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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 129 : April 8, 2017

           Sent to 13,425 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           AHBBO
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Mystery
          Shopper
        3.     Feature Article - Are YOU Leaving Money On The Table?
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article is tax-related good news for those of
        you dabbling with the idea of starting an online home-based
        business.  Just because you haven't started making money
        yet doesn't mean you can't start taking the benefit of business
        tax deductions.  If you're spending money hand over fist on
        ISP fees and information products so you can learn how to
        start your own online business, you MAY be able to benefit
        from some pretty handy tax laws.

        And to help you on your way to your own online business,
        I've created a new, free e-book based on the information
        contained at my new site, Web Work From Home.  Now,
        instead of having to go online and visit WWFH (which, of
        course, you can always do at
        the entire site in one handy ebook that can sit on your desktop
        to be read at your convenience.  Download your free copy
        now at   This book may be
        distributed freely.  Give it away as a freebie to your website
        visitors or ezine subscribers with my compliments!

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you. 


        _______________________________________________________________


        FREE INTERNET TRAINING COURSE
        Free course how to build a profitable Internet
        business part time from your home. Free Newsletter.

        _______________________________________________________________

        2.     Home-Based Business Idea of the Week - Mystery Shopper
        _______________________________________________________________


        Be a Mystery Shopper? Who me?

        Mystery shoppers are not all that mysterious, but they do
        have a cool name. They aren't detectives trying to solve a
        crime, and they don't wear obscure clothing and dark glasses.
        They don't carry spy equipment and they don't sneak around,
        like someone on the prowl. Instead, they walk around like any
        other "ordinary" shopper and shop.

        Their goal is to shop without being so conspicuous that they
        are observed observing the store employees or store itself.
        They have a set criteria that must be followed, whether it be
        checking out the merchandise, observing the store clerks,
        tasting the quality of the food, or experiencing the dreaded
        "return of an item."

        Mystery Shoppers are often on a deadline. Their job is to
        enter a store, restaurant, of other facility, follow their list of
        criteria and be out of the store without anyone becoming
        suspicious of their purpose. Sometimes they have to arrive at
        exactly 4 p.m. Other times, they have a window frame of
        5 p.m. to 6 p.m. And other times, they are given a week in
        which to complete their assignment.

        Mystery Shoppers must fill out questionnaires such as:

        "How long did it take you to get seated?"
        "How long did you wait for your food?"
        "Was your food hot when it arrived?"
        "When you walked into the store, how were you greeted?"
        "Did you find everything easily and if not, when you asked for
        help, how were you helped?"
        "Give a detailed account of what followed when you asked for
        the out of stock item."
        "How many customers were in the stores and how were they
        being helped?"
        "What did the bathrooms look like? Were they properly stocked
        and clean?"
        "After handing the money to the clerk, what did he or she do
        with the money?"
        "Were the advertised specials displayed according to the
        following standards?"

        With so many questions, it can often be difficult to remember
        everything. Some Mystery Shoppers have come up with a little
        system to help them along the way:

        * Make extra copies of the questionnaires, so that after you
        have driven a few blocks away, you can fill in the information
        and not forget anything.

        * Take a friend or spouse along, they can observe what the
        clerk looks like while you concentrate on the purchase and
        return policy. This is a great way to take a friend out to lunch,
        free.

        * Bring a tape recorder with you, once you leave the store,
        hit the record button (hidden away in your purse) and
        commence talking: you can act like you are on the phone, or
        talking to your friend or child.

        For the rest of this report, visit
        http://www.shelteredturtle.com/mystery.html .

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.

