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        a home based business onlinehome business ideas

           A Home-Based Business Online
          September 11

             Editor: Elena Fawkner
           Publisher: AHBBO Publishing


          IN THIS ISSUE
          1.   Welcome and Update from the Editor
          2.   Home Business Idea of the Week - Gift Baskets
          3.   Online Business Idea of the Week - Money Broker
          4.   Article - Checklist for the New Home-Based Business
          5.   Continuing Tutorial Series - How to Become an
           Information Broker - Part 4 - Getting Down to
          6.   Guest Article - "How F.A.T. Can Save You Time &
           Money!" by Harmony Major
          7.   Telecommuting Openings
          8.   Freebies
          9.   The News Digest
          10.  This Week's Web Site Pick
          11.  Subscription Management
          12.  Contact Information


        1.  Welcome and Update from the Editor
        Hello again and a warm welcome to all new subscribers!

        As foreshadowed last week, our brand new Telecommuting
        Corner is now up and running at /telecorner.html so if you're thinking
        of making the break from the rat race and working from home,
        this may be a good way to start if you're not sure about
        starting your own business (yet, anyway).  To give you an
        idea of what's out there, browse this week's Telecommuting
        Openings (section 7 below).

        Also, be sure to visit the Free E-Books page at
        for some great
        additions this week and, if you haven't checked them out
        yet, there's a stack of free reports for the taking (and the
        reselling!) at .

        You will notice a couple of changes to the newsletter this
        week.  Firstly, in the interests of keeping the length down
        (this should please AOL subscribers!), I am including only a
        brief reference to the home-based and online business ideas
        of the week but am including a link that will take you to the
        relevant section of the website for a more detailed treatment.
        Unlike many other sites that deal with the same subject
        matter, there is no charge for access to our database, so you
        can roam around at will!

        Secondly, following the excellent advice of Harmony Major
        (see this week's Guest Article), classified ads are no longer
        at the end in one big group but appear, in groups of three,
        at various places throughout the newsletter in
        more of a "commercial break" format.  This is to benefit both
        advertisers (who want their ads seen!) and subscribers who
        may otherwise miss some of the great opportunities on offer.

        Writers, as always I am happy to showcase your work both
        here and in the Reference Library so submit your articles -- this
        is a great way to get free publicity but please make sure
        your work relates to ideas or resources for home-based or
        online businesses.

        Finally, this newsletter is for YOU!  If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you!  Please send comments,
        questions and stories to

        See you all again next week.

        2. Home Business Idea of the Week - Gift Baskets
        The gift basket industry has exploded over the past few
        years and continues to be a consistent money maker for those
        involved in it.  In many ways, it's the ideal business.  You
        can run it from the home.  It's an extremely inexpensive
        business to start (you only need supplies and a marketing
        budget).  The product is in demand (who doesn't like getting
        an artistic basket with fresh fruit, candies, or cheeses?).
        Competition isn't much of a problem (you can easily set
        yourself off from the rest by producing specialized types of
        baskets).  It's a dynamic business that is changing and
        developing with the times. /gifts.html


        There are many more home-based business ideas like this at
        with more being added
        all the time.

        3. Online Business Idea of the Week - Money Broker
        Becoming a Money Broker is one of the easiest and most
        rewarding endeavors available.  Virtually anyone can become
        a Money Broker with the smallest investment.  You can start
        this business on a part-time basis, and earn large "Finder's
        Fees," or open your own office and work full-time with
        absolutely unlimited income potential.

        Although this idea comes from the Home Business Ideas section
        of the website, it has been included as this week's online
        business idea because it is perfectly suited to being run
        online. /money.html


        There are many more online business ideas like this at
        with more being added
        all the time.

        4. Article - Checklist for the New Home-Based Business
        By Elena Fawkner
        Copyright © 2017 All Rights Reserved

        So, you've decided to take the plunge and start your own
        home-based business.  Congratulations!  You're on your way
        to true financial independence. Protect your business and
        your livelihood by making sure you have paid proper
        attention to the following:

        1.  Cash Flow

        Do you have adequate working capital to support your
        business (to support you!)during its early stages?  Have you
        started your business part-time while continuing to work
        full-time to make sure it is a viable income producer for
        you and that income is adequate for your needs?  DON'T give
        up your day job until you can give an unequivocal YES to
        these questions.

