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                                           A Home-Based Business Online


                                              Issue 98 : September 3

                                        Sent to 9,802 Opt-In Subscribers

                                                 Editor: Elena Fawkner
                                           Publisher: AHBBO Publishing
                                              Contact By Email

                                                  IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Packing/
                Unpacking Service
        3.     Feature Article - Give 'em What They Want
        4.     E-Book of the Week
        5.     Subscription Management
        7.     Contact Information

        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers who
        have joined us since the last issue!

        First, another reminder about full mailboxes.  I have deleted
        over 1,000 email addresses over the past couple of weeks due to
        subscribers with free email accounts allowing their mailboxes to
        become full.  I know of a number of publishers who refuse to accept
        subscribers with hotmail.com and yahoo.com addresses for this
        very reason.  For now, I am continuing to send to these addresses
        but if I send you an email that bounces because of a full mailbox,
        your address will be zapped.  If you want to continue receiving
        AHBBO, please clear out your mailbox on a regular basis.

        This week's article is about choosing the right subject matter for
        your information product.  I don't know about you but I'm fed up
        to the back teeth with e-books on Internet Marketing.  Honestly,
        how many ways can you say the same thing?  The subject's been
        done to death.  Enough already.  I hope this week's article will
        inspire original thought and original content creation!

        As always, thanks for reading and I hope you enjoy this week's

        Remember, this ezine is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or would
        just like to share your experiences with other subscribers, I want
        to hear from you.  Please send comments, questions and stories
        to Contact By Email .

        2.     Home-Based Business Idea of the Week - Packing/Unpacking

        Are you an organizer by nature? One of those "everything has its
        place and everything in its place" types? If so, have you thought
        about offering a packing/unpacking service for residential moves?
        This is a service in high demand by busy professionals who can't
        afford to take time off work to move.

        Here's how the business would work. Plan to offer a 2 day full
        service. On day 1 you pack up, on day 2 you coordinate the move
        and unpack. The idea is that, on moving day, your client comes
        home from work at the end of the day to find everything unpacked,
        put away, plugged in and the house generally ready to live in
        (including made beds). Of course, your client may not require a full
        service. They may only want you to unpack and put away and
        attend to the packing and coordination of the move themselves.
        So structure your pricing based on the level of service required.

        At the outset, you should schedule an in-home obligation-free
        consultation with your potential client and discuss the services you
        offer. Once you have ascertained the level of service required by the
        client clearly explain your fee structure.

        As a rough guide, plan to charge an unpacking fee of $10-$15 per
        box. For a 1-2 bedroom home, anticipate 30-50 boxes, for 3-4
        bedrooms 50-100 boxes. If you are also going to be packing the
        boxes, strike a dollar rate per box. If you are also going to be
        coordinating the move (greeting the removalists, ensuring furniture
        and boxes are delivered to the correct rooms), your time for this
        service should also be worked into your package price. Alternatively,
        you may prefer to charge by the hour or strike a price for the whole
        job upfront.


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added all the time.

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        hosting provider?  Tired of paying for service you don't get?  At
        Homeport you're not just another customer, but a business partner. 
        How will you benefit by switching to us?  Well let's start with a
        20% discount, just type AHBBO into our shopping cart's coupon
        field.  Limited time!

        3.     Feature Article: Give 'em What They Want

        © 2013 Elena Fawkner

        People go online for many reasons.  Some "surf", just to see what's
        out there, but most are much more specific in their objectives.  They
        want to know about something and they turn to the Internet to find
        what they're looking for.  At its most basic level, what is the ONE
        thing that 99% of all website visitors are looking for?  You got it ...

        That's why "information is king" is such a constant refrain, it's why
        e-books have become such a popular medium for both author and
        reader (instant sales, instant access) and it's why everyone, ANY
        one, has the opportunity to make money with their computers.

        This is not yet another article rehashing the benefits of creating
        an information product (you know that already, already) and it's
        not YET another article regurgitating the same old marketing
        principles (you know you need to get the word out about your
        information product and there are no end of useful resources out
        there to tell you exactly how).  What this article is about is what
        your information product should be about.

        Although it's true that the Internet audience is so vast that virtually
        any subject matter will have a market, actually finding that market
        may not be so easy.  Or, let's say that you know you can put words
        together, you have a broad base of experience to draw from or you
        know you can find out what you need to know about a particular
        subject in order to write an information product about it.

        Well, here's something to consider.  Instead of following the
        traditional path of deciding what you're going to write about, writing
        it and then going about finding people who are interested in reading
        what you've written, how about researching the market and finding
        out what people want to read about BEFORE writing an information
        product to meet that need?  The advantage of this approach is that
        you know your market exists before you start writing, you can find
        out about your market and what it is they really want to know,
        meaning you can write a highly relevant information product responsive
        to that demand and, just as important, as you will see, you know
        exactly where your market is and how to reach it.

        Let's start at the beginning.  I bought Web Position Gold a couple
        of weeks ago.  I wanted to use it create doorway pages that would
        rank well with the search engines, drive traffic to my site, yada
        yada yada.  Yeah, so?  Well, most uncharacteristically, I decided
        to follow the instructions.  The first step was to "target keywords
        you think people would type in the search engines to find the type
        of products or services you offer".  Well ... DUH.  But, just for the
        hell of it, and since I was, after all, following The Instructions,
        I decided to read the "Choosing Keywords" topic "for more
        information on choosing effective keywords!". 

