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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 137 : June 17, 2017

           Sent to 13,498 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           http://www.shelteredturtle.com
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - When Worlds Collide
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is about the importance of keeping your
        business and personal lives separate when working from
        home and how to keep your worlds from colliding.  "When
        Worlds Collide" is at segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________

        2.     Home Business Idea of the Week - Online Copywriter
        _______________________________________________________________

        Here's a business idea for those of you out there who are
        good at putting words together. Why not refine that skill
        by learning what it takes to be a good copywriter in the
        online environment and offering your services to those in
        need of such a service?  After all, there are plenty of them
        out there.

        There are many, many resources for learning about copywriting
        online, some free, some not. When you start your research
        you'll quickly learn the common denominator - AIDA - Attention,
        Interest, Desire, Action. Master the AIDA principle as it applies
        to online copywriting and you will be well placed to offer a
        valuable service to internet marketers without the time, ability
        or inclination to master the skill of effective copywriting for
        themselves.

        You'll find as you progress in your research that copywriting
        for the online environment is a very different proposition to
        what works in the offline world. One major difference is that
        your copywriting has to be geared with the search engines in
        mind. Anyone looking to you to create copy for a home page
        will, even if they don't express their needs in these terms, be
        expecting that the copy you produce will be written not only
        to grab and keep the attention of the reader and motivate him
        or her to action, but also to optimize the page for search
        engine purposes. This means understanding the importance of
        keywords and how to write keyword-rich copy without
        compromising the effectiveness of the message of the copy.
        This can be tricky.

        For this reason, your greatest investment in this business will
        be the time you need to spend to equip yourself with the
        necessary skills to be an effective online copywriter. Once
        you have this skill mastered, however, it's simply a matter of
        creating your own website (which, of course, will be a shining
        example of the quality of your work) and generating publicity.

        In terms of what you can offer from your website, consider in
        addition to copy for webpages, add-on services such as
        drafting of sales letters for use by your clients in their
        autoresponder marketing campaigns, preparation of press
        releases and a classified ad service. You may then want to
        extend your reach to more general site promotion areas such
        as optimization of existing webpages for improvement in
        search engine rankings to a fully-fledged promotion service.

        -----

        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        New Home Business Ideas .


        _______________________________________________________________

        3.     Feature Article:  When Worlds Collide
        _______________________________________________________________


        © 2017 Elena Fawkner

        For many people, working from home sounds like an ideal
        arrangement. You don't have to waste time commuting to
        and from the office, you can be home for your children
        when they come home from school, you don't have to
        answer to anyone but yourself and you can work the hours
        that suit YOU, not your boss. All very well in theory.

        On the other side of the coin, though, are the challenges
        of working from home. Working your own hours all too often
        means working all hours if you don't set a workday schedule,
        while rowdy children can become an almighty challenge
        when you need to present a professional image to the
        prospective client you're speaking with on the telephone.

        The fundamental key to a successful transition to a home-
        based business is to keep your business and personal lives
        as separate as possible. Decide up front how many (and
        which) hours of the day you're going to allocate to your
        business and stick to this schedule. What you don't get
        done during today's business hours can and should wait
        until tomorrow. Don't succumb to the temptation of allowing
        your business to encroach on your personal and family time.

        One effective way to keep your business and personal lives
        separate is to have separate areas of the house for each. If
        at all possible, allocate a room of your house or apartment
        exclusively as your business office. Make sure that all
        members of your family understand that when you're in that
        room, you're working and not available except in an
        emergency. Likewise, don't use that room for any non-work
        activity such as a TV room (this is also an important point
        if you intend to claim your home office as a tax deduction).

        By strictly separating areas in this way, you'll reinforce in
        your mind (and the minds of other family members) that
        your office is a place of business and is to be treated as
        such. Just as your family will learn to respect these boundaries,
        it will also help you to "switch off" at the end of your work
        day if you can literally shut the door of your office and return
        "home" to your family.

        There is one temptation that, if indulged, can easily blur the
        line between your business and personal lives.  That's
        attending to non-business tasks during the hours you have
        allocated to business. Avoid leaving your office to run a load
        of laundry, unload the dishwasher, clean the bathroom or
        organize the kitchen cabinets ... any of the myriad of things
        that can assume an almost overwhelming urgency in the face
        of that business task you're putting off starting. These sorts
        of distractions will only serve to keep you in your office much
        longer than necessary.

        Another important tip for keeping your two worlds separate
        is to have separate business telephone, modem and fax lines.
        Do NOT allow your children to answer your business phone.
        You may think it's adorable but trust me, it isn't.  It's
        annoying.  Arrange for a voicemail service to take your
        business calls during your non-business hours. Similarly, when
        you're working, try to ensure your children are otherwise
        occupied when you make business calls. The last thing you
        need when trying to convince that prospective new client
        that you should win his account is a screaming five year old
        right next to you.

        If you have very young children, hire a sitter for the times
        of the day or week when you know you'll be conducting
        business on the telephone. If you have older children,
        deputize one or more of them to occupy younger siblings.
        You might want to pay your 'deputy' for this service as a
        way for him or her to earn some income or pocket money.
        The money you spend on sitting services will be more than
        offset by the new business you'll win as a result of the
        professional image you will be able to project to prospective
        and existing clients and customers.

        As important as it is to choose for your business something
        you love to do, don't allow your business to take you away
        from your family. After all, your family was likely one of
        the primary reasons you decided to work from home in the
        first place.

