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                                           A Home-Based Business Online


                                                        May 24

                                               Sent to 4,737 subscribers

                                                  Editor Elena Fawkner
                                            Publisher AHBBO Publishing
                                              Contact By Email


        ATTENTION You're receiving this ezine because you
        subscribed. If you'd like to remove yourself from this
        mailing list, please see the instructions in segment 12
        below.  The AHBBO subscriber list is NOT made available to
        other companies or individuals. I value every subscriber and
        respect your privacy.

                                                This Week's Sponsor

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                                                  IN THIS ISSUE

        1.      Welcome and Update from Elena
        2.      Home-Based Business Idea of the Week - Inventory
                Video Taping Service
        3.      Feature Article - Putting Theory Into Practice ...
                A Personal Perspective
        4.      Web Watch - Misuse of Too Much Information
        5.      Pro-motion Column - Answers for the "Pro in Motion"
        6.      Freebies
        7.      Subscriber Q&A
        8.      This Week's Web Site Pick
        11.     Subscription Management
        13.     Contact Information

        1. Welcome and Update from Elena

        Hello again, and a warm welcome to all the new subscribers
        who have joined us since the last issue!

        This mid-week issue is being sent (late!) to catch up with the
        missed issues I couldn't get out due to ISP problems while on
        the road earlier this month.  The next issue is targeted for
        May 28 or thereabouts and then we will be back to a normal
        weekly publishing schedule from June 2, ready for the launch
        of the new AHBBO Build Your Own Website tutorial series.

        Work is well underway on the new AHBBO website and I
        expect to be able to announce a launch date shortly.  I have
        a lot of wonderful features planned for the site so stay tuned.

        As awlays, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, this ezine is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2.      Home-Based Business Idea of the Week - Inventory
                Video Taping Service

        Here's a great business to go into with your video camera which
        requires very little in the way of expenses, supplies and, if done
        right, marketing funds.

        Besides your video camera, you'll need an instant camera and
        an engraving tool, which you should be able to pick up for less
        than $100.

        Here's the business in a nutshell You videotape household
        and business inventory and valuables for insurance purposes.
        Then, if a robbery occurs, the owner has video documentation
        of the missing valuables for law enforcement and insurance

        Your primary prospects for this service will be upper-income
        families and businesses that specialize in high-ticket items or
        have a high investment in equipment.

        The first step you should take to run a property inventory
        taping service is to meet with your area law enforcement
        agencies to find out what regulations, if any, apply in your

        Good contacts to begin with to drum up business are
        representatives of the Neighborhood Watch committees and
        community services in your area.

        Normally, police agencies are enthusiastic supporters of
        services like this, as it makes their job easier. Others to meet
        with include insurance agents, private detectives, fire officials
        and attorneys.

        Not only will you gain valuable information from them, you will
        be building up a network for referrals. Be sure to keep a good
        record of who you meet with so you can send them business
        cards, brochures and periodic reminders of your services.

        When meeting with insurance agents, take care of your own
        insurance requirements while you're at it. You should carry
        liability insurance, and you should also get bonded.   The
        extra expense is worth it, as it will both help to get business
        and will protect you and your customers.

        Your service will be ripe for publicity, so prepare a good press
        release. There's a wealth of information about how to do this
        online.  Get these releases to every daily and weekly
        newspaper in your area, as well as local business magazines
        and television stations.

        When your service gets written up in the papers, keep a
        clipping of each article to use in your marketing materials.
        Send a copy to all the insurance agents, attorneys, private
        detectives and law enforcement agencies in your area.  You
        WILL get referrals from this!

        Another idea for publicity is to set up a booth at local home
        and garden shows, preferably in the home protection areas
        (alarms, etc.). This will establish your name in the minds of
        consumers.  If you don't mind public speaking, offer to give a
        short seminar on home inventory protection and how your
        service can help prevent theft. You can prepare one
        presentation that can be given numerous times at different
        community-related functions and locations, such as country

        Now for the meat of the service. When you set up an
        appointment with a customer, make sure they know you will
        be charging by the hour, so it will be to their advantage to have
        things such as jewelry, china or antiques laid out and ready
        to be taped. Take your videocamera with extra tape and
        batteries, an instant camera with plenty of film, your engraver,
        forms for listing valuables, and a three-ring binder for the forms.

        When taping valuables, be sure to get a clear picture of them,
        including any distinguishing characteristics. Be sure to fill out
        your forms completely, listing special features or
        characteristics, such as type and weight of gems, etc.

