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        a home based business onlinehome business ideas


        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 128 : April 1, 2017

           Sent to 13,146 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           AHBBO
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Personal
          Shopper
        3.     Feature Article - Ezine Publishing As A Business
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week I'm delighted to announce the launch of an
        AHBBO sister site, Web Work From Home (WWFH)
          WWFH is a very
        simple, to-the-point site, designed to show you, step by
        step, how to create your own online business.  Basically,
        it's a roadmap to show you how to replicate what I did
        when I created my online business and what I still do to
        this day.  It's what works. 

        So, if you've had your fill of theory and just want to cut to
        the chase and get going already, visit WWFH.  There may
        just be something there that will help you.  (By the way, I
        created WWFH in under one week using Ken Evoy's brilliant
        "Site Build It" tool.  If you're put off starting a web-based
        business by the thought of having to know HTML and all
        the other technical bugaboos that go along with creating a
        web site, Site Build It's for you.  Check it out at
        .)

        This week's article is all about ezine publishing as a
        business (as distinct from a marketing tool which is how
        it's usually treated).  It's at segment 3.  Hope it gives you
        food for thought.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        _______________________________________________________________


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        _______________________________________________________________

        2.     Home-Based Business Idea of the Week - Personal
          Shopper
        _______________________________________________________________


        Here's a neat idea for a web-based business that will allow
        you to satisfy your shopping addiction using other people's
        money and get paid for it at the same time! Believe it or not,
        there are people out there who do not enjoy shopping and/or
        simply don't have the time to do it. Busy executives often
        fall into this category, for example. That's where your personal
        shopper service can come in.

        To start, set up a website that will allow you to take online
        orders. To begin with, your services are going to be necessarily
        limited to your own local geographic area if you can't source
        what you need online. But over time, you can recruit other
        shoppers into your network and eventually offer a nationwide
        service.

        Your customer selects a pricepoint, fills in an online form that
        specifies what they're looking for (provide for input fields in
        your form that will extract the necessary information) and away
        you go! You shop for the item, have it shipped and also wrapped
        if it's a gift.

        The merchant charges the customer's credit card directly
        inclusive of all shipping costs. Your webpage should include an
        agreement and acknowledgement that you will be making the
        customer's credit card information available to the merchant
        for this purpose.

        In addition, you charge the customer for your time. One way of
        doing this is to charge a percentage of the amount spent by the
        customer with the merchant. A couple of disadvantages with
        this approach are that you may not be adequately compensated
        for your time when the purchase is for a low-cost item. Also, the
        customer may become distrustful of you, thinking that you'll
        deliberately source a more expensive item than necessary. To
        overcome these objections you may instead want to settle on a
        flat rate for different levels of service.

        Recommended resources:

        Get Paid to Shop: Be a Personal Shopper for Corporate America
        by Emily S. Lumpkin

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.

        _______________________________________________________________


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        _______________________________________________________________

        3.     Feature Article:  Ezine Publishing As A Business
        _______________________________________________________________


        © 2017 Elena Fawkner

        If you have your own website, or are planning to create
        one soon, in the course of your research you will have
        read about the importance of publishing an ezine
        (electronic newsletter) as a way of generating traffic to
        your site. 

        -- Note to purists: yes I DO understand there is, strictly
        speaking, a difference between ezines and electronic
        newsletters but for our purposes it doesn't matter so don't
        write me. ;)

        It's good advice.  By capturing the email addresses of
        your site visitors (via an ezine sign-up form at your site),
        you can develop a mailing list to put yourself before time
        and time again, unless and until they ask to be removed. 
        The idea is that by regularly sending your ezine to your list,
        your site visitors get to know you and, over time, come to
        trust you as an expert in your field.  Assuming you do
        competent work, that is.

        But ezine publishing can be a lot more than just a
        traffic generation tool - a means to an end.  It can be
        an end unto itself.  Your ezine can actually be a
        business in its own right.

        How can an ezine be a paying proposition in itself?  There
        are two ways - by accepting paid advertising and charging
        for subscription.


        => Advertising

        When I started my ezine way back when in July 2017, I was
        just following conventional wisdom.  I had created a web
        site by the same name and wanted to publish an ezine as a
        way of staying in touch with site visitors and reminding them
        to visit my site.

