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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 136 : June 10, 2017

           Sent to 13,426 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           http://www.shelteredturtle.com
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Financing Your Home Business
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        Much of what you read in AHBBO is concerned with is actually
        *finding* the right idea for a business to run out of your home.
        This week, we assume that you already have your bright
        idea but not the money to put it into action.  "Financing
        Your Home Business" looks at the various ways of obtaining
        financing for home businesses when you don't have a
        wealthy relative to bankroll you.  It's at segment 3.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________

        2.     Home Business Idea of the Week - Local Tour Guide
        _______________________________________________________________

        Do you live in a city or town that attracts large numbers of
        tourists? If so, and you enjoy meeting new people, have you
        considered setting up shop as a personal tour guide?

        To start, you obviously need to have an intimate knowledge
        of the places of interest in your area as well as some knowledge
        of its history. Some cities or towns will lend themselves well to
        a walking tour of the city center while others will require some
        form of motorized transportation to ferry your guests to the
        various points of interest. Be prepared to recommend particular
        restaurants, hotels, theatres and the like. Your guests will see
        you as an authority on the area and will be likely to ask for your
        recommendations.

        To generate custom for your tour guide service, target travel
        agents in your area as well as relocation consultants. If you are
        aware of any major businesses in your area who frequently
        entertain overseas business colleagues, approach them with an
        outline of your services. Often, overseas businesspeople travel
        with their spouses and your service would be a welcome
        complement to their itineraries. Also target convention
        organizers. Quite often, partners of convention delegates would
        prefer to spend their time sightseeing rather than hanging around
        the convention or the hotel pool.

        Design and have a brochure printed and leave copies in places
        you think people looking for tour guides will frequent including
        tourist information centers and hotels. Leave your brochures
        with the concierge.

        -----

        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        home business ideas .


        _______________________________________________________________

        3.     Feature Article:  Financing Your Home Business
        _______________________________________________________________


        © 2017 Elena Fawkner

        So, you have a great idea for a business and, more
        importantly, the know-how to bring it into creation. The
        only thing you're missing is the cold hard cash to get
        started. What are your options?

        Assuming you don't have a ready line of credit, an
        expansive bank manager, wealthy relatives or a substantial
        stash of retirement savings you're willing to risk, you're going
        to have to do some serious homework and legwork.
        Fortunately, there are a number of sources of finance for the
        fledgling small business entrepreneur, at least one of which
        may be right for you.

        SBA LOANS

        Available only to U.S.-based businesses (but look for similar
        programs in your own country if you're outside the U.S.), the
        SBA (the U.S. Small Business Administration) has assisted
        thousands of entrepreneurs start their own small businesses.
        The SBA doesn't issue grants (money you don't have to pay
        back) or make loans directly, rather, it guarantees loans made
        by private lenders thereby reducing or eliminating the risk
        inherent in new business ventures and making lenders more
        willing to lend.

        The primary consideration for the SBA is repayment ability
        from the cashflow of the business as well as "good character,
        management capability, collateral and owner's equity". You
        will be expected to personally guarantee your loan. This means
        your personal assets are at risk.

        As for the types of businesses eligible for SBA loans, the SBA
        imposes the following criteria: the business must be "for-profit"
        (all that means is that your business has a profit motive, not
        that it has actually generated a profit yet), be engaged in
        business in the United States, there must be "reasonable"
        owner equity (what's reasonable will depend on the
        circumstances) and you are expected to use alternative financial
        resources first, including your own assets where practicable.

        The SBA also imposes limitations on the use of loan proceeds.
        For example, although the proceeds can be used for most
        business purposes (the examples given by the SBA include "the
        purchase of real estate to house the business operations;
        construction, renovation or leasehold improvements; acquisition
        of furniture, fixtures, machinery and equipment; purchase of
        inventory; and working capital"), you can't use the loan
        proceeds for financing floor plan needs, to pay existing debt,
        to make payments to the business owners or to pay delinquent
        taxes etc.

        As a general rule, loans for working capital must be repaid
        within seven years and loans for fixed assets must be paid for
        by the end of the economic life of the assets (but not to
        exceed 25 years).

        Interest rates are negotiated between the borrower and the
        lender but the SBA imposes maxima which are pegged to the
        Prime Rate.

        Finally, the SBA charges lenders a guaranty and servicing fee
        for each loan approved, and there is nothing preventing the
        lender oncharging these fees to the borrower. The guaranty
        fee for a loan of $150,000 or less is 2% of the guaranteed
        amount; over $150,000 but below $700,000, it's 3% and above
        $700,000 it's 3.5%. The annual servicing fee is 0.5% which is
        calculated on the then-current loan balance.

        Where the borrower meets the SBA's credit and eligibility
        requirements, it will guarantee up to $85% of loans $150,000
        and less and up to 75% of loans above that amount (up to a
        maximum of $1,000,000).

        For more information about the various SBA loan programs,
        visit the SBA website at http://www.sba.gov.

        PRIVATE GRANTS

        At present, there are no U.S. government grants offered for
        small business. If you're outside the U.S. check with your own
        government about the availability of small business grants. You
        never know!

        Various corporate grantmakers make grants available for small
        business though. For more information, visit
        http://www.fdncenter.org/funders/grantmaker/index.html .

        ANGEL INVESTORS

        Angel investors are good souls with a healthy sense of self-
        interest. Figuring they can get a higher return if they're prepared
        to take a bit of a risk, they're also often successful
        entrepreneurs themselves and want to give their fellow travellers
        a hand up.

        Think of funding from an angel investor as a bridge or gap-filler
        between being a start-up and qualifying for venture capital. The
        kinds of dollars we're talking about here are between about
        $150,000 and $1.5 million. Beyond that point you're in low
        venture-capital territory.

