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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 130 : April 22, 2017

           Sent to 12,505 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           Home Business Online
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - House Sitting
          Registry
        3.     Feature Article - Personal Discipline and the Home-Based
          Business Owner
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is a back to basics - for me anyway.
        The role of personal discipline in a home-based business
        and the procrastination thief.  Don't know about you, but
        it was time for me to relearn some basic lessons!

        Another reminder about bounced email.  I dumped yet
        another 1,000 or so subscribers this past week due to
        email returns.  Many of these were full mailboxes but others
        were due to spam filters set up by subscribers' ISPs without
        the subscriber's knowledge.  This is becoming an increasing
        problem for anyone doing business online.  If you don't know
        what, if any, spam filters YOUR ISP is using, be sure to find
        out and make sure they're removed from your account.  You
        may well find that a lot of mail you want to receive is being
        arbitrarily deleted by your ISP due to some very poorly
        designed filters.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________


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        _______________________________________________________________

        2.     Home-Based Business Idea of the Week - House-Sitting
          Registry
        _______________________________________________________________


        If you're a renter, what's the hardest part of buying your own
        home? Saving the downpayment. It's tough to do when your
        salary is being spent on rent and other living expenses. If you
        don't have much of a surplus, saving for that downpayment
        can take forever.

        If you're a homeowner, what's the hardest thing about going
        on extended vacation? Worrying about your house, garden and
        pets while you're gone.

        Here's where your business can come in. A House Sitting
        Registry basically brings these two groups together. Many
        renters, instead of paying rent every month, would prefer to
        house sit in someone else's home and save that rent towards
        a deposit. In exchange for free accommodation, the renter
        takes care of the property, tends to the plants and looks after
        the owner's animals. The renter's only expense is utilities and
        food.

        Home-owners, naturally enough, are going to be concerned
        about exactly who it is who's going to be living in their house
        for the next six weeks. For this reason, it's vital that your
        sitters come with sterling references. Of course, once that
        sitter's first assignment is complete it becomes a whole lot
        easier because the home-owner can provide a reference and
        you can provide a reference based on the first experience and
        away you go.

        Your income from this business comes from the sitter. The
        sitter should pay you a membership fee for a certain period of
        time, say one year. I've seen membership fees of around $250
        per year. You allow home-owners to list their property for free.

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.

        _______________________________________________________________


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        _______________________________________________________________

        3.     Feature Article:  Personal Discipline and the Home-Based
          Business Owner
        _______________________________________________________________


        © 2017 Elena Fawkner

        Allow me to let you in on a little secret you're probably
        already wise to anyway.  As often as not, the inspiration for
        article topics comes from struggles with my own personal
        demons.  Writing about them is my way of giving myself a
        good talking to (a.k.a. kick in the rear end).  And so it
        is with this one - the personal discipline demon.

        It wasn't always like this.  There was a time when I
        could and would happily sit at my computer for hours at a
        stretch.  Doing this, doing that.  Reading email, reading e-
        books, doing research for articles, writing the next issue of
        AHBBO.  It used to be fun, something to do in my off-time. 
        A break from the grind, if you will.  But now that it's my
        official job two or three days a week it's not so much fun
        as it is work.

        So, what's changed?  Quite simply, my online business
        has gone from something I always *wanted* to do to
        something I *have* to do.  And that, alas, is my demon. 
        As soon as I *have* to do something, I start playing the
        same mind-games that I played back in school when I
        wouldn't start an assignment until the absolute last
        minute.  I told myself it was because I worked well on
        deadlines.  What it really was, of course, was procrastination. 
        With a capital P.

        Does any of this sound familiar?  If not, perhaps you're just
        one very focused, very self-disciplined individual.  Good for
        you.  Now go away. 

        Or maybe you just haven't been doing this for long enough
        yet.  You can stay.  Think it won't happen to you?  Maybe
        not.  But if you're reading this at work when you really
        should be doing something else, like what they pay you for,
        you may just want to entertain the teensiest possibility that
        it might.

