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          A Home-Based Business Online


           April 16

            Sent to 9,414 Subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
           Online Business Ideas
           Contact By Email

           IN THIS ISSUE

        1.  Welcome and Update from Elena
        2.  Home-Based Business Idea of the Week -
        3.  Feature Article - The Pendulum Swings Both Ways
        4.  Write-A-Book Tutorial Part 5 :
        5.  Tips for Newbies
        7.  Subscription Management
        9.  Contact Information

        1.  Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers who
        have joined us since the last issue!

        Over the past couple of months ago it seems that everywhere
        you turn, people are predicting the end of life as we know it -
        Internet life, that is.  These doomsayers cite the recent downturn
        in tech stocks and internet companies as so-called evidence
        that the end is 'nigh.  Well, pfooey, it's nothing of the sort.  It's
        just a much-needed, much-overdue reality check and something
        that those of us who have been laboring in the real world all along
        should welcome.  This week's article explains why.

        As always, thanks for reading and I hope you enjoy this week's

        Remember, this ezine is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or would
        just like to share your experiences with other subscribers, I want
        to hear from you!  Please send comments, questions and stories
        to Contact By Email .

        2.  Home-Based Business Idea of the Week - Errand Service

        People are busier than ever and the world around them hasn't
        changed. Groceries still need to be bought, deliveries still need to
        be made, gifts still need to be bought, etc. You can take
        advantage of the needs of these hyper-busy people by running
        an ERRAND SERVICE.

        In essence, what you do is run errands for people and get paid
        for it. Think it sounds like a kid's business? Well, you won't make
        kid money! If you are in a good sized metropolitan area with steady
        clients, you can make $15 to $20 an hour.

        You won't need much to start off with. You'll, of course, need a
        reliable car or, better yet, a van. The only real expenses at the start
        are: business cards and business stationery; a pager; and postage.
        Make a list of large businesses in your area, ones with large
        numbers of well-paid executives, such as banks, headquarters of
        large manufacturers, etc. You should then compose a letter detailing
        your services. List as many timesaving services as you can think of:
        grocery pickup, dry-cleaning delivery and pickup, post office errands,
        gift-shopping services, food pickup and delivery, etc.

        For the rest of this report, visit:

        There are many more ideas like this at the AHBBO Home
        Business Ideas page at http://www.shelteredturtle.com/ideas.html
        with more being added all the time.

        3.  Feature Article - The Pendulum Swings Both Ways

        © 2017 Elena Fawkner

        The first quarter of 2001 has been a shocker for many, if not
        most, online businesses, particularly those that rely heavily
        on third party paid advertising on their websites and in their
        ezines.  It doesn't seem to matter who you are - the Wall
        Street Journal or one-person webfront operation.

        Hot on the heels of spiralling stock indexes and dot-com
        failures, many people are just plain leery of anything that
        has an "Internet" label.  As a result, many online business
        owners are shutting up shop, figuring that the returns just
        aren't worth the investment of time and money.

        But wait.  Let's take a deep breath and look at what's really
        going on here.  You should be encouraged.


        In the beginning the Internet was the new frontier.  With all
        those metaphors being bandied about all over the place - talk
        of gold rushes, pioneers, gold nuggets just lying there for the
        taking - "go west young man (or woman)", echoed in our
        ears, "stake your claim to your share of the Internet riches".

        And so every man and his dog and every woman and her
        cat slapped up a website and started publishing an ezine.
        After a while, our pioneer started making actual money charging
        for advertising on her website and in her ezine and selling the
        latest information product and business was plentiful.


        After a while, things started to level off.  No longer experiencing
        the heady rush of exponential growth on a weekly basis, things
        started to level out.  Business remained solid, however, and
        our pioneer, now thinking of himself as a capital E "Entrepreneur"
        figured, OK, this is the end of the first big growth phase.  It's
        time to start consolidating.  And so our entrepreneur started
        investing in already-formed relationships, concentrating on
        existing customers, developing his "List" of contacts and
        joint venturing like crazy to try and sustain momentum.


        But then things started to go wrong in the promised land.
        All of a sudden the most promising, courageous and innovative
        Internet businesses started to, well, bomb.  All of a sudden,
        venture capitalists were demanding business plans that actually
        required the business to turn a profit.  No longer was it enough
        to be on the cutting edge of an emerging new economy.  Now
        all of a sudden the bankers started talking about "returns on
        investment", "time value of money", and (shudder), "profit"!

        Now Internet businesses were expected to come up with
        business plans that looked like those from the real world and
        which included real numbers, real timelines and real results. 
        No longer were bankers looking through rose-colored glasses. 
        That pink ink really WAS pink (or, more precisely, now that we
        look at it a little closer, more red than pink, actually).

        Suddenly money wasn't being thrown at Internet entrepreneurs'
        feet.  Suddenly loans were being called up and businesses
        shut down.  Suddenly investors were watching stock prices
        dwindle ever so inexorably, day by day.  Suddenly investors
        were losing life savings and vowing to never again invest in
        the new economy.


        After the big bang, the landscape was strewn with the
        carcasses of one-time high-flyers, brought down to earth
        by nothing more earth-shattering than simple gravity.

        But like blades of grass emerging from the scorched earth
        following a bushfire, the small, conservative, money-
        parched, lower case e entrepreneurs got to their feet.

        Unburdened by crippling debt and understanding all along
        that an Internet business is no different from any other
        business - revenues must always exceed expenses after
        all - their businesses survived the great Internet shake-out.

