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            A Home-Based Business Online


           Issue 130 : April 15, 2017

           Sent to 13,556 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           Work from Home Online Business
          Contact By Email



          IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Gourmet Gift
        3.     Feature Article - Snatching Defeat From The Jaws
          of Victory
        4.     AHBBO Pick of the Week
        5.     Surveys and Trends
        6.     Success Quotes of the Week
        8.     Subscription Management
        10.   Contact Information


        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's feature article, "Snatching Defeat From The
        Jaws of Victory", is about the importance of not giving up
        on your online business before it has the chance to bear

        Also, this week brings a new segment, the AHBBO Pick of
        the Week.  I'll be using this segment to personally
        recommend some excellent resources to you - some paid,
        some free.  This week, a freebie - The Affiliate Masters
        Course PDF e-book by Ken Evoy, M.D..

        Finally, to all U.S. and Canadian readers, don't forget to get
        those tax returns in the mail by midnight!

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


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        2.     Home-Based Business Idea of the Week - Gourmet
          Gift Baskets

        Here's a pleasant home-based business that will challenge
        your creative and managerial skills. It's a fun business for those
        who have a flair for creating attractive and appealing gift


        Gourmet gift baskets have become popular in recent years.
        They're a collection of desirable items, in a variety designed
        to have broad appeal. By determining the markets you want
        to target and the type of baskets you want to produce, you
        can set your income goals for as little or as much as you like.


        From the very large to the very small, businesses have needs
        for gift giving on a pretty constant basis. By targeting
        corporate accounts, you protect yourself from potential sales
        fluctuations common to what are generally considered seasonal
        items. Businesses love gift baskets because they're "safe"
        compared to other gifts like chocolate (many people now
        carefully watch their fat intake) or wine and spirits (many
        people don't drink).

        Of course, other possible clients for your gift baskets include
        associations, retail outlets, fund raisers, and individual
        customers who purchase for themselves or as a gift.


        Gourmet gift baskets are fundamentally a few nice items
        placed in a unique arrangement and presented to look more
        extravagant than they really are. Use your imagination and keep
        an eye out for unusual and appealing products. To keep unit
        price low, obtain your inventory of most commonly used items
        by purchasing direct from the manufacturer or main distributor.
        Look for large pretty items; they will give your product bulk.


        Focus on a theme and build around it. From a corporate
        perspective, create presentations that communicate the
        corporate logo or marketing slogan. 

        Don't limit yourself to just using baskets as your main vehicle
        either.  For example, a basket with an Italian theme can use
        (as its basket) a large pasta bowl to hold a small vinegar bottle,
        olive oil, sun-dried tomatoes and kitchen utensils.

        Raffia or "grass" can be used to cushion the items, sealed
        together with shrink wrap. Finish your basket with a bow or
        creative ribbon, and you've got a product that can be retailed
        for around $39. Your cost: as low as $12.


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.


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        3.     Feature Article:  Snatching Defeat From The Jaws of

        © 2017 Elena Fawkner

        You may find the lure of an online business seductive indeed. 
        And why not?  After all, it holds the promise of true
        independence - time and money freedom - from the comfort
        and sanctuary of your own home.  It tantalizes you with the
        promise of unlimited potential, a limitless market.  With
        immediate results.

        All of this is achievable.  Except the last.  There is nothing
        immediate about the results you will achieve when you first
        start an online business.

        It's estimated that well over 98% of internet businesses bite
        the dust after only a few months.  How can you make sure
        you're one of the 2% who last through the long haul?  It's quite
        simple, really.  Just hang on.

        That's assuming, of course, that your online business is
        worth hanging on TO.  If all you're doing is reselling someone
        else's products and not contributing anything to the
        Internet community yourself, get ready to join the 98%.  But
        if you've identified your niche, if you're making an original
        contribution to that niche and have quality products or
        services to offer that market, you can make it. 

        But you have to be prepared to stick it out because no
        matter how great your site, your product, your service,
        your ideas, your abilities, it will not happen overnight.

        THAT'S why 98% of online businesses fail.  It's not because
        they were also-rans, it's not because they did nothing but
        sign up for half a dozen affiliate programs and thought they
        were in business, it's not because they were dumb, or slow,
        or technically challenged or faced too much competition.

