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            A Home-Based Business Online


           Issue 141 : July 15, 2017

           Sent to 12,566 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
          Contact By Email


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - How Do I Start A Home Business?
        4.     Surveys and Trends
        5.     Success Quote of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's feature article is a plan of action for how to go
        from "Gee it would be so nice to work from home" to making
        it a reality.  "How Do I Start A Home Business" is at segment

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        2.     Home Business Idea of the Week - Online Researcher

        What is the single greatest commodity in demand online
        today? Information. The Internet is quickly becoming THE
        source for information on every subject under the sun. This
        has lead to an increasing demand, not only for people who
        can prepare abstracts for online application (condense
        lengthy reports, papers, etc. for online database and
        information services) but also for people who can carry out
        research on behalf of businesses using information available
        online (eg databases, indexes, Internet).

        As an independent or freelance online researcher, you provide
        information services in your chosen area of expertise to
        individuals and organizations of all descriptions from the small
        business owner who commissions you to carry out research
        and prepare a report on trends in consumer shopping habits,
        to the mid-sized corporation that doesn't have its own in-house
        research department and outsources its research requirements
        to independent researchers, to the major corporation that
        does have its own research department but utilizes independent
        researchers to handle overflow projects.

        Useful Resources:

        => Professional Association

        National Federation of Abstracting and Information Services
        1518 Walnut Street #307, Philadelphia PA 19102.
        (215) 893-1561

        => Website

        The Association of Independent Information Professionals

        => Books

        Guide to Careers in Abstracting and Indexing
        Gale Directory of Online Databases


        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        Best Home Based Business Ideas .



        3.     Feature Article:  How Do I Start A Home Business?

        © 2017 Elena Fawkner

        From time to time (at least once a day actually) I'll get an
        impossible-to-respond-to email that says something like,
        "How can I work from home?", or "I want to start my own
        home business. Please send info." or even, "Please send
        free info.". Naturally such vague, generalized requests are
        not, for reasons of time (among others), going to elicit a
        particularly helpful response but it does exemplify the
        mindset of a proportion of my site visitors - they think they
        want to start a home business but where on earth do they


        The best advice I can give to someone who asks a question
        as vague as this is that they're asking the wrong question.
        The first question they should be asking themselves is:
        "SHOULD I start a home business?", not HOW do they do so.

        The person who asks how to start a home business has not
        given much, if any, thought to what they might do as such
        a business otherwise, their question would be "How do I start
        an errand service home business?" or "How do I start a gourmet
        gift basket home business?".

        So, first things first. Why do you want to start a home
        business? What are the advantages as you see them?
        What are the disadvantages? What entrepreneurial qualities
        do you bring to the table that make you think you could
        make a success of your own business? What is your plan?

        What product or service will you market? Who are your
        customers? When will you give up your day job? Are you
        thinking about this because you just LOST your day job
        (if so, warning bells should be ringing very loudly!)? A home
        business is most definitely NOT for everyone and it's
        certainly not a solution to unemployment per se.

        There are financial considerations too, obviously. How will
        you support yourself until you generate a profit? Where will
        you obtain financing?

        For more thought starters, read "Look Before You Leap ...
        Is a Home-Based Business REALLY For You?" in the AHBBO
        Articles Library at http://www.shelteredturtle.com/lookb4uleap.html .

        Assuming you work your way through the above considerations
        and conclude that you do, indeed, want to start your own
        home business, then, and only then, should you ask "HOW do I
        start a home business?"

        There are as many answers to this question as there are
        individuals who ask it. There is no one answer that fits all
        sizes. Generally speaking, however, the process of starting
        one's own home business can be broken down into seven
        broad steps.


        If you're truly starting at ground zero and you don't already
        do something on the side that you'd kind of like to see if
        you could make fly, your first step is to decide what it is
        you'd like to do as your business.

        I'm a firm believer in following your passion, whether that
        be for gardening (start a herb and spice business or
        cultivate cuttings for distribution via mail order), lead-
        lighting (design and create stained glass lampshades),
        accounting (run a home-based small business accountancy
        service) or website design. It doesn't matter whether
        other people are equally as passionate about what
        you're passionate about. It's YOUR passion that counts
        and it's YOUR passion that will propel you towards
        success. Do something you love to do in other words.

        Make your work your joy and you won't be able to help
        but succeed.


        Now, it's one thing to know what you're passionate
        about, it's quite another to identify an unmet need in
        that field. But that's what you must do if you want to
        turn your passion into a truly profitable business venture.

        Identifying your niche is a pretty straightforward

        1. Identify your general category and sub-category

        Let's say your general passion is gardening. Gardening is
        your general category. Let's also say that you're
        particularly interested in growing herbs and how they
        can be used for cooking and medicinal purposes. Herb
        growing is your sub-category.

