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          A Home-Based Business Online


            September 3

             Sent to 5,824 subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
             Contact By Email

           IN THIS ISSUE

        1. Welcome and Update from Elena
        2. Home-Based Business Idea of the Week - Family Tree
        3. Feature Article - The Biggest Market of Them All ...
         And How to Tap It
        4. Pro-Motion Column
        5. This Week's Subscriber Web Site Pick
        8. Subscription Management
        10. Contact Information

        1. Welcome and Update from Elena

        Hello again, and a warm welcome to all the new subscribers
        who have joined us since the last issue!

        For those of you in the U.S., I hope you're enjoying the
        holiday weekend.  I know I am!

        Thanks for all the great feedback following last week's
        article "Lightening the Load ... Getting Help When You Need
        It".  Seems it really struck a chord!  It appears I missed one
        crucial source of support though.  Anne Miller writes:

        "There's one source of free help that you forgot. Most colleges
        & universities run intern programs, where they match up
        undergrad & graduate students with local businesses.
        Sometimes these internships are a requirement for their major
        (particularly business). Usually these students get course
        credit for their internship, do not expect to be paid, and are
        available for 10-35 hours per week.

        "In my previous life as a U.S. Senate staffer, I had the
        opportunity to work with over a dozen interns from my alma
        mater. These kids were great! Very motivated and willing to do
        anything. They didn't cause me much extra work - I met with
        their professor twice during the semester and gave them a
        written evaluation at the end of their internship. Students these
        days are very hip to the internet and learn to run software
        programs easily. "

        Great advice, thanks Anne!

        If you missed last week's article it's available by autoresponder
        at .

        In this week's article, "The Biggest Market of Them All ... And
        How To Tap It" we look at ways you can target the newbie
        market to help ease a newbie's learning curve and help
        yourself at the same time.

        Finally, a note for advertisers.  The AHBBO 2 for 1 Summer
        Advertising Special is in its last week so get in quick before
        you miss out.  Details in segment 7.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, this ezine is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2. Home-Based Business Idea of the Week - Family Tree

        This is one of those business ideas that was just made for
        the internet.  There are so many online sources of information
        for genealogists available now, as well as specialized software
        programs, being a family tree researcher no longer means
        setting up camp at the major public library in your city.  It very
        much is a business that can be run from the comfort of home.

        This is, however, a business that requires quite a bit of training
        before you get started.  It's not simply a matter of logging in,
        typing in a name, date and place of birth and having a person's
        family tree appear before you.  It takes research, knowledge
        and expertise.  Fortunately, all the information you need is
        available online.  Just be prepared to invest substantial time
        researching the field and learning what's involved.

        Once you've equipped yourself with the knowledge and skills
        you need, start by researching your own family tree (or perhaps
        do this as you're learning) or the family tree of a friend to get
        practical experience before hanging out your shingle.

        This is a business that can be promoted both online and offline.
        Your website should, of course, be geared to generate
        business but include free, relevant content to attract targeted
        traffic.  Offline, advertise your services in your local Yellow
        Pages and periodicals relevant to your business as well as
        placing classified ads in your local newspapers.


        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at
        with more being added
        all the time.

        3.  Feature Article - The Biggest Market of Them All ...
         And How To Tap It

        © 2017 Elena Fawkner

        Been online a while?  Steep learning curve, isn't it?  Like
        me, I'm sure you remember all too well how overwhelming
        everything seems at first.  So many unfamiliar terms and
        concepts.  What, pray tell, is an autoresponder?  What's
        an ezine and why do I need to advertise in one?  What's
        wrong with this list of 300,000 email addresses that I can
        mail to for only $29.99?  What do you mean?  Why can't
        I send email to anyone I like?  You mean I have to have my
        own website?  How do I do that?  HTML what?  Coding.
        CODING?  Oh, c'mon, you must be joking, right?  And,
        by the way, where is all this EMAIL coming from?  How
        did all these people get my address?  I didn't give it to
        them so how did they get it?  Huh?  Email address
        harvesting?  What's THAT?  And on it goes.  And on and
        on and on ....

