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            A Home-Based Business Online


           Issue 145 : August 12, 2017

           Sent to 12,920 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
          Contact By Email


          IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Choosing the Right Home Business
          For You
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        Last week's solo mailing contained an error in the URL.
        To learn more about Selina Humnycki's home business
        opportunity, please visit http://www.selinah.123ts.com/.

        This week's article takes a look at how to choose the right
        home business for you.  Not everyone wants to start a business
        on the Internet.  "Choosing the Right Home Business For You"
        guides you through the process of taking what you're good at
        and what you enjoy and turning that into a profitable business. 
        It's at segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        2.     Home Business Idea of the Week - "How-To" Videos

        A Florida videographer produced a how-to wedding planner
        tape and sold over $250,000 worth of videos in just 12 months.
        Think about it: If you sell your video for $25, all you need to
        do is sell around 80 videos a week, or 325 videos a month to
        gross $100,000 a year.

        A typical "small" production can sell as much as 1,500 videos
        a month, or 18,000 units a year, at $25 each.

        It's the Topic

        If there is one single factor that makes or breaks a how-to
        video, it's the choice of topic. Another factor to consider is the
        length of the material. To remain interesting the average how-to
        video must be fast paced and relatively short, not exceeding 45
        minutes. More successful videos are no more than 30 minutes
        long as this is a tolerable length by which a video can effectively
        cover a topic and remain interesting.

        The Shoot

        Who's going to do the shooting? If you decide to do it yourself,
        where will you get the camera? What format are you going to
        shoot it in? The average cost of renting a 3/4 inch U-Matic
        camera, with wireless microphones, and standard lighting equipment
        is around $495 a day. A camera person with an assistant will cost
        an extra $250.

        The Editing

        Once you've shot all the footage you need, you edit the work,
        assembling the footage in an orderly and coherent fashion that
        will effectively deliver the thought. Depending on how you shot
        your footage, editing can take 20 to 50 times the estimated
        finished length of your video. this means a 10 minute video may
        take 4 to 5 hours to edit, and so on.

        Studio time ranges from $40 to as much as $100 an hour,
        depending on the special effects you want to have available for
        your editing project.


        Full color printed sleeves start at around 40 cents a piece if you
        order 1,000 or more. You also need face labels on your tapes,
        as well as shrink wrapping for protection.


        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        Best Home Based Business Ideas .



        3.     Feature Article:  Choosing the Right Home Business For

        © 2017 Elena Fawkner

        Pay any attention at all to your email inbox and you'd be
        forgiven for thinking that the only way to run a business
        from home is on the Internet. Sure, many people are
        running spectacularly successful Internet-based home
        businesses. Many, many more are doing so even more
        spectacularly unsuccessfully.

        But what if you're not interested in running an Internet
        business? What if you want to start and run a home
        business the old-fashioned way? Where do you start?

        Actually starting any home business is the easy part.
        The hard part's deciding what that business should be.

        So how do you even start the process of deciding on the
        right home business for you? The key is to be methodical,
        realistic, objective and patient.

        Step 1 : Personal Inventory

        The first place to start is to inventory your skills,
        experience, interests, and personality characteristics.
        These are what you have to work with - your raw
        ingredients, so to speak.

        Make a list of personal qualities and factors that you can
        throw into the mix. Include things like:

        => your personal background;
        => training and education;
        => work and volunteer experience;
        => special interests and hobbies;
        => leisure activities;
        => your personality and temperament.

        All of these qualities and factors make up what you know
        and what you're good at.

        Step 2 : Identify What You Like

        It's one thing to know a lot about something or be good at
        it. It's quite another to enjoy it enough to want to make it
        your life's work. So, remove from the list you created in
        Step 1 anything that you don't really, really like doing or
        which plain doesn't interest you. No matter how good you
        are at it. If you're lucky enough to like what you're good at,
        as a general rule, stick with what you know.