        Jewelry is probably best photographed with your instant
        camera, as are any small valuables. Large antiques and other
        primary household items are easily videotaped. Be sure to get
        any brand names and model numbers clearly taped.  After
        taping the individual items, walk through the house. Be sure
        to get any computer and video equipment, phones, TVs, art
        and other items that would be tempting to thieves. Engrave
        the client's social security or driver's license number on the
        back or bottom of items that won't be damaged by doing so.
        Record all this on the forms, including the location of the
        engraving and all serial numbers.

        If the home is burglarized and police recover the stolen goods,
        this will help the client get his or her valuables back quickly
        and easily.

        Don't forget to tape the outside of the house, including patios,
        walkways and landscaping. This can help the client establish
        value in case of vandalism.

        In businesses, videotape the office equipment, as well as the
        offices themselves, inside and out. In specialized businesses,
        be sure to tape any special equipment.

        A good idea is to provide window stickers for your clients that
        tell potential thieves that items in the house have been
        marked and recorded.  These stickers can be purchased or
        printed. Your local law enforcement agencies may even be able
        to provide these to you at a low cost.

        When through taping, give the tape a quick run-through to be
        sure everything's OK, then give it to your client, along with
        the binder.  Encourage them to store these in a safe deposit
        box, in case of fire.

        How much should you charge? A typical mid-sized to large
        home should take two hours, at most, to tape, if the owner has
        prepared everything ahead of time. You can charge anywhere
        from $50 to $150 per hour, depending upon what your local
        market will bear, with $75 per hour a good figure to start with.
        You should be able to see how this business can add up!

        In your marketing materials, and this includes both online and
        offline, stress the fact this your charge is a small price to pay,
        considering it is a crime deterrent and will result in far less
        stress and time on the customer's part if a mishap does occur.
        You can feel good that you are providing a service which will
        help people in bad times. Remember to be professional while
        in the client's home, don't make any comments which could
        be construed in bad ways, and be assuring about the safety
        and reliability of yourself and your service.


        Useful resources


        => Video University


        => Camcorder Business Start and Operate a Profitable
             Videotaping Business Using Your Camcorder
             by George A. Gyure with Mick Gyure

        => How to Make Money With Your Camcorder and 35Mm
             by Paul Kasper

        These titles are available online at http://www.amazon.com


        There are many more ideas like this in AHBBO's Home
        Business Ideas page at Home Based Business Ideas


        Let the E-commerce experts show you how to create the ecommerce website that will take your business to the next level.
        Create Your Own Online Storefront

        3. Feature Article - Putting Theory Into Practice ... A Personal

        Copyright © 2013 by Elena Fawkner

        Since July last year I have been writing about the benefits
        and pitfalls of working from home.  Up until now, though, I've
        been preaching theory rather than practice since all that
        time I was working full-time as a corporate lawyer and running
        this business part-time in my spare time.  Last month, though,
        the company I worked for for 12 years was sold and my
        request for a termination was granted.  I now officially run my
        online business full-time from home.

        In this article, I'd like to share with you my first month's
        experiences and observations in making the transition from
        full-time corporate suit to full-time work-from-home
        entrepreneur.  If you're about to make the break, hopefully
        these words will help ease you through your own transition.

        1. Identity Adjustment

        To begin with, don't underestimate the mixed emotions you
        will experience when you leave the paid workforce to work at
        home, particularly if you've been in your job for a long time.
        I wanted desperately to leave my job (I'd been waiting for my
        package for two years before it finally happened) but when the
        time came I was surprised to find how much I'd identified  with
        what I did for a living.  I was comfortable with Elena Fawkner,
        corporate lawyer, but how did I feel about Elena Fawkner,
        home-based internet business entrepreneur?  Just fine as it
        turned out but it took a few days to adjust to the idea.

        2. Commuting

        In my job I had a 75 minute commute.  Each way.  Do I miss
        that?  Yeah, like a hole in the head.

        3. Time Control

        Without a doubt one of THE best things about working for
        yourself from home is being able to control what you do or,
        more particularly, when you do it.

        I have always been an early riser and this hasn't changed.  I
        still get up at 500 am, the same time I used to get up to go to
        work, but now I start work at 500 am and find that the three
        hours from then until 800 am are the most productive of my
        whole day.  I use this time to read and respond to email and
        to work on the next issue of AHBBO, among other things.

        There is something about the peace and serenity of that time
        of day that makes it ideal for thinking work.

