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        a home based business onlinehome business ideas

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          A Home-Based Business Online


            August 20

             Sent to 5,726 subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
            Contact By Email


           IN THIS ISSUE

        1. Welcome and Update from Elena
        2. Home-Based Business Idea of the Week - Cooking
        3. The AHBBO "Top Three"
        4. Feature Article - The Sincerest Form of Flattery ...
         And How to Protect Yourself From It
        5. Web Watch - Patenting the Air We Breathe
        6. Pro-Motion Column
        7. AHBBO Build Your Own Website Tutorial
        8. This Week's Subscriber Web Site Pick - Body Gourmet
        11. Subscription Management
        13. Contact Information

        1. Welcome and Update from Elena

        Hello again, and a warm welcome to all the new subscribers
        who have joined us since the last issue!

        As advised last week, the AHBBO Build Your Own Website
        Tutorial will shortly be made available in ebook format.  I had
        hoped to have it done in time for this week's issue but have
        been unable to complete it in time.  It will be available next

        Remember, the AHBBO 2 for 1 advertising sale finishes
        with the summer.  So get in now and take advantage of
        half price advertising in AHBBO.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, this ezine is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2. Home-Based Business Idea of the Week - Cooking School

        Do you love to cook?  Are you good at it?  If so, have you
        considered passing on your knowledge and skills to others?
        If so, a cooking school may be just the home business idea
        you've been looking for!

        To start with, keep things small and simple by holding
        classes in your own home (check with your local regulatory
        authorities to make sure you comply with any necessary
        regulations such as zoning, licensing and public health).  As
        your business grows, you can expand into conducting classes
        at outside facilities such as your local homewares store or
        community college.

        Begin by planning a course curriculum for three courses.
        You might run, for example, a beginner's or introductory
        course teaching the basics over, say, 6 weeks or so.  Follow
        this with an intermediate course (most of the "beginners" from
        your first course will, more likely than not, enrol in this one
        too) and then an advanced, or "gourmet" course (which your
        intermediate students will hopefully enrol in).

        You would start out, naturally enough, with your beginner's
        course one day or evening per week.  Then, once your
        beginner's course is over, start running your intermediate
        course and your next beginner's course at the same time,
        on different days.  Then, once your first intermediate course
        is finished, start running your advanced course alongside your
        third beginner's course and second intermediate course.
        Eventually, you'll be running three courses each week.  Your
        beginner's class on Tuesdays, your intermediate class on
        Thursdays and your advanced class on Saturday mornings, or
        whatever schedule suits you.

        Once you have your basic three-course syllabus running
        smoothly, you can expand even further by introducing
        specialty classes in particular cuisines ... French, Thai,
        Japanese, Chinese ... the sky's the limit.

        Recruit your first batch of beginners from local mother's
        groups by posting advertisements at your local kindergarten,
        school, pediatrician's office etc..  Scheduling some of your
        cooking classes around school classtimes will ensure you
        can target the SAHM market and make it possible for you
        to run your business while your own kids are in school!
        By scheduling other classes such as specialty cuisines
        on weekends and/or evenings, you will also tap into the
        career worker market.  After all, many full-time workers
        outside the home are looking for ways to relax in their off-time.
        You may find that a good proportion of enrollees for your
        specialty cuisine classes come from this target market.
        And don't forget to target classes to the budget-conscious
        market as well.  There are plenty of people out there on a
        budget who would jump at the chance to learn how to cook
        good, nutritious food on a shoestring.

        Of course, as your business grows, you can recruit
        others to conduct classes as well.  Former students would
        be a good talent pool to draw from.

        When you set your course fees, make sure your fees cover
        your materials (ingredients and utensils), your time, plus a profit
        component.  Require payment for the full course in advance
        if you will be relying on fee income to pay for your initial
        investment in utensils and ingredients.  Otherwise, you may
        consider allowing students to pay on a "per week" basis.
        This will make it possible for the lower-income end of the
        market to participate in your classes.


        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at
        with more being added
        all the time.