        Step 3 : Match Your Likes With Marketable Activities

        If Steps 1 and 2 still haven't suggested feasible home
        business ideas, review the following activities that have
        proven marketable for others and weigh them against
        your "likes" from Step 2:

        Crafts - pottery, ceramics, leadlighting
        Health and Fitness - aerobics instructor, network marketing
        for a health products company, home health care
        Household Services - cleaning, gardening, shopping
        Professional Services - attorney, architect, interior
        Personal Services - make-up artist, hairdresser
        Business Services - business plan writer, meeting planner
        Wholesale Sales - antique dealer, dropshipper
        Retail Sales - children's clothing, widgets
        Computers - web design, internet training.

        Step 4 : Make a List of Business Ideas That Fit With Your
        Likes From Step 2

        By the time you're done, you'll have a hitlist of possible
        matches between your skills and interests on the one
        hand and home business ideas utilizing those skills and
        interests on the other.

        Step 5 : Research

        Armed with your list from Step 4, identify those ideas that
        you think have marketable potential and then research
        whether that belief is accurate. In order to have
        marketable potential, the idea must satisfy the following

        => It must satisfy or create a need in the market. The
        golden rule for any business is to either find or create a
        need and then fill it.

        => It must have longevity. If your idea is trendy or faddish,
        it doesn't have longevity. Go for substance over form in
        all things.

        => It must be unique. This doesn't mean you have to invent
        something completely new but it does mean that there has
        to be some *aspect* of your product or service that sets it
        apart from the competition. This is easy if you go for the
        niche, rather than mass, market. Don't try to be all things
        to all people. You'll only end up being too little to too many.

        => It must not be an oversaturated market. The more
        competition you have, the harder it will be to make your mark.
        It's unrealistic to expect no competition, of course. In fact,
        too little competition is a warning sign either that your business
        idea has no market or that the market is controlled by a few
        big players. What you want is healthy competition where
        it's possible to differentiate yourself from competing

        This all gets back to uniqueness. If you can't compete on
        uniqueness, you must compete on price (or convenience).
        If you're forced to compete on price alone, that just drives
        down your profit margin. Not smart business.

        => You must be able to price competitively yet profitably.
        The price you set for your product or service must allow
        you to compete effectively with other businesses in your
        market, it must be acceptable to consumers and it must
        return you a fair profit. If any one of these three is off,
        move on.

        => Your business must fit with your lifestyle. If you're
        a parent of young children and you primarily want to start
        a business from home so you can stay home with them,
        a real estate brokerage business that requires you to be
        out and about meeting with prospective clients is obviously
        not going to work.

        You'll instead need to choose a business that can be
        conducted entirely (or near enough entirely) from within the
        four walls of your home office. Similarly, if your business idea
        would involve having clients come to your home, you're not
        going to want an unruly 3 year old underfoot as you're trying
        to conduct business.

        => Your financial resources must be sufficient to launch and
        carry the business until it becomes profitable. No business is
        profitable from day one, of course. But some are quicker to
        break even than others. If your business requires a
        considerable initial capital outlay to start - computer, printer
        and software for a web design business, for example - it will
        take you longer to break even than if the only prerequisite
        was the knowledge inside your own head, such as working
        from home as an attorney.

        If your financial situation is such that you can't afford to quit
        your day job until your business is paying its way, this, too,
        will mean it will take longer to break even than if you're able
        to devote every waking hour to your business. Just do what
        you have to do. That's all any of us can do.

        Step 6 : Business Plan

        Once you've gone through the above process and identified
        what appears to be the right business for you, the final "gut
        check" is to write a business plan for your business, much as
        you would for a presentation to a bank for financing. Include
        sections for strengths, weaknesses, opportunities and threats,
        and set goals for what your business needs to achieve for
        you, by when, and how you are going to get there.

        There are plenty of good resources online about how to
        prepare a thorough business plan. A great place to start is
        at About.com (http://www.about.com). Just type "business
        plans" into the search box.

        Although it may seem like a waste of time and effort to
        complete a business plan if you don't intend to seek outside
        financing, taking the time and exercising the discipline needed
        to really focus your mind on the important issues facing your
        business, you will be forced to take a long hard look at your
        idea through very objective and realistic eyes.

        If your idea passes the business plan test, then you can be
        reasonably confident that this is the right business for you.
        If you come away from this exercise feeling hesitant,
        uncertain and unsure, either do more research (if the reason
        for your hesitancy and uncertainty is lack of information) or
        discard the idea (if it's because you don't think your idea is
        going to fly). If this happens, just keep repeating Steps 5
        and 6 until you end up with an idea and a business plan that
        you're confident is going to work!

