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        ============================================================
          A Home-Based Business Online
        ============================================================

          
           
          

           March 24

            Sent to 3,976 subscribers

          Editor: Elena Fawkner
          Publisher: AHBBO Publishing
           
          Contact By Email

        ============================================================

        ============================================================
          IN THIS ISSUE
        ============================================================

        1. Welcome and Update from the Editor
        2. Home-Based Business Idea of the Week - Cleaning
            Services Broker
        3. Feature Article - If I Knew Then What I Know Now ...
            15 Rules for Success In Your Home Business
        4.  Program Review - Cash Cow
        5.  Newsletter Publishing Tutorial - Part 9 - Accepting
             Paid Advertising
        6.  Pro-motion Column - Answers for the "Pro in Motion"
        7.  Freebies
        8.  Subscriber Q&A
        10. This Week's Web Site Pick
        11. Next Week in A Home-Based Business Online
        13. Subscription Management
        15. Contact Information

        ============================================================
        1. Welcome and Update from the Editor
        ============================================================

        Hello again, and a warm welcome to all the new subscribers
        who have joined us this week!

        First off, apologies for the round of emails that was necessary
        during the week when my PC froze as I was running my
        subscriber software, blitzing my entire database!  I was able
        to recover most of the database by using a back-up copy but,
        because I hadn't backed up for 3 or 4 days (THAT will teach
        me!), I had a bit of manual updating to do.  Hopefully things
        are now straightened out but if one or two unsubscribe
        requests have slipped through the cracks, please accept my
        apologies and unsubscribe again using the link in segment
        13 below.

        Due to the high volume of 'undeliverables' that I am receiving
        each week as returned mail, primarily from free email accounts
        with full mailboxes, an automatic unsubscribe policy now
        applies to all returns.  Over 300 email addresses were deleted
        last week as a result of this policy.  This is as much for the
        benefit of AHBBO advertisers is it is for your poor overworked
        editor.

        As it took a fair amount of time to unscramble that little lot,
        I didn't get around to putting my articles ebook together in
        time for this week's issue as originally planned.  Look out for
        it next week instead.

        Included in this week's issue is a review of the new online
        home business program, Cash Cow (segment 4).  I signed up
        for it about ten days ago and test marketing has gone well.
        Similar to the famous Cookie Cutter, this program shows real
        promise.

        Look out also for the occasional Q&A segment which makes
        a reappearance this week (segment 8) and the launch of a
        new contest (segment 9).

        Finally, this week's AHBBO Newsletter Publishing Tutorial
        (segment 5) discusses running paid advertising in your
        newsletter.

        Thanks for reading and I hope you enjoy this week's issue.

        Remember, this newsletter is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email

        ============================================================
        2. Home-Based Business Idea of the Week - Cleaning
            Services Broker
        ============================================================

        I'm the first to admit cleaning house is definitely one
        of my least favorite activities. Couple that with a chronic
        lack of time and you're describing a huge segment of the
        population. One that isn't going to be shrinking any time
        soon.

        As a cleaning services broker you can tap into this
        market. A cleaning services broker basically brings
        together people wanting cleaning services performed and
        those prepared to perform that service for a fee.

        Start out by advertising for cleaners. You'll need to
        check references and test their skills. You may also want
        to consider bonding them. Once you have several cleaners
        on your books (as independent contractors, not
        employees), you can then start advertising your services
        to prospective clients.

        A Yellow Pages listing is a good place to start (although
        this does require quite a bit of forward planning) as well
        as classified ads in your local newspaper. Professionally
        produced flyers/brochures that can be distributed in a
        letter box drop in the geographic area you are targeting
        will also generate good enquiry.

        You should set yourself up so that you bill the client for
        the cost of the service and you pay your cleaning
        contractors. The difference between what you pay your
        contractors and what your receive from clients is your
        commission.

        You can gradually expand your business too by adding
        more services over time. Logical extensions include
        window washing, garden maintenance, carpet cleaning
        and pet sitting, to name just a few examples. And
        don't forget to think outside the box when targeting
        clients. Consider, for example, real estate agents who
        need cleaning services for rental properties between
        tenants.

        Useful titles:

        => Home Cleaning Business : Your Step By Step Business
        Plan by Susan Bewsey

        => How to Make Cleaning a Successful Business
        by Pamela Glasby

        You can find these titles online at Borders
        (http://www.barnesandnoble.com).

        ------

        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at more being added
        all the time.