        Here's an extract:

        "Target the wrong keywords and all your efforts will be in vain. 
        Choose the right keywords, and you'll see your traffic skyrocket. 
        Therefore, think long and hard on what keywords people are likely
        to use to find you.  ...

        "The question to ask yourself is how do you really know if you're
        optimizing your pages for keywords that Web surfers are looking
        for?  There are several good techniques you can apply to
        determine what people might be searching for ...

        "However, the best way is to stop guessing and actually SEE
        what people are searching for."

        I followed this advice and tried the keyword generator service
        they recommended (see below for links).

        Now, remember, at this point all I was trying to do was to come
        up with a list of keywords relevant to the subject matter of my
        site that I should target with doorway pages to drive traffic to my
        site.  I signed up for a one-day membership with Word Tracker for
        something like $6.  Amazingly enough, I followed the instructions
        there too.  I ended up with hundreds of potential keywords to target,
        all of which were actual search terms entered by users over the
        past 60 days. 

        Although all of the keywords I expected to find were there (and well
        serviced by my competitors I may add), right there, at the top
        of the list for each search engine, were some keywords I would
        NEVER have thought to target and neither, it appeared, had my

        Here's the stats (I'm not revealing the keywords themselves for
        reasons which will become obvious if they're not already):

        Keyword     Number*     Competing*
        #1                238                  1
        #2                268                 14
        #3               2,399              184
        #4                556                  21

        * The Number column represents the number of times this
        particular keyword has been searched for within the past 30
        days.  The Competing column shows the number of competing
        sites targeting that keyword.

        Now, this information is fine and dandy for doorway page creation.
        Just target the keywords that are highly sought after with relatively
        low competition (there is a Keyword Effectiveness Index number
        also provided which "compares the 24 hour result with the number
        of competing web pages to pinpoint exactly which keywords are
        most effective for your campaign".  The higher the KEI, the more
        popular the keywords are and the less competition they have),
        create doorway pages that target these keywords, submit them
        to the search engines and, assuming your pages are structured
        to rank well with the particular search engine involved (which is
        where Web Position Gold comes in), you should be able to get
        a reasonable ranking.

        But for me, the true revelation was discovering a subject matter
        sought by a significant segment of my market but which was largely
        being ignored by me and my competition.  In other words, I had
        discovered an all-important niche market.  The subject matter
        involved is very specific and narrow.  It is a simple matter for me to
        research this subject and create an information product to meet
        this demand.  Which, of course, I intend to do.  And which, of
        course, is why I'm not telling you what it is!

        And, once I've created my information product, how do I reach
        my market?  Simple.  I use the very same keywords that I know
        people are entering to find my product, create doorway pages for
        those keywords and voila! ... a targeted information product to a
        targeted niche market.  My market may not number in the
        thousands every month, only the hundreds.  But of those hundreds,
        a significant proportion are highly motivated to purchase my
        product because, as the above analysis shows, they have a
        need that is currently not being met.  What would you rather have,
        500 prospective customers, 20% of whom actually buy from you
        (100 sales) or 5,000 prospective customers, 1% (if that) of whom
        actually buy from you (50 sales)?

        Targeting your niche means narrowing your focus, devoting your
        energies towards a smaller but more highly targeted market.
        What you lack in terms of sheer numbers of prospects you will
        more than make up for on your bottom line.

        So, bringing it all together, start with a broad subject matter that
        you know something about or that interests you enough that you
        can acquire the requisite knowledge within a relatively short period
        of time.  Follow the steps that I went through with the keyword
        generator and see if, like me, you can identify a niche market that
        is underserviced.  If so, create an information product that satisfies
        that unmet need and promote it by targeting the very same
        keywords that you used to identify the niche in the first place.

        Do this and, unlike the millions who have devoted their life's work
        to writing information products about Internet Marketing, you can
        actually stand a chance of making a valuable and original
        contribution to the body of work available on the Internet today
        and get paid real money for your efforts.


        Here are the links to the resources I use that will help you
        if you decide to go this route:

        Web Position Gold - for creating those all-important doorway
        pages once you've created your information product:
        http://www.shelteredturtle.com/webpositiongold.html .

        Keyword Generator - for finding underserviced niches to target:
        http://www.shelteredturtle.com/wordtracker.html .

        Make Your Knowledge Sell - an excellent manual for creating your
        own information product from soup to nuts:
        http://www.shelteredturtle.com/myks.html .


        ** Reprinting of this article is welcome! **

        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to a
        100% opt-in list.  (Articles are no longer being made available
        via autoresponder due to large numbers of bounced mails due
        to full mailboxes.)

        Here's the resource box to use if reprinting this article:


        Elena Fawkner is editor of A Home-Based Business Online ...
        practical home business ideas for the work-from-home
        entrepreneur.  http://www.shelteredturtle.com

        4.     E-Book of the Week

        Your Own Internet Business - An Overview

        Brought to you by Joe Robson and Tom Glander of The
        Newbie Club, this collection of articles about running an
        online business tells it like it REALLY is.  Download for
        a reality check.

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        7.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        Signup to Receive Our Free Home Business
        Newsletter Via Email.
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        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to a
        100% opt-in list.

        Here's the resource box to use if reprinting this article:

        Elena Fawkner is editor of Home-Based Business Online. Best business ideas and opportunities for your home-based or online business.

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