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          A Home-Based Business Online


          
           
            

          Issue 101 : September 24

          Sent to 10,146 Opt-In Subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
          http://www.shelteredturtle.com
             Contact By Email








        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Reunion Organizer
        3.     Feature Article - Creating a Professional Image For Your
          Home-Based Business
        4.     Computing Tips from The Newbie Club
        5.     Motivational Tip for the Day by Jan Tincher
        6.     Subscription Management
        8.     Contact Information



        1.     Welcome and Update from Elena


        Hello again and a warm welcome to all the new subscribers who
        have joined us since the last issue.

        This week's article is all about creating a professional image
        for your home-based business even if it IS being run out of
        your spare bedroom. 

        Although it's back to business as usual for AHBBO with effect
        from this issue, I do want to draw your attention to an excellent
        article by j.l. Scott which is something of a "call to arms" for all
        online business owners and what we can do, in practical terms,
        to support and strengthen the economy during the upcoming
        months of anticipated uncertainty.  As always, thanks for reading and I hope you enjoy this week's
        issue. 

        Remember, this ezine is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or would
        just like to share your experiences with other subscribers, I want
        to hear from you.  Please send comments, questions and stories
        to Contact By Email .





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        2.     Home-Based Business Idea of the Week - Reunion Organizer


        Ever tried to organize a class reunion? If you have, then you know
        what a headache it is to track everybody down, issue invitations,
        process responses, organize the function room, catering and
        entertainment. Who has the time, right?

        Here's where you can come in. If you're a born organizer and enjoy
        dealing with people, why not set up shop as a reunion organizer?

        As a reunion organizer, you can do much more than just organize
        class reunions. How about family reunions, company reunions and
        wartime reunions?

        The process is pretty much the same in all cases. Obviously you
        need to be given a list of prospective attendees by your client and
        as much information as they have about their whereabouts as
        possible but from thereon in, you can take the ball and run with it.
        The greatest challenge, of course, will be in tracking everyone
        down so you need to be part detective to do well in this business.

        Because some reunions will be easier to organize than others
        (there may be fewer attendees, or you may be given a reasonably
        complete, up to date list of attendees' addresses) you may want
        to charge for your services on an hourly basis. If you do decide to
        charge a set fee for your time, though, do so based on ranges, for
        example, $500 for up to 20 attendees, $1,000 for 20 - 40, $1,500
        for 40-60 and so on. Then add on your expenses such as
        telephone calls, postage, faxes etc.. Payments for caterers,
        entertainment and venue should be paid directly by the client.

        Charge more or less depending on the services that you provide.
        For example, if you will also be arranging travel and accommodation
        for out of town attendees, factor that time into your costs as well.

        To generate custom, target alumni associations (for class reunions),
        genealogy associations (for family reunions), returned service
        personnel organizations (for wartime reunions) etc. and advertise in
        publications that reach these groups.

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added all the time.



        3.     Feature Article: Creating a Professional Image For Your
          Home-Based Business


        © 2017 Elena Fawkner

        Like it or not, there is still a segment of the population who
        will erroneously conclude that you and your business are
        less than professional and competent just because you run
        your business out of your home.

        Dumb? Obviously. Narrow-minded? Yes. Wrong? Absolutely.
        Unfair? No question. Want their business? Well ... yes. OK,
        then you're going to have to play the game and beat them at it.
        Here's how to do it. It's a little sneaky, but hey, all's fair in love
        and home-based business.


        HARMLESS FICTIONS

        The name of the game is creating the right image ... employing
        a few harmless fictions, in other words.  First off, incorporate
        or register a fictitious business name. Nothing screams
        "PROFESSIONAL!" to Potential Client as an honest-to-
        goodness corporate or business name on your letterhead and
        business cards.   Never mind that anyone can spend ten bucks
        and register a DBA, it at least *looks* professional, and that's
        what counts.


        OFFICE ADDRESS

        The next problem you have with Potential Client is that
        you don't want your home address to give you away.

        What do you think looks more professional in Potential
        Client's eyes: 123 Cherryblossom Way, Apt. 103, Suburbia
        or 123 Major Blvd, Level 37, Big City?

        The answer is a serviced office. These don't have to cost a lot
        of money if you use them pretty much as a post office but they
        CAN give your business all the big-city prestige your potential
        client is looking for.   You can also use a post office box for
        this purpose but many a Potential Client will be on to you in a
        flash.  They didn't just fall off the turnip truck, you know. (Right.)

        An additional advantage is that you can use your serviced
        office to meet with Potential Client. After all, the last thing
        you want is to have him coming to your REAL office. Heaven
        forbid! Most serviced offices will make meeting rooms available
        for a flat fee.


