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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 132 : May 6, 2017

           Sent to 12,959 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           Home Based Business Opportunities
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home Business Idea of the Week
        3.     Feature Article - Choosing The Right Home Business
          For YOU
        4.     Surveys and Trends
        5.     Success Quote of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        The AHBBO quarterly 2-for-1 advertising sale exclusively
        for AHBBO subscribers is now on.  Details in segment 6.

        This week's article is for those of you wanting to start a
        business from home the traditional (i.e., pre-Internet) way.
        Not everyone wants to run an Internet business after all,
        but coming up with a solid idea for an offline business is no
        mean feat.  "Choosing The Right Home Business For YOU" is
        at Segment 3.

        As always, thanks for reading and I hope you enjoy this week's
        issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________


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        _______________________________________________________________

        2.     Home Business Idea of the Week - Image Transfer
        _______________________________________________________________


        You can transfer a photo, snapshot or other image from a
        negative onto wood, cloth, paper, etc. Great for transferring
        onto T-shirts, etc.

        Here's how ...

        All printing is done from the negative not from the photo.

        Prepare two simple solutions as follows:

        SOLUTION 1:

        Dissolve in 6 fluid ounces of distilled water:
        1/4 ounce of Silver Nitrate
        1/4 ounce of Ferric Ammonium Citrate
        1/4 ounce of Citric Acid.

        Stir until dissolved and pour the contents into a dark bottle
        until ready to use.

        SOLUTION 2:

        Dissolve 1/4 ounce Sodium Thiosulphate in 10 ounces of
        water.

        Bottle until ready to use.

        Place the picture exactly where you want it, then mark
        around it with chalk or something that will easily wash out.
        Now take a piece of cotton, saturate it in Solution No. 1
        and spread the solution evenly over the spot where the
        picture is to be printed.

        If you're printing on cloth, it will be a good idea to stretch
        the cloth over a piece of glass and hold it in place with
        spring type clothespins.

        Now take a piece of heavy wrapping paper and make a
        frame for the picture, cutting a hole just the size you want
        the picture to be. Place this frame over the negative and
        hold it all down tight with another piece of glass. If you can
        clamp the two pieces of glass together with clothespins, so
        much the better.

        When you have it all prepared and held firmly together,
        expose it to bright sunlight for several minutes, then remove
        the glass, the frame and the negative. Apply Solution No. 2
        to the printed area, and soak it well for about one minute.

        This application of the second solution "fixes" the picture and
        prevents it from fading out later when exposed to light. Rinse
        the surface in clean water and allow to dry.

        When you have familiarized yourself with these simple
        directions you will have no trouble in producing remarkable
        results that you will be able to translate into high-demand,
        unique items.

        You should be able to purchase all the above ingredients at
        any good wholesale drug company or photographic supply
        house.

        -----

        This is just one of over 130 ideas from the new "Practical
        Home Business Ideas From AHBBO" e-book.  Order it at
        best home business ideas .


        _______________________________________________________________

        3.     Feature Article:  Choosing The Right Home Business
          For You
        _______________________________________________________________


        © 2017 Elena Fawkner

        Pay any attention at all to your email inbox and you'd be
        forgiven for thinking that the only way to run a business
        from home is on the Internet.  Sure, many people are
        running spectacularly successful Internet-based home
        businesses.  Many, many more are doing so even more
        spectacularly unsuccessfully.

        But what if you're not interested in running an Internet
        business?  What if you want to start and run a home
        business the old-fashioned way?  Where do you start?

        Actually starting any home business is the easy part. 
        The hard part's deciding what that business should be. 

        So how do you even start the process of deciding on the
        right home business for you?  The key is to be methodical,
        realistic, objective and patient.

        Step 1 : Personal Inventory

        The first place to start is to inventory your skills,
        experience, interests, and personality characteristics.
        These are what you have to work with - your raw
        ingredients, so to speak.

        Make a list of personal qualities and factors that you can
        throw into the mix.  Include things like:

        => your personal background;
        => training and education;
        => work and volunteer experience;
        => special interests and hobbies;
        => leisure activities;
        => your personality and temperament.

        All of these qualities and factors make up what you know
        and what you're good at.

        Step 2 : Identify What You Like

        It's one thing to know a lot about something or be good at
        it.  It's quite another to enjoy it enough to want to make it
        your life's work.  So, remove from the list you created in
        Step 1 anything that you don't really, really like doing or
        which plain doesn't interest you.  No matter how good you
        are at it.  If you're lucky enough to like what you're good at,
        as a general rule, stick with what you know.