        What ended up happening, though, is that the ezine
        became the central plank of my business and the website
        became secondary.  Why?  Well, first of all, I found that I
        actually enjoyed it.  I enjoyed writing articles and I enjoyed
        the fact that other people actually got some benefit from
        my labors.  But, beyond that, once I had amassed a subscriber
        database of 1,000 or so, people started asking me what my
        advertising rates were.  I didn't have any.  I had never really
        thought of my ezine as being a revenue generator in and of
        itself.  The most I was hoping for was to remind readers to
        visit my site in the hope that, while there, they would place
        an order for one of the affiliate programs I promoted thereby
        earning me a commission.  Of course, I was also running ads
        for my own affiliate programs in the ezine which translated
        into income via commissions but, again, the ezine was a
        means to an end, not an end unto itself.

        When advertisers started approaching me, however, I soon
        changed my thinking and my focus and before long, I had on
        average ten to twelve advertisers wanting to run ads in my
        ezine, every single week.

        So, quite quickly, accepting paid advertising in my ezine
        became a primary revenue source, certainly way ahead of
        anything else that was generating revenue for me at the time
        from my website.

        Things have changed considerably for all ezine publishers
        from those heady days where ezine advertising was all the
        rage and demand for ezine advertising space outstripped supply. 
        No longer do I publish a dozen ads in each issue.  Now it's only
        five or so but paid advertising remains an important element of
        my business plan and it is still a very viable revenue generation
        model for you to use in your online business.


        => Paid Subscriptions

        Just as ezine advertising has slowed down, paid subscription
        ezines are emerging as the next hot trend.  More and more,
        the concept of free content on the Internet is giving way to
        user pays and ezine publishing is no exception with ezine
        publishers beginning to charge for subscription to their ezines
        in lieu of (or in addition to) running paid ads. 

        For those who (for some reason) believe that everything
        on the Internet should be free (as long as they're not the
        ones who have to do the work for nothing, of course), this is,
        on a superficial level, probably bad news.  But on the other
        hand, when someone is paying for content, it had better be
        worth it.  So the upside is that subscribers to paid ezines are
        more likely to be getting (and will demand) better quality
        content than they are used to from the typical "free" ezine. 
        In other words, you get what you pay for.

        So what does all this mean for you, the would-be Internet
        entrepreneur?  Quite simply, if you're an expert in anything
        (and we all are) you can turn that knowledge into the
        foundation of an online business by publishing an ezine on
        that subject, including your own original articles on a regular
        basis (don't bother just regurgitating someone else's - if you're
        publishing them, so are others and the object of the exericse
        is to make an original contribution) and either accepting paid
        advertising or charging subscribers a subscription fee.

        All right then, how do I start an ezine?, I hear you say.


        => Come Up With a Great Idea

        Don't waste your time (or everyone else's) publishing yet
        another Internet marketing ezine.  How many ways are there
        to say the same thing?  They're a dime a dozen and worth
        even less.  Do the hard work of coming up with something
        that's original and fresh, something that every man and his
        dog isn't already doing.  It doesn't matter how specialized the
        subject matter - the Internet audience is vast - you will
        attract your share of it.  In fact, the more targeted your
        audience the better.  Far, far better to have 500 devoted
        readers than 5,000 who may or may not even open, let
        alone read, your ezine.

        (And don't believe the naysayers who will try and convince
        you that because there are already so many ezines being
        published there is no room for you.  There is ALWAYS room
        for quality original content and there always will be.)


        =>  Write a Few Articles

        Before you publish your first issue, write a few articles about
        your chosen subject and submit them, together with a
        resource box that includes a way for people to subscribe to
        your new ezine.  This is just to drum up interest so that you
        actually have a few subscribers to send your first issue to.

        What do I mean by "submitting" your articles?  There are many
        ezine publishers and webmasters looking for fresh, quality
        content for their ezines and web sites that they don't want
        to have to create for themselves.

        In response to this demand, a number of services and web
        sites have sprung up to collect content contributions from
        people like you and make it available to people like them.