        Then at 800 am I hit the shower and get dressed, take the
        dog for a walk, have breakfast and pick up around the house,
        maybe put put on a load of laundry and get the dishwasher

        By 1030 I'm back at my desk ready to pick up work again.
        Painless, and everything gets done.  Business AND personal.
        Then I work through until lunch, break at 100 pm for lunch and
        do a few other things around the house then get back to it until
        around 500pm when I FINISH for the day (with no interminable
        commute to face).  None of this 18 hour day nonsense for me!

        I am no longer dead tired at the end of the day, just pleasantly
        relaxed.  What a difference!!

        4. Working With Your Body Clock

        Closely aligned to the time control point is the fact that you
        can organize your work so that it dovetails with your body
        clock.  If, like me, you're an early morning person, you can
        get your most intellectually demanding work done in the early
        morning and less demanding work, such as creating web
        pages or whatever, during your less 'sharp' time.  On the other
        hand, if you're a night owl, by all means work from 1000 pm
        through 400 am if that's your 'time'.  You can sleep until noon
        if you want (if, like me, you don't have kids, that is!).

        Being able to schedule your work around your body clock
        rather than around someone else's arbitrarily determined
        'work day' means you are far more productive than ever
        before and, as a result, you will find you get more done
        in less time than you would if you were still caged within your
        9 to 5 prison.

        5. Blurring the Edges

        Another unanticipated benefit of working from home is that
        I don't have to segregate my business and home lives.
        Whereas before I would work from 830 am through 500 pm
        (which meant being away from home from 700 am through
        615 pm by the time you add in the commute each way), I
        would have to do all the other stuff of life, such as grocery
        shopping, laundry and cleaning the house in what I thought of
        as 'my own time'.  Now all time is my own and I can do what
        I want at the most appropriate time for me.

        In this sense, I have integrated my business into my day to
        day life and from one hour to the next I can switch between
        business activities and non-business activities.  After all, it's all
        just stuff that has to get done sometime during the day.  Why
        label it 'business' or 'non-business'.  Why have 'business'
        hours and 'non-business' hours?  Why can't time be just time?

        Now, it must be realized this is a double-edged sword.  It
        works fine now, in the early days of my full-time home
        business, but as time goes on I expect that I will want to more
        clearly delineate my business and personal lives if I start
        having trouble turning business off for the day.  For now,
        though, I'm thoroughly enjoying the freedom of calling the
        shots in all aspects of my life.

        6. Weather

        Another advantage that I hadn't thought of in advance is that
        when the weather is foul, I don't have to leave the house.  That's
        more of a luxury than I ever would have believed.

        On the other hand, when the weather is delightful, I CAN go out
        and enjoy it.  Even if I need to work, my laptop works just as
        well outside in the sunshine as it does inside in my home office.

        7. Grocery Shopping

        OK I know this one is pretty frivolous and it may seem strange
        to you that I've bothered to include it here, but one of the things
        I like most about working from home is that I don't have to do
        that one huge shop each week, battling with unruly trolleys,
        loading the car up and then unloading at the other end.  Now I
        can go to the store every couple of days, buying stuff on an
        as-needed basis, not having to use a trolley at all!  One
        obvious benefit is the ability to buy and consume food when it's
        still very fresh, without having to freeze or store it for several
        days before needed.

        8.  Isolation

        The isolation monster hasn't reared its ugly head yet but I
        expect it to, sooner or later.  I have found it difficult to work in
        a completely silent environment though, but that could just
        be because I'm used to the 'busy noise' of an office.  In the
        meantime, I have the radio on for company (talkback station)
        and find that takes the edge off nicely.

        9.  Activity Level

        One disadvantage of this lifestyle that I hadn't anticipated is
        that I am less physically active than when I worked in a
        corporate office.  I no longer have to go marching down a long
        corridor 20 times a day to go talk to someone about something.
        I no longer run up and down 4 flights of stairs 3 or 4 times a day
        as I did at my office building.  But with the time I'm saving not
        having to commute I can certainly afford the time to take some
        exercise every day.  Walking the dog for an hour a day will
        do nicely.

        10.  Relative Economic Insecurity

        There's no doubt that you enjoy a certain feeling of security
        knowing you have a regular paycheck coming in.  Those days
        are over for me and I am acutely aware that my income now is
        solely dependent upon my own efforts.  Although finances
        won't be an issue for some time, funds won't last forever so my
        business had better be a success if I'm to avoid returning to
        the corporate world.

        11.  Personal Discipline

        This one comes as no surprise.  If you're not personally
        disciplined and self-motivated, don't even THINK about giving
        up your day job.  You need to be a self starter to work for
        yourself and if you need a 'boss' looking over your shoulder
        to make sure you work, then working from home is not for you.

