        If you want your site seen by thousands, write and tell me 
        about it!  But make sure it's one you've created yourself 
        or have had created especially for you.  No self-replicating affiliate 
        sites please.  


        9. Subscription Management 

        To SUBSCRIBE to this Newsletter:
        Home Business Newsletter

        To UNSUBSCRIBE from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!


        11. Contact Information 

        Elena Fawkner, Editor 
        A Home-Based Business Online 
        Contact By Email


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