        ============================================================
        3. Feature Article - If I Knew Then What I Know Now ...
            15 Rules For Success in Your Home Business
        ============================================================

        By Elena Fawkner

        Someone sent me an email the other day.  Supposedly
        General Colin Powell's Rules for Success.  Now, I don't know
        whether they really are or not, but as I read them, I thought
        they really should be called "15 Rules For Success In Your
        Home Business".  So, here they are:
         

        => Rule 1 - It ain't as bad as you think, it will look better in the
        morning.

        If there's one experience universal to ALL home-business owners,
        particularly those running a business on the internet, it's the
        occasional feeling that you're just spinning your wheels, and not
        getting anywhere.  The number of people who give up on their
        businesses just as they approach the brink of success is
        staggering.  So hang in there and remind yourself, when things
        look bleak, that tomorrow is another day, things really aren't as
        bad as they seem and things really WILL look better in the
        morning.
         

        => Rule 2 - Get mad, then get over it.

        OK, I concede this is more general advice than home-business
        advice but it applies in your home business just as it does
        anywhere else.  Resentment and unexpressed anger really
        don't hurt anyone but the person feeling resentful and angry.
        Have you ever noticed how completely unproductive you are
        when burdened by resentment and anger?  So feel it, express
        it (constructively) and then move on.  As the man said,
        "get over it".
         

        => Rule 3 - Avoid having your ego so close to your position that
        when your position falls your ego goes with it.

        Over the course of my career I have, from time to time, met
        people whose identity and sense of self-worth is so enmeshed
        in what they do for a living that they literally don't have an
        identity outside of their work.  Because they rely on an external
        source for their self-esteem and confidence, they find it necessary
        to continually and relentlessly bolster their personal positions,
        often at the expense of others, often resorting to political
        maneuvring in the workplace to maintain and improve their
        supposed 'status'.

        These people are the 'empire builders' you sometimes find in
        organizations.  They jealously guard their power base all the
        while gathering unto themselves more and more responsibility,
        beyond the point of being able to do everything they take on.

        Because their identity and sense of self-worth depends
        upon their position within their organization, what happens
        when their position disappears, such as in a corporate
        downsizing?  It freefalls.

        Don't let this happen to you.  Remember that you are
        something separate and distinct from your business.  Sure,
        you can be proud and pleased with your accomplishments
        but don't define yourself through them.  Your self-worth is
        something that comes from inside your human self,
        not your business.

        Ironically, keeping a professional detachment is more
        likely to secure the ultimate success of your business.
        Detachment brings perspective, objectivity and clarity,
        which helps you make better quality decisions.
         

        => Rule 4 - It can be done.

        Don't allow self-imposed limitations to restrict what you can
        and will do.  You can do anything if you set your mind to it.
        Well, of course, it must be something that is within your
        power - you can't just set your mind on growing a third arm,
        for example.

        But for anything that is within human power and capability,
        the saying "where there's a will is a way" is so true.

        Get into the discipline of planning your life and where you
        want it to go.  By setting goals and planning the steps that
        will help you reach them, you can achieve literally anything
        your heart desires.
         

        => Rule 5 - Be careful what you choose, you may get it.

        Following on from this, it should go without saying that
        what you set for your goals is something you truly want
        because if you do practice the discipline of goal setting
        you will surely get it.
         

        => Rule 6 - Don't let adverse facts stand in the way of a good
        decision.

        Keep your eye on the prize and don't be distracted by what's
        happening on the sidelines.  Sure, you may not have entered
        the marathon had you known there were going to be 1,000
        other runners but does that mean entering the marathon
        was a bad idea?  No.

        Make your decisions based on quality information and what's
        in the best interests of your business.  If someone else comes
        along who represents competition for your business, don't be
        put off your game.  Just run your own race.  There's ALWAYS
        a way to distinguish yourself from your competition.
         

        => Rule 7 - You can't make someone else's choices.  You
        shouldn't let someone else make yours.

        IGNORE your mother when she tells you you're crazy
        for chucking in your nice SAFE secure little job to start
        your own business.  Follow your dream, no-one else's.
         

        => Rule 8 - Check small things.

        Like the fine print in contracts.  Like the URL in that
        sales letter you've just put the finishing touches on.
        Like your spelling and punctuation.  In other words,
        pay attention to detail.
         

        => Rule 9 - Share credit.

        You've heard the saying, "no man is an island".  No
        woman is either.  Remember and acknowledge the people
        who have helped and continue to help you get where you
        want to go.  Acknowledge the achievements of others.
         

        => Rule 10 - Remain calm, be careful.