        2.  Business Licensing

        Have you obtained all necessary licenses and registrations
        for your business?  Do you comply with your local zoning
        regulations?  This is especially important for both legal and
        insurance reasons if you expect to have clients visit your
        home office.

        3.  Insurance

        If you expect to have clients visit your home office, have
        you taken out insurance in case they are injured on your
        premises?  Your normal homeowner's insurance will NOT cover
        business visitors unless you notify your insurance company
        that you are operating a business from home and the insurance
        company endorses your policy to include this risk.

        In all other cases you should take out a separate policy
        to cover your business visitors.  In this regard, whether
        you comply with local zoning regulations may be important.
        Your insurance company may refuse to cover you if you are
        conducting your business illegally.  For these reasons it
        is imperative that you obtain all proper registrations and
        licenses for your business.

        Another type of insurance you should take out is public
        risk insurance.  No matter the nature of your business,
        if you are dealing with other people (and what business
        isn't?), you should have public risk insurance to cover you
        in case of a claim for negligence.

        A third type of insurance to consider is income protection
        insurance.  If you have made the transition from paid
        employment to self-employment, you no longer have the
        benefits that went along with your paid job which may have
        included disability or income protection insurance.  You will
        need to purchase this cover for yourself.

        4.  Benefits

        Once you have left the paid workforce, you may find that you
        have also left behind your medical, dental and optical
        benefits.  You need to make sure you purchase adequate
        insurance for these expenses.

        5.  Accounting and Tax Advice

        The best time to seek accounting and tax advice is before
        you start your new business.  Your accountant will be able
        to advise you about things such as the most tax-effective
        structure for your particular business and what types of
        expenses you can claim against your business income.  It is
        important to obtain this advice at the beginning of your
        business venture so you know exactly what records you should
        be keeping and whether it is best for you to purchase or
        rent capital equipment such as your computer.

        6.  Time Management

        Make sure you have thought through how you will deal with
        the day to day distractions that will come up when you work
        from home and plan accordingly.  For example, if you know
        you will not be working from 3:00 pm until 8:00 pm because
        this is the time between when your children return from
        school and when they go to bed, try to schedule as many
        non-business activities for this time period as possible
        rather than taking breaks during your business hours.  Need
        milk?  Get it when you're out picking the kids up from
        school, not at 11:00 am because it's easier than starting
        that new webpage.  Remember, self-discipline is your best
        friend and vital when working from home.  Procrastination,
        on the other hand, is your greatest enemy.

        Working from home is the dream of many.  Don't let that
        dream turn to ashes by overlooking the "basics" of sound
        business and risk management.


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        5. Continuing Tutorial Series - How to Become an Information
           Broker - Part 4 - "Getting Down to Business"



        When writing your classifieds, keep in mind that your goal
        is to get interested people to identify themselves to you.
        You don't want to try to sell your product with the
        classified ads. People are not likely to pay more than a few
        dollars for something unless they have a lot of information
        about it. Your classifieds should be brief yet powerful. You
        simply want interested parties to contact you so you can
        send them more detailed information. This popular and very
        effective approach is known as "two step marketing".

        Here's a good classified ad that utilizes the two step
        marketing strategy and works very nicely for an information

        Don't let the opportunity of a lifetime pass you by! Learn
        how you can work at home in your spare time and make more
        money than you know what to do with!

        This ad has all the key components of a great classified
        ad. First, there's the eye catching headline. Then the first
        sentence gives a sense of urgency that people respond to.
        The next sentence tells them what they stand to gain if they
        respond. And the last sentence tells them exactly how to
        get more information.


        To me, this is the fun part of the business. Creating good
        sales literature is more of an art form than anything else.
        You need to be able to change your mindset to that of the
        consumer. Keep this in mind as you create your sales letter.
        Remember, above all, your sales literature should be short
        and to the point. Here are a few guidelines to follow to get
        you started.

        There are many key ingredients in a good sales letter.
        First and foremost, you must state clearly, exactly how your
        prospective customer would benefit from purchasing your
        product. In essence, tell them why they should purchase your
        product. Tell them how it could change their life for the

        Additionally, it is important to tell the customer exactly
        what they will be buying. Tell them this is exactly what
        they are buying. It is important not to mislead people into
        thinking they are getting something different than they are.

        Next, be sure to tell them exactly how much the product
        is. Include reasonable charges for shipping if necessary,
        but don't overcharge your customer.

