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                                           A Home-Based Business Online


                                                     March 18

                                             Sent to 9,075 Subscribers

                                                 Editor: Elena Fawkner
                                           Publisher: AHBBO Publishing
                                                Online Home Business
                                            Contact By Email

        1.      Welcome and Update from Elena
        2.      Home-Based Business Idea of the Week - Herb & Spice
        3.      Feature Article - Diversify to Survive
        4.      Write-A-Book Tutorial Excerpt
        5.      Tips for Newbies
        7.      Subscription Management
        9.      Contact Information

        1.      Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue!

        This week's article is about the importance of multiple
        income streams, a crucial issue for those of you who
        rely heavily on only one source of income in your online
        business.  With the slide the stockmarket is taking on
        the back of recent dotcom busts, it's important for all of
        us to make sure we don't have all our eggs in one basket.

        To this end, this week sees an excerpt from the "Write A
        Book" online course, from Steve Manning.  If you're looking for
        another income stream for your business or have ever
        wanted to write a book (we all have one in us, as they say)
        I'm sure you'll find Steve's writing as motivating and inspirational
        as I do.  You can sign up to receive daily instalments of the
        course, which is free.    Details at segment 4.

        Finally, I want to take this opportunity to clarify a possible
        misconception I may have inadvertently created with the
        article from a couple of weeks back entitled "Un-Due Process".
        In that article, I referred to the spam-intercepting software,
        SpamKiller.  The owner of the software has
        suggested that my article incorrectly gave the impression that
        the software automatically added addresses to the recipient
        list of spam complaints.  This was not my intention. 

        To set the record straight, although SpamKiller includes a feature
        whereby the user can have the software scan the body of an
        email for all email addresses and URLs contained therein, it is
        the user who must manually decide and select which of those
        addresses actually receive a complaint.  The software does *not*
        send a complaint to all those addresses automatically.  You can
        check out SpamKiller for yourself.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, this ezine is for YOU!  If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email .

        2.      Home-Based Business Idea of the Week - Herb and Spice

        Grow, process (if necessary) and sell fresh, preserved and dried
        herbs (seeds, parts, plants). Examples are dill, basil, cumin,
        celery seed and cilantro (coriander).

        It is surprising that with so many gardeners and the high prices of
        herbs on the shelves of the supermarkets, that many more haven't
        gotten into the lucrative field of herb growing and processing.

        When you're in the store for herbs and spices, they are usually
        expensive -- $2.00 per ounce and up. Still many still grow wild! Bay
        leaves for example are available free by the bushel on bay trees
        that grow all over the south.

        To be successful in the herb and spice business, grow things that
        do well in your area -- that you have adequate facilities and room for.
        Of course, you can expand the list of possibilities with a greenhouse
        and various climate control devices, plus soil manipulation. At the
        least you will probably need a small greenhouse (or hot frame) to
        start your plants and perhaps a screened area for growing and/or
        drying that is secure from insects and other pests.

        For the rest of this report, visit
        http://www.shelteredturtle.com/herbspice.html .


        There are many more ideas like this at the AHBBO Home
        Business Ideas page at free home based business ideas
        with more being added all the time.

        3.      Feature Article - Diversify to Survive

        © 2013 Elena Fawkner

        Over the past few days the news headlines have been focused
        on Wall Street and the downward spiral of all of the major stock
        indexes.  As usual when one of these shake-outs occurs, the
        popular media tries to reduce the issues to easy to understand,
        bite-size morsels.  A favorite strategy is to profile a "typical"
        small investor who had all his eggs in one basket when the market
        crashed and now his entire life savings are nothing more than red
        ink on his personal balance sheet.

        Had our typical small investor diversified his portfolio, investing
        some of his capital in blue chip stocks, some in tech stocks,
        some in property, some in bonds, chances are he would still be
        in the black.  The same can be said for anyone running an online
        business.  The online environment is so dynamic and volatile, and
        so many so-called "hot" opportunities come and go (and don't do
        much in between), that devoting your entire enterprise to just one
        product or service offering is nothing short of dangerous, if not
        outright foolish.

        The answer, then, is to place a few eggs in several baskets, so if
        the bottom falls out of one, you can still make an omelet with
        what's left.  In other words, diversify your product and service
        offerings to generate multiple streams of income. 


        Here's five ideas to get you started:

        1.  Affiliate programs.
        2.  Own products and services.
        3.  Website advertising.
        4.  Ezine advertising.
        5.  Content access via subscription.

        We'll look at each of these individually in a moment, but first, one
        important caveat.  The concept of multiple streams of income does
        NOT mean you should rush out and add new products and services
        to your repertoire willy-nilly.

        Whatever you choose to offer must be closely related to the subject
        matter of your site.  If your site is about pet care, don't try and sell
        saucepans.  To do so is not only a waste of valuable time and other
        resources but you compromise the integrity of your site's purpose,
        not to mention your credibility as an expert in your field. 

        But even more importantly than that, all traffic is not created equal. 
        Sure, if you create a separate page on your pet care website just for
        your new saucepan line you may attract one or two site visitors you
        may not have attracted otherwise.  But those visitors were interested
        in saucepans, not pet care.  Once they reach your site they'll
        assume you've lost the plot and click away faster than you can say
        搘here'd he go?". 

