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            A Home-Based Business Online


          April 14

           Sent to 4,265 subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
          Contact By Email


           IN THIS ISSUE

        1.  Welcome and Update from Elena
        2.  Home-Based Business Idea of the Week - Household
        3.  Feature Article - The Return of the Barter Economy ...
         Life Online and How To Get What You Want Without
         Spending a Dime
        4.  Program Review - All Advantage
        5.  Web Watch
        6.  Pro-motion Column - Answers for the "Pro in Motion"
        7.  Freebies
        8.  Subscriber Q&A
        9.  This Week's Web Site Pick
        11.  Next Week in A Home-Based Business Online
        13.  Subscription Management
        15.  Contact Information

        1. Welcome and Update from Elena

        Hello again, and a warm welcome to all the new subscribers
        who have joined us this week!

        Apologies for the slight delay in getting this week's issue
        out.  My poor ISP has had a bit of a headache apparently
        and decided to take a quiet lay down for 24 hours until it

        I'd like your thoughts on something this week if you can
        give me a minute of your time.  I've been noticing more and
        more newsletters are being delivered in HTML format as time
        goes by.  Personally, I was never too fond of them until I
        upgraded my email software but now that I have, I'm finding
        them preferable to the standard, boring text format
        newsletters that all look the same after a while.  So what
        do YOU think? If AHBBO was available in HTML format (as well
        as text of course for those who prefer text), would you be
        interested? Please let me have your opinion by sending a
        blank (or annotated if you feel so inclined) email to:
        Contact By Email?subject=HTMLYes or
        Contact By Email?subject=HTMLNo .

        Thanks for reading and I hope you enjoy this week's issue.
        Remember, this newsletter is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email

        2.  Home-Based Business Idea of the Week - Household

        You may have heard the expression, "what every working woman
        needs is a wife". Politically incorrect or not, there is no
        doubt that working women, indeed, working parents period,
        especially single working parents, all share one thing in
        common. They are time poor. They work full-time then spend
        the rest of their waking hours taking care of children's
        needs and running a household. There simply isn't any
        personal time left over.

        This is where you can come in. Although these people are
        time poor, many of them are also cash rich. Your household
        management services business can offer a way for such people
        to buy the time they need by relieving them of some of the
        work involved in running a household.

        This is a very easy business to enter. Entry costs are low
        and you will be using skills and experience you already
        possess. The concept of "household management" can be as
        broad or as narrow as you like. At its broadest it
        encompasses a wide range of varied activities such as
        picking up children from daycare or even child minding in
        the client's home (be sure to check whether there are any
        licensing requirements in your municipality), grocery
        shopping, consumer research (what's the most cost-effective
        new refrigerator or washing machine), running errands and
        supervising cleaning personnel and other contractors. At its
        narrowest, you may prefer to confine your activities to only
        one or two of these activities such as grocery shopping and
        unpacking. This may be a good way to start with additional
        services being added over time.

        Longer term, you will move away from a "hands on" role where
        you do pretty much everything yourself. Instead, by
        establishing a database of reliable, reference-checked local
        cleaners, gardeners, shoppers, contractors and the like you
        will have a ready bank of competent people to perform
        whatever tasks your clients require. It should be obvious
        that a natural progression of this sort of business would
        lead to the establishment of an agency of sorts with you
        bringing clients and service providers together.

        To get started, just place ads in penny savers, distribute
        flyers in letterboxes in your municipality as well as
        posting them at the local grocery store.  Word of mouth will
        soon take over.


        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at
        with more being added
        all the time.


        3.  Feature Article - The Return of the Barter Economy ...
         Life Online and How To Get What You Want Without
         Spending a Dime

        By Elena Fawkner

        We're hearing a lot these days about the "new economy" and
        the "old economy". The "new economy", of course, refers to
        the growth of stocks in internet and hi-tech companies while
        the "old economy" (some might say "real" economy considering
        what's happened to the Nasdaq this week) refers to
        traditional, bricks and mortar stocks.