        It is one thing to be present physically. It is quite another
        to be present mentally and emotionally. The more rounded
        you are as a person, the more you bring to the table both
        personally and professionally. The enjoyable activities you
        engage in in your non-business hours can energize your
        business life. So, instead of thinking about the work you
        could be doing on Sunday when you're at the beach, think
        of the fun you have on that day as an investment in your
        business for the coming week.

        Give 100% of yourself to work during the time allocated to
        work. Then shut the door on it. Your family deserves 100%
        too.

        ------



        include the following resource box; and (2) you only mail to
        a



        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        http://www.shelteredturtle.com


        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        => PRIORITIES AND REALITIES

        US ADULTS STILL BELIEVE FREEDOM IS KEY

        Harris Interactive polled over 2,000 US adults between 23
        and 29 May 2017 to find that 87% of Caucasian Americans
        are proud to be Americans. This compares to 68% of African
        Americans and 83% of Hispanics. Most US adults (78%)
        believe freedom is the "most important element" of the
        American dream, while other characterize the key element
        as being financially secure (45%), democracy (42%),
        owning their own home (40%), getting a "decent" education
        (30%), having a good job (23%) and expecting their children
        to do better than they (17%).

        =========================

        Marketing & Advertising Time Line...

        1918 - A New York toy firm begins manufacturing the Raggedy
        Ann doll; the doll soon grows into a $20-million-a-year business
        1920 - Drug, toilet, and household preparations output for
        domestic consumption is $765 million, up from only $40 million in
        1879.

        =========================

        => SATISFY CUSTOMERS BY COMBINING ONLINE AND
             TRADITIONAL BUSINESS

        A survey highlights the importance of customer service to a
        company's overall business strategy and reveals that
        businesses that have both an online and a traditional, physical
        presence deliver the best overall customer satisfaction.
        According to 49% of online users, companies that conduct
        business through both mediums provide better customer
        service for online transactions than companies that exclusively
        operate online. A mere 9% of users find greater customer
        satisfaction from Internet-only retailers. (Source: Andersen)

        => THE TREND TO "HUMANIZE"

        You probably know how frustrating it can be to get customer
        support on the telephone, and if you offer support services
        yourself, it's easy enough for you to feel your customers' pain.
        But what alternative do you have? If you have a website, you
        may be in luck. A new service called "HumanClick" lets your
        customers connect to your support department online--in real
        time. Created by former members of the Israeli Army's software
        division, HumanClick allows a user to access a "chat window"
        by selecting a button on your website. Once a support
        representative signs on, the customer and representative can
        exchange information, similar to an instant messenger program.
        The software is available in two versions: HumanClick Express
        and HumanClick Pro. Both versions are free for download and
        use; beginning in 2001, however, a monthly fee was charged
        for the more customizable HumanClick Pro. The Express version
        will remain free, according to officials.
        http://www.humanclick.com

        => DEMOGRAPHICS MAY NOW BE OLD HAT!

        The Intelligence Factory, the futurist arm of Young & Rubicam,
        says that traditional demographics don't work any more. The
        generations blur into one another, with teens acting like 30-
        year-olds, and Baby Boomers collecting Beanie Babies and
        splurging on jet skis. A 17-year-old dropout and a 42-year-old
        CEO may both be new moms, and won't respond to the same
        marketing message. The answer? Market to clusters of common
        interest, not to demographics.

        => TRENDS OF WEB PERSUASION

        The way you use color in persuasion design is very different
        from using color for a personal home page or pushing the outer
        edge of design avant-garde. A business online has very real
        constraints: credibility, legibility, navigation, meaning, download
        time, browser compatibility, and more. Ignore these and go wild
        with a cutting-edge design exercise, and you'll delight a few
        design aficionados but probably alienate the majority of
        customers and prospects.

        Color isn't the core of your design. There are six basic, equally
        important elements that make up effective design: Line, Shape,
        Value (lightness, darkness, shading), Blank (white) space,
        Texture/pattern, and Color. (source: Webtrends)

        => THE TRENDS OF WEBSITES AND COLOR

        Color can play other important roles. It can organize your site
        visually. It can draw a prospect's eye to the most important
        information on a page and downplay less relevant data. It can
        help convey the structure of your navigation. You can color-
        code different features or business areas. Color can highlight a
        special or limited-time offer. Use it intelligently and
        intentionally.

        To sum up: Define the mood of your business. Select a limited
        palette of evocative colors. Make color an integral element in a
        strong design. Make color work for you in organizing your
        content. Designing and optimizing with color should not be taken
        lightly, or the results could leave you in the dark. (source:
        Webtrends)

        ____ _______________________________________________________________

        5.     Success Quote of the Week
        _______________________________________________________________


        Men who have attained things worth having in this world have
        worked while others idled, have persevered while others gave
        up in despair, have practiced early in life the valuable habits
        of self-denial, industry, and singleness of purpose. As a result,
        they enjoy in later life the success so often erroneously
        attributed to good luck.
          --  Grenville Kleiser


        _______________________________________________________________


        Retire Quickly or Enhance your current
        financial situation.  For information and a
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        7.     Subscription Management
        _______________________________________________________________



         

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          _______________________________________________________________

        9.    Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com

        _______________________________________________________________

        Copyright © 1999-2017 AHBBO Publishing
        All Rights Reserved

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