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                       A Home-Based Business Online

        August 8

        Editor: Elena Fawkner, Contact By Email
        Publisher: AHBBO Publishing

                         IN THIS ISSUE

              1. Welcome from the Publisher
              2. This Week's Spotlight - Cookie Cutter
              3. Goal Setting Series - Part 1
              4. Product Review - Make Your Site Sell!
              5. Biz Tips by Dr. Kevin Nunley
              6. Top 10 Traffic Builders - After the Search Engines
              7. Organize Your Business and It Will Take Care of Itself!
              8. Freebies
              9. The News Digest
              10. Interactive Forum (New)
              11. This Week's Web Site Pick
              12. Classified Ads
              13. Subscription Management
              14. Contact Information

        1.  Welcome from the Publisher
        Hello again and a special welcome to the 57 new subscribers
        who have joined since last week!

        If you haven't visited the A Home-Based Business Online
        website recently please do so.  The Bookshop -
        - is now fully
        functioning again (thanks to those of you who reported
        the glitch with the search engine!) and the Reference
        Library - - has been

        This is the first weekend edition of the newsletter.  All
        editions will now be published over the weekend rather than
        mid-week.  This is so I can take the time to review all of
        the material that has crossed my desk over the week and
        include the very best bits for you!

        Writers, I am always happy to showcase your work either
        here or in the Reference Library so submit your articles
        (including resource box)to Contact By Email -- this
        is a great way to get free publicity but please make sure
        your work relates to ideas or resources for home-based or
        online businesses.

        Finally, this newsletter is for YOU!  If you have comments
        or suggestions for topics you would like to see addressed,
        I want to hear from you!  Please send comments and
        questions to: Contact By Email

        2. This Week's Spotlight - Cookie Cutter
        Who among us has not seen those "DUMB" little ads all over
        the place?  They are, of course, all for Cookie Cutters.
        So, what is this Cookie Cutter craze all about anyway?  It's
        the brainchild of Gary and Nancy White and is essentially
        an internet-marketing training program that you can resell
        for $20.

        It is *also* a brilliant vehicle for Gary and Nancy's
        various affiliate programs.  How many people who sign up
        for Cookie Cutter do you think also sign up for Clickbank
        and Aweber?  Gary and Nancy are affiliates for these and
        other products and services and receive a commission on
        every sale made as a result of their referral.  I deal
        with affiliate programs from time to time in this
        newsletter but, if you're unfamiliar with what they're all and click
        on the Affiliate Programs link.

        Cookie Cutter is a great first step for those new to the
        internet and internet marketing.  I can certainly endorse
        it as a product that will give you a great basic grounding
        in the fundamentals.  In fact I promote it from my site.

        But here's why I decided to spotlight Cookie Cutter in
        this issue.  I received a lot of free ad submissions to A
        Home-Based Business Online this week.  A good proportion
        were for Cookie Cutters.  Now, I have no objection to
        running ads for Cookie Cutters in this ezine, however,
        I do have an editorial policy not to run more than one
        ad in each issue that is obviously for the same product
        or opportunity.  This is so my advertisers don't end up
        cannibalizing each other!  Unfortunately for the
        advertisers concerned, 99% of the Cookie Cutter ads I
        received this week were identical or near-enough to

        And here's the point with Cookie Cutter.  As good as
        it is, there are so many people marketing this thing
        now that you cannot afford to simply copy the ad text
        from the CC manual and expect it will generate sales.
        Everyone has seen these ads all over the place and know
        what they're for.  You need to come up with something
        original and fresh if you expect to make any money from
        it.  Use the CC manual to learn how to write killer ads.
        That's the real strength of Cookie Cutter.  Once
        you master that skill, you will be able to generate
        income from *any* product on the web.

        I emailed all of the Cookie Cutters who had submitted
        the "dumb little ad" copy and invited them to resubmit
        an original ad if they wanted to avoid a potential
        two month wait for their ads to appear.  I received
        three amended ads.  The others are apparently content
        to wait.  Which group do *you* predict are going to
        become successful internet marketers?
        3. Goal Setting Series - Part 1
        (c) AHBBO Publishing 2013
        By Elena Fawkner

        The Importance of Setting Goals

        With rare exceptions, nothing truly worthwhile in life
        happens by accident.  Sure, you may win the lottery but
        what are the odds?  What if you could achieve everything you
        ever wanted without wining the lottery?  What if it was as
        simple as deciding where you wanted to go and planning the
        route to get there?  It is.  Goal setting is the process of
        deciding where you want to go in life and then mapping out
        a series of steps to get you there.

