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          A Home-Based Business Online


          
           
            

           July 2

            Sent to 10,074 Subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
           http://www.shelteredturtle.com
           Contact By Email




        1.  Welcome and Update from Elena
        2.  Home-Based Business Idea of the Week - Candle Making
        3.  Feature Article - Creating a Corporate Image
        4.  Subscription Management
        6.  Contact Information



        1.  Welcome and Update from Elena


        Hello again and a warm welcome to all the new subscribers who
        have joined us since the last issue!

        Well, this was the week AHBBO hit 10,000 subscribers.  It's
        taken almost two years but here we are.  I'd like to take this
        opportunity to thank each and every one of you for making
        AHBBO a regular part of your week and hope you'll continue to
        stick around.  For new additions who didn't receive last week's
        issue, the next two issues are running previously written articles
        while I focus on studying for the bar exam which is now only
        three weeks away.  From the July 30 issue though, each issue
        of AHBBO will feature a brand new article that is published
        here first, before being made available to other ezines and
        websites.

        As always, thanks for reading and I hope you enjoy this week's
        issue.

        Remember, this ezine is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or would
        just like to share your experiences with other subscribers, I want
        to hear from you!  Please send comments, questions and stories
        to Contact By Email .





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        2.  Home-Based Business Idea of the Week - Candle Making


        I arrived home from work one night a few months ago to find a
        flyer outside my door from another tenant in my apartment
        complex inviting me to a candle party that Sunday night in the
        third floor rec room. Having a spare couple of hours that Sunday
        night, I wandered up to take a look and was astounded by the
        range of products available.

        There were candles of every imaginable color and design,
        candles with fragrances that are released by the heat of the
        flame, candles in the design of Jack o' Lanterns, beautiful votives
        hanging from ornate metal frames and much more.

        I got talking to the woman who designed all these candles and she
        told me that she started out making candles on her kitchen stove
        as a way of making money while she was home caring for her
        young children. Word spread and over time she began getting
        orders from people wanting her to design special candles for their
        homes and people wanting to give them as gifts, and, finally, she
        began receiving enquiries from retailers looking for her to produce
        unique items for resale in their stores.

        Now she has a staff of three, and she focuses on candle design
        and marketing her business while her staff (three mothers of young
        children looking for a part-time home income) do the manual work
        of creating the candles and shipping them.

        This woman earns more in a year from her candle making business
        than she did in her full-time job before she quit to have her family.
        And she doesn't have a website. Just imagine what you could do
        with a business like this if you did what she does AND promoted
        your products with a well designed, high-traffic website. Imagine.

        -----

        There are many more ideas like this at the AHBBO Home
        Business Ideas page at free home based business ideas
        with more being added all the time.





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        3.  Feature Article - Creating a Corporate Image from Your
          Spare Bedroom


        © 2017 Elena Fawkner

        Like it or not, there is still a segment of the population who
        will erroneously conclude that you and your business are
        less than professional and competent just because you run
        your business out of your home.

        Dumb? Obviously! Narrow-minded? Yes! Wrong?
        Absolutely! Unfair? No question! Want their business?
        Well ... yes. OK, then you're going to have to play the
        game and beat them at it. Here's how to do it. It's a little
        sneaky, but hey, all's fair and they did start it.

        INCORPORATE

        First off, incorporate. Nothing screams "CORPORATE!"
        to our friend the dumb, narrow-minded, wrong, unfair
        Potential Client as an LLC, Pty Ltd or PLC (depending
        on where you conduct business) on your letterhead and
        business card.

        Not only does this appease Potential Client, there are
        some very good tax and other advantages to incorporation
        which are well worth the modest cost. Talk to your
        attorney or accountant about this.

        OFFICE ADDRESS

        The next problem you have with Potential Client is that
        you don't want your home address to give you away.
        What do you think looks more professional in Potential
        Client's eyes: 123 Cherryblossom Way, Apt. 103, Suburbia
        or 123 Major Blvd, Level 37, Big City?