        Although it's frustrating to wait once you've made up your
        mind to start a business from home, this really is one situation
        where the tortoise wins the race. By taking a methodical,
        systematic and disciplined approach to identifying the right
        home business for you, you give your business the best
        possible chance for long-term survival, hopefully avoiding
        some very expensive mistakes along the way.


        include the following resource box; and (2) you only mail to


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 


        4.     Surveys and Trends

        © 2017 Ryanna's Hope


        Editor's note: Months back Ryanna's published an article in
        "Opportunity World" indicating that "misleading subject lines"
        were going to kill your business efforts. As you can see from
        below, now the FTC is in the act with obvious complaints
        from consumers.

        Revaluate your email campaign ... it just may be turning
        customers away from you!


        The agency is looking into cracking down on enforcement on
        three new groups: senders of e-mail with a misleading subject
        line, distributors of mail that lacks a valid unsubscribe option,
        and sellers of "millions" of e-mail addresses on CD. A formal
        announcement on FTC action on the matter is expected within
        coming months.

        By doing so, the federal agency will be broadening the scope
        of its efforts beyond targeting pushers of fraudulent offers --
        an area in which it's had a considerable amount of success,
        recently bringing successful, multi-million dollar claims against
        a host of e-mail marketers.

        One effort is expected to build on a recent survey by the FTC
        designed to study the pervasiveness of invalid opt-out
        procedures -- that is, e-mail that falsely promises to
        unsubscribe consumers, who show their intentions by clicking
        on an embedded hyperlink or replying with "remove" in the
        subject line. Last year, the FTC and several local law
        enforcement agencies attempted to document their success in
        unsubscribing from about 200 different unsolicited commercial
        e-mailings. Not surprisingly, the majority of the unsubscribe
        requests had been directed to a dead address, or otherwise
        went ignored.


        A new survey lends further credence to the belief that e-mail
        marketing efforts are being blunted by record levels of spam
        and inbox oversaturation, according to research from Executive
        Summary Consulting, Inc. and Quris.

        Based on a survey of more than 1,200 e-mail users, the study
        found that spam makes up the largest share of most users'
        mailboxes. For those who use e-mail primarily at home,
        unwanted e-mail marketing messages comprise about 37 percent
        of users' mailboxes -- more than personal correspondence (26
        percent) or permission-based mailings (24 percent).


        Saturation, too, plays a major role in turning consumers off e-
        mail as a communication channel. Seventy percent of
        respondents said they felt they received more e-mail this year
        than last, with 74 percent of that figure saying that increases
        in spam volume are a major factor.

        Additionally, two-thirds of the respondents said they feel they
        get "too much" e-mail. About 51 percent of those say they are
        likely to "occasionally" respond to marketing mailings, or 7
        percent less than the sample total. As a result, consumers who
        feel inundated by e-mail are less likely to respond to messages -
        - even if they've opted-in.


        Fifty-one percent of U.S. consumers believe marketers should
        go dark Sept. 11, according to an exclusive Advertising Age

        The survey, conducted by WPP Group's Lightspeed Research,
        found that only 34% of consumers believe it is acceptable to
        run any advertising on the one-year anniversary of the terror
        attacks; 15% had no opinion.

        Sixty-two percent of the 307 respondents to the online survey
        said their opinion of a company would not change if it advertised
        Sept. 11. But among those who said their opinions would change,
        the overwhelming majority said they would view the company

        Underscoring the complexity of Americans' feelings about the
        day, however, survey respondents said they are more likely to
        support TV advertising on programs that commemorate Sept. 11,
        with 50% saying it was an appropriate advertising venue, and
        44% calling it inappropriate. (Six percent had no opinion.)

        Advertisers, wary of consumer backlash, are approaching the
        day with trepidation, while media sellers anticipate a major


        5.     Success Quote of the Week

        Hope begins in the dark, the stubborn hope that if you just
        show up and try to do the right thing, the dawn will come.
        You wait and watch and work: you don't give up.
          --  Anne Lamott


        7.     Subscription Management


        To SUBSCRIBE to this Newsletter:
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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        9.    Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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