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                                      A Home-Based Business Online


                                       Issue 151 : September 23, 2012

                                   Sent to 13,573 Opt-In Subscribers

                                             Editor: Elena Fawkner
                                        Publisher: AHBBO Publishing
                                           Contact By Email



                                                 IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - One Foot In Each Camp
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is for those of you building a business
        on the side while still holding down a full-time job.  If
        you know where to look, you may find you have more time in
        your day than you think you do.  "One Foot In Each Camp"
        is at segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        2.     Home Business Idea of the Week - Specialty Travel

        Unlike the typical travel agency that will put together a run-of-
        the-mill package tour, book a flight, arrange car rental and
        hotel bookings, a specialty travel agency focuses on the
        speciality travel market: the adventure seekers, special-
        interest groups, specific geographic locations etc.

        As a specialty travel agent, you may choose to focus on one
        specific segment of the specialty travel market, such as
        adventure holidays, or on several segments. You may combine
        white-water rafting holidays, treks in Nepal, African Safaris
        and ecotourism, for example.

        Specialty travel will require you to have an intimate
        knowledge of the segments of the markets you intend to
        focus on. So, if you decide to specialize in trekking holidays,
        you're going to have to know your stuff and that means
        getting out there and doing it for yourself first so you know
        what you're talking about. Likewise, don't decide on bird-
        watching tours as your area of specialty if you know nothing
        about birds. Pick something you're enthusiastic and
        knowledgeable about and you'll be well-placed to package
        memorable holidays that your clients will talk about for years
        to come assuring you of repeat business and word of mouth

        Useful books:

        Home-Based Travel Agent: How to Cash in on the Exciting
        New World of Travel Marketing by Kelly Monaghan

        Guide to Starting and Operating a Successful Travel Agency
        by Laurence Stevens

        Marketing and Selling the Travel Product by James F. Burke
        Barry Paul Resnick


        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        Unique Home Business Ideas .


        3.     Feature Article:  One Foot In Each Camp

        © 2013 Elena Fawkner

        You have a full-time job but secretly you yearn to break
        free of the corporate shackles and strike out on your own.
        You have a great idea for a business but you need the income
        from your job to pay your mortgage and to feed yourself
        while you get it underway. Sound familiar? This article
        considers this dilemma and suggests how you might make the
        break from paid workforce to your own full-time home business
        when financial necessity dictates a regular and
        uninterrupted monthly income.

        This may be obvious but it bears restating: if you need a
        regular paycheck to survive, DON'T give up your day job
        until you have another regular, consistent income stream to
        take its place. This applies even if you are absolutely
        convinced that your business idea is a surefire formula for
        financial success. It may be, but even the most successful
        businesses take time to get of the ground and most have a few
        false starts before they finally take off.

        If you can't afford to give up your paid income while you
        build your business, then you have no choice but to start
        your home business as a side project and run it alongside
        your job. To make any sort of progress in your home
        business, plan to devote two to three hours a day at an
        absolute minimum to your business.

        Because your time is extremely limited, you need to be
        ruthlessly efficient with what you do with it. For example,
        can you find spare pockets of time during your workday? If
        you are running an internet-based business and use a
        computer as part of your day job, this MAY be a possibility
        but be careful here. Don't risk your job for your business
        if you can't afford to lose that income. I'm not suggesting
        here for a second that you conduct your business on company
        time, at least when you have work to do. If you have some
        downtime during your day, though, then do look for ways to
        use that time productively.

        Other ways to squeeze time out of your day include foregoing
        TV in the evening and/or getting up an hour earlier. In
        other words, get your priorities straight.

        If your home business is related to your paid job, be
        extremely careful not to create a conflict of interest for
        yourself. In particular, do NOT deal with your employer's
        clients as part of your business. Not only is it unethical
        but, when the time comes and you make the break from
        workforce to full-time home business, those clients may well
        follow you and your employer would have every right to take
        legal action against you for breach of your employment

        Another difficulty you can get yourself into in this area is
        where to draw the line, if challenged, between what is
        confidential information and what is just general knowledge
        you carry around in your head. You cannot use confidential
        information you obtained in the course of your job in your
        business. Your general knowledge is not considered
        confidential information. Examples of confidential
        information include customer lists, knowledge of the systems
        and procedures of your employer's business, trade secrets and
        the like. For these sorts of reasons, it really is advisable
        not to choose for your home business what you do in your job.

        It is a good idea to be discreet in the workplace about your
        extracurricular activities. Don't go out of your way to
        advertise the fact that you have started your own business.
        At best you will expose yourself to the increased scrutiny
        of your boss who may be concerned you will conduct your
        business on company time. At worst, you may jeopardize your
        chances for advancement if your outside activities convey
        the message that you are only a temporary fixture who will
        leave as soon as your business starts generating enough
        income for you. Although you may not be particularly
        concerned about career advancement because you plan to leave
        to run your own business, at least consider your position if
        your home business dreams don't pan out the way you hope.
        It is very difficult to resurrect an ambitious image once
        you've let it slide.

        Finally, and especially during this 'double duty' period be
        sure to allow sufficient time each week for relaxation and
        taking care of yourself. This means paying attention to
        your nutrition, exercise routine and getting adequate sleep
        and well as allowing for pure downtime. The demands on your
        body during the double duty period can be pretty intense.