        Step 3 : Match Your Likes With Marketable Activities

        If Steps 1 and 2 still haven't suggested feasible home
        business ideas, review the following activities that have
        proven marketable for others and weigh them against
        your "likes" from Step 2:

        Crafts - pottery, ceramics, leadlighting
        Health and Fitness - aerobics instructor, network marketing
        for a health products company, home health care
        Household Services - cleaning, gardening, shopping
        Professional Services - attorney, architect, interior
        designer
        Personal Services - make-up artist, hairdresser
        Business Services - business plan writer, meeting planner
        Wholesale Sales - antique dealer, dropshipper
        Retail Sales - children's clothing, widgets
        Computers - web design, internet training.

        You get the idea.  This is not an exhaustive list, obviously.
        You can visit the AHBBO Ideas Page for a list of over 500
        home business ideas at http://www.shelteredturtle.com/ideas.html .

        Step 4 : Make a List of Business Ideas That Fit With Your
        Likes From Step 2

        By the time you're done, you'll have a hitlist of possible
        matches between your skills and interests on the one
        hand and home business ideas utilizing those skills and
        interests on the other.

        Step 5 : Research

        Armed with your list from Step 4, identify those ideas that
        you think have marketable potential and then research
        whether that belief is accurate.  In order to have
        marketable potential, the idea must satisfy the following
        criteria:

        => It must satisfy or create a need in the market.  The
        golden rule for any business is to either find or create a
        need and then fill it.

        => It must have longevity.  If your idea is trendy or faddish,
        it doesn't have longevity.  Go for substance over form in
        all things.

        => It must be unique.  This doesn't mean you have to invent
        something completely new but it does mean that there has
        to be some *aspect* of your product or service that sets it
        apart from the competition.  This is easy if you go for the
        niche, rather than mass, market.  Don't try to be all things
        to all people.  You'll only end up being too little to too many.

        => It must not be an oversaturated market.  The more
        competition you have, the harder it will be to make your mark.
        It's unrealistic to expect no competition, of course.  In fact,
        too little competition is a warning sign either that your business
        idea has no market or that the market is controlled by a few
        big players.  What you want is healthy competition where
        it's possible to differentiate yourself from competing
        businesses.

        This all gets back to uniqueness.  If you can't compete on
        uniqueness, you must compete on price (or convenience). 
        If you're forced to compete on price alone, that just drives
        down your profit margin.  Not smart business.

        => You must be able to price competitively yet profitably.
        The price you set for your product or service must allow
        you to compete effectively with other businesses in your
        market, it must be acceptable to consumers and it must
        return you a fair profit.  If any one of these three is off,
        move on.

        => Your business must fit with your lifestyle.  If you're
        a parent of young children and you primarily want to start
        a business from home so you can stay home with them,
        a real estate brokerage business that requires you to be
        out and about meeting with prospective clients is obviously
        not going to work.

        You'll instead need to choose a business that can be
        conducted entirely (or near enough entirely) from within the
        four walls of your home office.  Similarly, if your business idea
        would involve having clients come to your home, you're not
        going to want an unruly 3 year old underfoot as you're trying
        to conduct business.

        => Your financial resources must be sufficient to launch and
        carry the business until it becomes profitable.  No business is
        profitable from day one, of course.  But some are quicker to
        break even than others.  If your business requires a
        considerable initial capital outlay to start - computer, printer
        and software for a web design business, for example - it will
        take you longer to break even than if the only prerequisite
        was the knowledge inside your own head, such as working
        from home as an attorney.

        If your financial situation is such that you can't afford to quit
        your day job until your business is paying its way, this, too,
        will mean it will take longer to break even than if you're able
        to devote every waking hour to your business.  Just do what
        you have to do.  That's all any of us can do.

        Step 6 : Business Plan

        Once you've gone through the above process and identified
        what appears to be the right business for you, the final "gut
        check" is to write a business plan for your business, much as
        you would for a presentation to a bank for financing.  Include
        sections for strengths, weaknesses, opportunities and threats,
        and set goals for what your business needs to achieve for
        you, by when, and how you are going to get there. 

        There are plenty of good resources online about how to
        prepare a thorough business plan.  A great place to start is
        at About.com (http://www.about.com).  Just type "business
        plans" into the search box.

        Although it may seem like a waste of time and effort to
        complete a business plan if you don't intend to seek outside
        financing, taking the time and exercising the discipline needed
        to really focus your mind on the important issues facing your
        business, you will be forced to take a long hard look at your
        idea through very objective and realistic eyes. 

        If your idea passes the business plan test, then you can be
        reasonably confident that this is the right business for you. 
        If you come away from this exercise feeling hesitant,
        uncertain and unsure, either do more research (if the reason
        for your hesitancy and uncertainty is lack of information) or
        discard the idea (if it's because you don't think your idea is
        going to fly).  If this happens, just keep repeating Steps 5
        and 6 until you end up with an idea and a business plan that
        you're confident is going to work!