        It's because they gave up too soon.

        You have to allow for the lag factor.  You have to be
        prepared to not only sow your seeds, but to give the seeds
        time to germinate, sprout and, finally, grow.  Only then
        can you harvest.  In other words, not only must you sow
        before you can reap, you must wait after sowing before you
        can reap. 

        It's what you do with that waiting time that's critical to your

        Think of yourself as a farmer.  You wouldn't just plant a
        quarter acre of corn and then sit back for the next three
        months (or however long it takes corn to grow) twiddling
        your thumbs, obsessively checking for signs of life every five
        minutes, getting more and more frustrated with every day
        that passes without being able to harvest.

        No.  In the meantime, you'd be busy planting strawberries,
        potatoes, carrots and broadbeans.  And you'd be busy
        *harvesting* the broccoli, cabbage, brussels sprouts and
        asparagus that you planted four months before the
        strawberries, potatoes, carrots and broadbeans.  While you
        weren't obsessing about how the cauliflower, silverbeet,
        tomatoes and squash you'd planted three months before
        THAT were doing.  And keeping an eye on your herb garden
        while you were at it.

        Like working a farm, working an online business is a constant
        exercise in planning, sowing, tending, measuring and reaping. 
        And patience.  Lots and lots of patience.

        When you "finish" your first website (you'll understand why
        the quotes if you have your own site), you think the hard
        part's over.  You think that it's simply a matter of uploading
        your site to your web host's servers, submitting your site to
        the search engines, listing it in directories, negotiating
        reciprocal links with other webmasters, publishing an ezine
        and generating subscribers, placing paid ads (you'll figure
        out what free ads are worth all by yourself), writing
        articles and doing a hundred and one other things to drive
        traffic to your site.

        And you're right.  It is that simple.

        But it all takes time.

        You won't upload your site today and have it indexed by
        the search engines tomorrow.  You'll send the first issue
        of your ezine to maybe 10 people.  Or fewer.  Your first
        attempt at ad writing will bring you zero sales.  It takes
        you three months for it to actually sink in that you have
        to run your ad for a minimum of seven times before readers
        will act.  And that it's seven times to the SAME audience. 

        And then, when your site is *finally* indexed by the search
        engines, it doesn't appear in the first three pages of search
        results for your keywords.  In fact, it doesn't appear in the
        first *thirty* pages.  So you learn about the importance
        of high-profitability keywords and you create new web
        pages just for those keywords.  And submit them to the
        search engines.  And then wait until they're indexed.
        And then check again.

        In the meantime, four months have passed, you now have
        over five hundred subscribers to your ezine and you're
        starting to see maybe fifty site visitors a day.  And not a
        one of them is buying anything.

        You've been working hard, long hours in your business but,
        quite frankly, you consider it a good month if you can (just)
        cover your web hosting fees with what you're bringing in.

        So you start feeling like it's just not worth the time and the
        effort and the sacrifice.  You're spending at least half your
        waking time on this thing and you're not getting anywhere.

        A few more weeks pass with no results and you start getting
        seriously dejected.  You're disillusioned and disappointed. 
        You're frustrated and generally P.O.'d that everyone else seems
        to be able to do this but you.

        Your day job, which you detest with a passion, starts to feel
        like not such a bad way to spend 8 hours.  Hey, it beats sitting
        before a computer screen day in day out trying to market to
        a bunch of ingrates with nothing to show for it.

        So you petulantly start watching TV in the evenings after work
        instead of tending your garden.  You completely miss the tender
        young shoots that suddenly appear in the corn patch.  You
        don't see that birds are picking off the strawberries and that
        the carrots and broadbeans need watering.  You don't notice
        you have a whole field of potatoes that are ready for harvesting
        or that the soil needs to be turned where the silverbeet was
        planted six months ago.

        Finally, the corn is ready to harvest but half-formed cabbages
        and asparagus are rotting because you didn't notice it was time
        to water and protect them from parasites.  Soon the corn will
        join them.

        You don't see any of it because you're busy watching TV.  If
        you'd just hung on a little bit longer, you'd be starting to reap
        a healthy crop from your efforts by now.  But you didn't hang in
        there.  You gave up too soon. 