        Frenzy and recklessness are hardly the prescription for
        long-term success in your business.  In the face of
        unexpected challenges, unexplained downturns in business
        or failure to achieve the results expected, recognize that
        these are just part of the thrust and parry of business life
        and use a calm, methodical approach to the problem.

        Don't just react blindly or chuck away all your hard work
        and try something completely different unless a thorough,
        calm and careful investigation convinces you that you are
        completely off-beam.

        Calmly analyze your situation and use your intelligence
        to correct the situation.  Sometimes a one degree turn of
        the wheel is all that is required to get back on course, not
        a completely new rudder.
         

        => Rule 11 - Have a vision, be demanding.

        This rule goes hand in hand with rules 4 and 5.  In order
        to set goals and plan ways to achieve them you must
        first set your vision.  Think big, be brave.  There is
        nothing you can't achieve so make sure your efforts are
        going to be for something truly worthwhile.
         

        => Rule 12 - Don't take counsel of your fears or naysayers.

        All of us have moments of self-doubt or even fear when
        embarking on a journey to an unknown destination.  If what
        you have planned for yourself brings with it feelings of
        anxiety, nervousness, even fear, pay attention to them but
        don't take their counsel.

        They are symptoms of grand thinking, of stretching beyond
        the boundaries of your comfort zone.  As the book says,
        feel the fear and do it anyway.
         

        => Rule 13 - Perpetual optimism is a force multiplier.

        This rule is closely related to rule 1.  Believe that things
        will work out, that they will look better in the morning, that
        everything's going to be OK.  Repeat the words  to yourself
        as a mantra if you must but instill a spirit of indomitable
        optimism in your outlook and you will attract success into
        your life.
         

        => Rule 14 - Sometimes being responsible means pissing
        people off.

        You can't please all of the people all of the time so don't
        waste your time or energy even trying.  You have a
        responsibility to the ultimate success of your business and
        to your own personal success.  If that means you occasionally
        have to say no to people to stay true to your objectives, do it.
        If it means you have to alienate some people because they
        don't personally agree with what you are doing, that's their
        problem.

        In other words, stay focused on your plan.  If others don't like
        it or agree with it, too bad.
         

        => Rule 15 - You never know what you can get away with
        unless you try.

        If you don't ask you don't get.  And if you don't take you
        don't get.  Leave nothing on the table.  If an opportunity comes
        along, take it.  It may not come again.  And remember,
        in chaos there is opportunity.  While everyone else is running
        around like chooks with their heads cut off, you just bring up
        the rear and clean up on all the opportunities that are just
        lying there for the taking among the chicken scratch.
         

        Hindsight truly is 20/20, no doubt about it.  Perhaps, like me,
        you're thinking that if you'd known then what you know now,
        you would have gone a lot further a lot faster.  But as with any
        form of progress, it's the journey, not the destination, that
        provides the education and creates the experience and,
        through it, wisdom.  And that's something no book can teach
        you and money can't buy.
         

        ------

        **Reprinting of this article is welcome!**
        This article may be freely reproduced provided that: (1) you
        use the autoresponder copy which contains a resource box;
        and (2) you leave the resource box intact. To receive a copy
        of this article by autoresponder, just send a blank email to

         

        ============================================================
        4. Program Review - Cash Cow
        ============================================================

        Few of you will not be aware by now of the online
        phenomenon known as the Cookie Cutter. Basically,
        Cookie Cutter is both a system for selling the program
        to others, as well as providing comprehensive (but
        basic) internet marketing training (known as Boot
        Camp).  It is specifically designed for those new to
        the internet ("newbies").

        Cookie Cutter has been so phenomenally successful
        that some are now suggesting it's been overexposed.
        Whether that's true or not (I don't think so, I still sell
        several each week as do several AHBBO advertisers),
        there is no question that those who got in on the
        ground floor really cleaned up.

        Enter the Cash Cow. Essentially applying the same
        principles as Cookie Cutter (an internet marketing
        training program doubling as a business opportunity),
        it does have two very significant advantages over
        Cookie Cutter. The first is that, unlike Cookie Cutter,
        you are allowed to copy the html of the specified
        webpages and graphics files and use them on your
        own server.

        This makes the Cash Cow a less expensive proposition
        than Cookie Cutter which only allows its pages to be
        used on Cookie Cutter-hosted sites (for a fee). The
        second is that Cash Cow is still relatively unknown and
        so people aren't fed up to the back teeth seeing the
        same old ads over and over again, making it more likely
        that you will generate an enquiry.