        So says the US Social Security Board. And only 2% will be
        self-sustaining at age 65. Will you be among them? Can you
        expect to find support from family, church or the government
        for a safe and comfortable retirement? Do something NOW and
        be among the 2% self-sustainers. FREE Internet Income
        training course teaches you how to make money. Our leaders
        build you a downline.  Work part-time from home. No obligation.

        3. The AHBBO "Top Three"

        From time to time, I get emails from readers asking me what
        income-earning programs I recommend.  In this segment, I
        give you my current "top three" ... what's working for me.  Each
        of these programs come with my unqualified endorsement.


        My regular best earner and all-time favorite, both as a
        business opportunity and a product.  The product is access
        to a members-only site that is nothing short of phenomenal.
        It can literally give you your start in an online business of
        your own.  It's how I started.  Visit the above URL for a full
        description of what you get with a Warriors membership.

        The business opportunity is the affiliate program that pays
        a whopping $30 for every sale.

        Initial investment: $49.95 (one-time, lifetime membership fee)

        CASH COW

        Both a product and a business opportunity, Cash Cow is an
        online internet marketing manual that, once you've signed up
        for yourself, you can then market to others and earn $25
        a sale.  Unlike its similar competitor, Cookie Cutter, you do
        NOT have to pay the owner webhosting fees.  You can copy
        the Cash Cow web pages and host them wherever you like.

        Initial investment: $25.

        AIS MEDIA

        A suite of affiliate programs, this is one of my long-term front-
        runners.  Slow and steady, is how I'd describe the income from
        these programs since they're targeted at the existing online
        business market (and AHBBO attracts an audience that is
        wanting to start an online business) but AIS is a high quality,
        professional company, they pay on time and their products
        are excellent.

        4.  Feature Article - The Sincerest Form of Flattery ... And
         How To Protect Yourself From It

        © 2017 Elena Fawkner

        I received an email the other day from an online friend alerting me
        to the fact that someone had copied one of the pages of my
        website and was using it, virtually verbatim, at theirs.  It was my
        first personal experience of copyright infringement.  How flattering,
        I thought!   I imagine though that when it happens a few more
        times it will begin feeling decidedly less flattering and decidedly
        more irritating.  We ARE talking about theft, after all.  So, that
        got me thinking about how to handle such situations.  And THAT
        got me thinking about copyright law and, in particular, how it
        impacts on those of us running online businesses.  After all,
        this is our livelihood we're talking about.

        In this article, I'm going to share the results of my research with
        you.  Because we're dealing with a technical legal subject here,
        I want to preface this article with a strong disclaimer that I am
        NOT giving you legal advice in this article.  This is simply the
        result of my own research and you use or ignore the information
        I've included here at your peril.  I neither assume nor accept any
        responsibility for what you do with this information.  Also, this
        article discusses United States copyright law.  If you live outside
        the United States, check your local copyright laws.  Mind you,
        if you're running an online business, because of the international
        nature of the medium, the United States copyright laws are
        relevant to you.

        With that said, let's get to it. We'll look first of all at what
        copyright is, what it does, what can and can't be copyrighted and
        who's entitled to it.  Then we move on to look at how to protect
        the copyright in your own work before, finally, dealing with how to
        go about using others' work without infringing their copyright.


        In a nutshell, copyright is legal protection for the authors of original
        literary, dramatic, musical, artistic and intellectual works.
        Copyright protects both published and unpublished works.  Only
        the copyright owner has the right to reproduce, sell, distribute and
        perform the work publicly or to authorize others to do so.


        Generally, only the author of the work can claim copyright to it.
        There are a couple of relevant exceptions, however.  Firstly, if the
        work is "work made for hire", the employer and not the employee
        is the "author".  Work made for hire is work prepared by an
        employee within the scope of his or her employment (as is work
        prepared by an independent contractor provided that the contractor
        has signed an agreement acknowledging and agreeing that the
        work shall be work made for hire).  So, if you're a website
        designer employed by a design company, the copyright in your
        work belongs to your employer, not to you.  Your employer is
        the author of your work.