        Success is something we create for ourselves.  Luck has
        nothing to do with it.  All successful people set goals.
        Some may have a structured routine, others a "vision".
        Some may not even consciously set goals at all.  But the
        process is the same.  Successful people know what they
        want, determine the steps that will get them there and
        then they implement them.

        By setting and achieving goals, you will use your time
        more productively, perform better and more efficiently
        than ever before and with every goal you achieve, your
        self-confidence will increase, motivating you to aim ever
        higher.  If you have goals, you have purpose.  If you have
        purpose, you have direction.  If you have direction, you
        do not waste a whole heap of time (such as a lifetime)
        on activities and things that will not get you where or
        what you want.

        Think of it as setting out on a long journey to somewhere
        you have never been before.  Would you even put the key
        in the ignition unless you had a destination in mind and
        a map to get you there?  If you're heading out for a lazy
        Sunday drive, maybe you would.  But if your destination
        is somewhere specific, no way.  You'd just end up spinning
        your wheels.

        Your life is the longest and most exciting adventure you
        will ever take.  Make sure you have a map before you start
        out.  You may decide to take some side trips along the way,
        but you'll at least reach your destination eventually.
        You may even find some shortcuts.  But if you leave without
        a map at all, you may just waste the entire journey driving
        around in circles.

        Know What You Want

        Remember the old adage, "be careful what you wish for,
        you may just get it"?  Be careful what you choose for
        your goals because you will probably get it.  The
        methodical process of goal setting will make it inevitable.

        The first step to setting effective goals is to know what
        it is you want. The key word in the last sentence is "you".
        It is what you want that is important, not what others want
        for you or for themselves through you.  If you don't want
        to achieve your goal, you certainly won't.  Conversely, if
        you have a burning desire to achieve your goal, you surely

        Begin defining your goals by writing a wish list.  don't
        censor yourself.  Visualize yourself living your ideal life.
        Think of categories such as career, education, family,
        personal life, physical, spiritual, financial, social,
        pleasure and attitude.  What is your highest ideal for
        each of these categories?  Write it down.  Perhaps it is
        to be at the top of your profession.  Perhaps to be self-
        employed.  Maybe it's to earn a PhD by the time you're 45
        or to marry and have a family.  It might be to attain your
        ideal weight and to be physically fit.  It could be to have
        a small circle of very close friends or to earn enough money
        to retire at 50.  What kind of a house do you want to live
        in?  Where do you want to live?  What type of car do you
        want to drive?  What exciting destinations do you want to
        travel to?

        Paint a picture.  Use sweeping strokes and bold color.
        There are no limits.  You are the architect of your future.
        You are limited only by your imagination.
        Next Week - Goalsetting Series Part 2 -Criteria for
        Effective Goals

        4. Product Review - Make Your Site Sell!
        "MYSS! will prove to be the most important download of my
        business life."

        Do you know why people are talking like this about Make
        Your Site SELL!, a new book that is quickly becoming
        accepted as "the Bible of selling on the Net"?

        Because no matter what you read in this review, no matter
        how high I raise your expectations by giving it an
        unqualified TEN THUMBS UP, it will OVERdeliver on your

        And here's the clincher.  There are products out there
        that are only about half as good as MYSS! -- they sell for
        hundreds and hundreds of dollars (one even costs over
        $1,000!).  The price of this book is only CAD$24.95, or
        about $17 "real" American dollars! ;-)

        Run, don't walk, to this site.  At the very, very least,
        take advantage of their free 2-chapter download.  Odds
        are that you are not doing the single most important
        thing to sell on the Web -- but you will after you read
        the first free chapter.  And the second chapter will open
        your eyes to a critical and amazingly basic issue that
        almost everyone ignores.

        I would have paid the full price just for those
        two chapters!