        So there you have them.  The personal reflections of a fledgling
        full-time home-business entrepreneur.  Naturally, if you have
        young children, then your ability to be home with them while
        making your living would obviously make number 1 on your list.

        These are early days and the novelty is yet to wear off.  I have
        no illusions that as time goes on other issues will arise that will
        test my resolve to work for myself.  In time, I may forget there
        is any other way of working and begin to take it all for granted.
        In the meantime though, I plan to enjoy my newfound freedom
        and independence for the luxuries they are.


        **Reprinting of this article is welcome!**
        This article may be freely reproduced provided that (1) you
        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact.


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        4. Web Watch - Misuse of Too Much Information

        Here's a story that ran on the front page of the major broadsheet
        newspaper in my city yesterday


        "A Supreme Court judge yesterday made what is believed
        to be Victorian legal history when he aborted a murder retrial
        because he feared it would be prejudiced by information on an
        Internet site.

        "Justice George Hampel said he believed there was a real risk
        the jury may learn of information about an accused man's
        previous trial on a popular and controversial Victorian-based
        Internet site CrimeNet.

        "The decision came about two weeks after Justice Hampel
        refused to abort another murder retrial when the defence
        counsel complained that the accused man's case was
        featured on CrimeNet.

        "The cases prompted a meeting between Justice Hampel and
        Victorian Attorney-General Rob Hulls, who yesterday called on
        the site proprietors to shut it down until after a meeting of state
        and federal attorneys-general on July 27.

        "In a letter to site managing director Ken Schultz, Mr Hulls
        said he had grave concerns that the site might enable jurors
        to obtain details of convictions of accused people or witnesses.

        ""If this occurred, the accused would not get a fair trial. The
        community may also lose confidence in the integrity of criminal
        trials," he said.


        "CrimeNet offers details on 4,000 convicted criminals gleaned
        from newspapers [WHAT a reliable source!] and court records.
        Launched less than a month ago, the site has been a big
        success, recording more than one million hits."

        The owners of the site have spent many tens of thousands of
        dollars (not to mention their investment of time and energy) on
        set-up and launch.  It apparently never occurred to them that
        the accessing by a juror of an accused's criminal history might
        be prejudicial to the accused.

        Well, all I can say is, "DUH!".

        So why am I telling you this?  Here's the point.  Just because
        you have a great idea for an online business and even if your
        great idea will attract a LOT of traffic, it still operates within the
        context of the real world and real world considerations need to
        be taken into account in your business plan.   I find it hard to
        believe that if the owners of the CrimeNet site had first carried
        out a thorough SWOT (strengths, weaknesses, opportunities,
        threats) analysis, the possibility of misuse of information within
        the context of the jury system would not have been considered
        a very real threat that could potentially lead to the site being
        shut down in the interests of public policy.

        The site owner's proposed resolution?  To require site visitors
        to check a box to the effect they are not sitting on a jury in a
        trial in which the subject is the accused.

        Yeah, right, that'll do it.  Kiss your business goodbye guys.


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        5. Pro-motion - Answers for the "Pro in Motion"

        by jl scott, ph.d., Director, IAPO

        Q. Having set up my own web-site and spending the last three
        months reading on how to get traffic to it, I still can not attract
        sufficient volume.

        I am finding this venture very frustrating and time consuming.
        Basically, I have swapped one job for another.  Can you
        recommend someone (company) which will market my site
        for me? What will be the costs involved, etc.??

        A. Mark, you have come up with an issue that haunts every
        beginning web site owner. Unfortunately, I can't use this
        column to recommend particular companies. (Much as I'd like
        to sometimes.)

        To begin with, it sounds as if you have traded a "regular" job
        in favor of an online business. I hope you didn't do this with
        the idea in mind that working online would be easy. Forget all
        the hype about making millions in 3 hours a day. If you came
        online expecting that you wouldn't have to work - there is a
        rude awakening in store.

        We may spend 8 hours a day at a "brick and mortar" job. Yet,
        we can expect to spend 18 hours a day working online -
        especially in the beginning. One of the first things you have to
        do is establish your credibility. No where is it more important
        than online to present yourself as a professional - and that
        takes time.

        A start-up business in the brick and mortar world usually takes
        at least two years to show any true profit. Nothing less should
        be expected online. If you expect to have a successful - and
        professional - online company, you just have to do the time.

        You have myriad details to keep track of on a daily basis. Even
        if you hire a company to do your promotion for you, you will
        need to stay on top of what they're doing. You will also need
        to double-check their work as well as continue to do whatever
        activities you keep for yourself. EVERYthing is hands-on unless
        you can afford to hire a full-fledged staff - train them - and
        trust them.