        Far, far better to have fewer site visitors who are all highly interested
        and motivated by the subject matter of your site (highly targeted
        traffic) than relatively more visitors who are only somewhat interested
        and motivated (untargeted traffic). 

        The return on your investment will always be MUCH higher from
        targeted traffic in the form of repeat visits, referrals, recommendations
        and, of course, all-important sales.

        OK, let's turn now to the five sources of income.


        The first and most obvious source of income is affiliate programs. 
        I'm sure most of you are already well-familiar with the concept but,
        if not, you can get a quick primer by reading the article at 
        http://www.shelteredturtle.com/affiliate.html .

        To be effective as an income-generator, the affiliate programs you
        choose should be closely related to the subject matter of your site
        in the sense that a visitor interested in your website content will
        also be interested in the subject matter of the affiliate program you
        are promoting.

        To start your search for appropriate affiliate programs, visit 


        While affiliate programs are a good place to start, you are working
        on commission.  For significant, long-term, sustainable income
        you need to develop your own line of products and services.  This
        does not necessarily mean you must personally create the product
        or service; it just means you get to keep the profits on any sale.

        You could, for example, sell products you purchase from a
        wholesaler.  Under this type of arrangement, you buy the product
        for a certain price and sell it for a higher price.  The difference is
        your profit.  The profit under this type of arrangement will, 99% of
        the time, be significantly higher than the commission income you
        generate with affiliate programs.  If you don't want to bother with
        the hassle of storing inventory and shipping orders, make
        arrangements for the wholesaler to drop-ship orders to your
        customers instead. 

        Of course, you can always create your own products as well.  A
        good option for an online business is a digital product such as an
        e-book since production and distribution costs are extremely low. 
        Your customer simply downloads the product from your server to
        her hard disk.  But you don't have to restrict yourself to digital
        products.  You might choose to write a book and have it
        professionally bound and printed.  Or you may choose to make
        your book available in both digital and traditional format with
        different price points to reflect the different production and shipping


        Once you have generated consistently high, targeted traffic to your
        website, you can begin to think about charging for third party
        advertising on some of your website real estate.  The price you
        can charge for banner advertising depends on your traffic whether
        your advertiser pays you to simply host his banner or whether she
        pays you per click-through.  Particularly if your revenue depends on
        click-through it is very important (both for you and your advertiser in
        terms of repeat business) that your advertiser's product or service
        is relevant to the overall subject matter of your website.

        Your pricing would generally be set at a CPM rate, for example $20
        per thousand page views.  So, if your site receives 5,000 page
        views a week, that's $100 a week in advertising revenue.  The more
        targeted your traffic, the more you can charge as your CPM.


        You have, I'm sure, heard it said many times that a great way to
        generate traffic to your website is to publish an ezine (electronic
        magazine or newsletter).  that's certainly true.  Ezines are a terrific
        traffic generator.  But they can also be a source of revenue in their
        own right. 

        Once you hit 1,000 subscribers (as a general rule) you can start
        charging for advertising in your ezine.  Again, CPM is a good
        pricing model to start with.  I price my advertising at $5 CPM.  This
        means if I have 8,000 subscribers, a classified ad costs $40; if I
        have 9,000 subscribers, a classified ad costs $45, and so on. 

        Again, the more targeted your subscriber database, the higher your
        CPM.  Some very highly targeted, specialized ezines can charge
        as much as $40 CPM or more.  Others that are very general and
        untargeted may only be able to generate $2 CPM.  Again, the time
        and effort you expend in targeting your market audience, the higher
        your potential revenue.


        The number one commodity people are looking for online is
        information.  Consider making your website content available on a
        members-only basis, charging a membership fee for access.  Your
        content has to be of genuine value to your website visitors, however. 
        don't try this if all you're offering is a collection of other people's

        The type of content that lends itself well to this type of arrangement
        includes things like apartments for rent listings (eg 
        http://www.westsiderentals.com ), home-based job openings, that
        sort of thing. 

        Members-only sites that consist of a collection of freely available
        products and tools can also work well if, by joining, the member
        saves him or herself many hours of independent searching and
        collating the  relevant materials. 

        Apart from information, entertainment-type content also lends itself
        well to a pay-for-access type of arrangement.  The obvious
        example is the highly lucrative internet pornography industry.  Say
        what you will about it, it is a business model that most online
        entrepreneurs would love to be able to replicate in their own industry,
        if only they could generate the same level of interest.  It's that
        targeted traffic principle yet again!

        As I said, these are just a few ideas to get you started.  Once you
        start implementing these, others will suggest themselves to you. 
        It really doesn't matter what you do so long as it works for you.  By
        all means, if something works well, don't stop what you're doing. 
        But don't rest on your laurels either.  Make sure you always have
        other wells to drill if today's runs dry.


        ** Reprinting of this article is welcome! **

        This article may be freely reproduced provided that: (1) you
        use the autoresponder copy which contains a resource box;
        (2) you leave the resource box intact; and (3) you only
        mail to a 100% opt-in list.