        2. Hang out with people interested in your sub-category

        In order to identify unmet needs in your sub-category
        (step 3.), you must find out from people interested in
        your sub-category what they're looking for that they
        can't find. A good way to find out is to hang out where
        they hang out - offline and on. Offline, you may belong
        to a local gardening club or cooking class at which you
        hear that so-and-so has been looking high and low for
        a certain type of specialty herb that isn't commonly
        grown in your country. Online, you may sign up for
        mailing lists and hang out in newsgroups to listen to
        what people are asking time and again.

        3. Identify unmet or under-met needs in your sub-category

        If you follow step 2, chances are, if you hear the same
        things repeatedly, you've found potential unmet needs
        or needs that aren't being adequately serviced by your
        competition. After all, if the need is being met, it won't be
        the subject of repeated questions.

        4. Inventory your experience, interests and competencies

        In order to decide what to focus on in particular out of
        a group of potential unmet or under-met needs, take account
        of your experience, interests and competencies. People are
        generally good at what they enjoy and are interested in,
        after all.

        5. Fill the unmet or under-met need

        Once you've identified the unmet need(s) in your
        sub-category, you can start thinking about how your
        business can fill that unmet need.


        At this stage, you need to take your business idea
        and survey your niche market and your competition.
        If you have competition, can you be better? If your
        market is dominated by a few large, well-established
        players and you really don't bring anything new or
        different to the table, then the competition is probably
        going to be too stiff. On the other hand, if that
        competition is focused on the high end of the market
        leaving the lower end largely uncatered for, then this
        could well be an excellent niche for you.

        The bottom line is to identify your best competition in
        your niche and decide whether you can be better.
        Only if you believe you can be the best in your
        niche should you proceed. If not, keep looking until
        you find a niche perfectly suited to your particular
        blend of experience, interests and competencies in
        which you can be the absolute best.

        => BUSINESS PLAN

        Once you've identified your niche and surveyed your
        market and competition and are reasonably confident
        you can be at least as good as your best competitor,
        it's time to get down to brass tacks.

        This is where you take your business idea and shape
        it into a battle plan. Formulating a business plan is
        goal-setting for your business. For a more detailed
        treatment of writing a business plan, read
        "Putting the Plan Back Into Your Business Plan"
        at http://www.shelteredturtle.com/busplan.html .

        Once you've thought through and recorded your
        business plan you should have an extremely
        thorough understanding of your industry and the
        challenges you must overcome to make a success
        of your business. Take your business plan and
        establish objectives, goals (which support attainment
        of the objectives) and tasks (which support attainment
        of the goals).

        Put your tasks and goals into action to achieve
        your objectives. Decide where you want your business
        to be in five years time and work backwards until
        you have 5, 4, 3, 2 and 1 year objectives and goals
        to support them and tasks to support the goals. The
        end result should be a daily to-do list of things that
        will directly lead you closer to the achievement of
        your goals and objectives.

        => ACTION

        Once you have your daily to-do list, DO IT! The best laid
        plans of mice and men are useless if not translated into
        action. It's action that will propel you and your business
        towards success. Mere thoughts and plans are necessary
        but insufficient. They must be translated into activity.

        => TRANSITION

        If possible, transition from whatever you're doing now
        into your business. Test the waters, in other words.
        If you're currently in a paid job, stay there and run
        your business part-time, taking the risk on someone
        else's nickel until you can be confident this thing's
        going to float. Know when you're better off devoting
        your full time and attention to your business (i.e.,
        know when an hour of your time is worth more when
        spent invested in your business than your job) for
        that is the time to shift into full-time entrepreneurship.

        => MAKING THE LEAP

        Finally, make the leap with faith and courage. Sure,
        you'll have moments of self-doubt, thoughts of
        "can I do this?" when you're wondering where the next
        order's going to come from and you think back to the
        nice, safe, secure paycheck you used to be able to
        count on in your job. But recognize these insecurities
        for what they are. They are your mind playing tricks
        on you. You can do anything you set your mind to.
        You just have to want it badly enough. When the
        time comes to make the leap, do it and hold nothing
        back. Your success or failure is up to you alone.
        There are no excuses.

        So, in answer to the question "how do I start my own
        home business?", it's quite simple really. You do whatever
        it takes.


        include the following resource box; and (2) you only mail to


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 


        Start your own on-line recruitment agency / Jobsite with Magic
        Object's Virtual Agency. Manage CVs and Job advertisements and
        automate the recruitment process. WorldPay integration is
        included for on-line payments, so you can start making money
        from selling jobs and advertisements.
        See for a demonstration.