        _______________________________________________________________


        Highly Recommended. How To Cash-In On the Booming
        Demand for Information Products.
        Yes you can develop your own information product in hours,
        using knowledge you already have. You don't need to be a
        writer, speaker, trainer or communication expert, and best of
        all, you get to keep 100% of the profits.
        _______________________________________________________________

        3.     Feature Article:  Are YOU Leaving Money on the Table?
        _______________________________________________________________


        © 2017 Elena Fawkner

        For those of us in the U.S., tax time is here again.  For those
        of you elsewhere, tax time is always around the corner.  Oh
        joy, I hear you say.  Well, if you're contemplating an online
        home-based business, it may be just that.  Really.  Here's
        how.

        Are you ready to start making money with, say, affiliate
        programs or by creating your own information product, but
        haven't really got off the ground yet because you're stuck
        in the stage of thinking you have to learn everything there
        is to learn about internet marketing before you can start? 
        (Which you don't, but that's a whole other article.)  How
        much money have you spent on e-books and other
        information products in your quest for the holy grail?  How
        much money are you spending on your ISP every month?
        How much money have you spent on what appeared to
        be promising online business programs only to see them bite
        the dust?  And what about ALL that software you've bought
        but never used?

        Well, even if you haven't made a dime yet, if you have a
        "genuine profit motive", start thinking outside the paradigm
        of the *would-be* online business owner and start thinking
        from the perspective of one who is *already* in business. 

        What does that have to do with tax?  Everything.

        If you have a *genuine* profit motive for what you're doing,
        then you're in business.  If you're in business, you can
        deduct business-related expenses against business and (if
        you're a sole proprietor), personal, income.  Including ISP
        fees, including information products, including "secret marketing
        site" membership fees.  All of it. 

        See where I'm going with this?

        Even fees for what turn out to be bogus programs can be
        deducted if you incurred them in pursuit of business profit. 
        And while we're on the subject of being hoodwinked, let's
        just get that one out of the way right here.  We're ALL
        suckered into falling for at *least* one - it's called the
        school of hard knocks - so don't dud yourself out of a
        righteous deduction just because you're feeling ever so
        slightly foolish for having been suckered, against your
        usually MUCH better judgment, into believing that what
        sounded too good to be true wasn't.  Even though it was.
        Repeat after me - a deduction is a deduction is a deduction. 
        All that's required is that you incurred the expense with the
        motivation to make a profit. 

        Now, a word of caution here. You can't deduct expenses
        incurred in pursuit of illegal activities so I wouldn't try and
        claim an investment in a pyramid or ponzi scheme on your
        tax return.  But if all you did was fall for a sales pitch for a
        program that, if successful, would not have been illegal,
        and it was a business-related expense, go for it.  So long as
        you had a genuine profit motive when you handed over the
        dough.

        It gets even better.  (By the way, this is all U.S. stuff we're
        talking here.  Check your local tax laws.  Many countries will
        have something similar to what I'm about to talk about.) 

        Here's where it gets interesting.  If you work your business
        out of your home, in a room or a part of a room that you use
        *exclusively* and *regularly* for your business AND that area
        is also your principal place of business, you may qualify for the
        home office deduction.  Even if you also work at a job outside
        the home. 

        And when I say "exclusively"  I MEAN exclusively - no children
        using your computer for their homework or to play computer
        games, no personal papers in your work desk, no late-night
        chatrooms (or less savory online pursuits if you get my drift),
        no online affairs, no television in the room.

        You may not be able to apply the home-office deduction
        against *this* year's income (as we'll see in a minute) but you
        will be able to apply it against profits generated in future
        years.

        So, why all the emphasis on "genuine profit motive"?  The
        movement towards easily-started online businesses has
        sprouted an industry of so-called tax experts who would
        have you believe that anyone can reap the benefits of home
        business tax breaks simply by starting a "home based
        business".  They basically try and convince you that
        anyone can pretend to be running a home-based business
        and thus qualify.  Not so.  You need to be running a real
        business, not engaging in a hobby or a sham.  What
        distinguishes a real business from a mere hobby?  You
        guessed it - a profit motive. 