        Although it's frustrating to wait once you've made up your
        mind to start a business from home, this really is one situation
        where the tortoise wins the race.  By taking a methodical,
        systematic and disciplined approach to identifying the right
        home business for you, you give your business the best
        possible chance for long-term survival, hopefully avoiding
        some very expensive mistakes along the way.

        ------



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        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        AHBBO


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        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope


        => ADVERTISING REALITIES

        THEY MAY BE ONLINE, BUT THEY'RE NOT THE ONES BUYING

        Andersen Consulting and Online Insight report that the
        number one myth in online marketing is to target the youth.
        The report states that, in reality, 10% of the population
        accounts for 70% of spending -- 44% of online buyers are
        over 35 years old and 36% are over age 25.

        => THE TREND OF THE WEB BROWSERS

        Mozilla was the original name for Netscape's browser, now
        called Navigator. Some people claim that the term is a
        contraction of Mosaic Godzilla (e.g., Mosaic killer), since
        Mosaic was the number one Web browser at the time
        Netscape began developing its product.

        In 1998, Netscape decided to make the source code for
        Navigator freely available to the public. The Netscape group
        responsible for releasing the code is called mozilla.org.

        But the project was disrupted by AOL's purchase of
        Netscape in 2017 for $4.2 billion.

        After three months since its last version change, the Mozilla
        Web browser took another baby step last week towards its
        first official product launch.

        Check it folks at mozilla.com!

        =========================

        Advertising Time Line...

        1910 - Electrical current for domestic residencies becomes
        standardized. Electrical appliance prices fall markedly over
        the next 20 years.

        =========================

        => CLASSIFIED ADS - FAST GROWING AND STILL UGLY?

        According to the New York-based Jupiter Research, spending
        on online classified advertising grew 38 percent from 2001,
        rising to $1.2 billion this year. By 2017, that figure will almost
        double to $2.3 billion -- making it the Web ad industry's
        fastest-growing segment.

        Jupiter attributes much of this growth to marketers' increasing
        shift of offline ad dollars to the Internet -- as illustrated by
        the 15 percent drop in traditional classified spending from
        2001 to 2017.

        Overall, Jupiter predicts that the U.S. online ad market will
        continue to grow from $6.2 billion in 2017 to $15.9 billion in
        2017, a compound annual growth rate of 21 percent. In 2017,
        online ad spending will represent about 7 percent of total U.S.
        ad spending, up significantly from the approximately 2 percent
        market share it currently enjoys.

        => SELLING OR ADVERTISING IN ONLINE MAGS?

        The glossy stock and the perfume samples aside, most
        Americans still would rather read a traditional magazine than
        one online, according to a survey from InsightExpress.

        The study found that Americans would rather not substitute
        their traditional paper magazines for the online equivalent,
        even though many online publications offer free content. In
        part, that's because scrolling and clicking is more difficult
        than turning pages -- especially when relaxing with a magazine
        in the bathtub -- and the portability and convenience of
        traditional paper magazines is more attractive to American
        readers.

        The survey revealed that only 34 percent of the population
        reads any magazines online, citing reasons such as
        inconvenience (54 percent); online banner ads, pop-ups, and
        general distractions (47 percent); prices of online magazines
        (43 percent); and eye strain (23 percent) as the primary
        reasons for frequenting newsstands instead of Web sites.

        Though online magazines have an advantage in that they
        can deliver real-time news and information, they don't stand
        a chance when competing for a reader's undivided attention.
        Online is not the magic bullet publishers were hoping for to
        retain readership.

        => WATCH OUT...THE PAPER IS "OLD NEWS" TOMORROW

        In spite of the preference for offline magazines, newspapers
        are reporting success with their efforts at launching Web
        subscriptions.

        In spite of the preference for offline magazines, newspapers
        are reporting success with their efforts at launching Web
        subscriptions. International Demographics' annual Media
        Audit took a look recently at online newspaper subscriptions,
        specifically for the Albuquerque Journal in New Mexico and
        the Tulsa World in Oklahoma, and found surprising results.

        In a 2017 survey that was conducted seven months prior to
        the initiation of the subscription fee, the Tulsa World site
        attracted 16.8 percent of adults [in the Tulsa market] to its
        site. Four months after the fee was imposed, The Media
        Audit surveyed the market again and found that 18.2 percent
        of adults in the Tulsa market had accessed the World site
        during the past 30 days.

        _______________________________________________________________


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        _______________________________________________________________

        5.     Success Quote of the Week
        _______________________________________________________________


        People become really quite remarkable when they start
        thinking that they can do things. When they believe in
        themselves they have the first secret of success.
          --  Norman Vincent Peale


        _______________________________________________________________

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

        To SUBSCRIBE to this Newsletter:
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        If you find this newsletter valuable, please forward it
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          _______________________________________________________________

        9.    Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        AHBBO Home Business Articles

        _______________________________________________________________

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        All Rights Reserved

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