        Copyright attaches to original works fixed in a tangible form of
        expression.  So, for example, a dance routine created by a
        choreographer and recorded in writing can be copyrighted
        because the recording in writing fixes the work in a tangible
        form of expression.  Were the choreographer not to record the
        routine, however (whether in writing, on videotape or some other
        tangible form of expression), and instead just kept the routine
        in his or her head, the routine would not be able to be
        copyrighted because the routine has not been fixed in a
        tangible form of expression.


        In addition to works not fixed in a tangible form of expression,
        other types of works that can't be copyrighted are titles, names,
        short phrases, slogans and the like (trademark protection may
        be available though); ideas (copyright protects only the tangible
        expression of the idea, not the idea itself); procedures, methods,
        systems, processes, concepts, principles etc.; and works
        consisting entirely of information that is common property and
        containing no original authorship such as calendars and facts
        of the world.


        Perhaps the most widely misunderstood aspect of copyright
        law is that it does not require registration or publication to come
        into existence.  Copyright attaches automatically once a work
        capable of being copyrighted is "created".  "Created" in this
        context means when the work is fixed in a tangible form of
        expression for the first time.

        Under the copyright legislation, publication occurs when
        copies are distributed to the public by way of sale, other transfer
        of ownership, rental, lease or lending.  Note that a mere public
        performance or display of work does not, of itself, constitute
        publication.  So, just because you have a website available for
        all the world to see, this does not mean that your website content
        has been "published" for the purposes of copyright law.  On the
        other hand, though, just because it hasn't been published,
        doesn't mean that it doesn't enjoy copyright protection!

        As you can see from the definition of "publication", creating and
        making an e-book (for example) available for sale from your site
        amounts to publishing in the copyright sense.  Once something
        is published, it is mandatory to deposit two copies in the
        Copyright Office within three months of publication in the United
        States for use in the Library of Congress.  If you fail to do so,
        you may be liable for a fine of $250.  Failure to deposit does
        NOT, however, affect whether your work has copyright protection.
        If you continue to fail to deposit your work after being notified to
        do so, the fine increases to $2,500.  Although there are certain
        exceptions to the mandatory deposit rule, none of them apply to
        our e-book example.  For a full list of exceptions, see section
        202.19(c) of the copyright legislation (37 CFR Ch. II).  It's
        available online at the United States Copyright Office at
        http://www.copyright.gov/ .  So, if you're selling an
        e-book from your site, a set of "how to" reports, or whatever,
        and you're the copyright owner, you need to deposit two copies
        with the Copyright Office.

        As we have already seen, copyright springs into existence
        automatically upon creation of work that is capable of being
        copyrighted.  This is known as common law copyright.  In
        addition to common law copyright, the copyright legislation
        provides for statutory registration.  There are several advantages
        to registering your copyright.  Firstly, it constitutes a public
        record of your claim to copyright in the subject work.  Secondly,
        registration is a prerequisite to an entitlement to sue for an
        infringement of your copyright (if the works are of U.S. origin).
        In other words, if your copyright isn't registered, you can't sue if
        someone uses your work without permission.  Thirdly, if you
        register your copyright within three months after publication or
        prior to infringement, you'll be able to seek statutory damages
        and attorneys' fees if you bring legal proceedings for infringement.
        Otherwise, your damages are restricted to actual damages or
        an account of profits generated by the infringer as a result of the
        infringement.  In many instances of copyright infringement, you
        simply will not be able to point to a financial loss in a specific
        amount.  After all, if someone copies one of your content
        webpages but you don't suffer a financial loss and they don't
        obtain an obvious financial advantage, what's your loss or their
        gain in financial terms?  Registration allows you to recover
        monetary damages in such circumstances.  Fourthly,
        registration allows the copyright owner to record registration
        with the US Customs Service for protection against the
        importation of infringing copies of your work.

        For detailed information about how to go about registering your
        copyright, visit the United States Copyright Office at
        http://www.copyright.gov/ .


