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        a home based business onlinehome business ideas


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Offline Promotion Matters Too
        4.     Surveys and Trends
        5.     Success Quote of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is for all of you struggling to promote an
        online business.  "Offline Promotion Matters Too" is a reminder
        that an online business needs to be promoted via traditional
        offline channels in addition to online since that is where the
        majority of your prospective site visitors reside.  It's at
        segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________

        2.     Home Business Idea of the Week - Housesitting Registry
        _______________________________________________________________

        If you're a renter, what's the hardest part of buying your own
        home? Saving the downpayment. It's tough to do when your
        salary is being spent on rent and other living expenses. If you
        don't have much of a surplus, saving for that downpayment
        can take forever.

        If you're a homeowner, what's the hardest thing about going
        on extended vacation? Worrying about your house, garden and
        pets while you're gone.

        Here's where your business can come in. A House Sitting Registry
        basically brings these two groups together. Many renters, instead
        of paying rent every month, would prefer to house sit in someone
        else's home and save that rent towards a deposit. In exchange for
        free accommodation, the renter takes care of the property, tends
        to the plants and looks after the owner's animals. The renter's only
        expense is utilities and food.

        Home-owners, naturally enough, are going to be concerned about
        exactly who it is who's going to be living in their house for the next
        six weeks. For this reason, it's vital that your sitters come with
        sterling references. Of course, once that sitter's first assignment is
        complete it becomes a whole lot easier because the home-owner
        can provide a reference and you can provide a reference based on
        the first experience and away you go.

        Your income from this business comes from the sitter. The sitter
        should pay you a membership fee for a certain period of time, say
        one year. I've seen membership fees of around $250 per year. You
        allow home-owners to list their property for free.

        If you're interested in learning more about this business idea, I
        suggest you visit the Australian House Sitters site at
        It's an excellent example of how
        this idea can work in practice.

        -----

        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        New Home Business Ideas .

        _______________________________________________________________

        3.     Feature Article:  Offline Promotion Matters Too
        _______________________________________________________________


        © 2017 Elena Fawkner

        With all the talk of the importance of search engine positioning,
        online directories, keyword metatags and publishing your own
        ezine, you might be forgiven for thinking that the online world is
        the only one that matters when it comes to promoting your online
        business. Only occasionally will you see something like "and
        don't forget about offline promotion too".

        Why do I need to engage in offline promotion when I'm promoting
        an online business? The reason is simple. The concept of a
        paperless office is all very well, but your potential customers live
        in an offline world. To get their attention, you need to reach them
        where they live. Here's how:

        STATIONERY

        Every item of stationery that leaves your office is an opportunity
        to promote your website. Make sure your website address (URL)
        appears on every single piece of stationery including:

        => business cards
        => letterheads
        => envelopes
        => address labels
        => fax cover sheets
        => checks
        => invoices
        => receipts, and
        => reorder forms.


        PROMOTIONAL ITEMS

        Tangible promotional items that people see or use every day are
        a great way of keeping your name in front of your customers and
        prospective customers. Make sure your URL appears prominently
        and it will be a constant reminder to visit your website.

        Promotional items that lend themselves well to this concept
        include:

        => coffee mugs
        => paper weights
        => pens
        => t-shirts
        => calendars
        => key chains
        => magnets
        => bumper stickers, and
        => car license plate frames.


        PRINTED MATERIALS

        Printed materials are a great way to generate (especially) repeat
        business when included with product orders. After all, your
        existing customers are already predisposed to deal with you so
        make sure you take the opportunity to promote your entire line
        of products and/or services to give them a reason to return. Here's
        a few ways:

        => Coupons

        Coupons are great to use as incentives for future purchases.
        Offer a range of coupons including percentage off orders (for
        example, "10% off your next order of $20 or more"), free shipping
        or free items (for example, "buy one, get one free" type offers).

        Coupons can also be used to generate new business by making
        them freely available around the traps. For example, if your
        business is educational software, make arrangements to have a
        supply of "30 day free trial" coupons made available at your
        local school.

        => Gift Certificates

        Gift certificates are good because they allow your customer to
        share their discovery of your products and services with friends,
        family and colleagues. To be effective, especially in connection
        with services, a gift certificate needs to have a tangible dollar value
        to the recipient rather than merely offering to redeem the certificate
        for a particular service. This is because the referral customer
        probably has no conception of the dollar value of your service. The
        potential customer can, however, readily appreciate the value of a
        ?30 toward your purchase of $60 or more" gift certificate.