        Don't let this happen to you.  Don't let your business die on the
        vine.  Continue to feed, water and protect it.  Even when you
        don't feel like it.  *Especially* when you don't feel like it. 
        Success in this business has as much to do with patience and
        perseverence as it does about creativity and talent. 

        Success could be just around the next corner.  Just wait and
        see what's waiting for you before you flip the switch.


        include the following resource box; and (2) you only mail to


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        AHBBO Business Ideas
        Also, visit Elena's newest site, Web Work From Home


        Access to a computer?
        Work at home online and earn up to $5,000+ per month! You
        set your own hours, part-time or full-time. Be your own boss!
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        4.     AHBBO Free Pick of the Week

        >>>The Affiliate Masters Course<<<

        This week's pick is one out of the box for those of you
        pursuing an online income with affiliate programs.  And
        pretty much anyone who has a website or is thinking
        about it is promoting at *least* one.

        Written by Ken Evoy, M.D. (of "Make Your Site Sell!" fame),
        The Affiliate Masters Course is now available in e-book
        (PDF) format.  A jam-packed 207 pages worth, it's an intensive
        10 day course on becoming a high earning affiliate champion
        by building income through content.

        Here's the syllabus:

        => Section One

        Business Basics (income and expenses, traffic, click-
        throughs and conversion rates); PREselling ... Why;
        PREselling and Your Visitor's Mindset; PREselling ... How.

        => Section Two

        Brainstorming concepts for your site; picking the concept
        with the most profit potential; developing high-profitability
        topics for your site (demand, supply and breakout tools and
        the master keyword list; the customer end v. keyword end;
        how to pick the highest-profitability topics; analyzing and
        using the competition).

        => Section Three

        Finding affiliate programs for your concept; how to reduce
        risk by diversifying; picking the best, safest programs;
        refining your concept to just the right scope; the "Valuable
        PREselling Proposition"; creating and protecting the perfect
        domain name; preparing for your own Mini-Vertical-Portal.

        => Section Four

        Building your site (two kinds of visitors); overdelivering
        high-value content to readers who deliver high-profitability
        to you; how to please the search engines; the Win-Win-
        Win-Win; "Find-Click-Click-Click-kaCHING"; the structure
        of your site; the content of your site.

        => Section Five

        Traffic-building for content sites (the free major search
        engines; pay-per-click search engines; the major directories;
        word of mouth; e-zines; other traffic-building techniques);
        traffic analysis - what's important; click in analysis; click
        through analysis; action steps on your road to success.

        Of course, Ken's affiliate program (the "5 Pillar Program")
        features prominently in the book and The Affiliate Masters
        Course will certainly give you a huge jump-start as a 5 Pillar
        affiliate but it's very much a generic affiliate course.  So,
        although he uses his own products to make his point (he IS,
        after all, just giving this course away) the principles are
        equally relevant to ANY affiliate program, not just Ken's. 
        Therefore, even if you're not interested in promoting the
        Site Sell suite of products and tools (which I HIGHLY
        recommend you do), download The Affiliate Masters Course
        anyway.  You'll refer to it over and over again.

        Here's the download link and instructions:
        http://www.shelteredturtle.com/affmasters.html .



        5.     Surveys and Trends

        Sadly, Larry Wack's Surveys and Trends will not be with us
        this week due to a hard disk crash (Larry's, not mine).  Ouch!

        If you subscribed to Larry's ezine over the past month or
        so (part of the data he has now lost) please do him a favor
        and resubscribe using the subscription info. below.

        Look out for the return of Larry's column next week.


        6.     Success Quotes of the Week

        If you want to get somewhere you have to know where you
        want to go and how to get there. Then never, never, never
        give up.
          -- Norman Vincent Peale

        Success is the result of perfection, hard work, learning from
        failure, loyalty, and persistence.
          -- Colin Powell

        Never give in, never give in, never, never, never, never--in
        nothing, great or small, large or petty--never give in except
        to convictions of honor and good sense.
          -- Winston Churchill



        8.     Subscription Management


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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        10.    Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        Work from Home Online Business Ideas


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