        Although a formal copyright notice is not required, it can be
        useful.  Firstly, it puts the reader or viewer of your work on
        notice that copyright does exist in the work and that alone may
        make would-be thieves at least think twice before stealing your
        work.  Secondly, if a copyright notice appeared on work in which
        your copyright was infringed, then (subject to certain exceptions
        - see s. 504(c)(2) of the copyright legislation available at the
        United States Copyright Office website at
        http://www.copyright.gov/ ) the offender
        can't claim innocent infringement in mitigation of damages.
        Thirdly, it makes it easier for someone to track you down and
        ask for permission to use your work!

        The form of the copyright notice for published work is:

         © 2017 Jane Smith
         Copyright 2017 Jane Smith
         Copr. 2017 Jane Smith.

        For unpublished work, the notice should read:

         Unpublished work © 2017 Jane Smith


        For work created after January 1, 1978, the work is automatically
        protected from creation until 70 years after the death of the author.
        In the case of joint works, the copyright extends to 70 years after
        the death of the surviving author.  In the case of works made for
        hire and anonymous/pseudonymous works, copyright endures for
        95 years from publication or 120 years from creation, whichever is
        the earlier.


        Copyright is a personal property right and can therefore be
        transferred.  A transfer of an exclusive right will not be valid, however,
        unless it's in writing and signed by the copyright owner or his/her
        authorized agent.  A transfer of a non-exclusive right need not be in

        As copyright is a personal property right, it can be bequeathed by
        will or pass by operation of the law governing intestate succession
        (the rules that govern if someone dies without leaving a will).


        So much for protecting the copyright in your own work.  What are
        the limits of how you can use the work of others without infringing
        *their* copyright?

        In short, unless "fair use" applies (discussed below) you will violate
        the copyright owner's copyright if you use all or any part of their
        work (either as is or with trivial changes) in your work without prior

        It is not an infringement of copyright, however, to use short
        quotations from a work for the purposes of criticism, comment,
        teaching, scholarship or research.  Any quotations used must
        clearly identify the name of the author and the source of the
        quotation.  Just use the same kinds of citations you used in your
        college papers e.g. " "this is an example of how to cite a quotation"
        (Doe, J., "The Work That Is Being Quoted From", 1988, page 23)" or
        some other generally accepted form of citation.  Note, however,
        that if your use is not fair use, then merely giving credit to the
        author of the work won't protect you.

        As for what constitutes "fair use", this is one of those gray areas
        that depends on all the circumstances.  In general, the factors to
        be considered include the purpose and character of the use,
        including whether it is of a commercial or non-profit nature (if you
        stand to make a profit on the use, the less likely it is that your
        use will be considered "fair use"); the amount and substantiality
        of the portion used in relation to the copyrighted work as a whole
        and the effect of the use upon the potential market for and value
        of the copyrighted work.  For example, if you use a tiny part of a
        work but that part was, until you used it, confidential information
        taken from a book that was shortly to be published, that may not
        be "fair use" because you have effectively undermined the potential
        market for and value of the book.

        As a rough guide, bear the following rules of thumb in mind: first,
        if you're creating something new rather than merely copying
        someone else's work, your chances of falling within the "fair use"
        defense are relatively better; second, don't compete with your
        source; and third, less is more.  The more you take, the less 揻air"
        your use.


        Although the above issues relate equally to the online world as
        they do offline, there are some additional issues that webmasters
        need to think about in the copyright arena.

        Firstly, just because you can download something for free doesn't,
        of itself, mean you can redistribute it freely.  Clip art is a good
        example.  There are numerous sites that offer free clip art.  These
        sites allow you to download some of their clip art images free of
        charge.  You can use these images for your own purposes in
        developing your webpages, for example, but just because they're
        free does NOT mean you can then turn around and make the
        images available to someone else for free or otherwise.  Under
        these sorts of download arrangements, you're given a restricted
        license only.  The same goes for free e-books.  Check whether
        the author of the e-book has granted permission for it to be freely
        distributed.  Most do.  Usually you'll find some reference to
        further dissemination of the work on the cover or the first page of
        the e-book.