        In the beginning, we sometimes waste time and money trying
        every product/service out there that makes big promises. Sad -
        but true - that's also how many people learn what NOT to do.
        So why don't we ask those who actually GET high traffic?

        Let's start by asking our readers. How do you do it? What
        processes have you found that TRULY increase traffic in a big
        way? Don't try to sell me your affiliate programs. I'm looking
        for "processes" here. What saves time? What works? What is
        actually efficient?

        I will publish the best answers - and give you full credit.

        This truly is a question that many would like to see answered
        in ways that are relevant and useful. Remember! No ads! No
        touting of affiliate programs! Those will be trashed. I just want
        tried and true methods for building traffic.

        jl scott, ph.d., Author
        Copyright © 2013, All Rights Reserved

        This article may be reprinted with permission by including
        the following resource box


        dr. jl scott is the Director of the International Association
        for Professionalism Online (IAPO)
        and also the publisher of MONDAY
        MEMO! - the ezine dedicated to upgrading Professionalism on
        the Web.


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        6. Freebies

        => Ebook - The Psychology of Cyberspace (3.0mb)

        Intended as an evolving conceptual framework for understanding
        the various psychological components of cyberspace and how
        people react to and behave within it.  Understand the psychology
        and put it to use in designing your website and marketing.

        I found this is an absolutely fascinating work, particularly the
        section on Internet addiction.


        If you're new to A Home-Based Business Online, be sure to
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        7. Subscriber Q&A

        Regina writes


        I've gone into your site as I'm very very keen in starting a
        business of my own - one of my ultimate dream. I'm from
        Singapore and if you may know, the market here is very
        saturated with tremendous competition.

        It's as if I cannot think of what business can get involved with
        that has little or no competition in this country. Whatever
        business I can think of, we have it here and with many
        companies springing like mushrooms, only to close down

        To summarise the whole thing, it is risky doing business in
        Singapore as many have closed within a short period of time. I
        was into freight forwarding and trading before.

        Right now, I'm wondering what business can be done here
        which will hopefully be a success. I was thinking of grocery
        shopping as only one or two major supermarkets offer this
        service, otherwise there is no company into this business. I
        would truly appreciate your kind advise and comments asap!

        Best Regards,



        I chose Regina's letter because it's a good example of the
        typical "I know I want to start my own business but I don't know
        where to start" question that arrives in my mailbox on a regular

        The standard advice I give in response to such queries is to
        look first to your natural interests and hobbies.  These are the
        things you choose to do because you enjoy them.  The key to
        a satisfying business life (whether that be paid employment
        or a business of your own) is to do something you really enjoy.
        Your natural enthusiasm will ensure your eventual success.
        The Internet is an enormous help because it means that,
        whatever you decide to do, you have a ready-made low-cost
        way of getting your message out.

        Let's say your favorite hobby is knitting.  Hard to see how that
        could be turned into a profit-making venture you say?  Without
        the Internet, that may well be true (at least on anything other
        than a very small scale).  But with the Internet, you could
        develop a webpage showcasing your work and inviting orders.
        As business grows, it's simply a matter of paying others to
        take on some of the knitting.  The business could then be
        expanded by including design work and wool import/export.
        You get the idea.

        Now, let's turn to Regina's concerns about competition.  She
        wants to do something that has very little or no competition.
        To my mind, that is back-to-front thinking.  If there is no
        competition, that may very well mean there's no market for the
        product or service in question.  Alternatively, it may mean that
        it is a new idea for which there IS a market but even in this
        case, the period of time with little or no competition will be
        extremely short.  As the market is exploited by early entrants
        such as Regina, other players will quickly be attracted and
        Regina will very soon be dealing with competition.

        The point is not to avoid competition but to compete with it
        while at the same time running  your own race.  If there is
        competition in your market, particularly a lot of it, all that
        means is that there's a good strong market for whatever it is
        that's being sold.  None of us should be afraid of competition.
        All we have to do is to differentiate our product or service to
        either be better than the rest or to target a unique niche
        market within the broader market.

        8. This Week's Web Site Pick - Media Builder 3D Text Maker


        Stumbled on this little gem of a site this week when looking
        for banner creation sites for the new AHBBO website.  This
        one is definitely a winner!  Create your own banners and
        buttons that look just like the ones you have to fork over cold
        hard cash for absolutely free.

        This one went straight into my Favorites folder.


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        11. Subscription Management

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