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        a home based business onlinehome business ideas


            A Home-Based Business Online


           Issue 150 : September 16, 2017

           Sent to 13,380 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing


        Network Marketing is BOOMING on the Web! Learn how we抮e
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          IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - But What Do I Sell?
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        "So, you want to start your own online business. You know
        you have to create your own website, start your own ezine
        and generate traffic to your site before you can make sales.
        So far so good. But ... sales of what, exactly? What do
        you sell?"  This is probably the most common question of the
        would-be Internet entrepreneur.  Fortunately, there are
        plenty of answers to the question.  "But What Do I Sell?" is
        this week's feature article at segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        2.     Home Business Idea of the Week - Candle Making

        I arrived home from work one night a few months ago to find
        a flyer outside my door from another tenant in my apartment
        building inviting me to a candle party that Sunday night.

        Having a spare couple of hours that Sunday night, I wandered
        up to take a look and was astounded by the range of products

        There were candles of every imaginable color and design,
        candles with fragrances that are released by the heat of the
        flame, candles in the design of Jack o' Lanterns, beautiful
        votives hanging from ornate metal frames and much more.

        I got talking to the woman who designed all these candles
        and she told me that she started out making candles on her
        kitchen stove as a way of making money while she was home
        caring for her young children. Word spread and over time she
        began getting orders from people wanting her to design
        special candles for their homes and people wanting to give
        them as gifts, and, finally, she began receiving enquiries from
        retailers looking for her to produce unique items for resale in
        their stores.

        Now she has a staff of three, and she focuses on candle
        design and marketing her business while her staff (three
        mothers of young children looking for a part-time home
        income) do the manual work of creating the candles and
        shipping them.

        This woman earns more in a year from her candle making
        business than she did in her full-time job before she quit to
        have her family. And she doesn't have a website. Just
        imagine what you could do with a business like this if you
        did what she does AND promoted your products with a well
        designed, high-traffic website.


        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        Unique Home Business Ideas .


        3.     Feature Article:  But What Do I Sell?

        © 2017 Elena Fawkner

        So, you want to start your own online business. You know
        you have to create your own website, start your own ezine
        and generate traffic to your site before you can make sales.

        So far so good. But ... sales of what, exactly? What do
        you sell?

        Fortunately, the options are many and varied. Basically,
        though, everything falls into one of two categories ...
        products or services. We're going to take a closer look at
        a few relatively easy options.

        => PRODUCTS

        What kinds of products can you sell from your website
        assuming you don't already have something available?
        Your best bet is anything that can be delivered digitally
        such as software and information products.

        When it comes to selling software or information products,
        you have four basic choices:

        1. you can create your own product from scratch, e.g., by
        writing a software program, a cgi script or an e-book;

        2. you can join affiliate programs and sell products already
        created by other people and earn a commission for every

        3. you can join a multi-level marketing (or network
        marketing) plan; or

        4. you can acquire resell rights for products already created
        by other people and keep 100% of the profit.

        Option 1. is a must-do. Eventually. But when you're
        itching to get started, you don't want to have to wait the
        3 or 4 months it takes you to write your ebook before you
        can launch your online business.

        Option 2. is great for a quick start but you're working on
        commission. Someone else is getting the lion's share of the
        profit for your hard work.

        Option 3. is a good choice if you're a natural networker.
        For more information about MLM and whether it might be
        right for you, check out "Not MLM! ... Why Ever Not?" at http://www.shelteredturtle.com/notmlm.html .

        Option 4. (along with option 3.) is where the real money
        is, at least compared to option 2. Acquire the resale
        rights as well as the product and you're not working on
        commission any more -- you're working for serious profit.

        Where do you go to acquire products that can be
        delivered digitally with full resale rights?
        => SERVICES

        What kinds of services can you sell from your website?
        How about advertising space in your ezine or on your
        website? How about a members-only area of your site,
        access to which requires payment of a membership fee?

        => Advertising Space

        Since you really need to be publishing an ezine on a
        regular basis to stay in contact with, and generate, web
        site visitors, it makes sense to make money from something
        you already have to do anyway. Selling advertising space
        is a good revenue-generator.

        Don't try selling your ad space until you have a minimum of
        1,000 subscribers or so. Until you get to that point by all
        means offer free ads in your ezine though. That's a good
        way to generate subscribers and get your readers used
        to seeing ads in your publication. Ad swapping with other
        publishers during this period (and beyond) is also a good way
        to generate new subscribers.

        Once you reach the 1,000 mark, you can start offering
        your ad space for sale. The days when you could publish
        an ezine with a classified ad section of 20 or 30 ads are long
        gone. Ezine readers are much more savvy and discerning and,
        as a result, ezine advertisers are much more selective and
        will look for ezines that run few ads and which place them
        strategically amongst the content, or "meat" of the ezine
        itself rather than being stuck in a great glob that nobody
        reads at the end.

        Think also about sending solo mailings to your list as
        another source of revenue. Be particularly circumspect
        when it comes to these mailings, however. Solo mailings
        are very effective when targeted to the right audience
        and so advertisers love them. Ezine subscribers have
        varying attitudes towards them though. Some will
        immediately unsubscribe from an ezine that sends solo
        mailings. Consider it a cost of doing business.  Others will
        accept them so long as the ezine itself is worth receiving.

        There are no hard and fast rules when it comes to
        pricing your ads. Basically, you want to achieve some
        measure of equilibrium between supply and demand. If
        you have more demand for your ad space than supply,
        increase your prices until demand is in line with supply,
        do not increase the number of ads. The more ads you
        run, the more you dilute their effectiveness for your
        advertisers and the less likely your advertisers are to
        place repeat business with you. In other words, by
        taking a short-term increase in profits, you sacrifice
        the longer-term profitability of your business. You're
        cutting off your nose to spite your face.