        Other than this, though, the two programs are very
        similar. Both guide the user through the basics of
        internet marketing - web pages, autoresponder-
        delivered sales letters, setting up to accept credit
        cards and online checks, advertising (including ads
        you can copy ... hopefully not of the "dumb" variety!).

        The prices, too, are similar. The Cash Cow sells for
        US$25, Cookie Cutter US$20 (although it is
        permissible to increase this price by the amount of
        the charge levied by a credit card processor, if any).
        Finally, as with Cookie Cutter, Cash Cow is
        endorsed by Clickbank.

        I wouldn't say that Cash Cow is a superior product
        to Cookie Cutter/Boot Camp. In my opinion they
        are pretty comparable. But the big advantage of
        Cash Cow as a business opportunity is that it
        hasn't been done to death. YET. So, if you want
        to get in on the ground floor of what could well end
        up being a Cookie Cutter Mark II, now's your chance.

        For more info, visit the pages I've set up at the
        AHBBO website:

        ============================================================

        ============================================================
        5. Newsletter Publishing Tutorial - Part 9 - Accepting Paid
           Advertising
        ============================================================

        Once your subscriber database reaches a certain level, at
        least 1,000, you can begin to think about accepting paid
        advertising.  How seriously you pursue advertising in your
        ezine depends upon your focus.  If your newsletter is simply
        a means of communication to stay in touch with your
        website visitors, income-generation may be a secondary or
        non-existent priority.  In this case, your "reward" comes
        from generating (hopefully) repeat traffic to your website.

        If, on the other hand, your newsletter is your primary
        business venture, then unless you charge a subscription
        fee, you will be reliant upon advertising revenue to earn a
        profit from it.

        In this instalment of the AHBBO newsletter publishing
        tutorial, we will be looking at ways of generating paid
        advertising in your newsletter.

        Part 9 is available by autoresponder. To receive it, just
        send a blank email to .

        Alternatively, visit the A Home-Based Business Online
        website tutorial page at .

        All previous instalments are also available by autoresponder.
        To receive previous instalments, just send a blank email to:

        for Part 1
        for Part 2
        for Part 3
        for Part 4
        for Part 5
        for Part 6
        for Part 7
        for Part 8

        ------

        Next Week Part 10 - The Exclusive Mailing Debate.

        ============================================================

        ============================================================
        6. Pro-motion - Answers for the "Pro in Motion"
        ============================================================

        Q. I'm being deluged with email and it seems to take all
        my time to answer it every day. Help! (Judy V.)

        A. The most important thing you can do for your online
        business is communicate with customers, potential
        customers and colleagues. Yet, it's easy to get bogged
        down in email. Many people strongly support the use of
        autoresponders but I find that they defeat the purpose of
        true communication. They ARE great for sending
        requested articles or other material, however.

        Using a filter in your email program is another frequently
        used technique. This is to filter out spam and reduce the
        number of incoming messages. The only problem with
        this is that you may unknowingly filter out legitimate email.

        I find that templates work well for reducing the time I
        spend answering email. A template containing the basic
        answers to the most-asked questions you receive can save
        you hours of time every day. All that is required is to bring
        up the template - address it - and type in a few lines of
        personalization or detail. Then, the template is saved.

        One of the biggest mistakes people make is in believing
        that a full-blown "letter" type answer is required for every
        email. Not true. People are busy online and want to get
        straight to the point. It's fast and can be almost like a
        conversation. The trick is to change your perception about
        how to communicate via the written word.

        * To submit questions to "Pro-motion"

        jl scott, ph.d., Author
        Copyright © 2017, All Rights Reserved
        This article may be reprinted with permission by including the
        following resource box:

        ------

        dr. jl scott is the Director of the International Association for
        Professionalism Online (IAPO) - and also
        the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
        Professionalism on the Web. For your FREE subscription:

         

        ============================================================
        7. Freebies
        ============================================================

        => Ezine Advertising Manual
             Basic training, insightful tips and advanced
             strategies for reaching your market via e-zines -
             all in about an hour.
             (A publication from Ezine Adsource delivered by
             autoresponder in two parts.)
            
            
         

        ------

        If you're new to A Home-Based Business Online, be sure to
        visit for many more freebies like this.

        ============================================================
        8. Subscriber Q&A
        ============================================================

        1. Engaging Sales People to Expand Operations

        Dear Elena:

        I'm trying to set up a marketing plan for my website and
        one of my challenges is seeing enough people daily to do
        a presentation. I have a medical condition that limits the
        amount of time I can be out on sales calls, not to mention
        the general administration duties that I have.