        5. Biz Tips by Dr. Kevin Nunley
        Dr Nunley's Biz-Tips
        by Kevin Nunley

                         Colors that SELL!

        Color is a big deal to people.  Scientists say we are one of
        the few creatures that sees color and it was critical to our
        ancestors' survival.

        Color works great in marketing.  There are lots of theories
        and opinions about what works best.  Many say Blue lends a
        feeling of quality and trust.  Red makes people want to act,
        now!  Green makes people want to spend money (I'm a
        little suspicious of this one, but some marketers swear it's

        Yellow tends to get attention better than any other color,
        but is hard on the eyes. Designers use Yellow to spice up a
        headline or product name, but put the rest of the ad or
        package in warmer colors.

        One study showed that the color combination with the
        most powerful psychological  effect was yellow title, white
        text, on a dark blue background.

        Create an identity through all your marketing and products
        with one or two colors you use over and over.  This is a
        very basic and effective way to tie all your stuff together
        in the minds of customers.
        Kevin answers YOUR questions in person!  Phone in
        for his FREE Tuesday Night TeleClass.  Loads of tips for
        promoting your small biz at low cost or free.  Get time,
        topics, and phone number at http://DrNunley.com/.
        Also see Kevin's 5 Marketing Deals under  to promote
        your business.


        6. Top 10 Traffic Builders - After the Search Engines


         Before you reserve that really cool domain name, practice
         saying the name and your proposed email addresses out loud
         as though you were telling it to someone over the phone. Is
         it easy to say? Is it easy to remember? Will you have to
         spell it each time you say the name?

         2. PUBLISH AN EZINE

         Capture the email addresses of your visitors by offering a
         free e-zine. A FREE Internet newsletter or e-zine lets you
         keep in touch with your customers and prospects on a regular
         basis. Educate your customers with how-to articles in your
         newsletters. Offer valuable and relevant information to your

         3. WRITE ARTICLES

         With over 400,000 E-zines being published, you can be sure
         that some of those publishers sometimes find themselves in
         a pinch for content for their E-zine. Write articles and
         submit them for publication in other newsletters. Each time
         an article is published, you will gain credibility,
         visibility, and will establish yourself as an expert in your

         4. SWAP LINKS

         Develop reciprocal links to similar sites. Build a network
         of contacts, clients, vendors and related, noncompetitive
         businesses. Create your own award. Announce your award and
         the guidelines needed to win. Get links to all of the sites
         winning your award. Encourage others to link to you through
         special link-to-us-to-win contests.

         5. SIGNATURE FILE

         A signature file is a block of text that can appended to the
         end of each email message sent by your email software. It is
         the Internet version of the business card. Join mailing
         lists and participate in discussion groups pertinent to your
         services or products. Always include a relevant signature

         6. GIVE ADVICE

         Offer an advice column at your site. Free advice is one of
         the most popular freebies on the Internet and it provides
         you with the opportunity to show your competence in your
         field of expertise. As a supplement to your advice column,
         create an email training class to enhance your reputation as
         an expert. Set up your email class on follow-up
         autoresponders. Enhance your relationship with potential
         customers through the continued contact established during
         class lessons.


         One of the best ways to keep your visitors coming back is to
         offer a free service. When deciding upon a free service,
         consider one that only requires you to install a program and
         that keeps working for you. A good place to start is the
         referral service script available from LetEmKnow at


         Partner with other sites by offering a revenue sharing
         relationship for sales or leads from your partners.
         Affiliate programs are a win-win situation. You can quickly
         and easily develop a sales force on the Internet, and your
         affiliates have instant products or services to sell on
         their Websites, thereby adding another revenue stream to
         their businesses.


         Develop customer loyalty by creating an online club for
         buyers, a referral network or some other type of loyalty
         program. Offer your loyalty customers a free gift or
         discount coupon in exchange for completing an enrollment
         form. You get to know who your customers are and can fine
         tune your marketing efforts.


         Put your Website info on a T-shirt or hat and then wear your
         advertisements - everywhere. Have your kids wear them to
         school. Put your email and web address on bumper stickers or
         ID plates on your car. Don't be surprised when people come
         up to talk to you at the grocery store.
        Kate Schultz is the Publisher of E-ZineZ: the E-Zine about
        E-Zines. Visit E-ZineZ at http://www.e-zinez.com for how-to
        help for your email newsletter. To subscribe send an email to with SUBSCRIBE in the BODY.