        TELEPHONES

        This is probably the trickiest part of all. How do you know
        it's safe to answer the phone in your home office even though
        the sounds of your young children playing just outside your
        office door will be heard by the caller? You simply don't.

        There is a simple way of dealing with this. Only give your
        home office number to existing clients. They already know
        you are professional and competent and should therefore
        have no issue with the fact that you work from home.

        For anyone else, give out the number of an answering service
        that will answer the call in your business name and can tell
        callers that you're in a meeting with another client and take
        a message. Your serviced office will offer this service as well.
        You can then return the call at a time when you know
        tell-tale background noise won't give you away.

        In fact, a trick some people who work from home use when
        returning calls is to run a tape of office background noise.
        This both gives the impression you are working in a large
        office AND it masks any slight tell-tale household noises that
        may, despite your best efforts, give you away.

        Once Potential Client becomes an actual client and you've
        proved to his satisfaction that you are professional and
        competent, you can tell him that you've decided to start
        working out of your home to reduce unnecessary overheads
        and give him your direct phone number.

        No matter how enlightened your client-base is as a general
        rule, it is imperative that the telephone be answered in
        a businesslike manner. I don't care how sympathetic,
        supportive and admiring your clients are of your decision to
        balance your work and family commitments by running a
        successful business from home, there is nothing cute
        about a five year old answering your business line. It's
        unprofessional, not to mention downright annoying.

        So have a separate phone line for your business and
        lay down the law to your household that no-one, NO-ONE,
        is to answer it but you (unless, of course, you're employing
        your teenage children in your business in which case they
        should be instructed on how to answer the telephone in a
        professional manner). If you're away from your office,
        divert your calls to your answering service.


        EMAIL

        Something else to think about is the image of your email
        address. Which is Potential Client to consider more
        corporate/professional: maryann@isp.com or
        m.entrepreneur@mycompanyllc.com?

        It's worth spending $35 a year on your own domain name
        just for the professional email address, even if you never
        intend to create a website. Mind you if you're going to have
        your own domain why NOT create your own website? But
        that's another article ...


        STATIONERY AND PROMOTIONAL MATERIALS

        It goes without saying that your stationery, business cards
        and other promotional materials should reflect a professional
        image. If you have incorporated your business or registered
        a fictitious business name as recommended earlier, this is
        a good start. A company or business name on letterhead and
        business cards can't fail to convey a professional image
        provided they are professionally printed on quality stationery
        stock.


        OFFICE EQUIPMENT

        There's no point having quality stationery if you're going
        to use a cheap and cheerful inkjet printer for your
        correspondence. Invest in a medium quality laser printer
        instead. They don't cost a lot of money these days and
        you can get a unit that triples as a fax machine and
        photocopier for only a few hundred dollars.

        So, what do you think? You may be thinking "I wonder
        whether it's really worth the effort to try and please just a small
        number of potential clients". Is it worth it? Well, look at it this
        way. Are these suggestions really anything more than basic,
        common sense, professional business practices? Regardless
        of what your potential and existing clients may think about
        the concept of businesses run out of their owners' homes,
        first impressions DO count.

        ------





          (Articles are no longer being made available
        via autoresponder due to large numbers of bounced mails due
        to full mailboxes.)



        ------



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        4.     Computing Tips From The Newbie Club


        Icons can be swapped out for a different look. Tired of the
        same old happy face staring joyfully at you? Zap it and
        replace it with a frowny face! Or whatever you want. This
        applies to program icons you've installed... not to the
        icons that are a part of your Windows operating system,
        such as My Computer, Recycle Bin, and Network
        Neighborhood.

        Here's how to change the other guys:

        1. Right click the icon you want to modify, and choose
        'Properties' from the context menu.

        2. On the Shortcut tab, click 'Change Icon'.

        3. Click the 'Browse' button and locate your icon files.
        They end with .ico. If you need to find your icon files,
        just search for *.ico using Windows' Find Files and
        Folders feature.

        4. Once you've located the icon you want to use, click
        Open, OK, and OK again and you're done. You'll see the
        new icon appear in place of the old one in a flash.

        -----

        Tips brought to you by Tom Glander and Joe Reinbold of
        the Newbie Club.  Get to know your computer without all
        the techie geek-speak ...





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        5.     Motivational Tip For The Day by Jan Tincher


        Do you know that if you stop the circulation of money by holding
        on to it and hoarding it, that particular action -- or nonaction --
        will stop its circulation back into your life?

        Never has it been more true. The more you give, the more you
        get. If you give freely and without hesitation in all things, you
        cause a continuous flow. If you stop the flow, you stop receiving.

        If your flow has stopped, find someone to give something to.
        Even if it's only your love and appreciation. Start generating
        that flow and keep it going. Feel how good it feels.

        ------



        6.     Subscription Management



         

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        8.     Contact Information


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com


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