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        a home based business onlinehome business ideas




            A Home-Based Business Online


          
          
          

           Issue 133 : May 13, 2017

           Sent to 13,019 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           http://www.shelteredturtle.com
         



        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Ab Gizmos and Other Assorted Snake
          Oils
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome and Update from Elena


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's feature article is a reminder about deceptive
        and misleading advertising in your online business.  "Ab
        Gizmos and Other Assorted Snake Oils" is at segment 3.

        The AHBBO quarterly 2-for-1 advertising sale exclusively
        for AHBBO subscribers is still on.  Details in segment 6.

        As always, thanks for reading and I hope you enjoy this week's
        issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .



        2.     Home Business Idea of the Week - Woodworking


        If you're handy with table saws, wood lathes, and related
        equipment and woodworking tools, a lucrative business is
        the purchase, repair and resale of old furniture.  Not just
        davens or arm chairs either. Everything from baby furniture
        and children's play equipment, to antique bedroom sets.

        You can pick up just about anything at garage sales, moving
        sales, yard sales, flea markets and sometimes find a bargain
        at a second hand store.

        Quite often you can clean out someone's attic or garage and
        take the "junk" as pay for your services. Strip and repaint the
        various furniture, tighten it up, change and modernize, do
        whatever is necessary to put it in good saleable condition with
        the least amount of time and expense.

        Advertise that you purchase old and broken down furniture on
        one side of the newspaper ad and on the other side your ad
        can detail the large choice of all types of tables, chairs, baby
        furniture, children's play things and other furniture and toys
        you have available at bargain prices.

        You can start out in your basement or garage, but eventually,
        as your business grows you may have to rent or buy a workshop
        and sales display area, or set up a retail outlet.

        After you become more experienced you can specialize only in
        those items that have the best market and make the most
        money per unit. Then when you grow large enough, distribute
        your works to various sales outlets on a distributorship or
        wholesale basis.

        -----

        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Find out more at
        new home based business ideas .




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        3.     Feature Article:  Ab Gizmos and Other Assorted Snake
           Oils


        © 2017 Elena Fawkner

        Big news this week.  The FTC's going after the companies
        behind the ab gizmos.  You know the ones - develop six-pack
        abs in 6 weeks without doing a single situp.  All you do is
        strap on this belt gizmo and it sends hundreds of electrical
        charges to the abdominal muscles causing them to contract. 
        Voila!  All the benefits of hundreds of crunches without any
        effort. 

        The FTC's claiming millions of dollars from these companies.
        This is just to disgorge the money these companies received
        from customers.

        Why?  The ab gizmos don't work.  It's all a big fat lie.

        Well ... duh. 

        So why, then, have these companies made hundreds of
        millions of dollars?

        Because there are an awful lot of people who want something
        for nothing.  They don't want to have to wait, they don't want
        to have to expend effort.  They desperately want to believe it's
        possible to get something now and without working for it.

        So, they'll fork over $99 in 3 easy instalments for a gizmo that
        will give them rock-hard abs in six weeks while in the meantime
        they sit around the pool doing nothing but sipping Margueritas. 
        No matter that it won't work.  Hope is alive and well and that's
        what they've paid for.

        And that's what these marketers are selling, after all.  They're
        not selling an ab gizmo.  They KNOW they don't work.  But that's
        OK because what they're selling is hope.  The hope that maybe,
        with this doodad, you won't have to get in shape the way all
        those other poor schleps have to.  You won't have to go on a
        diet to lose fat and exercise to build muscle.  Nosiree, not you. 
        We're going to give YOU a magic wand!

        Sound familiar?  What was in your inbox this morning after
        you finally downloaded all your mail?  How many emails did
        you receive telling you that you can make $3,000 a week
        doing nothing?  Or you can earn a full-time income with part-
        time work?  Or, how about this, "We'll do all the work!"?
        (After you pay us $60 for your place in the matrix, that is.)

        Or maybe you've written ads like these yourself.  Smart
        marketer that you are, you know that the best way to sell
        your product is to market it as something that will take away
        pain.  You know that for your target market, working in a
        J.O.B. (just over broke) day after day is painful.  You offer
        a way to escape that pain.

        But take a closer look at your ad.  If you're pushing a
        matrix program, you know, deep down where it counts,
        that you probably got in too late yourself and anyone who
        comes in under you is even further down the pyramid (er,
        matrix).  You're not only engaging in an illegal activity
        - a pyramid scheme (and no, sticking a matrix label on it
        doesn't change what it is) - if you're advertising it as a
        way for someone to invest $30 and take away $30,000
        in 30 days (or ANY time period for that matter), you're
        doing exactly the same thing as the ab gizmo companies.
        You're selling snake oil.  Think the FTC won't come after
        you?  Think again.

        Or maybe you're not promoting a pyramid scheme.  Maybe
        you're promoting a legitimate network marketing program.
        I'm all in favor of network marketing as a business model.
        I'm involved in one myself.  But I don't go telling people
        they can get rich overnight just by slapping up a website
        and spending a couple of hours a week sending email.  I
        tell people it takes a five year commitment, and long, hard
        hours.  Think that loses me sign-ups?  You bet. 