        So, for those of us mere mortals with actual lives and who
        start businesses out of our homes for quality of life reasons,
        you'd better get a handle on this demon and quick about
        it too.  Because if you don't, it will slowly but surely bring
        about the end of life as you know it and you'll be back to
        the 9 to 5 grind at your J.O.B. before you can even *think*
        about turning on The Young and the Restless.  (Just for
        background noise, of course.)

        OK, so, enough about what can happen and why and on to
        what you can do to make sure you get to keep the best of
        all possible worlds.  Here are six tips for getting the job
        done:

        1.  SET A SCHEDULE

        If you approach your business with the attitude that you
        can do whatever you want, whenever you want, guess what
        happens?  You do whatever you want, whenever you want.
        And the stuff that needs to be done but which you don't
        particularly feel like doing doesn't get done.  Ever.

        Lesson #1 - there's no such thing as being able to do what
        you want whenever you want all the time.  It's a fact
        of life that sometimes we have to do that which we would
        prefer not to do.  The best you can hope for with your own
        business is to choose the time for doing.

        So, instead of seeing your days as a big, blank canvas,
        ready for you to paint as and when you feel like it, decide
        which hours of the day you are going to allocate to working
        in your business.  And stick to it.  Of course, the huge
        advantage you have in running your own business over
        working at your J.O.B. is that you get to choose what those
        hours shall be.  Want to start at 6 am and finish at 2 pm? 
        No problem.  Want to start at noon and finish at 8?  Go for
        it.  But do it.

        And when it comes to scheduling, don't fall into the trap
        of thinking that just because you live where you work you
        have to work seven days a week.  Be sure to schedule some
        entirely work-free days.  That's MY big lesson from the past
        few months.  I was making the mistake of working at my
        J.O.B. for three days and then working the four days I was
        home in my business.  Got to the point where I was sick
        to death of it.  All of it.  So I started taking weekends off. 
        Much, much better.  I'm actually starting to enjoy working
        again.

        2.  DO WHAT HAS TO BE DONE, NOT WHAT YOU'D RATHER
        BE DOING

        It's all very well to set a work schedule and stick to it, it's
        quite another to spend that time doing what has to be done
        rather than what you'd rather be doing.  Sure, we'd ALL
        prefer to read and respond to email than write the next
        chapter of our e-book.  Reading and responding to email is
        easy.  Writing is hard!  But reading and responding to email
        won't grow your business.  Creating new product lines will.

        3.  ALLOCATE ACTIVITIES ACCORDING TO CONCENTRATION
        LEVEL REQUIRED

        Following on from the previous point, if you're spending the
        first three hours of your peak concentration time reading and
        responding to email rather than writing the next chapter of
        your book, you're doing the right things at the wrong time.
        Yes, you do need to read and respond to your email but it's
        not an intellectually demanding task.  Do it when your brain
        is winding down, not when it's at its sharpest.  Do the hard
        work when your brain is at its best.

        4.  KEEP DISTRACTIONS TO A MINIMUM

        Doing the right things at the right time is all for nought if
        you're going to be interrupted every ten minutes.  Turn OFF
        the email program that chimes every time you get new mail.
        Most likely it's NOT a new order and, even if it is, it will still
        be there at the time of your next allocated email check.

        Similarly, let the answering machine answer your private
        phone.  Get a second line installed to be used exclusively
        for your business.  And let the machine get THAT when you're
        not working.  Maintaining separate worlds as much as possible
        is the best way to avoid burnout.

        5.  BE FLEXIBLE BUT ACCOUNTABLE

        The best-laid plans of mice and men and all that mean that
        you need to be flexible in response to an unanticipated
        change in your schedule.  If something comes up that needs
        your attention when you had intended to be working, by all
        means attend to it.  Just make up the time later on.  It's
        swings and roundabouts.  It all comes out in the wash.

        6.  CARROTS WORK BETTER THAN STICKS

        Finally, my favorite tactic.  Reward yourself for getting the
        job done.  Nothing motivates me more to finish a set project
        that the knowledge that when I do, I have full permission to
        curl up on the couch with a good book for a couple of hours. 