        How to get your own automated superstore selling the
        hottest products online and handling all orders/customer
        service...  All you do is market and cash the affiliate
        checks.  Declan Dunn's famous Winning the Affiliate Game:
        A Ten-Step Master Plan for Maximizing Your Profits.

        7. Organize Your Business and It Will Take Care of Itself!
        (c) AHBBO Publishing 2013
        By Elena Fawkner

        Describe the top of your desk.  No, not what's on it.  The
        desktop itself.  What do you mean you can't see it?

        If your desk is covered with so many piles you can't remember
        what's there or where to find it, it's time to get organized.
        Here's a sure-fire way to tame the paper monster and take
        control of your time.

        Label 31 suspension files from "1" to "31", one for every
        day of the month.  Now label another 12 from "January" to
        揇ecember". File the daily files at the front of a file
        cabinet drawer with the monthly files behind.

        Next, prioritize every single piece of paper on your desk.
        Sort them into piles.  The first is for truly urgent stuff.
        Be disciplined here.  Only include stuff that MUST be done
        urgently or dire consequences will follow.  The next is for
        semi-urgent stuff.  This is work that must be done within
        the next week or so.  The third pile is for stuff that has
        to be done but can wait until you get around to it.
        Anything that doesn't fall within any of these three
        categories, get rid of.  It's a waste of time.

        Now, look at your urgent pile.  Can you realistically
        accomplish all of it today?  If not, divide it into piles,
        with as much as you can get done in one day in each pile.
        Now create a file in your word processor called "Diary"
        and then make a stack of file cover sheets.  These should
        have space for the file name at the top, and a two column
        table immediately below with rows filling the whole page.
        Fix a cover sheet to the top of each file.  In the first
        column write the date you are going to action that file
        next.  In the second column write what that action is.

        Next, enter the file in the Diary document in your word
        processor.  Enter a big capital letter for every letter
        of the alphabet and bookmark it so you can jump around
        easily.  Enter the file name as it appears at the top of
        the diary sheet and the date it is diarised for, then
        place the file in the suspension folder for that day of
        the month.  Then do the same thing with all the other
        files in your urgent piles.  Then go through the whole
        process again with your semi-urgent files and finally
        with the non-urgent stuff.  Anything you're not going
        to work on until a later month file in the suspension
        folder for the month it is diarised for.  Then when that
        month arrives place each file in its respective day folder.

        Now if you're still waiting on someone else when the file
        falls due, you can follow them up on that day and then
        rediarise for further action.  If someone gets back to
        you before the file falls due, you can find it by looking
        up the diarised date in your Diary document.  It's also a
        great system for scheduling all of your marketing activities.
        For example, just diarise when your various ads fall due and
        you will never have to worry about missing a deadline again!

        By using this system you will always have a clear desk and
        won't be tempted to do only what you feel like doing.  Be
        disciplined about doing your "today" stuff before you do
        anything else and you'll find your business will just about
        take care of itself!

        8. Freebies
        First Contact is a friendly-looking contact manager. With
        an Internet Explorer-type interface with fully customizable
        button bar and system tray support, it can hold information
        on more than 65,000 people. A tabbed window for each contact
        gives you access to plenty of fields in Personal, Business,
        Notes, and User-defined Categories windows. You can divide
        your contact list into white and yellow pages to keep your
        business and personal contacts separate. First Contact
        speed-dials numbers, with support for outside lines,
        long-distance codes, local area codes, and international
        phone dialing. It's also Web-enabled and email-friendly,
        plus includes a backup feature that automatically purges
        all deleted records to keep the database compact.

        FREE DRIVE
        This is the place where you can upload, store, retrieve,
        and distribute 20 Megs of your data for free. You can use
        your FreeDrive to store or share any type of document,
        data, or image file, whether it's for school, work,
        personal use, or just for fun. You can access your files
        from any Internet-ready computer.

        Software to help you keep track of your affiliate/reseller

        Software to help you keep track of all your bookmarks
        (Netscape/Explorer only).