        4.     Surveys and Trends

        © 2017 Ryanna's Hope


        Of the 501 small business owners/managers with less than
        100 employees that were surveyed for the OPEN Small
        Business Network 2017 Monitor from American Express, 66
        percent revealed that they have integrated the Internet
        as a tool to help them run their businesses.

        Other common online business activities include:

        * Making travel plans/purchasing office supplies, equipment
        or other business services (tied at 36 percent)
        * Conducting industry or market research (34 percent)
        * Marketing or advertising (29 percent)
        * Networking with other entrepreneurs (24 percent)
        * Purchasing goods from wholesalers (22 percent).


        Some consumers will never agree to transmit personal
        information across the Internet regardless of what assurances
        you supply. To capture these customers, offer alternative
        methods for buying your business's product and services once
        they have learned about your offerings and your company
        online. One page of your Web site can direct them to fax,
        phone, or mail for order fulfillment.

        Include a statement on your Web site that informs buyers
        about your policies. Two elements are important in this
        statement: what security you have in place to protect
        transmitted data and what you will and will not do with buyer
        information. Most customers feel more comfortable buying
        from someone who agrees not to release their contact
        information or buying patterns to outside parties.


        A Direct Market Association study found that nearly two-thirds
        of consumer-focused marketers use their Web sites for direct
        sales, while two-thirds of B2B marketers' Web sites aim for lead
        generation. Consumer sites, on average, also place heavy
        emphasis on using their site to perform customer service
        functions; B2B players' secondary goals are for branding and
        public relations.

        Other findings in the report suggest that marketers are about
        equally split between using offline and online tactics to drive
        traffic to their sites. About 58 percent of those polled said
        they drive traffic to their Web site using direct mail, while
        almost as many (56 percent) said they made e-mail marketing
        a major component of their promotional efforts. About 42
        percent of the respondents said they use print ads and search
        engine optimization. Thirty-six percent also said they used online


        More than 1.2 million households plan to buy infant/nursery
        furniture this year, according to Furniture Today's exclusive
        consumer buying trends survey.

        That adds up to more than $300 million in infant furniture
        sales if consumers follow through with their buying plans.

        The two life stage groups that are the best candidates to
        purchase infant furniture are young couples and young parents.

        These two groups comprise 60% of the households planning to
        buy infant furniture this year. Young couples (under age 45 with
        no children in the home) are planning to buy at a rate 4.4 times
        higher than their presence in the population, while young
        parents (under age 45, youngest child under age 6) are planning
        to buy at a rate 2.6 times higher.

        One-third of young couples planning to buy infant furniture have
        household incomes under $50,000, while nearly one-fourth have
        incomes of $75,000 or more. Young couples are well educated
        with more than half of them having either a 4-year college
        degree or a postgraduate degree. In most cases, each member
        of the couple works, with 71% of the women and 93% of the
        men holding full-time jobs.


        Bedroom furniture for youth/teens means even bigger business
        for retailers than infant furniture. According to the consumer
        buying trends survey, 3.7 million U.S. households plan to buy
        youth bedroom furniture this year, amounting to $1.1 billion in
        furniture sales.

        Young parents and middle parents are the life stage groups
        offering the best opportunity for youth bedroom sales. Young
        parents plan to buy youth bedroom furniture at a rate 4.5 times
        higher than their presence in the population and middle parents
        (under age 45, youngest child 6 and over) plan to buy youth
        bedroom furniture at a rate 2.1 times higher. Together, these
        two groups account for 73% of the households planning to buy
        youth bedroom furniture, with spending plans topping $750


        Online Grocery Buying reveals that about 11 percent of
        Internet users surveyed fall into the category defined as Online
        Grocery Buyers, consumers who have purchased groceries online
        in the last three months. A further 11 percent are Deserters,
        defined as users who have purchased groceries online in the past,
        but have not done so in the last three months, and 78 percent
        are Offline Buyers, who have never purchased groceries online.

        The primary motivations to purchase groceries online are
        convenience-related, such as the ability to shop from home,
        have products delivered, or shop at any time during the day. The
        study also revealed that lower prices and wider product
        assortments are not the key motivating factors for Online Grocery

        The study also highlighted the amount Online Grocery Buyers are
        spending on groceries, both online and offline - a mean monthly
        amount of $334. Grocers have the opportunity to build a more
        efficient operation and strengthen consumer relationships by
        shifting a greater portion of the $334 monthly spending to the
        online channel. Understanding consumer needs will be key to
        executing on this type of strategy.


        5.     Success Quote of the Week

        Why should we live with such hurry and waste of life ...
        When we are unhurried and wise, we perceive that only
        great and worthy things have any permanent and absolute
        existence, that petty fears and petty pleasures are but the
        shadow of the reality.
          --  Henry David Thoreau


        7.     Subscription Management


        To SUBSCRIBE to this Newsletter:
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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
          If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!



        9.    Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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