        The answer is a serviced office. These don't have to
        cost a lot of money if you use them pretty much as a post
        office but they CAN give your business all the big-city
        prestige your Potential Client is looking for.

        An additional advantage is that you can use your serviced
        office to meet with Potential Client. After all, the last thing
        you want is to have him coming to your REAL office! Heaven
        forbid! Most serviced offices will make meeting rooms available
        for a flat fee.

        TELEPHONES

        This is probably the trickiest part of all. How do you know
        it's safe to answer the phone in your home office even though
        the sounds of your young children playing just outside your
        office door will be heard by the caller? You simply don't.

        There is a simple way of dealing with this. Only give your
        home office number to existing clients. They already know
        you are professional and competent and should therefore
        have no issue with the fact that you work from home.

        For anyone else, give out the number of an answering service
        that will answer the call in your company name and can tell
        callers that you're in a meeting with another client and take
        a message. Your serviced office will offer this service as well.
        You can then return the call at a time when you know
        tell-tale background noise won't give you away.

        In fact, a trick some people who work from home use when
        returning calls is to run a tape of office background noise.
        This both gives the impression you are working in a large
        office AND it masks any slight tell-tale household noises that
        may, despite your best efforts, give you away.

        Once Potential Client becomes an actual client and you've
        proved to his satisfaction that you are professional and
        competent, you can tell him that you've decided to start
        working out of your home to reduce unnecessary overheads
        and give him your direct phone number.

        No matter how enlightened your client-base is as a general
        rule, it is imperative that the telephone be answered in
        a businesslike manner. I don't care how sympathetic,
        supportive and admiring your clients are of your decision to
        balance your work and family commitments by running a
        successful business from home, there is nothing cute
        about a five year old answering your business line. It's
        unprofessional, not to mention downright annoying.

        Speaking for myself, I also find it annoying and unprofessional
        for a spouse to answer the business line. I'd much prefer to
        leave a message with your answering service than your wife
        or husband, thank you very much. At least I can be sure
        you'll get the message. But that may just be me ... decide
        for yourself.

        So have a separate phone line for your business and
        lay down the law to your household that no-one, NO-ONE,
        is to answer it but you (unless, of course, you're employing
        your teenage children in your business in which case they
        should be instructed on how to answer the telephone in a
        professional manner). If you're away from your office,
        divert your calls to your answering service.

        EMAIL

        Something else to think about is the image of your email
        address. Which is Potential Client to consider more
        corporate/professional: maryann@isp.com or
        m.entrepreneur@mycompanyllc.com?

        It's worth spending $35 a year on your own domain name
        just for the professional email address, even if you never
        intend to create a website. Mind you if you're going to have
        your own domain why NOT create your own website? But
        that's another article ...

        STATIONERY AND PROMOTIONAL MATERIALS

        It goes without saying that your stationery, business cards
        and other promotional materials should reflect a
        professional corporate image. If you have incorporated
        your business, this is a good start. A company name on
        letterhead and business cards can't fail to convey a
        professional image provided they are professionally printed
        on quality stationery stock.

        OFFICE EQUIPMENT

        There's no point having quality stationery if you're going
        to use a cheap and cheerful inkjet printer for your
        correspondence. Invest in a medium quality laser printer
        instead. They don't cost a lot of money these days and
        you can get a unit that triples as a fax machine and
        photocopier for only a few hundred dollars.

        So, what do you think? You may be thinking "I wonder
        whether it's really worth the effort to try and please just a small
        number of potential clients". Is it worth it? Maybe. But look
        back over the suggestions I have made. Are they really
        anything more than basic, common sense, professional
        business practices? Regardless of what your potential and
        existing clients may think about the concept of businesses
        run out of their owners' homes, first impressions do count.

        Wouldn't the above approach be a good one to take with ALL
        your potential clients whatever their personal disposition?
        Just something to think about.

        ------





          (Articles are no longer being made available
        via autoresponder due to large numbers of bounced mails due
        to full mailboxes.)



        ------



        entrepreneur.
        http://www.shelteredturtle.com





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        4. Subscription Management







        6. Contact Information


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com


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