        Secondly, consider not deep linking.  Deep linking occurs when
        you link to another site from your site but, instead of linking to
        the home page of the other site, you link to a page within the site.
        Some webmasters object to this because it can confuse the site
        visitor about exactly whose site it is that they've come to.  On the
        other hand, linking to a home page can be inconvenient for the
        site visitor.  I know of one ezine publisher, for example, who
        frequently includes links to articles written by other people in her
        ezine.  It irks her when people just give their home page URL rather
        than the URL of the article itself.  She reasons, why should her
        readers have to go hunting for the article?  If they're impressed
        with the writing, they'll naturally want to stop and look around the
        site.  Clearly there are both pros and cons of deep linking.  Make
        up your own mind.

        Finally, a word about frames.  If you use frames on your website
        so you can display content from other websites without it being
        obvious to the site visitor that they've gone to someone else's site,
        this very fact may land you in trouble.  If your actions lead the
        site visitor thinks the content they're viewing belongs to your site,
        you've probably just contravened the copyright of the owner of the
        site you've linked to with your frame!

        Registering your copyright is the first step to protecting the
        benefits of your hard work and endeavor.  There are, unfortunately,
        plenty of people online today who have somehow got the idea
        that everything online is free and up for grabs.  As a result, it's
        more likely than not that one day you will have to grapple with the
        unpleasant reality that someone has stolen your work.  Depending
        on the nature and extent of the infringement, you may be forced
        to take legal action.  If you haven't registered your copyright you
        won't be able to do that.  But more importantly, your work has
        value.  you've made an investment in terms of your time, effort
        and talent.  You wouldn't leave your front door open for thieves to
        walk in and steal your stereo.  You worked hard for the assets
        you have accumulated.  So it is with your creative works.  They
        are as much assets as anything else you own.  So get your
        copyright registered and close the front door to the thieves who
        would help themselves to what you have worked so hard to create.


        **Reprinting of this article is welcome!**
        This article may be freely reproduced provided that: (1) you
        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact. To receive a copy
        of this article by autoresponder, just send a blank email to

        5.  Web Watch - Patenting the Air We Breathe

        Over the past couple of years, a disturbing trend has been
        emerging online ... the patenting of internet "business
        methods".  Perhaps the best-known example is Amazon.com's
        application for a patent for the affiliate program.  Another is
        their patent on the "one click" system of expediting online orders.
        Essentially, all the one click system is, is a way for repeat
        customers to avoid having to enter their personal information
        after they have done so the first time when they made their
        initial purchase.  The use of a cookie, in other words.
        These are just two examples.  There are many more.  Like
        attempts to patent the "double click".  You know, that
        movement you make hundreds of times a day with your
        index finger on your left mouse button.

        Now, I have no problem with companies and individuals filing
        patents to protect inventions, but in the case of business methods
        such as these, it really does seem a bit rich that basic common-
        sense methodology that is so integrated a part of the fabric of
        e-commerce that it's standard practice can be capable of patent
        protection.  After all, how novel a concept is the affiliate program
        really?  It's just commission sales transferred to the online
        environment.  How ingenious is the cookie (which is what makes
        Amazon's so-called "one-click" system possible)?  Frankly, I
        doubt that we wouldn't have these things today if not for

        If you accept this argument, it follows that allowing these business
        methods to be patented merely rewards the first past the finish line
        to the patent office.  Surely, patents should be reserved for true
        inventions, not just the first person who applies existing
        methodology to a new environment.

        Interesting, too, that the double click, the affiliate program and
        the one-click are only considered valuable enough to patent
        once they've permeated the whole of the online environment.
        After all, why go to the trouble and expense of filing for patent
        protection before you're in a position to hold everyone for

        Take away the basic netizen's right to establish an affiliate
        program or write a cookie on someone's hard disk and, in
        many cases, you take away the lifeblood of their business.
        You might as well hand Amazon.com a patent over the
        very air we breathe.


        Powerful secrets, tips, tools, and techniques for turning small
        businesses into BIG paychecks:
        SFI Income Opportunity

        6.  Pro-Motion Column - Answers for the "Pro in Motion"

        by jl scott, ph.d., Director, IAPO

        Q. I am an ezine publisher and I received an ad this week that
        states specific amounts earned during certain periods of time.

        I know that for business opportunities you can't make financial
        claims and I don't know if I would be putting myself in legal
        danger just for publishing an ad that might be questionable.