        Another important component in your sales literature is
        the guarantee. I highly recommend you offer some form of
        guarantee with every product you sell. The guarantee must be
        clear and concise as to its length and terms. Not only does
        a guarantee tell a prospective buyer that you are a
        reputable company, it will also increase your sales.

        One thing about your sales literature that is very important
        is pricing of your product. You must understand the
        importance of "perceived value" where the customer feels
        they are getting their money's worth. In order to have any
        success at all, you must consider the pricing of your
        product very carefully. It is important to find the price
        that ideally suits your product. In order to do this, it may
        be necessary for you to do a little experimenting with your
        prices. It is a good idea to offer your product at a few
        different prices and constantly monitor what prices are most
        effective. You may find that something that sells well at
        sixteen dollars may not sell nearly as well at twenty

        The last important element of your sales literature that
        should not be overlooked is the order blank. It is a good
        idea to include this in any sales information you send out.

        An order blank should be designed with one purpose in mind.
        That purpose is to facilitate the ordering of your product.
        You want to make it as easy as possible for your prospective
        customer to complete. The order blank should contain blank
        lines for the customer to fill in all pertinent information,
        and only the pertinent information. Additionally, it should
        contain your company name and mailing address and the price
        of the product including any additional shipping charges.

        As far as the technical aspects of writing your sales
        literature, if you are a Windows user, you should save your
        sales letter as a text file (.txt). You can accomplish this
        by clicking the "accessories" icon then the "notepad" icon
        and typing your letter there. This will allow you to keep a
        backup of your sales literature and also make it easier to
        send the information to your prospects using the simple cut
        and paste method. I'll give you more details on this simple
        procedure later.


        Next Week - Part 5 - Online Marketing

        Missed previous instalments of this tutorial series?  Pick
        them  up from the newsletter archives at


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        6. Guest Article - "How F.A.T. Can Save You Time & Money!"
        By Harmony Major
        Copyright © 2017 All Rights Reserved

        Well, now you already know one of my secrets. Get the
        reader's attention FIRST!  There's no way anyone could have
        passed by that headline. (See?  You've already learned
        something.)  :-)

        Okay.  Now, I'm going to explain to you a few ways in which
        F.A.T. can save you time AND money.

        What? No, I don't mean the cellulite on the back of your
        thighs, I mean "Foolproof Advertising Techniques" -- in
        ezines. Whether or not you have a website, service, or ezine
        you're trying to promote, ezine advertising is *definitely*
        one of the most effective ways to do it. But, you have to
        make sure that you're doing it right, or it'll flop ... just
        like any other poorly executed plan.

        Let me remind you of why you should incorporate ezine
        advertising into your agenda. Then, all you'll need to do
        is write a quality ad, and apply one tested and proven rule.
        You'll have your Internet business on its feet in no time!
        But first...

        Why advertise in ezines?

        => Ezines are one of the best forms of advertising because
        of your ability to target who YOU want to read your ad. You
        don't have to hunt your prospects down -- all you have to do
        is make sure you target your market correctly. When I say
        "target," I mean to make sure that the people that you're
        showing your ad to have some DEFINITE interest in whatever
        you're advertising.

        For example, advertising your website design service in a
        website design and promotion ezine is *good.* You know that
        Webmasters that are trying to promote their websites are
        probably looking for an effective design service, too.
        However, advertising your website design service in a
        business opportunity ezine is *bad.*  Sure, some of the
        opportunity seekers MIGHT have a website and they MIGHT be
        looking for someone to design it for them ... but why take
        any chances?

        Also, ezine advertising is one of the FASTEST ways to get
        results. Within minutes of subscribers reading your ad, you
        can be making more sales, getting more traffic to your
        website, or getting new subscribers to your own ezine!
        Whatever your goal is by placing your ad, it can be
        accomplished almost instantly.

        What kind of advertising budget do you need to advertise in

        => This varies. An ezine ad can cost as much as $75 an issue
        .. or as little as nothing.  There are a lot of ways to get
        free advertising in ezines -- you've just got to be a bit
        creative. But, to get the best results, DON'T expect much
        from advertising in ezines that actually offer free ads!
        Why? Because, these don't usually work!  This means that the
        ezine publisher is either:

        (a) Trying to build their subscriber database, which means
        that your ad won't get a lot of exposure anyway;

        (b) Sending their ezine to a bunch of people that really don't
        want it, like advertisers that posted a link to an FFA page;

         ... or ...