        The new economy has brought with it a revolution unlike
        anything we have seen before in our lifetime. It has
        impacted on every area of our lives from the way we
        communicate and shop to the way we work and play.

        One would think that, because it's technology-driven, the
        internet revolution would have brought with it an
        'anonymization' of business and business relationships.

        What has actually occurred, though, is an awareness that the
        foundation underlying this new medium is only as strong as
        the human relationships of which it is comprised.

        On closer analysis, of course, this is really not so
        surprising. Because we are all, to an extent, 'anonymous'
        online (I could be a bearded old man with half my teeth
        missing writing this article in my grungy vest for all you
        know) there is, naturally enough, a certain hesitation we
        all experience before taking a leap of faith and choosing to
        do business with someone we meet online. I mean, I'm not
        going to give out my credit card number to just ANYONE online
        and neither, I'm sure, are you!

        But eventually we DO make the decision to do business with
        someone online. What is it that tugs us over the line from
        hesitation and healthy skepticism to a level of trust
        sufficient to convince us it's safe to give the other person
        our credit card information or write them a check?

        Answer: we invest time with the other person, we communicate
        with them, get to know them. Electronically, to be sure, but
        there is real communication with a real person on the other
        end. At the end of the day, we trust them. It's that simple.

        So, the paradox is that because we're all so anonymous we
        must enter into relationships with each other to bridge the
        trust gap in a way that simply doesn't happen as readily in
        the 'real' world.  After all, how often do you go to that
        sort of trouble when you're passing your credit card over
        the counter when you're shopping at the local mall?  Why is
        the owner of that business, someone you don't know from Adam,
        someone you won't even think twice about giving your credit
        card information to, when you know much less about them than
        the person you're doing business with online?

        What are the implications for this relationship-based
        business model for your online business? Plenty! Much has
        already been written about how to develop trust in the mind
        of your prospective customer. What I'd like to look at is a
        particular aspect of the model and that's business-to-
        business bartering ... a new form of currency in the new

        If you're forging relationships with prospective customers,
        you're also forging relationships with prospective suppliers
        in your role as customer. What if your prospective supplier
        wants something your business has to offer? Has it occurred
        to you that instead of exchanging cash for each other's
        services, and all the tax implications that go along with
        that, you could instead exchange services?

        And, let's not limit this to just you and that one
        individual.  What we want is a barter RING, a group of
        likeminded individuals who provide an exchange to any member
        of the barter group in exchange for something of equal
        "value" from any other member in the barter group.  This
        opens up many more possibilities than a straight 1:1 barter
        arrangement.  The possibilities are endless!

        One way to approach it would be to strike a notional credit
        value for every service in the group.  Hosting of webpages
        might be worth 1 credit per page hosted, for example.
        Someone else might throw classified advertising in their
        ezine into the barter pot.  That might be worth 5 credit
        points, for example, depending on the number of subscribers
        to the ezine.  Someone else might offer web design services
        at the rate of 10 credits an hour.  Another might offer
        webpage optimization services (to tweak pages to rank well
        in the search engines) at 10 credits a page.  Someone else
        might offer coaching/mentoring at 10 credits an hour.

        Now, someone is obviously going to have to handle the
        administrative side of all of this.  You might start out
        something like this.  Let's say you have a group of people
        prepared to barter the following services: webpage hosting,
        classified ad space, web design, webpage optimization,
        coaching/mentoring, search engine submission and copywriting

        Your first task is to 'credit equalize' the above services
        so that they are all worth the same value on a per unit
        basis.  A good starting point might be to take the market
        dollar value of these services and convert dollars to
        barter credits.  Let's say one credit equals $5 of market
        value.  Your ezine publisher charges $15 for a single
        classified ad in her ezine.  So for every classified she
        runs for a member of the barter ring, she gets three
        credits.  Your copywriter member may charge $50 for a full
        page sales letter.  Your copywriter is entitled to ten
        credits.  And so on.