        A 32-bit application that can help you to keep your life
        organized. Its four modules let you manage appointments,
        things to do, and names and addresses. The main module
        shows a list of all the things you want to accomplish. The
        Weekly View area displays a quick five-day look at your
        upcoming and/or past activities. Another view shows a
        month's worth of events at a time. Finally, the Names area
        holds a list of all your contacts.

        9. News Digest

        -> ExciteAtHome Engine To Search Entire Web
        ExciteAtHome on Tuesday said its new search technology will
        enable consumers to do what they probably thought they were
        doing all along -- search the entire Web.

        -> Long known for its communications equipment, MultiTech
        is now offering a great low-cost VoIP gateway for small
        remote offices that can help save you money on long distance
        toll charges.

        -> The growing use of the Internet and online services by
        consumers is being driven in large measure by home office
        households. According to a recent survey of households
        with above-average income, over half those using the
        Internet or online services at home also have some kind
        of home office. Whether running a business at home or
        bringing work home in the evenings or on weekends, a
        growing number of home office workers are going online.

        10. Interactive Forum
        Next week sees the start of the A Home-Based Business Online
        interactive forum.  This is a forum for you to share your
        experiences with other subscribers and to give and
        receive advice and encouragement. 
        You are welcome to include a reasonable length resource box
        with your contribution to be included in the newsletter.

        To get you started, here's a suggestion for the first
        week of the forum.  Why did you decide to work from home
        and what have been your greatest challenges?

        11. This Week's Web Site Pick
        If you want to work from home for a company that is now
        hiring home-based workers, or in a proven home-based
        business of your own, don't waste another DIME or TIME on
        a program that statistics show will fail! Find out how and
        where to succeed by connecting to the World's NUMBER ONE
        SOURCE for Certified Home-Based Work Related Resources!
        OutSource2013 has helped thousands of people make a
        transition to the home-based work place...and can do the
        same for you!

        It does not matter where you live throughout the United
        States, Canada, or the World -- if you want to work from
        home for a company who is now hiring home-based workers,
        or in a proven home-based business of your own -- YOU

        Outsource2013 has "joined forces with the greatest
        sources" in the home-based work related industry to
        create an online forum where people throughout the United
        States, Canada and the World can now get continuously
        updated, credible information relating to ALL ASPECTS OF

        Finally, it has never been easier to...

        Search through vast directories of the latest work-from-
        home jobs and opportunities in many different fields.
        POSITIONS ARE NOW AVAILABLE. Just because you
        live in an isolated area doesn't mean you can't obtain a
        prestigious home-based position with a top employer 2013
        miles away!  Quality jobs, reputable employers and everything
        else you need to succeed.

        to hundreds of companies offering home-based work positions
        through one centralized interactive forum.

        will help you substantially throughout your home-based working
        career.  Many of these publications are being sold for
        $79.00 or more but are ALL FREE in the OutSource2013
        private members' forum.

        HEALTHCARE PROGRAM designed for home-based workers.

        You'll be surprised to find out what now is available to
        home-based workers!

        Take advantage of the many TOP EMPLOYMENT SERVICES
        accessible directly through the OutSource2013 private
        members' forum including: nationwide employment agencies,
        staffing services, temporary help agencies, electronic
        resume posting, 24-hour-a-day counseling by e-mail,
        over 11,000 free subject related newsletters, personality
        tests, disabled assistance programs and more.

        operate your own successful home-based business. Everything from
        complete business plans to hundreds of the top home-office
        professions outlined for your perusal, from starting up,
        financing and building your home-based business to promoting,
        reviewing and expanding it, from bookkeeping to tax
        preparation services, from sole proprietorship to
        incorporation, from business ethics to cycles, from home-
        based tax deductions, forms and filing dates to laws,
        regulations and much, much more.

        If you truly want to work from home DON'T SELL
        YOURSELF SHORT. Get connected to the one source that has
        it all...OutSource2013 - The World's Largest Interactive
        Home-Based Job Forum.

        13.  Subscription Management

        To SUBSCRIBE to this Newsletter:

        To UNSUBSCRIBE or get removed from this Newsletter:

        If you find this newsletter valuable, please forward it
        to your friends, family and associates!

        14.  Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        Special thanks to E-ZineZ.com

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