        (c) Crazy! Why would a publisher waste a chance to make
        a few honest bucks from selling their ad space?

        So, now that you know *why* you should advertise in ezines,
        let's go over *how* to pull it off! The most important rule
        to follow to be sure that your ad campaign is a success is...


        If you skip this step, there's really no point in advertising
        at all! This is the single most important aspect of ezine
        advertising, aside from targeting your market well and, (of
        course), writing a quality ad. To choose a good ezine, you'll
        need to take several things into account:

        a) How many ads run in each issue?

        If your ad is going to be competing with twenty or thirty
        others, it's not worth your time or your money. Your
        advertising dollars will get lost in the sea of advertisements
        -- just like your ad will. Ten to fifteen ads should be the
        maximum that you're willing to compete with, or you won't
        get any exposure.

        (b) Where are the ads located?

        If all of the ads are stuck at the very end of the newsletter
        after all of the useful information, forget it. I know that
        this is the standard place for ezine ads, but it's also the
        most overlooked. If the ads are at the end of the ezine,
        make sure there's a reason for the subscriber to scroll
        down that far. Is there advertising info, a contest
        announcement, etc.? If there's nothing down there but
        the copyright info and disclaimer, you're in trouble!

        (c) How good is the actual ezine?

        Before you advertise in a specific publication, request a
        sample issue. This is your last chance to make sure that
        you're targeting your prospects right, and to find out if the
        ezine is even worth the advertising dollars. If the ezine
        doesn't have any useful or interesting content, chances are,
        the subscriber won't be too eager to read it. And, they'll
        most likely skip right over your ad.

        (d) How many subscribers do they have?

        This one isn't as important as the others, but you still need
        to take it into account. If the first three rules are followed,
        this one shouldn't make or break you ... but, be cautious!
        For example, if the ezine has 350 subscribers, offers
        excellent content, only puts three ads in each issue, and
        puts the ads close to the top, more than likely, it's going
        to be a good investment. Just make sure that ad space
        is reasonably priced. Likewise, if an ezine has 10,000
        subscribers, but it features 40 ads an issue, they're all
        at the bottom, and the content leaves something to be
        desired . . . your ad results probably will, too!

        (e) Are there usually high-quality ads shown in the ezine?

        If the editor of the ezine doesn't edit out things like spelling
        and grammatical errors, excessive use of "hype," and known
        scams, their subscribers probably skip right over the ad
        section. Careless errors make both the advertiser AND the
        publisher look bad, and readers may get annoyed by this
        carelessness, thus conditioning themselves to ignore those
        ads! On the other hand, if subscribers have had quality
        experiences with the ads in a publication, and aren't given
        the impression that they're just a bunch of hype and scams,
        they're likely to continue to pay attention to them. This type
        of ezine is your best advertising choice.

        (f) How can you get FREE ezine advertising?

        The easiest and most common way to get free ads in ezines is
        to run ad swaps with other publishers. This is when you and
        another ezine publisher both offer to run each others ad in
        your ezines at no cost. BUT, if you don't have an ezine, this
        method could create a problem. :-)  In this situation, you would
        simply "barter" for a free ad.

        If you don't have ezine ad space to swap, you can offer to
        give the publisher a service or product of equal or *greater*
        value that you DO offer. For example, if you run a submission
        service that usually costs $45, and the ezine publisher runs
        ads for $35 an issue, this might be a good deal. You may
        want to offer the publisher something that's a little more
        valuable than what you're asking of them. This makes the
        offer more attractive to them, thus making them more likely
        to accept your proposal!

        If you follow these "Foolproof Advertising Techniques" for
        choosing a quality ezine, your ezine advertising campaign
        should ALWAYS be a success. Of course, it takes trial and
        error when writing an effective ad and choosing the most
        suitable ezine to run your ad in.  But, as with every
        important skill -- practice makes perfect!  And, in this
        case, "practice" will definitely help pay the bills!

        Solve Your Internet Marketing Dilemmas - FREE!  Subscribe to
        Harmony's ezine 'AllBusiness News & Secrets' for SEVEN free
        books, ezine ads for $2.50 or less, a business-crucial tip of
        the week, little-known profit-building resources, a Q&A
        section to get YOUR questions answered, and tons more. Get
        more info now!