        Next, each barter member would be required to agree to
        provide a certain predetermined number of credits worth of
        services to other members of the barter ring.  You may
        decide to set a fixed number of credits per month, for
        example.  Also, think about things such as whether credits
        not taken up in one period can be carried forwarded to the
        next or are they forfeited?  This has implications for ease
        of administration but there will be tradeoffs too.  I don't
        like the fact that I lose my frequent flyer miles if I don't
        take them by a certain arbitrary date.  So give some thought
        to these sorts of issues.

        As administrator, you would obviously need to set up some
        sort of a ledger to record and keep track of all of this.
        So credit each member's account with the number of credits
        they're throwing into the pot.  This also represents the
        number of credits they're entitled to redeem from other
        members.  Then it's just a matter of recording deposits and
        withdrawals of credits to make sure everyone's getting and
        giving their fair share.  Playing by the rules, in other

        And don't forget your compensation for handling the
        administration of your barter ring.  This could grow into a
        pretty major undertaking once it takes off.  Make sure you
        receive compensation in the form of additional credits.
        That's something else you need to agree with your barter

        As you can see, with just a little bit of creativity and
        thinking outside of the square, properly run, a barter ring
        can be a way to deliver real value to members without anyone
        having to spend a dime.

        Think about the people you're already dealing with day in,
        day out.  I'll bet there's half a dozen you can think of
        right off the top of your head that would fit well into a
        barter ring.

        Of course, you would only deal with people you know and
        trust (or that people you know and trust, know and trust).

        But that's the beauty of this revolution.  If you're doing
        business in this medium, your very survival is already
        dependent upon the quality of your online relationships.
        Why not put them to good use for the benefit of all of you?

        So, how about it?  Anyone want to start a barter ring?


        **Reprinting of this article is welcome!**
        This article may be freely reproduced provided that: (1) you
        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact. To receive a copy
        of this article by autoresponder, just send a blank email to

        4.  Program Review - All Advantage

        All right, I know, I know. You've seen them everywhere,
        these "get paid to surf" programs. Why bother, you're
        thinking? They pay peanuts and limit the number of hours
        you'll be paid to something like a measly 25 a month or
        something equally stupid. That's how I thought of them too.
        Didn't think it was worth the effort to sign up for a lousy
        few bucks a month.

        Well, I finally took a good look at this one last week after
        having heard so much about it. Yes, it limits the time it
        will pay you for surfing to 25 hours a week BUT it pays you
        for the time your referrals spend online as well AND there
        is no limit to the number of referrals you can sign up. Not
        only that, you get paid for every referral your referrals
        make, up to 4 levels.

        To give an extreme example, let's say you refer 10 people,
        each of whom gets paid for 20 hours surfing a month and each
        of whom refers another 10 people at 20 hours a month, and
        these 10 refer 10 and so on, until you're four levels deep.
        Your monthly commission income would be over US$111,000!

        On a more prosaic level, let's say you don't refer anyone.
        If you're in the US, and you surf for 25 hours, you will
        earn US$12.50 (US$0.50 per hour). For many, that will cover
        your ISP fees so why not? You're surfing anyway!

        But for every direct referral you sign up, you'll ALSO get
        US$0.10 for every hour your direct referral spends surfing
        (up to a maximum of 25) and US$0.05 for every hour one of
        THEIR referrals spends surfing (again, up to 25) and this
        continues down to four levels deep.

        If you refer only 5 people who surf for 20 hours and they
        refer 5 etc. down to 4 levels, your monthly commission would
        be US$3,920. It's a no-brainer!

        As you should be able to see, if you already have your own
        opt-in list of, say, newsletter subscribers or customers of
        your website, and I know many of you do, you have a ready-
        made referral network which could add up to a significant
        monthly income for doing something you're already doing

        Oh, and I almost forgot ... it's free to join and available
        internationally. You can't get a much better deal than that.

        Interested? Sign up at

        5.  Web Watch

        In this occasional section I highlight interesting and/or
        cautionary developments in ecommerce and the Internet

        This week brought news of a libel suit in San Francisco. The
        suit is important because the outcome will set a precedent
        for how far US law will go to protect online statements from
        libel laws.