        Here's a list of article submission points to get you started:


        => Announcement Lists

        Yahoo Groups (submit from the Yahoo Groups website
        at http://groups.yahoo.com/ - you'll need to subscribe
        to these groups first):

        aabusiness
        aageneral
        aainet
        article_announce
        ArticlePublisher
        articles_archives
        epub
        hersmallbusiness
        Free-Content
        publisher_network
        PublishInYours


        => Web Sites


        http://www.ignitepoint.com
        http://www.marketing-seek.com
        http://www.boconline.com/sub-art.html


        http://www.mailbiz.com


        http://www.selfgrowth.com
        http://www.internetday.com/submit
        http://www.marcommwise.com
        http://www.vectorcentral.com
        http://www.goarticles.com
        http://www.hotlaunch.com
        http://www.ezinearticles.com
        http://www.webmasterslibrary.com


        => Publication

        Then, when you have a few subscribers, you're ready to
        publish your first issue.  Be ready to roll it out pretty quickly
        after you submit your articles so you are still fresh in the
        mind of your readers.

        For assistance with the nuts and bolts of actually creating
        your ezine (including what should go where and why) and
        sending it out, visit the excellent resource Ezine University
        at http://www.ezineuniversity.com .


        => Generating Subscribers

        Once your ezine is a reality, you can "announce" it to the
        world at large.  Here's a list of ezine announcement lists and
        directories to get you started:

        Before being able to submit your newsletter to these lists
        you'll need to subscribe first. Just go to Yahoo
        (http://www.groups.yahoo.com) or Topica
        (http://www.topica.com) to sign up for the lists you want
        to be able to submit to. (Onelist and Egroups are now under
        Yahoo):

        1_List_Advertise@onelist.com
        a1promo@egroups.com
        Aannounce@egroups.com
        Announce@topica.com
        ezine_announce@egroupscom
        freelistresources@topica.com
        GetMoreSubs@egroups.com
        GetMoreSubs@topica.com
        ListAdvertise@egroups.com
        List_Builder@topica.com
        Lits_Of_Lists@egroups.com
        Listpromote@egroups.com
        List-Your-Lists@egroups.com
        List-Your-Lists@topica.com
        Mailman@topica.com
        Promote_Your_List@topica.com
        WritersZines@egroups.com
        ZineDirectory@egroups.com
        eAnnounce@egroups.com
        compu-list@ egroups.com
        List_announcements@egroups.com
        PromoteList@topica.com
        Announce_Lists@egroups.com
        Announce-A-List@egroups.com

        Here are the ezine sites and directories:


        http://www.the1000.com (JimWorld's Top 1000 Submission
        Sites Directory)
        http://alabanza.com/kabacoff/Inter-Links/listserv.html
        http://new-list.com/
        http://tile.net/lists/addlist.html
        http://www.escribe.com/internet/-aannounce/
        http://www.escribe.com/internet/lbd/
        http://www.escribe.com/internet/listbuilder/
        http://www.goodstuff.prodigy.com/Lists/main.htm
        http://www.liszt.com/
        http://www.paml.net
        http://www.newsletteraccess.com/
        http://www.promotefree.com

        http://www.wcsu.ctstateu.edu/library/rr_electronic_discussion_groups.html
        http://www.webcom.com/impulse/list.html

        You'll find other sites and announcement lists to add to these
        lists as you go on.  This is just to give you a starting point.

        Of course, just because you've created an ezine that's a
        paying proposition (i.e., profitable) doesn't mean you have to
        stop there.  You can still create a website and use that to
        generate revenue in addition to your ezine.  In fact, a
        combination of the two is the best way to go - multiple streams
        of income are key to the financial stability and security of your
        online business.

        ---

        Recommended resources:

        Subject matter idea generation and putting your knowledge
        on paper - Make Your Knowledge Sell (Monique Harris and
        Ken Evoy, M.D.)


        Creating a high-income paid subscription ezine - The
        Paperless Newsletter (Monique Harris)


        Automation software for submission of your ezine - Ezine
        Announcer


        Marketing with ezines - Ezine Tactics (Lee Benson)


        ------



        include the following resource box; (2) you only mail to a
        100% opt-in list; and (3) you retain the "Recommended
        Resources" section as is.