        Give yourself an incentive to get whatever it is done.  Then
        you can truly enjoy the best of both worlds.  You can relax
        and enjoy whatever your reward is, free of the guilt that
        comes with knowing very well you should be doing something
        else, and with the certain knowledge that you've taken care
        of business first.

        ------



        include the following resource box; and (2) you only mail to
        a



        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        Home Business Online
        Also, visit Elena's newest site, Web Work From Home

        _______________________________________________________________


        MOTIVATIONAL MEMO
        http://www.motivationalmemo.com
        "...where Quality Motivational Content is Paramount!"
        A weekly eZine that is designed to inspire you to become
        better, to do better and to achieve more in every area of
        your life. 

        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope


        => ADVERTISING REALITIES

        To prove that an ad claim is, in fact, deceptive, the FTC is
        not generally concerned with what the claim says, but what
        it conveys to consumers. If that conveyed message differs
        from the reality of the product attribute being advertised,
        the claim is considered deceptive. This requires the FTC to
        look at two types of evidence: (1) evidence concerning
        what message is conveyed to consumers, and (2) evidence
        concerning the product attribute's true qualities.

        ==================
        Advertising Time Line...
        ==================
        Market segmentation was first described in the 1950's, when
        product differentiation was the primary marketing strategy
        used.  In the 1970's and 1980's, market segmentation began
        to take off as a means of expanding sales and obtaining
        competitive advantages.

        => YELLOW PAGE ADVERTISING

        Research is conducted every year to see if a color ad
        generates more response than a black and white. Every year,
        the results are the same. Color ads do not outpull a b&w.
        Color ads are also more expensive so this is a cost to consider
        eliminating from your ad budget.

        Studies show eight out of 10 consumers contacted a
        contractor from an ad in the Yellow Pages. Out of that number,
        40% made a purchase and an additional 40% said they were
        likely to make a purchase.

        => HOME BASED BUSINESS FACTS

        According to America Research, 1 out of 5 will be working at
        home in 2017. If you're looking to sell them something, here's
        what surveys reveal they'll be looking for:

        Computer and related - 18%
        Copy/fax - 18%
        Furniture - 15%
        Remodeling - 14%
        Phone lines - 12%

        While working at home gives many the leisure of taking care
        of family matters too, 73% said that business interruptions
        were, in fact, caused by family matters. Another 16% said
        friends were causing distractions.

        => A MATTER OF TRUST...

        According to a 2017 report from Consumer WebWatch --
        the non-profit project from Consumers Union, publisher of
        Consumer Reports -- 59% of US internet users say they
        trust small businesses "most of the time" and 48% say the
        same about newspapers and television. However, the study
        determined that just 26% feel the same about websites
        that sell products or services, whereas 50% say they can
        trust such websites "some of the time."

        => WOMEN AND WEB MONEY

        Among U.S.-based home users of the Internet, women
        accounted for 52 percent of the total online population, or
        55.0 million. Men accounted for just 49.8 million, up from
        48.2 million a year earlier. Since last year, women have
        outnumbered men online in the U.S.

        For U.S.-based consumer goods advertisers, the findings
        would seem to bode well for their efforts to reach women,
        who typically control most of the responsibility for a
        household's spending.

        _______________________________________________________________

        5.     Success Quotes of the Week
        _______________________________________________________________


        'Now' is the operative word.  Everything you put in your
        way is just a method of putting off the hour when you
        could actually be doing your dream.  You don't need
        endless time and perfect conditions.  Do it now.  Do it
        today.  Do it for twenty minutes and watch your heart
        start beating.
          -- Barbara Sher

        It is not because things are difficult that we do not
        dare, it is because we do not dare that they are
        difficult.
          -- Seneca

        One of these days is none of these days.
          -- H. G. Bohn


        _______________________________________________________________

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

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        9.    Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        Business Ideas Online

        _______________________________________________________________

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        All Rights Reserved

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