        7. Telecommuting Openings
        ARKS Publishing Corporation is planning to launch "The
        Urban Fur Trader" within the next 30-60 days. This will be
        a web-based newsletter.  The main theme is survival skills
        for the modern suburbanite.  Articles are solicited and
        should be 750-1200 words.  Vignettes of 250-500 words will
        also be considered.  Any subject relevant to their main
        theme is acceptable.  If your article or vignette is
        accepted, the company will pay $0.05/word on publication.
        The newsletter will be published monthly.  For more

        ->Mystery Shoppers
        Mystery shoppers needed.  Visit restaurants, bars, movie
        theatres, banks, real estate companies, retail stores, plus
        more!  Set your own hours and have fun at the same time.
        Openings exist nationally and internationally.  For details,
        visit: /tcmysteryshop.htm

        Home typist/clerical workers needed.  Type business letters,
        advertisements, memos and more.  For details, visit: /tcwordprocessing.htm

        There are many more telecommuting positions like this at /telecorner.html with more being added
        all the time.

        8. Freebies
        -> Infodisk
        500+ FREE reports with complete reprint rights! (1.4mb) /infodisk.exe

        -> Newbie's Guide to Publishing an Ezine
        This free e-book is loaded with content for newbies and
        seasoned publishers. (3.2mb) /newbieguide.zip
        (This file will need to be unzipped after download.  If
        you don't already have a copy of Winzip for this purpose,
        download an evaluation copy from http://www.winzip.com )

        9. News Digest
        -> Free ISP, No Ads: No Kidding - Reuters

        -> eBay says offers of babies for sale appear to be pranks

        -> Microsoft Ships Simple Web-Publishing Tool
        Microsoft shipped a desktop application Tuesday that lets
        customers add Internet multimedia features to Office
        documents without the need for HTML coding.

        -> Group Considering Internet Taxes To Meet
        Debate will be heated when governors, industry leaders, and
        federal officials who are considering whether to tax
        transactions over the Internet meet next week in New York,
        one of the organizers said Tuesday.

        -> MP3.com, EMusic Launch Online Radio Efforts
        Two of the biggest names in online music announced online
        radio  efforts Tuesday.

        -> Congress Returns To Budget Battles
        Several pieces of Internet legislation show promise of
        passage as Congress returns Tuesday from its summer break.

        -> Online Billing Vendors Launch Web Initiative
        Online billing has yet to catch on with the masses, but that
        could change. Two major websites and a company that prints,
        processes, and mails bills and statements say they plan to
        launch Web initiatives over the next few weeks.

        -> Executive Education Gets Wired
        Professors at the Wharton School of the University of
        Pennsylvania hold class all over the country, and they never
        leave the campus.

        -> Apple Settles Shareholder Lawsuit
        Apple has announced it has settled a shareholder lawsuit
        accusing the company and certain directors of mismanagement.
        The company said its board would change Apple's bylaws and
        policy concerning trading in company securities.

        -> Privacy Groups Dismiss Microsoft NSA Denial
        Microsoft moved swiftly on Friday to deny allegations that
        it included an NSA (U.S. National Security Agency) back door
        into the Windows operating system.

        -> Crackers Deface C-SPAN Website
        Crackers have defaced the Website of U.S.cable tv channel
        C-SPAN, according to the <i>Associated Press</i>.

        -> We Are E-Family
        SuperFamily.com helps to keep your family  virtually


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        Absolutely everything about anything to do with website
        promotion in one convenient location and, best of all,
        all of the tools and resources are absolutely FREE!

        Here's what WinMag.com had to say in a recent review:

        "VirtualPromote is a Web merchant's dream - it's packed with
        advice about how to get search engines to pick up your site,
        swap links and build a community.

        "The site offers design tips, such as the most effective use
        of meta tags, that will help improve visibility with search
        engines. Other techniques to help your site show up in search
        engine results are also described.

        "On your first visit, start with the tour or the Webmaster's
        checklist, which lists steps to take to promote a site; each
        item on the list links to a tutorial.  One tutorials advises,
        for example, that if you visit another site that you think
        will be of interest to your audience, add a link to the site
        and let the site's Webmaster know you did so. It's likely
        that the other site will offer to link to yours in return.

        "There's also a free site submitter with access to 30 search
        engines. Links are provided to other sites that have tips on
        community building, and to sites that offer free code
        snippets to add features like rotating ads, calculators,
        calendars and other online user tools."

        12. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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