        Conversely, if you can't sell all your ad space, reduce
        your prices. Try and get to a price point where the
        demand for your ad space is roughly equal to your
        supply. If you have an occasional ad spot vacant,
        don't worry - just run an ad of your own instead. But
        if you regularly find yourself with half your ad inventory
        unsold and you're not running an excessive number of
        ads, this is a signal your ads are overpriced and it's time
        to reduce your prices or make the strategic decision to
        run your own ads instead of others'. In fact, in many
        instances you'll make more money from your ad space
        by advertising your own products and services than you
        will from selling the ad space itself.

        How to set your price? As I said above, there's no hard
        and fast rule. Whatever brings about equilibrium between
        supply and demand. I used to charge $5 per 1,000
        subscribers for a single classified but found that as my
        subscriber base grew, along with my ad prices, this
        formula didn't maintain equilibrium between supply and
        demand.  Now my single ad prices are somewhere between
        $2.50 and $3.00 per 1,000 subscribers.  Experiment with
        your own prices until you find the right formula for your

        Your pricing will also be influenced by how specific or
        general your target market is. If you publish an ezine on a
        relatively esoteric subject with a small but highly targeted
        market, you'll be able to sell your ad space for a higher price
        than you will if you publish an ezine on a really general
        subject (such as "internet marketing") with an extremely
        large but also undifferentiated market. For this reason,
        it's not the size of your list that dictates your advertising
        pricing, but rather how targeted your list is to the subject
        matter of your ezine and your advertisers' products and

        Similar principles apply when it comes to selling advertising
        space on your web site.

        Bottom line: advertisers want and will pay for results, not
        how many subscribers you have on your list.

        => Paid Subscriptions

        Paid subscriptions are another good way of generating
        income, whether they be for your ezine or web site.

        As far as your website is concerned, by utilizing password
        protection you can effectively cordon off areas of your
        website for paying members only. This requires some
        technical set-up but your webhost will generally offer some
        sort of basic password protection capability. For more
        advanced systems, you'll need to get hold of a specially-
        designed cgi script for this function.

        When it comes to pricing your subscription services,
        although no doubt there are exceptions to the rule, the
        better approach is to charge a monthly access fee rather
        than an annual fee. A monthly structure allows you to set
        a relatively low initial price, thereby making the decision to
        sign up more of a no-brainer for your subscriber, and it also
        gives you a recurring monthly income. It's also possible to
        charge more overall than you could under an annual
        structure. For example, most people would not hesitate to
        pay, say, $9.95 for monthly access to a site they perceive
        as valuable, especially knowing they can cancel at any time.
        But those same people may hesitate if that initial investment
        was $120 ($9.95 multiplied by 12 months).

        With the appropriate payment processor and software,
        subscription fees can be set up to be automatically charged
        to your subscriber's credit card each month unless and until
        they cancel.


        These are just a few of the options available to you to
        generate income from your own online business. The bottom
        line with respect to all of them though is the quality of your
        content. It doesn't matter how good your product line is if
        people have no reason to visit your site in the first place.

        So, put first things first. Pick a subject matter for your
        site that you are passionate about. Do the hard work of
        creating a truly valuable resource for people interested in
        the same thing. Publicize it to death. Publish an ezine on the
        topic, again with high quality content, to draw them to and,
        more importantly, BACK to, your site again and again and
        again. Then, and only then, will you have a chance to get
        your product or service in front of them. Then, and only
        then, will you have a chance to make the sale.

        There's no disputing that the main reason we go into business
        is to make money. If you don't have this as your objective,
        then you're engaging in a hobby, not running a business. But
        when it comes to doing business online, the reality is that you
        have to give before you can get. So give your site visitors
        what they're looking for. Do that and they'll visit you again
        and again and refer their friends. Do that and you'll actually
        have customers to sell your products to. Don't do that and,
        although you may have the greatest product or service in the
        world, no-one but you will ever know about it.


        include the following resource box; and (2) you only mail to


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 



        4.     Surveys and Trends

        © 2017 Ryanna's Hope

        The following is an extract from the current issue of Larry
        Wack's excellent weekly ezine, "Surveys and Trends".  Follow
        the link at the end of the segment to subscribe for the full



        According to America Research, recent surveys show what Americans
        are doing most with their time on the Net. Entrepreneurs can see
        the various niche markets here and determine if you have, or can
        get, something to sell any of the segments.
        1. To do personal research 54.2
        2. To send and receive E-mail 51.6
        3. To do research for business purposes 42.6
        4. To look up information on products 42.2
        5. To research for children's homework assignments 34.4
        6. To obtain health information 31.9
        7. To check on local and national news 31.4
        8. To play games 30
        9. To locate peoples' names and addresses 28.7
        10. To keep up-to-date on the latest technology 28.4



        Modalis Research surveyed 1,000 US consumers between April and
        May 2001 and found that 98% of respondents have used the internet
        for some form of customer service help. The most popular customer
        service element consumers desired on a company's website was the
        general telephone number -- 86% sought the number online.



        5.     Success Quote of the Week

        Life's strict rule is this: You get more of what you focus on.
        Ignoring this, we abandon our healthiest, concentrative
        energies and court emotional upheaval.
          -- Marsha Sinetar


        To find out HOW - check my website and prepare to be amazed!
        No stock, selling or personal contact required! Not MLM! For full
        exciting details and to claim your FREE Brochure


        7.     Subscription Management


        9.    Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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