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        _______________________________________________________________

                                      A Home-Based Business Online
        _______________________________________________________________


                            
                                
                                                 

                                       Issue 148 : September 2, 2013

                                   Sent to 13,194 Opt-In Subscribers

                                             Editor: Elena Fawkner
                                        Publisher: AHBBO Publishing
                                            http://www.shelteredturtle.com
                                           Contact By Email

        _______________________________________________________________

        ___________________________________________________________

                                                 IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Running Your Own Race
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        All the doom and gloom about the so-called crash of the
        Internet economy got you down?  Maybe even got you
        thinking you may have to give up your dream of self-
        employment and resign yourself to your J.O.B.?  Well, think
        again.  The so-called great Internet shake-out was
        nothing more than a much-needed 'correction' (to use
        stock market parlance).  This week's article shows you
        why you should ignore what your mega competition is
        doing (or, more likely, not doing) and just focus on your
        own little slice of the pie.  "Running Your Own Race" is at
        segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________

        2.     Home Business Idea of the Week - Contractor Referral
                Service
        _______________________________________________________________


        I've been putting up with a leaking shower head for weeks now
        because I just can't seem to find the time to get someone in to
        fix it. Every time I decide to do something about it I open up
        the Yellow Pages to find a local plumber but am confronted by
        so many choices I really don't know where to start. So I put it
        aside until I "get around to it". If truth be told, I can't be
        bothered with the hassle of finding a contractor who can come
        out and fix my problem at a time that actually suits ME!

        I don't want to hire some expensive plumbing company that
        requires appointments days in advance and have to hang around
        the house for half a day because they can't give me an exact
        time of arrival. All I really want is a local handyman who can call
        around on Saturday morning before I head out to do my grocery
        shopping. And there are plenty of people like me out there.

        Just think about the kinds of services the typical household needs
        from time to time. There's plumbers, electricians, gardeners,
        glaziers, carpet/furniture cleaners, appliance repairs, cleaning
        services, painters and babysitters to name just a few.

        At the same time, local tradespeople are wanting the local work
        that's currently going to the big companies. Many of these
        tradespeople would be prepared to pay you a commission or a
        booking fee for referring customers. You may even offer an
        attendance service where you attend at the customer's house
        while the work is done to avoid the customer having to take time
        off work or lose a Saturday morning.

        So line up a group of reference-checked tradespeople and then
        start advertising your referral service in the classified ads of your
        local newspaper, by letterbox drop, flyers in the local supermarket,
        even a Yellow Pages listing of your own.

        -----

        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        Unique Home Business Ideas .


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        3.     Feature Article:  Running Your Own Race
        _______________________________________________________________


        © 2013 Elena Fawkner

        There was an article on the front page of the Los Angeles Times
        a while back that caught my eye. The headline was "Small Dot-
        Coms Thrive While Industry Giants Melt Down". Here are the
        opening paragraphs ...

        "Beneath the chaotic dot-com busts of the last half-year, an
        overlooked breed of Internet companies - mostly small and
        nimble - is thriving.

        "They have no public stock, no Super Bowl commercials,
        no million-dollar product launch parties, and no naming
        contracts with professional sports stadiums. Their small
        size has allowed many to weather a storm that has quickly
        taken down hugely stupid, profligate and unlucky internet
        firms.

        "This year's grim portrait of the Internet economy has largely
        been painted by big-money Wall Street nose dives such as
        those by Priceline.com, Drkoop.com and Etoys.

        "By contrast, the mundane dot-com survivors are small
        operations with few employees that have trudged along, slowly
        but steadily, in a parallel universe that more closely resembles
        the so-called Old Economy."

        Well, gee, no kidding. Finally the dust begins to settle and
        the resulting landscape resembles, well, something suspiciously
        like the real world. And WE, the "mundane dot-com survivors"
        are the ones trudging along in a parallel universe? I think not.
        We've always been firmly rooted in the real world. It's the "hugely
        stupid, profligate and unlucky [and what's "luck" got to do with
        it?] internet firms" that were always living in a parallel universe of
        their own imaginations.

        So what's the lesson for those of us still around after the great
        internet shakeout of 2013?  It's this: just run your own race.
        Forget about what the so-called mega dot-coms are doing.
        They're not operating in the real world, they're in some la la
        land where venture capital is (or, more accurately, was) a
        bottomless pit and the bottom line doesn't seem to matter.
        Yet. What's the future for such businesses? They're destined
        to bite the dust! I don't care how much money they have at
        their disposal, sooner or later they have to pay the piper.
        There is NO successful business model on earth that doesn't,
        at some point, require black ink on the all-important bottom
        line.

        So, don't stress out over what your mega-competition is doing.
        Look to your niche and focus on that. Ever tried emailing one
        of those mega sites? I have. You get auto-generated
        responses. No such thing as personal service. And how could
        there be? They're in a parallel universe, after all, where such
        things as basic customer service are delivered by autoresponders,
        not real humans.

        For you and me, the "mundane dot-com survivors", the trick
        is to focus on *business* and not get caught up in the hype and
        swirl of The Internet. We understand that the internet is but a
        tool at our disposal, not some mystical plane where you can
        afford to throw out antiquated "old economy" principles such as
        the fact that revenues must exceed expenses in order to make
        a profit.

        The LA Times article profiled a small dot-commer who is
        thriving despite the so called "melt-down". A sole-employee
        business, this entrepreneur "turned her idea for a coupon-clipping
        Web site into a profitable business by keeping expenses low".
        Fancy that. Keeping expenses low. What an epiphany. The
        business took a year and a half to turn a profit with expenses of
        around $800 a month. It has remained in profit ever since,
        generating a salary of between $75,000 and $125,000 a year for
        its owner.

        Even more startling is the fact that "the vast majority of Internet
        companies have never seen a drop of venture capital or had a
        public stock offering. Of the about 10,000 dot-coms in the United
        States, fewer than 500 have publicly traded stock. Only a
        quarter have received venture-capital money, depending instead
        on money from more patient private investors, their own
        checkbooks and credit cards or - remarkably - company revenues."

        Fancy that.

        ------

        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to
        a 100% opt-in list.

        Here's the resource box to use if reprinting this article:

        ------

        Elena Fawkner is editor of A Home-Based Business Online ...
        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        http://www.shelteredturtle.com


        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2013 Ryanna's Hope

        Larry Wack is still on vacation this week.  Surveys and Trends
        will return next issue.

        _______________________________________________________________

        5.     Success Quote of the Week
        _______________________________________________________________


        Those who are fired with an enthusiastic idea and who allow
        it to take hold and dominate their thoughts find that new
        worlds open for them. As long as enthusiasm holds out, so
        will new opportunities.
        -- Norman Vincent Peale


        _______________________________________________________________

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

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        9.    Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com

        _______________________________________________________________

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