        Believe me when I tell you, if you're planning on taking
        business deductions, you'd better be able to prove to the
        IRS that you have a genuine profit motive.  How do you do
        that?  By keeping proper books and records.  By keeping
        business and personal expenses separate.  By keeping business
        and personal income separate.  By running a genuine business,
        in other words.

        Here's how it works.

        Let's say you have a spare room in your house that you
        use exclusively as a home office.  Over the past 12 months,
        you've bought a computer, desk, chair, printer and fax
        machine.  You've decided that you want to start a home-
        based online business on the side while you continue to work
        in your job.  You spend several hours a day researching
        ideas for your new business and you spend a small fortune
        on your high-speed internet connection, and various
        information products relevant to your area of interest.

        Because you're running a business, one of the first things
        you're going to want to do is get a system for your business
        records set up.

        Keep a record of all expenses as they're incurred so that
        when tax time comes around, everything is at your
        fingertips.  I use Excel spreadsheets for this - one
        spreadsheet for every expense category.  Here are the
        categories I use (use whatever categories make sense for
        your business though):

        Advertising and promotion
        Software*
        Web Hosting and Domain Name Registration Fees
        ISP/Cable Modem Fees
        Office Expenses
        Content Subscription Fees
        Telephone***
        Bank Charges
        Books and Magazines
        Equipment**
        Furniture**
        Bad Debts
        Home Office Deduction

        * Usually has to be depreciated over several years unless
        it's software that needs to be updated frequently such as
        anti-virus software.

        ** You can either depreciate these items over time or you
        can write off 100% during the year of acquisition up to a
        maximum of around $20,000.

        *** If you only have one phone, you'll need to apportion
        expenses between personal and business.  On the other
        hand, if you have a second line exclusively for you business,
        you can write off 100% of expenses for the second line.

        Every time I pay a business expense, I enter the details
        in the appropriate spreadsheet.  Very easy.

        Then, when the time comes to file your tax return, you
        just need to prepare a Schedule C (for individual taxpayers).
        If your business makes a loss (i.e., the expenses you
        pay out are more than the revenue you bring in from your
        business), that loss is deducted from your income from all
        sources, thereby reducing your taxes.

        But, best of all, if you qualify for the home office deduction,
        you can take a proportionate share of your mortgage or rent
        payments and your utilities and apply them as a deduction
        against your business profits, but only to the point where the
        profit from your business equals zero.  In other words, the
        home office deduction cannot be used to create a loss
        situation.  But even if you can't deduct it this year (because
        your business has already made a loss), it's not lost.  You
        can carry it forward to future years to be applied against
        future profits.

        So, as you can see, even if you're only in the information-
        gathering/learning stage of your business, if you have a
        profit motive you're nonetheless in business and you can
        and should be writing off your business expenses even if
        you're yet to start generating revenues.

        Make sure you keep proper records and substantiate all
        expenses though.  The IRS is, of course, well aware of the
        potential for abuse of home business tax deductions and
        will be paying close attention.  That's fine though.  If you
        have a profit motive, you ARE running a business and
        you're *entitled* to take any legitimate deductions that
        are available to you.  To do anything less is to leave money
        on the table.

        ------



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        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        AHBBO Home Based Business Online
        Also, visit Elena's newest site, Web Work From Home
        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        ==================
        ADVERTISING REALITIES
        ==================

        "BRANDING" - SHORT OR LONG TERM?

        The objective of "branding" is to cause your product to be
        the one most customers think of when they have a need
        for it.

        According to master ad wizard, Roy Williams however,
        branding must be accomplished in "long term memory." You
        might add, "well, repetition, right?" Williams has researched
        brain activity with advertising and his advice is that the brain
        will not transfer to long term memory any data that is
        obviously recognized as "soon to expire." Instead, "irrelevant"
        messages are transferred to "short term memory," and are
        erased with simple sleep.

        =====================
        ADVERTISING TIME LINE. . .
        =====================

        1880s - Illustrated trade cards reach the height of their
        popularity, not only with advertisers but also with the
        American public, which becomes remarkably interested in
        collecting them.