        The plaintiff is a professor at a San Francisco college. The
        defendant is the owner of a website that allows students at
        that college to post anonymous reviews of their teachers. A
        number of these reviews have attacked the professor who
        claims they have left him "depressed and afraid" and that it
        is time to challenge the idea that the Internet is "holy and
        somehow above the law".

        This promises to be an interesting case but it is not for
        this reason I am highlighting it here. What is important is
        that the defence is relying, not surprisingly, on freedom of

        What should be borne very firmly in mind when thinking about
        the laws that govern conduct on the Internet, is that the
        Internet is an international medium, not a US medium, and
        the law to be applied in cases such as this will depend on
        the circumstances of each individual case.

        In the case in question, it must be remembered that the
        notion of "freedom of speech", as it's being relied upon in
        this lawsuit, is a creature of U.S. law.  If the plaintiff
        professor in this case was outside the U.S., in Australia or
        the UK or Canada, for example, it is by no means certain
        that US law would be applied to resolve the dispute.

        So, if the defendant in this case succeeds with his freedom
        of speech defence, this should NOT be taken as a licence to
        say whatever you want about anyone you want on your website
        or in your newsletter. If you do, you may find, to your
        detriment, that the laws of defamation in other countries
        are very much alive and well.

        6.  Pro-motion - Answers for the "Pro in Motion"

        Q. I understand that spelling, grammar and proper use of
        language is important on a web site to make it appear
        professional. But what about companies that aren't in the
        U.S. and have different "rules" of language.

        A. Good question! I, myself have probably been remiss in not
        making it clear that certain concessions are necessary in
        these areas for companies based in countries other than the

        We sometimes forget that the Internet is worldwide and we
        can't judge someone who is struggling with a language that
        is foreign to them - as long as they are doing everything
        they can do. I personally commend them for their efforts to
        communicate in anything other than their native language and
        see no reason to put them under any further pressure.

        Although I've heard that 95% of Internet users are in the
        U.S., this won't always be true. Eventually we will have a
        higher percentage of users in other countries and we cannot
        expect them to use perfect English. Their contact
        information on their web sites should help people understand
        - once they see that this company is located in a non-English
        speaking country.

        Even people in the UK, Canada and Australia use different
        punctuation and spelling than we do in the USA. I have a
        friend in the U.K. who told me that HE speaks English - and
        I speak American. So - who is correct?

        This is something we are going to have to live with when
        working in an International medium. We cannot judge
        another's professionalism in this case by their command of
        the English language.

        We all need to remember that the USA isn't the be-all/end-
        all of the Internet. To believe that it is severely limits
        our options. In the interests of increasing our options - we
        will need to show some tolerance for those seeking to
        communicate with us in a language which is foreign to them.

        * To submit questions to "Pro-motion"

        jl scott, ph.d., Author
        Copyright © 2017, All Rights Reserved

        This article may be reprinted with permission by including
        the following resource box:


        dr. jl scott is the Director of the International
        Association for Professionalism Online (IAPO)
        - and also the publisher of MONDAY
        MEMO! - the ezine dedicated to upgrading Professionalism on
        the Web. For your FREE subscription:

        7.  Freebies

        => E-book - Building Your Business In Your Bathrobe

        If you use, or are planning to use, the Internet as a
        business tool, this e-book will show you ways to save
        a lot of hard earned cash and precious time, while
        pointing out where the opportunities now lie just for
        the taking.

        8.  Subscriber Q&A

        Hi Elena:

        I've just signed up for your Cash Cow program.  I've placed
        lots of free ads (I want to find an ad that works before I
        spend cash on advertising) but I haven't made any sales yet.
        Also, most of the requests sent to my autoresponder seem to
        be from people trying to sell me their program!  What am I
        doing wrong?

        Bob S.


        How I wish I had a dollar for every time I've been asked
        this question (not about Cash Cow, but generally)!