        I'm wondering if you or any of your members can come up
        with an idea for me to compensate outside sales people who
        work full time or part time on a straight commission. One
        product costing $99.95. I supply media kit.

        If I had a system in place that worked, I could expand my
        business out of my local area, which is my general goal.

        Thank-you in advance for any help you can provide.

        Richard Embro-Pantalony

        http://www.realestatemate.com
        A comprehensive website loaded with up to date
        information for buying or selling a home. Virtual tours,
        mortgages online, property search, relocation services,
        chat, forums, custom home builders and more. Watch
        for our magazine, WE DELIVER!

        ------

        Well, Richard, it sounds like you've hit the nail on the head
        with your idea for commission payments. Why not engage
        salespeople as independent contractors and pay them a
        commission per sale of your product? Sure, you would need
        to invest some time and effort in training your salesforce but
        once that was done, you would have a small army out there
        all selling on your behalf!

        By engaging your salespeople as independent contractors
        paid on commission you will only incur a cost when you
        make a sale and because they are not employees, you will
        also avoid the add-on costs that go with the employment
        relationship such as paid vacations, taxes, insurance etc..

        Another alternative is to start your own affiliate program
        if your product is one that can be sold over the internet.
        Clickbank is one provider that can set you up with your
        own affiliate program.

        ------

        2. Non-US Opportunities

        Have been reading your newsletters. So far, everything is
        U.S. based. Is there anything for the Canadian market? Can
        I really earn money at home with reasonable simplicity
        as a Canadian surfer? ... By the way, I have been looking
        for ages, everything does not seem legitimate or there is a
        catch. Maureena.

        ------

        Hi Maureena:

        In answer to your second question, yes. Don't get hung up
        on where things are based. Most of the time it's completely
        irrelevant. The internet is a global medium after all. You will
        have a hard time if you try and search out programs specifically
        for the Canadian (or ANY non-US) market. But, as I say, it
        usually doesn't matter anyway.

        If you're just starting out, I recommend you begin by selecting
        one or two affiliate programs to promote. You will need to find
        a way to generate enquiry but you can do this by placing
        classified ads in ezines or even creating your own website.

        If you're a newbie, I would also strongly recommend you sign
        up for Cookie Cutter/Boot Camp or the Cash Cow (see the
        program review above), not as a business opportunity
        (although they are that, too) but for the training you receive
        in doing buisness and marketing on the internet.

        ------

        Can YOU help Richard or Maureena? If so, send your
        suggestions to

        Helpful suggestions will be published next week along
        with your link.

        If you have a question for the Q&A segment, send it along! .

        ============================================================

        ============================================================
        10. This Week's Web Site Pick - HTML Tutorials by John Gilson
        ============================================================

        A comprehensive HTML tutorial site comprising (to date)
        33 easy to follow lessons that really will teach you
        everything you need to know to create an outstanding
        website.  It's constantly being expanded with more lessons
        too so, just when you get to the point you think you know it
        all, you won't.

        A great way to keep up with the latest techniques to stay
        ahead of the pack!
         

        ============================================================
        11. Next Week in A Home-Based Business Online
        ============================================================

        -> Home Business Idea of the Week: Debt Collector
        -> Feature Article:  For The Last Time ... There Is No
            Magic Wand!
        -> Newsletter Publishing Tutorial: Part 10 - The Exclusive
            Mailing Debate
         

        ============================================================
        13. Subscription Management
        ============================================================

        Email addresses for ALL returned mails are automatically
        deleted from the AHBBO subscriber database, regardless of
        the reason.  I simply don't have time each week to sort through
        all the undeliverables to work out which are bad addresses
        and which are just temporary delivery problems such as the
        ubiquitous "mailbox full".  If you have a free email account
        and want to continue receiving this newsletter, please clear
        out your mailbox on a regular basis!

        To SUBSCRIBE to this Newsletter
        http://www.shelteredturtle.com/ezine.html

        To UNSUBSCRIBE from this Newsletter

        (Processing of unsubscriptions is automated. Please
        make sure that your email is sent from the account you
        subscribed with otherwise you will receive an "address not
        found" message.)

        To CHANGE your Subscription Address

         

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        ============================================================
        15. Contact Information
        ============================================================

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        ============================================================

        Copyright © 1999-2017 AHBBO Publishing
        All Rights Reserved

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Monday, 25-Jan-2021 21:50:04 CST

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