        => Product Sheets

        Product sheets are a way for you to make your existing customer
        aware of what *other* products and services you offer in addition
        to those they have recently purchased. This need not be any more
        elaborate than a one page price list but it can be as extravagant as
        a glossy product page replete with photos if your budget permits.

        => Brochures

        Brochures are an effective way to create a professional image and
        promote your products and services at the same time. Give them
        to prospective customers for a quick overview of your business
        and to give them a reason to visit your website for more information.

        Distribute your brochure whenever you get the chance: carry them
        with you wherever you go and hand them out whenever you hand
        out your business card. Mail your brochure to current clients to
        inform them of additional products and services that they may be
        unaware you offer and to prospective clients sourced from rented
        mailing lists.

        Also, get permission to leave a small stack of your brochures in
        places where potential customers are likely to congregate such as
        doctors' and dentists' waiting rooms, local schools etc..

        Another good idea is to send your brochure to the editors of your
        local and regional newspapers together with a letter advising of
        your availability for interview as a local expert in your field.


        ADVERTISING

        Advertising can be as simple as placing classified ads in your
        local newspaper or as grand as purchasing television advertising
        slots. Here's a few ideas:

        => Classified Ads

        Place small classified ads in your local and city newspapers and
        include the URL of your website.

        => Yellow Pages

        If you purchase display advertising in the Yellow Pages, be sure
        to include your URL.

        => Flyers

        One page flyers advertising your product or service and including
        your URL can be printed cheaply and left on car windshields or
        distributed via letterbox drops in your local area.

        => Local TV Guide

        Your local TV guide can be a good place to advertise cheaply if
        your product or service is of particular interest to a local
        geographic target audience. Again, be sure to include your URL.

        => Radio Advertising

        Radio advertising can be an excellent buy for many small
        businesses. Call the sales department of several radio stations
        that target your demographic. Be sure to ask about rates for
        different times of day and package deals.

        => Television Advertising

        you're not going to be able to afford the high price advertising
        exposure that's offered by the likes of ABC or NBC but you
        may be surprised at how affordable advertising on your local
        cable channel can be. Contact the sales department of your
        cable provider for details. This type of advertising is particularly
        effective if your product or services is oriented toward a specific
        geographic target market.

        => Direct Mail

        Mailing lists of various sizes are available for rent or purchase
        for direct mailing your offer to prospective customers.

        => Press Releases

        Press releases can act as a form of de facto advertising. Send
        your press release to the editors of print periodicals.


        NETWORKING

        Any local community offers ample opportunity for networking.
        Each networking function you attend is an opportunity to
        publicize your business and your website. Consider the following:

        => local Chamber of Commerce
        => local industry groups
        => school functions
        => social events
        => charitable organizations
        => community functions, and
        => public speaking.


        EVERY CHANCE YOU GET

        Last but not least, getting the word out should be a daily habit.

        => Telephone

        Every time you answer your business phone be sure to give the
        caller your website address so they can find out more information
        about you and your business. Make sure your website address
        is included in the message recorded on your answering machine.

        => Mail Inserts

        Include a small insert promoting your business and your website
        in every piece of mail that leaves your home or office.

        => Word of Mouth

        Finally, perhaps the most effective and under-appreciated tool of
        them all ?word of mouth. Talk about your business and your
        website at every opportunity and encourage your customers,
        friends, family and colleagues to do the same. You would be
        surprised at just how many businesses out there owe their
        success to little more than word of mouth referrals.

        Successfully promoting an online business requires a sound
        understanding and methodical application of the principles of
        online marketing and promotion.

        But to focus on online methods to the exclusion of offline does
        only half the job. Give due attention to offline methods of
        promotion in conjunction with your online promotional efforts to
        ensure the widest possible coverage of ALL of your potential
        markets.


        ------



        include the following resource box; and (2) you only mail to
        a



        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        http://www.shelteredturtle.com


        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        THIS WEEK! A LOOK AT THE TRENDS OF THE "BOOMERS"

        =====================
        PRIORITIES AND REALITIES
        =====================

        THE MARKET FOR BABY BOOMERS AND BABIES...