        So, you realize pretty quickly that there is much to learn.
        You decide the best approach is to just set out to learn
        everything there is to learn about internet marketing.
        After all, you want to be sure to do this right.  And, once
        you've mastered everything, you just know you'll start raking
        it in!  Because this is the INTERNET!  So off you go on your
        quest.  You spend a fortune on this and that marketing
        course, this and that ebook promising to TRIPLE! your sales
        in seven days (for some reason, perhaps because this is
        the INTERNET, you never stop to think, yeah, well, that's
        all very well, but triple zero is still zero).

        Three months and nine hundred dollars later you finally
        accept the truth.  You will never know all there is to learn
        about this business and everything you learned from the
        stuff you spent your nine hundred bucks on is all stuff you
        could have discovered yourself for free.  You finally understand
        that things change every time you turn around and if you wait
        until you know enough, you'll never start and you'll bankrupt
        yourself in the process.  At this point, the newbie either
        just forges ahead or gives up in frustration.

        From what I can tell, this is a pretty universal experience.
        And, to make matters worse, there are SO many scam
        artists circling overhead like the vultures they are, just
        waiting to pick the bones of the unsuspecting newbie, that
        the whole experience can be more than a little

        It's a wonder to me that so many people persevere at all.  I
        have to wonder how many more just give up at this point.
        Estimates vary, but suffice to say many thousands of newbies
        come online every single DAY looking for ways to make
        money with their computers.  That's an enormous market.
        And a continually replenishing one.

        Anyway, what's all this got to do with you, you say?  You who
        have already graduated from the school of hard knocks and
        now know what it takes to make it in your own online business?
        Plenty.  You see, you can make a positive difference in the
        lives of these hordes of would-be entrepreneurs, reduce their
        learning curve AND earn a reward for your efforts in the process.

        How?  By sharing your wisdom and experience.  For a price.
        Here's just three ideas to get you going.


        To begin with, start publishing an ezine targeted specifically
        to internet novices.  How does this make you income?  When
        you get to the 1,000 subscriber mark, you can start charging
        for advertising.  And the more subscribers you have, the more
        you can charge.

        Can't think of anything to talk about?  How about answering
        the very questions you yourself had as a newbie.  We discussed
        some of them earlier.  Explain what an autoresponder is and
        what it does.  Explain what an ezine is and why it's a good
        place to advertise.  Explain what spam is and isn't and how to
        protect yourself.  Explain how to create a website.  We're not
        talking brain surgery here.  Just explain the basics.  It may be
        old hat to you, but for the internet novice it's a whole new world.
        They're crying out for someone they can trust who will show
        them the way.


        Next, create a website targeted specifically to the newbie market.
        You can promote your ezine from there as well and generate new
        subscribers from your site visitors.

        Not only that, sign up for affiliate programs of quality products that
        are targeted to the newbie audience and promote them from your

        Your site needs to be more than just a collection of affiliate links,
        though.  You need to gather content that will be of real and
        practical benefit to newbies.  Some of this you will have to create
        yourself, some will be readily available from other sources that
        you can avail yourself of.  A really good example is free ebooks.
        Gather up several quality free ebooks that are geared towards the
        newbie market and make them available for free download.  Stay
        away from the get-rich-quick titles though.  They just perpetuate
        the problem.  Other types of value-added content include articles,
        archives of your ezine and tutorials.

        As your website starts attracting more traffic you can branch out
        into accepting paid advertising on your site.


        Affiliate programs are all very well, but you're working on
        commission.  To keep 100% of the profit, create your own
        information product for sale at your website.

        An internet marketing training manual targeted to the newbie
        audience is one obvious example.  Another is a series of reports
        on some subject about which you are knowledgeable and which
        would be of benefit to the newbie audience.