        1892 -Sears, Roebuck & Co. mails out 8,000 post cards with
        imitation handwriting across the country. 2,000 orders are
        received directly from this promotional campaign.

        ======================================
        THE AGING OF AMERICA - WHAT CAN WE EXPECT?
        FOR CAREGIVERS ...WHICH WAY THE TREND?
        ======================================

        According to America Research, the number of Americans
        age 85 or older is skyrocketing. The total jumped 51% from
        1980 to 1996 and is expected to climb an additional 32% by
        2005. This swelling of the "old age" group means more aging
        parents relying on their families for care. The 65 and older
        population is expected to reach 39 million, a 15% increase,
        by 2017!

        ==========================
        BETWEEN MOM, DAD OR THE KIDS?
        ==========================

        The Conference Board revealed in a 1998 survey that by the
        year 2005, 37% of US workers will be more concerned with
        caring for a parent than for a child. The Health Insurance
        Industry Association reported that more workers are buying
        long term care insurance through employers.

        =======================
        "SANDWICHED" GENERATIONS?
        =======================

        In 1997, America Research revealed that 1 in 5 of the labor
        force was part of the "sandwich generation," that is, taking
        care of both children and elderly relatives. The figure will
        increase over the next 5 years.

        ==============================
        HOW ARE "CAREGIVERS" CUTTING BACK?
        ==============================

        Research along the above lines reveals that 19% have less
        money to spend on the immediate family.

        36% pay some of their parent's bills.
        24% eat out less with their family.
        46% have become more saving conscious.
        26% are spending less, not knowing how long care for mom/
        dad will last.
        51% are shopping for only the lowest price.
        38% say buying for themselves is not important - parents
        come first.

        ==================================
        THE AGING TREND AND BUSINESS IN GENERAL
        ==================================

        Companies that cater to both senior citizens and caregivers
        will profit the most. "Caregivers" and members of the
        "Sandwiched Generation" are extremely hard pressed for time.

        Here's what's expected to come down the line in the immediate
        future:

        * The number of "health nuts" will increase. Companies selling
        vitamins etc. will prosper.

        * Consumer related services will need to improve service.
        "Caregivers" are demanding.

        * Many stores will need to revive "home delivery" to the
        elderly and the caregivers.

        * House calls from clothing people will not be uncommon.

        * As technology becomes less expensive, and more accessible,
        seniors will want to access the Net for products, entertainment,
        family contact and more!

        * Shopping from home will be the continued "call" for caregivers
        and seniors who have little time, poor health, and limited
        finances (looking for best buys).

        ------


        _______________________________________________________________


        Access to a computer?
        Work at home online and earn up to $1,500 - $5,000+ per
        month! You set your own hours, part-time or full-time. Be
        your own boss! We have the proven system in place, we
        train you to succeed!

        _______________________________________________________________

        5.     Success Quotes of the Week
        _______________________________________________________________


        To dream anything that you want to dream. That is the
        beauty of the human mind. To do anything that you want
        to do. That is the strength of the human will. To trust
        yourself to test your limits. That is the courage to succeed.
          -- Bernard Edmonds

        Whether we like it or not, each of us is constrained by limits
        on what we can do and feel. To ignore these limits leads to
        denial and eventually to failure. To achieve excellence, we
        must first understand the reality of the everyday, with all its
        demands and potential frustrations.
          -- Mihaly Csikszentmihalyi

        Five minutes, just before going to sleep, given to a bit of
        directed imagination regarding achievement possibilities of the
        morrow, will steadily and increasingly bear fruit, particularly if
        all ideas of difficulty, worry or fear are resolutely ruled out and
        replaced by those of accomplishment and smiling courage.
          -- Frederick Pierce

        _______________________________________________________________

        9.     Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        Online Business Opportunities

        _______________________________________________________________

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