        But I don't want get rich quick types in my organization. 
        Nor do I want those who are not prepared to invest any
        time or money in their businesses.  This is NOT a free ride.
        There ARE no free rides and I don't want passengers.  I want
        drivers.  I want people who are prepared to invest in their
        businesses and their futures.  Because that's what it takes to
        make a success of any business.  An investment of time, an
        investment of money and an investment of directed effort.

        Or maybe you're not promoting a network marketing
        program OR a pyramid scheme.  Maybe you're promoting a
        great new book you've written (or someone else has
        written) about how to generate bucketloads of cash running
        an Internet business.  Have YOU generated bucketloads of
        cash from this book?  Then don't sell others the hope that
        they can either.

        You may think those people who spent hundreds of millions
        of dollars on a gizmo that was never going to work got what
        they deserved by looking for a free ride.  And maybe they
        did.  I don't have any sympathy for them.  But that doesn't
        let the companies who conned them off the hook.  They
        exploited weakness in others for their own pecuniary gain and
        they did it dishonestly. 

        The FTC will make them pay for their deceptive and misleading
        advertising.  And it can do the same to you, too.

        ------



        include the following resource box; and (2) you only mail to
        a



        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        http://www.shelteredturtle.com



        4.     Surveys and Trends


        © 2017 Ryanna's Hope


        => ADVERTISING REALITIES

        Research is now showing that consumers have a long desire
        to get back to some "norms" in their lives and as a result,
        actually spend "less time shopping around," either in stores
        or on the Net. That translates into a simple fact: they want
        to save time shopping; they want you to have the product
        or service right now (not in layaway) and they want the
        proper customer support to go with it.

        If you can't save them time, there's a good chance they are
        not going to buy from you. And furthermore, you'd better be
        able to convince them on the first try!  (Source: America
        Research)

        => INTRUSION ...WHETHER YOU LIKE IT OR NOT

        Online advertising is becoming more intrusive as marketers
        vie for the attention of surfers with a new generation of
        catchy Web ads that are hard to ignore.

        Surfers have learned to ignore banner ads or click past
        pop-up ads. But they often have no choice but to watch a
        growing number of new ads, which stream across their
        screens or block out portions of the Web pages they're trying
        to view. These ads are designed so that they don't leave the
        screen until the message has been delivered.

        Some obscure all or part of a page; others, when clicked on,
        transport surfers to sites they might not want to visit.

        These new ads take three forms: floating or flash ads, also
        known as vokens (short for virtual tokens), which feature
        animation, such as a car moving across a computer screen;
        interstitials, which are full-page billboards that pop up without
        the user requesting them; and full-page commercials.
        (Source: Ad Education Foundation)

        =========================

        Advertising Time Line...

        1872 - U.S. Postmaster General is given authority to forbid
        use of mail to "persons operating fraudulent schemes," which
        constitutes first federal power to regulate misleading
        advertising.

        1929 - The volume of complaints about deceptive advertising
        becomes so heavy that the Federal Trade Commission sets
        up a separate Board of Investigation to oversee their
        disposition.

        =========================

        => THE TRENDS OF POPUP ADS

        According to a report from Arlington, Va.-based Cyveillance,
        more than 30 percent of top sites in the U.S. use pop-ups,
        or ads that automatically launch in separate browser windows
        when a user enters or exits a site. Pioneered by the online
        pornography industry, pop-up ads are becoming more
        mainstream as the economic downturn drives companies to
        seek revenue by all available means.

        Some advertisers that have used the technology include
        eBay.com, Real.com Networks and X10.com, a consumer
        electronics e-tailer that launched an aggressive pop-up
        campaign last summer.

        => COMPANY INTRUSIONS

        More than five percent of sites on the Internet adopt
        "mouse-trapping" tactics, which disable the user's ability to
        go back, exit or close while viewing a Web page. To increase
        ad revenue though higher visit time statistics, sites also use
        "framing" to keep visitors on the original site while viewing the
        content of another through the original site's window.
        (Source: Ad Education Foundation)

        => SUGGESTIONS ON THIS NEW TREND

        Use pop-ups judiciously and sparingly -- don't bombard your
        customer.

        Don't display the pop-up every time the user visits your web
        site.

        Define the singular purpose of the window and don't clutter
        it with multi-messages.

        The window should close automatically after the user
        responds.

        Make windows unobtrusive and don't hog the page.

        When used properly, pop-ups have proven to be an effective
        method for eliciting a response from a specific audience. Try
        this experiment: institute a simple survey on your site and see
        how many responses you get. After a limited amount of time,
        remove the survey and create another simple poll using a
        pop-up window.  You should see an increase in the number of
        responses.

        Whether you use pop-up windows for advertising, surveys, or
        special promotions, it is important to respect the personal
        space of the user.

        Here's a good rule when creating pop-up windows -- less is
        effective, more is annoying. (Source: Robin Greenspan, Inet)

        => WHEN YOU THOUGHT THE POPUPS WERE A PAIN!

        What's the most irritating advertising trend right now? Junk
        mail disguised to resemble important correspondence, growled
        77 percent of readers, stuffing their wastebaskets with
        papers that look like checks, wedding invitations and bank
        statements.


        5.     Success Quote of the Week


        Sometimes the only thing we do to avoid success is refuse
        to be energetic on our own behalf.
          -- Barbara Sher




        7.     Subscription Management



         

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        9.    Contact Information


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        http://www.shelteredturtle.com


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