        For so long bemoaning to themselves, "How are we
        supposed to compete with the big guys?", suddenly a new
        realization ... "How are they supposed to compete with us?".
        How are the "big guys" able to target niche markets the
        way we can so effectively and yet generate the kinds of
        bucks necessary to fund their infrastructures; how can they
        possibly provide true customer service on a genuinely
        personal level, as opposed to employing an army of
        autobots?  How can they possibly be nimble enough to
        turn on a dime in response to changing dynamics that
        occur on a seemingly daily basis?  What their failure tells
        us is, quite simply, they can't.

        So, although we're all paying the price of the Internet
        backlash, over time new norms will be established.  The
        pendulum has now swung to both extremes - the goldrush
        arc and the backlash arc.  A pendulum, though, finally comes
        to rest dead center.

        So, hold your nerve, position yourself and your business in that
        center, where you've been all along, and you'll be ready to take
        your place in the NEW new economy which will soon emerge.


        use the autoresponder copy which contains a resource box;
        (2) you leave the resource box intact; and (3) you only
        mail to a

        4.  Write-A-Book Tutorial - Part 5: Why Should I Listen to this Guy?

        by Steve Manning

        I hope you asked for the free seminar tape that was offered last
        week. I'm just going through my list now. Those who did not
        request it are unfortunate because we've got some very exciting
        things coming up. Like how to create a best seller, how to create
        your own technology, how to get an agent in just hours and so
        much more. I'd hate to lose you now.

        Whenever I lecture, one of the first graphics I use states clearly,
        揥ho is this guy and why should I listen to him??It gets a lot of

        And you might be thinking the same thing. So, I would like to
        discuss this with you during this lesson.

        I抳e committed my life to helping people like you write more
        effectively, and to developing techniques and strategies that make
        it easy for you to accomplish your goal of writing a book.

        I抳e been a professional journalist for more than two decades now.
        I抳e written more than 1600 feature articles for magazines, making
        me arguably one of the most prolific writers on the continent.
        Eight books, more than 30 Special reports, two audio albums and
        countless pieces of corporate communications.

        I love to write, to develop the written word, to derive from it all that
        is possible and to use it effectively as the most important business
        tool we抳e ever been granted.

        When you start from that position, is it any wonder you develop
        techniques that get the job done faster, faster and still faster.
        When I watch sporting events, particularly amateur sporting events,
        I am amazed by the feats of human endurance of the athletes. I
        am also amazed by how many world records are being broken.
        But the same is true of any sport. I love basketball, hockey, and
        golf. The Tiger is simply amazing. So was Michael Jordan, Larry Bird
        and Wayne Gretzky. Consider me to be the Tiger Woods or the
        Wayne Gretzky of the writing industry.

        But there is a difference. While these individuals do their thing, I not
        only do this, I teach it. Why? Because I have found that one of the
        things I like the most is helping others. And the more I help,
        the more platitudes and rewards I get. By helping you, you help me.
        So, if you want to see how I can help you the most, it's time to
        make the decision. There's a book... maybe many books... waiting
        for you to write them. You always wanted to... but you never quite
        knew how. The answer is just a click away.

        It's time to make the dream happen... or give up on that dream.
        Hundreds have decided to make their dream happen. Click on
        and take a look
        at the reason that dream is important to you.

        And now my special request. Remember, it's compulsory. You
        don't do it, you get zapped! (Oh, I AM a taskmaster!) Email me at
        want to write. I look forward to hearing from you.



        You can receive daily instalments of Steve's free Write-A-Book
        tutorial by signing up at his website.

        Click here to go to Steve's site:


        Steve Manning is author of "How to Write A Book On Anything
        In 14 Days Or Less ... Guaranteed! -- An Expert's Step-by-Step

        5.  Tips for Newbies

        TIP #1: How to ensure you're seeing the latest web sites.

        Whenever you visit a web site, the page that loads in your
        browser is also placed in your cache. Cache is just a storage
        location for web stuff. Your cache settings are easily accessed
        and modified. If changes are made to a page, and you visit
        again, the old page that's in your cache will be displayed.
        Without refeshing or reloading the page, you won't know if
        you're seeing the latest. Let's be sure we're seeing the latest,
        shall we? Here's how:

        Internet Explorer: Pull down the View menu, select "Internet
        Options", click on the General tab, and under Temporary
        Internet Files, click on the Settings button. Or, in newer
        versions, pull down the Tools menu, and select "Internet
        Options" and click the Settings button.

        Make adjustments as needed, or just review your settings. If you
        want to be sure you're seeing the latest pages on any site you
        visit, change your settings to check for newer versions of stored
        pages automatically.

        Netscape: Pull down the Edit menu and select "Preferences." Click
        the plus sign next to the Advanced item, and you'll see Cache.
        Click once to display your cache settings. Click the button that
        compares the document in cache with the document on the network
        to be sure you're seeing the latest.

        TIP #2: Save web pages you think you may visit again.

        Trying to remember to visit a site is like kidding yourself into
        believing you're invincible. It just isn't so. So why not just
        bookmark a page if you think you'll ever want to come back?
        Don't worry about saving too many bookmarks. From time to time
        you can just edit the list, and get rid of any junk. But if you
        don't save a page while you're on it, you'll proabably never
        go back again.


        Tips by Tom Glander and Joe Robson of The Newbie
        Club. The best Newbie Site ever to hit the Web.

        7. Subscription Management


        To SUBSCRIBE to this Newsletter:
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        To UNSUBSCRIBE from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        9. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

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