        Do you know if there is a disclaimer that one could use in
        publications to the effect that the publisher not responsible
        for the actions of advertisers? (Anonymous)

        A. Not being an attorney, I can't answer this question with
        total certainty. Especially in the USA, frivolous lawsuits are
        filed every day whether the defendant is "guilty" or not. I
        think the best we can do is post a "Disclaimer" in our ezines
        and hope we are never the brunt of of this type of nonsense.

        Following is the disclaimer I use in MONDAY MEMO! It is placed
        at the bottom of the ezine, just under the copyright

        "DISCLAIMER: We disclaim any liability for the use of any
        contributed information contained herein. We also claim no
        responsibility for the legality or accuracy of advertisements or
        articles submitted and reprinted by permission. It is the
        contributor's and/or advertiser's responsibility to abide by all
        pertinent jurisdictional laws and regulations pertaining to
        their business."

        As online professionals, it is in our best interests to carry
        such a disclaimer in our ezines.

        * To submit questions to "Pro-motion"

        jl scott, ph.d., Author
        Copyright © 2017, All Rights Reserved

        This article may be reprinted with permission by including the
        following resource box:


        dr. jl scott is the Director of the International Association for
        Professionalism Online (IAPO) - and
        also the publisher of MONDAY MEMO! - the ezine dedicated
        to upgrading Professionalism on the Web. For your FREE

        7.  Build Your Own Website Tutorial

        The complete AHBBO Build Your Own Website Tutorial will
        be available in ebook format on Friday, August 25.

        You're welcome to give it away free to your website visitors
        or ezine subscribers.

        8.  This Week's Subscriber Web Site Pick - Body Gourmet

        This week's website pick is Tavane Taylor's Body Gourmet:

        "Hi Elena,

        "I am writing to submit my site for possible publication in the
        newsletter and also to thank you for posting the B*Country
        site. I visited it and loved it! Thanks so much for getting the
        word out!

        "My website was designed by me, and my boyfriend and I
        created it. (He's the FireCoal webmaster.) We have both
        learned so much in creating this site and I now experience
        a new appreciation for well-done sites. Even if you don't
        post my site in your newsletter, I'd love it if you would visit
        sometime and give us your honest feedback. I know I am
        too close to it to sometimes see what could be improved.

        "After visiting B*Country, I am going to adapt our free soap
        drawing to include a survey like hers. We have a comments
        page, but it doesn't get much interest. This survey page is
        such a godsend for us!

        "My site is the electronic store for a personal care products
        company owned by me and my friend. We just stumbled into
        the business of soap making and have so enjoyed the process.
        I am a vegan (strict vegetarian) and that limits the commercial
        health & beauty aids I choose to buy. To save myself time,
        money, and frustration I make most of the products I used to
        buy in the store. I feel a lot better about myself as a consumer
        and now as a manufacturer because the products we offer are
        good to the body, the earth and the other creatures living here
        with us. I was explaining to Jamie of B*Country that not only
        does the body deserve delicious, healthy food for the inside,
        it also deserves delicious and healthy care for the outside.
        That's what the Gourmet in Body Gourmet is all about.

        "Thanks so much for your time and consideration. I am so happy
        I found your newsletter. You know the saying, "there are no
        coincidences!" Thanks for all your help via the newsletter.


        "Tavane Taylor
        Body Gourmet


        Tavane's site is a beautiful creation.  Simply designed with
        an easy to follow navigation bar in the left frame, it is
        cleverly done to evoke a sense of serenity and tranquility;
        the very states that the site visitor is seeking to replicate
        by purchasing the products sold at the site.  Check out the
        current issue of Tavane's newsletter while you're there.  The
        artwork is stunning.  One of the most aesthetically pleasing
        sites I've ever seen.  Congratulations Tavane!


        If you want your site seen by thousands, write and tell me
        about it!  But make sure it's one you've created yourself
        or have had created especially for you.  No self-replicating affiliate
        sites please.



        11. Subscription Management

        To SUBSCRIBE to this Newsletter:
        Home Business Newsletter

        To UNSUBSCRIBE from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        13. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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