        Those trend-setting baby boomers are at it again. More and
        more women are embracing motherhood later in life. The
        birthrate for women aged 40 to 44 increased 81 percent
        between 1980 and 1995. No one seems to have paid much
        attention, until now.

        As trends go, it sounds like boomers have invented "trend-
        cloning", baby boomers creating a baby boom. What's behind
        these "nest refills"? No one's really sure. (source: ageventure)

        =========================

        BABY BOOMERS AND WHAT THEY WANT

        According to "Trends," to position your business in the path
        of baby boomer needs is to accelerate your growth far beyond
        rates that would result from good products and good management
        alone. In the next decade the 50 - 60 age-group will increase by
        40%. As the baby boomers turn 50, many of their needs will
        stabilize for 30 years as successive boomers arrive at their half
        century, all wanting the same things. For starters:

        They want to stay looking young, and keep ill-health at bay (and
        use viagra if necessary);

        They want the music of their youth (eg. Beatles, Rolling Stones);

        They need to invest for retirement (better late than never);

        They want to cruise, fly, tour, everywhere and anywhere, and will
        not be deterred by recent setbacks in the airline industry;

        In retirement, they will need to have amassed very large capital
        from business or investment. If they have merely been "saving"
        they will likely face large financial shortfalls.

        =========================

        Marketing & Advertising Time Line...

        Baby Boomers (1946-1964): Largest generation in the history of
        the United States. The Boomers -- about 77 million of them --
        took to the streets and vowed to change the world.

        Echo Boomers (1977-1994): A new generation is emerging in
        America, and it is called the Echo Boomers. There are at least 72
        million of them. The overwhelming majority are children of Baby
        Boomers

        =========================

        TRENDS WITH OUR DAUGHTERS OF BABY BOOMERS...

        Unlike their mothers, women from Generation Y will make more non-
        traditional choices for marriage and family. Whether they are
        single or married, these women will have careers and enough
        disposable income to afford luxuries for themselves and their
        homes.

        Generation Y women increasingly may wait longer to marry and have
        children in order to establish their personal independence and
        stability before making lifetime commitment decisions. (source:
        weardated)

        ==========================

        IN YEARS TO COME, RETIREES MAY NOT EXIST

        If retirement exists at all, it exists as a state of mind. The
        ultimate in retirement probably means being able to live life on
        your own terms, doing what feels right for you. Continuing to
        work. Changing careers. Stopping work altogether. Pursuing a
        college degree. Or one of a thousand other pursuits. Today's
        retirees have based the retirement decision on economic
        feasibility without much thought to the personal consequences.
        Baby boomers may be a different story. Research suggests that
        boomers won't be financially capable of retiring in the same
        style as their parents.

        The good news is that the boomers will have to do a lot more
        soul-searching about the retirement decision. As a result, they
        may not retire at all. Call it necessity, or preference.

        Retirement, as we know it today, may never be the same. And quite
        likely just might disappear from the American experience.
        (source: ageventure)

        ===========================

        BEWARE OF THE "FEAR" FACTOR

        The drug companies, says Penn State Research, "used a variety of
        emotional cues to capture the reader's attention." The largest
        percentage of emotional appeals, says Pinto, used fear as a
        motivator for buying the drug. A breakdown of marketing appeals
        used in the pharmaceutical ads are listed below.

        43% of the ads appealed to the consumer's "fear" of life-
        threatening illnesses, 31% were classified as attempts to evoke
        "humor", 30% emphasized "relationships", frequently involving
        children, nearly nine percent used "guilt" to influence the
        consumer, nearly nine percent use "sexual" references.

        ===========================

        TREND REMINDERS...

        New boomer crop of children - while the original boomers had
        fewer children per household than their parents, their children
        seem to be having more, thus creating a new crop of boomer
        grandchildren. Consider what that means for opportunities in
        child care, toys, and clothing.

        Reinvention of religion - as people continue to cast off
        traditional beliefs and services, others return to them even more
        vigorously. Consider what that means for opportunities in books,
        tapes, and online services.

        Yearning for high-touch products and services - this includes the
        nostalgia induced by high-tech solutions to everything. Consider
        what that means for opportunities in antiques, older homes, home
        delivery and pickup businesses, and any business owned by
        friendly service-minded proprietors.

        _______________________________________________________________


        5.     Success Quote of the Week
        _______________________________________________________________


        If you truly feared failure, you'd be very successful.
          --  Barbara Sher



        _________________________

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