        You don't want to be taking on this challenge if you're
        rundown, unfit and aren't getting enough sleep. All areas of
        your life will only suffer if you're in this state. So, stay
        ahead of the game by eating right, exercising and getting
        plenty of sleep and relaxation.

        After some time, your business will begin to generate income
        for you. As you start generating more income, you will
        begin to turn your mind to deciding at what point it becomes
        uneconomic to continue your day job. This is because, at a
        certain point, your business will reach 'critical mass', the
        level at which it becomes uneconomic to continue your day
        job because the return you get for your time and effort is
        greater from your home business. This is because your
        salary doesn't vary according to effort and results (at
        least not directly), but your home business income does.

        As a general rule, you will need to wait until your business
        is consistently generating the same level of income on a
        proportionate basis to the time you spend on it before you
        start seriously considering quitting your day job. Once you
        get to that point, test the elasticity of your income. If
        you double the number of hours a week you spend on your
        business does your income increase commensurately? If so,
        your income is elastic. If you double your time input but
        your income only increases by half, then your income is
        somewhat inelastic. You need to calculate how much time and
        effort you need to expend to generate in the form of
        business income what you are currently generating from your
        paid job. If this is 'reasonable' by your standards then you
        can begin to seriously consider quitting your day job. If
        not, you need to find ways to leverage your business so you
        can generate more income from a more acceptable commitment of
        time and effort.

        Only when you have satisfied yourself that you can generate
        from your business sufficient income on a CONTINUOUS and
        REGULAR basis, should you consider quitting your day job.

        That's only the threshhold question, though. Behind it are
        a whole host of other issues to think about before making
        the break. For example, how will you fund time off? As a
        self-employed person you can forget about paid vacations.

        Even if this doesn't concern you financially, consider what
        will happen to your business if you're not around for two
        weeks. Also, as a corporate employee, you probably enjoyed
        comprehensive medical benefits at your employer's expense.
        Again, these are gone. Be sure you take out your own
        insurance and think about income protection insurance as
        well. If you contract an illness that puts you out of action
        for a month, again, what happens to your business? You will
        need to take out normal business insurances as well such as
        public risk. Consider here whether clients will be visiting
        you at home. If so, ensure your insurances cover injuries to
        business clients. This is something that probably won't be
        covered under your general homeowner's policy.

        Build up a network of contacts before you quit your day job.
        Not only will they be an important asset to your business in
        the longer term, they can also help alleviate the feelings
        of isolation that you can expect to experience early in your
        home-based career. Something else to do before you quit
        your day job is to prepare yourself mentally for the
        realities of working from home such as the need for self-
        discipline, feelings of isolation, your tendency to
        procrastinate to name a few. Educate yourself by reading
        about what running a home business is REALLY like to
        minimize the culture shock when it happens to you.

        Prepare your family too for the changes that they can
        expect. They need to understand that although you are at
        home, you are still working and they need to respect your
        limits during worktime. Of course, set up your home office
        as if it were a corporate office. Make sure you have two
        telephone lines and dedicate one to your business telephone
        and the other to your fax/internet connection.

        And one final piece of advice, when you first start working
        from home, establish a "going to work" routine, at least to
        start. This will get you into the routine of working even
        though you are not leaving the house and you won't develop
        bad habits (such as procrastination or lack of direction)
        that will be difficult to break later on.


        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to
        a 100% opt-in list.

        Here's the resource box to use if reprinting this article:


        Elena Fawkner is editor of A Home-Based Business Online ...
        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 


        4.     Surveys and Trends

        © 2013 Ryanna's Hope

        The following is an extract from the current issue of Larry
        Wack's excellent weekly ezine, "Surveys and Trends".  Follow
        the link at the end of the segment to subscribe for the full

        THE WINNERS? Auction and Nigerian Frauds Take A Bow!

        Auction fraud accounts for nearly 43 percent of all reported
        Internet fraud in the US, reports Internet.com.

        This is according to a report from the Internet Fraud
        Complaint Center (IFCC).

        Non-deliverable merchandise and non-payment accounted for
        Nearly 20.3 percent of complaints to the IFCC in 2001.

        The Nigerian letter fraud made up 15.5 percent of complaints,
        while complaints regarding credit/debit card fraud and
        confidence fraud, were also reported.

        What Is It With Those Ladies In Charleston?

        eMarketer reports that American mothers spend longer online
        each week than teenagers.

        According to a new survey from Digital Marketing Services, a
        subsidiary of AOL, mothers spend an average of 16 hours and
        52 minutes online per week, approximately four hours and 35
        minutes more than American teenagers.

        Mothers in Charleston, South Carolina, go online for the
        longest, according to the study.

        The average time spent online by women in Charleston is 21
        Hours and 8 minutes.

        Mothers in Tampa, Florida come second with 20 hours and 58
        minutes spent online per week.

        The most popular online activities for 97 percent of mothers
        Are email or instant message communication.

        Around 93 percent of them use the Internet to get news and
        current events information, while 90 percent go online to get
        local information.


        HONESTY, integrity and a powerful income
        program that works for everyone! By merging
        health and fitness with a sound business concept,
        you can live a healthier and wealthier life.


        5.     Success Quote of the Week

        An idea must not be condemned for being a little shy and
        incoherent; all new ideas are shy when introduced first
        among our old ones. We should have patience and see whether
        the incoherency is likely to wear off or to wear on, in
        which latter case the sooner we get rid of them the better.
          -- Samuel Butler



        7.     Subscription Management


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        9.    Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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