        The SBA estimates that there are around 250,000 angels in the
        U.S., funding about 30,000 companies a year. So, how do you
        hook up with one? Not an easy task, unfortunately. It comes
        down to networking. Start by talking to professional and
        business associates - they will often know someone who knows
        someone etc.. Also, check out ACE-net if you're prepared to sell
        a security interest in your company. It's an internet-based listing
        service for securities offerings of small, growing companies. The
        website is at .

        VENTURE CAPITAL

        you're in the big leagues now. Generally you're in the ballpark
        of millions (of dollars that is) rather than thousands. Venture
        capital firms look for their return on investment from capital
        appreciation rather than interest (unlike banks, for example).
        They're generally looking for a return of 500-1,000% on exit.

        It won't surprise you to learn that venture capitalists are
        particularly leery of internet-based businesses right about now
        and not without good cause. It also serves them right. But if
        you have a solid business plan and strong growth potential, this
        could be an option for you longer term.

        One of the common concerns about this form of financing,
        however, is that you may have to part with an unacceptable
        amount of control over your own business. In return for their risk,
        venture capital firms will usually want some control over how the
        business is run and a say in business decisions. A venture
        capitalist will expect a seat on the board, for example.

        It's important to remember, though, that it's in the venture
        capitalist's best interests for your business to succeed, so
        giving up some control in exchange for outside expertise may
        well be something worth thinking about.

        To find venture capitalists, get a hold of "Pratt's Guide to
        Venture Capital Sources" for a listing of 1,500 or so including
        names, contact details and areas of interest. Of course, you'll
        find no shortage of information online as well.

        For most readers of this article, your best bet would be to start
        out by investigating the various loan programs offered via the
        SBA (or your country's local equivalent). But don't overlook more
        obvious, close to home sources first. For example, if you have
        family funds at your disposal and you're confident that your
        business will succeed, better to start out slow and ease into
        outside sources of financing as your business cashflow can support
        it. After all, Uncle Jack is much more likely to be understanding
        about the occasional cashflow crunch than your bank manager.
        Of course, if you're NOT confident that your business will
        succeed, don't get into debt with *anyone*, let alone family
        members.

        ------



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        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        http://www.shelteredturtle.com


        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        => ADVERTISING REALITIES

        Our first "taste" of mass advertising was the infamous "patent
        medicine" campaigns of the late 1880's. A campaign of selling
        "elixirs" to the American public that contained cocaine, heroin
        and many times 44% alcohol rates, the ads claimed they cured
        everything.

        America's first attempt at advertising in this industry virtually
        killed it in 10 years. With few exceptions, it proved to be
        a "Decade Of Lies."

        =========================

        Advertising Time Line...

        1869 - George P. Rowell issues the first Rowell's American
        Newspaper Directory, providing advertisers with information on
        the estimated circulation of papers and thus helping to
        standardize value for space in advertising.

        =========================

        => "DOING TIME" AFTER THE AGE OF 50

        While most adults age 50 or above are more likely to be
        intermediate Internet users testing the waters of the Internet,
        their heavy online habits have set them on a fast track to
        become fully accustomed to the medium. Compared to 18- to
        24-year olds, they spend on average 6.3 more days per month
        on the Internet, stay logged on 235.7 minutes longer and view
        178.7 more unique pages per month.
        Source: Scarborough Research

        => THE HIGH INCOME MALE SHOPPER

        Nearly 60 percent of e-shoppers are male, 70 percent attended
        college, and 65 percent have white-collar jobs. More than a
        third (36 percent) have a household income of $75,000 or more.

        Three-quarters of Internet users are not yet shopping online.
        This group has similar habits and lifestyles to e-shoppers, but
        their Internet usage patterns aren't as diverse, according to
        Scarborough Research.

        => WOMEN STILL CONTROL THAT DECISION PROCESS

        Why is the female audience so desirable? According to a survey
        conducted by Women.com, Harris Interactive, and Proctor &
        Gamble, women control 80 percent of all purchasing decisions,
        and 73 percent of women regularly access product and service
        information online. Nearly 90 percent of the women surveyed
        said they were the primary healthcare decision-makers.

        => SPENDING POWER OF THE TEENS

        Though the exact age range defining Generation Y varies, all
        sources agree that it includes teens and young adults in their
        early twenties, with an average designation of youths between
        the ages of 13 and 22. For these young people, using a PC is
        about as intimidating as operating the family microwave. They
        are a generation nourished by digital technology and, according
        to Forrester Research, more than 60% of them are online. They
        make up about 27 million of the total 40-million online consumer
        population, and their average yearly income is $3,000, which
        translates into $81 billion in spending power.

        => WE STILL WANT "LIVE BODIES" TO TALK TO!

        Modalis surveyed 1,000 US consumers between April and May
        2001 and found that 98% of respondents have used the internet
        for some form of customer service help. The most popular
        customer service element consumers desired on a company's
        website was the general telephone number -- 86% sought the
        number online.

        => AND... WHY THEY'RE NOT BUYING?

        eMarketer reported that in the beginning of 2001, the number
        one reason US internet users did not buy online was because
        customer service options were slow, poor or non-existent.

        _______________________________________________________________

        5.     Success Quote of the Week
        _______________________________________________________________


        Success is having a flair for the thing that you are doing;
        knowing that is it not enough, that you have got to have
        hard work and a certain sense of purpose.
          --  Margaret Thatcher


        _______________________________________________________________

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

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          _______________________________________________________________

        9.    Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com

        _______________________________________________________________

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        All Rights Reserved

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