        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        AHBBO Online Business Opportunities


        _______________________________________________________________


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        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        ==================
        ADVERTISING REALITIES
        ==================

        NOT AS FAR AS THE FTC IS CONCERNED!
        "Results May Vary" Is An Adequate Disclosure

        We call this the "Results May Vary" myth. "Results may vary"
        and variations on that theme are not adequate disclosures. 
        Still we see it, again and again, usually in fine print flashed
        briefly across the bottom of a television screen while a
        consumer or expert gives a glowing endorsement. If a
        "results may vary" disclosure is prominent enough to be
        noticed, consumers are likely to believe that it simply means
        that not everyone will achieve the promised results. It does
        not disabuse them of the very powerful claim that the
        results are typical of what they can expect to achieve if
        they use your product.

        =====================
        ADVERTISING TIME LINE. . .
        =====================

        1891 - The precursor organization to the Outdoor Advertising
        Association of America (OAAA) is created under the name
        Associated Bill Posters Association of United States and
        Canada. OAAA is not used as the organizational name until
        1925.

        1896 - J. Walter Thompson Company begins using the Rock
        of Gibraltar in its advertising for Prudential Insurance Co.

        1896 - Full color lithographic advertising prints for Ivory Soap
        are sent directly from specialty printers to magazine
        publishers, who bind them into magazines. This practice is
        soon taken up by other manufacturers.

        =====================================
        HOME BUSINESS - ANYTHING TO SELL TO TEENS?
        =====================================

        Between April 2017 and April 2001, the growth of the adult
        online population outpaced the teen population. According
        to Media Metrix ratings data, the number of adults online
        increased 18 percent, reaching a total of over 71 million
        users. The teen population increased 11 percent in April,
        reaching a total of almost 9 million. The data also reveal
        that adults go online more often than teenagers -- the
        average adult logged on 15 days in April, while teenagers
        used the Internet an average of nine days in April.
        (Source: Cyberatlas)

        ==============================
        DOES SIZE REALLY MATTER WITH ADS?
        ==============================

        Among the large ad types, skyscrapers seem to be growing
        the most quickly, increasing 436 percent since April. One
        reason for this could be the relative ease with which they
        are integrated into site content: accommodating a narrow
        "vertical banner" comes more easily to publishers than
        ceding a large, continuous chunk of online real estate to a
        horizontal rectangle.

        Despite large formats' growth, the banner ad continues to
        dominate the online ad scene, making up about half of all
        online ad placements. Banner impressions grew 39 percent,
        from 23.6 billion impressions to 32.9 billion.

        Smaller ads, such as buttons and bars, also saw a 15 percent
        growth rate in impressions (from 20.6 billion to 23.7 billion).
        However, the smaller formats' collective share among all
        online ads dropped from 46 percent to 38 percent. (Source:
        Jupiter Media)

        ==============================
        PLACING YOUR AD AT FINANCIAL SITES?
        ==============================

        More than 44 percent of the active Web population visited
        a finance Web site in January 2017, according to Nielsen/
        NetRatings, and the sites proved to be the most sticky on
        the Web.

        Finance sites attracted nearly 51.6 million unique visitors in
        January. On average, surfers spent more than 21 minutes
        browsing finance and investment sites, with males comprising
        53 percent of the total audience and females 47 percent.

        Financial Web sites with transactional capabilities, such as
        online trading and banking sites, led the way as the stickiest
        finance and investment destinations, capturing the majority
        of surfers' time spent online. (Source: Media Matrix)

        _______________________________________________________________


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        _______________________________________________________________

        5.     Success Quotes of the Week
        _______________________________________________________________


        To finish the moment, to find the journey's end in every
        step of the road, to live the greatest number of good hours,
        is wisdom.
          -- Ralph Waldo Emerson

        Latent abilities are like clay. It can be mud on shoes, brick
        in a building or a statue that will inspire all who see it. The
        clay is the same. The result is dependent on how it is used.
          -- James F. Lincoln

        The art of using moderate abilities to advantage often brings
        greater results than actual brilliance.
          -- Francois de la Rochefoucauld


        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

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        If you find this newsletter valuable, please forward it
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        ============================================================
        9. Contact Information
        ============================================================
         
         

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
         

        ============================================================
         

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