        And create a line of products that grows with your audience.
        Expand your repertoire to include products that appeal to the
        next level internet entrepreneur.  Your "intermediate" suite of
        products should be geared to a somewhat more advanced
        audience.  This way, you continue to be relevant to your audience,
        even when they are no longer newbies.

        For all the talk of the internet revolutionalizing our lives, it's easy to
        think that everyone is online and internet-savvy.  The truth is very
        different.  There is still a huge proportion of the population yet to
        make the leap into cyberspace but they're coming on board in

        Remember your own humble beginnings and especially those
        kind-hearted individuals you stumbled across in the early days
        (which, more likely than not, were really not that long ago) who
        graciously lent you a helping hand and steered you in the right
        direction.  By integrating your own business objectives with a
        genuine desire to help those who need help, you not only ensure
        the survival of your own business, you do something positive to
        make the internet a better place for all of us.


        This article may be freely reproduced provided that: (1) you
        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact. To receive a copy
        of this article by autoresponder, just send a blank email to

        4.  Pro-Motion Column - Answers for the "Pro in Motion"

        Q. I suppose this might be a gripe instead of a question! I've
        been trying to contact the owner of an affiliate program to ask
        a question about the product. I keep sending email but I don't
        get any response. How do these people make any money
        when they won't even respond to their affiliates? (Joy)

        A. Actually Joy, you have two questions included in your
        gripe! <G> The first question is - why do we become
        affiliates for program owners who won't give us several ways
        to contact them? And, the answer is - I don't know - but we
        should stop it immediately!

        First of all, not answering business email is the height of
        unprofessional behavior! I know it gets rough to find all the
        time we need sometimes and I've been guilty myself of
        letting lower priority email wait a few days. However, any
        email from a customer, or an affiliate, should be a TOP

        I can't say it enough times! Do NOT join any affiliate program
        where you aren't given a physical address - and a telephone
        number - right on the web site! As an affiliate who is making
        money for these people, you have a perfect right to have
        communication access to them. In the case of affiliate
        programs, I'm even more adamant than usual that a telephone
        number should be provided to all affiliates.

        The second question is - should we join affiliate programs if we
        don't know everything about the product? The only way to find
        this out is to buy the product ourselves!

        I know that some online "gurus" claim that the only good
        affiliate programs are the "free to join" ones. They seem to
        think it's unreasonable to ask an affiliate to buy a product
        before they sell it.

        I believe it's unreasonable - and dangerous - to sell something
        we haven't used first-hand. Do we KNOW what that e-book
        teaches - or only what we've been told? Do we KNOW if that
        software works or are we going to 'assume' that it does
        everything it's touted to do? Do we KNOW if that web host is
        dependable and helpful to their clients or are we without clue
        that they don't even have 24/7 tech support?

        If you haven't bought the product - just remember - when you
        sell a product, you are endorsing that product. Your reputation
        is on the line right along with the affiliate program owner's.
        Choose carefully those with whom you associate your good

        * To submit questions to "Pro-motion"

        jl scott, ph.d., Author
        Copyright © 2017, All Rights Reserved
        This article may be reprinted with permission by including the
        following resource box:


        dr. jl scott is the Director of the International Association for
        Professionalism Online (IAPO) - and
        also the publisher of MONDAY MEMO! - the ezine dedicated
        to upgrading Professionalism on the Web. For your FREE
        subscription: /

        5.  This Week's Subscriber Web Site Pick

        Unfortunately, the mailbox containing all the Web Site Pick
        submissions has thrown a wobbly.  This segment will return
        next week.  Keep those submissions coming!


        If you want your site seen by thousands, write and tell me
        about it!  But make sure it's one you've created yourself
        or have had created especially for you.  No self-replicating affiliate
        sites please.
        Contact By Email


        8. Subscription Management

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        If you find this newsletter valuable, please forward it
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        10. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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