        First off, what everyone needs to understand is that this
        business is nothing but a numbers game.  Something like 2-3%
        (estimates vary) of all people who read your ad will respond
        to it.  Of these respondents, a similar percentage will
        actually buy from you.  So, as you can see, the name of the
        game is to get your ad in front of as many pairs of eyes as

        It is for this reason that spamming is such a problem.
        People come to the realization that this is a numbers game
        and, when they do, the uninformed conclude that all they
        have to do is bombard their message to as many people as
        possible and 2-3% of 2-3% will yield sales in sufficient
        numbers to make it worthwhile.  This approach does have some
        superficial logic to it, of course, which is why it seems to
        appeal to so many.

        What the rest of us understand, however, is that this
        approach simply doesn't work.  Most people will not only not
        even open your message (we all develop a spam radar very
        early on) but won't deal with you in any shape, manner of
        form because these tactics paint you as a charlatan.  In
        addition, of course, spamming is downright illegal in many
        countries and parts of countries.

        So, how do you, legitimately, get your ad in front of the
        numbers of eyes you need to generate a fair return on your
        investment?  One approach, certainly, is to post your ads in
        the free classified sites.  Superficial logic dictates that
        it's sensible to see whether your free ad generates a
        response before spending money for paid advertising.  Well,
        your free ad WILL generate a response.  Unfortunately, it
        probably won't be the kind of response you're hoping for.
        Usually, you'll just wind up on some spammer's mailing list
        or find your autoresponder bombarded with other people's
        advertising messages.

        The reason for this is simple.  Who do you know who goes to
        the free classified sites when they're looking for a
        business opportunity such as the one you're promoting? Not
        many.  The reality is that the vast majority of people who
        frequent the free classified sites are those who are placing
        their OWN free classified ads!

        So, what's the answer?  It's threefold.  The first is
        something to get going with right now.  The second and third
        are longer term investments in your business that will yield
        results over the longer term.

        Firstly, when you're just starting out, you're going to have
        to rely on paid advertising to generate all your enquiry.
        This means spending money on paid ads in ezines that target
        your target market.  You need to write a few different
        classified ads and monitor the results, tweaking your ads,
        one element at a time, until you have one ad (or a few) that
        consistently generates good enquiry for you.

        Once you're at that point, you can begin to start
        advertising aggressively, confident that your ad "pulls".
        Be prepared, also, to reinvest your profits back into
        advertising.  This is how to build a serious business.

        Secondly, and longer-term, create your own website.  The
        traffic to your website is a rich source of prospects since
        these people are already obviously highly interested in what
        you have to offer since they've sought you out.

        Thirdly, develop your own list.  This means capturing the
        email addresses of your site visitors.  You do this by
        inviting them to leave their email address with you so you
        can stay in contact with them about developments at your
        site of interest to them.

        Also, supplement your website with a newsletter that people
        can sign up for at your site.  By establishing and
        developing relationships with your site visitors and
        newsletter subscribers, you are investing in your own highly
        targeted list of people who are likely to be very interested
        in the programs you are promoting not only now but in the

        This is the basic approach to running a business online.
        Don't be concerned that you're not generating quick sales at
        this stage.  As you can see it takes a LOT of time, effort
        and commitment.  The good news is that your investment will
        pay off over time.


        If YOU have a question for the Q&A segment, send it along!
        Contact By Emailmp;A .

        9.  This Week's Web Site Pick - Business Town


        The tag line of this site is "Start and run a small business
        without losing your shirt, your sleep, or your sanity!"

        That sums it up pretty well.  This is an extremely
        comprehensive site that's nicely laid out and very easy and
        quick to navigate.

        Not restricted to purely home-based businesses (although it
        does have a channel dedicated to this), this site is still
        worth a look if you're home-based for the general overall
        small business information home-based entrepreneurs need to
        come to grips with.


        11.  Next Week in A Home-Based Business Online

        ->  Home Business Idea of the Week: Online Researcher
        ->  Feature Article: "Not MLM" ... Why Ever Not?

        13.  Subscription Management

        To SUBSCRIBE to this Newsletter:
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        To UNSUBSCRIBE from this Newsletter:

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        15.  Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


        Copyright © 1999-2017 AHBBO Publishing
        All Rights Reserved

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Monday, 25-Jan-2021 21:52:38 CST