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        4.      Write-A-Book Tutorial Excerpt - The Basis of

        by Steve Manning

        Welcome to your first lesson on how to get your book written
        faster than you ever thought possible.

        My name is Steve Manning. I'm the creator of the run-away best-
        selling, writing success program, "How To Write A Book On
        Anything in 14 Days or Less... Guaranteed!"

        I envy you. You're about to write a book. And although I've
        already written several myself, I know the thrill that comes with
        starting a new one. I see it every time I give my lecture to
        professionals all over the world. These are folks who are just
        like you. Folks who have an overwhelming desire to write that
        very special book (fiction or non-fiction). And if you've already
        made the decision to write your book, I don't need to tell you
        all the benefits that can come your way.

        Many of my clients are professionals. Folks like doctors, lawyers,
        consultants, speakers, engineers, professors and so on.
        Hundreds of them. From all over the world! They know exactly what
        a published book means to them. It means greater notoriety, more
        success, credibility, status, revenue, lead generation, and much
        more. In fact, there are as many different reasons for writing a
        non-fiction book as there are people who want to write them.
        And I've helped my students do it all.

        If you're thinking about fiction maybe you see yourself as the
        next Grisham, or the next Creighton; the next Danielle Steele or
        the next Anne Rice. You've got a story to tell and you want to
        tell it... as wonderfully as possible.

        Let me tell you that I'm here to help make it happen for you. My
        passion (call it a magnificent obsession) is to help as many
        people write as many books as they want to write--and get them

        That's why I personally answer more than 100 emails a day, field
        dozens of calls and personally edit my student's work. People are
        always amazed when they call to order my success program and
        they get me personally. They're amazed when they call me at
        10:00 at night to ask a question (I invite my students to do that)
        and they get me!

        Now, there's no way I can cram all the information, details and
        strategies of my success program into a series of emails. My
        hope is that you'll take the information I give you here and realize
        the value of the total program, then go back to my website
        ()  and order it.

        If you do, you'll have all the information you could possibly
        need to write as many books as you could want to. And, you'll
        have me at your beck and call, too, just as hundreds of my
        students do!

        If you don't order the program, well, at least I've done everything
        I possibly can to make it happen for you, in the brief time we've
        got together.

        Let's get started.

        The first piece of information I want to give you is so profound
        that most people simply don't get it. It is the very basis of
        speedwriting. Someone once asked Isaac Asimov why he was
        so prolific. His answer was unbelievably simple, complex and

        "I guess I'm prolific because I have a simple and straight-forward

        So powerful are these words that they should be engraved in stone
        and placed on the desk of every writer who has ever thought about
        producing a book.

        "I guess I'm prolific because I have a simple and straightforward

        Ironically, Asimov could just as easily have said, "I guess I
        have a simple and straightforward style because I'm prolific."
        The two statements are co-dependent.

        If you want to be prolific, you must have a simple and
        straightforward style. But the only way you can have a simple
        and straightforward style?is to be prolific.

        I'll explain?br>
        Do you know ANYONE who does something well? If they do it
        well, chances are very good they also do it very quickly. Now,
        this does not mean in order to do something well, you should do
        it quickly. It means only that those who do something very well
        almost always do it quickly.

        They have mastered the details, they have mastered the
        techniques, and they have mastered the process and the
        challenges. With this mastery comes proficiency. And
        proficiency will always be accompanied by speed.

        Now my next point of explanation?br>
        In order to write well, you should write the way you talk. If you
        write the way you talk, your writing will always be very
        understandable to the reader.

        There will be no convoluted sentences. No $25 words, where a
        50-cent offering will suffice. There will be no misunderstanding.
        No misinterpretation. When you talk to friends, you don't 'put on
        airs' in your speech. You speak to be understood, and (with the
        exception of politicians) you usually are.

        And just about every writing instructor, agent, editor, publisher
        and reader will tell you that if you write the way you talk, your
        manuscript will be infinitely more readable, publishable and

        You've already mastered the art of talking. You've been doing it
        ever since you were a few months old, and you've been honing,
        practicing and developing your talking skills just about every
        day of your life!

        You have mastered the details, you have mastered the
        techniques, and you have mastered the process and the
        challenges. With this mastery comes proficiency. And
        proficiency will always be accompanied by speed.

        Does that last paragraph sound familiar? I used it to describe a
        person who has mastered a skill previously.

        You talk relatively quickly because you know how to talk. You
        know what you want to say and how you want to say it.

        Those who know how to do something well, usually do it quickly.
        You know how to talk, so you talk quickly (by that I mean you
        don't labor over every word). If you want to write well, write
        the way you talk?br>
        The logic is inescapable. If you want to write well, write quickly.
        If you write quickly, you will always write the way you talk (you
        won't have time to develop the awkward sentence).

        If you want to write well?write fast!
        If you want to be prolific, write quickly.
        If you want to write well, write quickly.
        The faster you write, the better you write!


        You can receive future instalments of Steve's free Write-A-Book
        tutorial by signing up at his website.  Instalments arrive at
        daily intervals.

        Click here to go to Steve's site:


        Steve Manning is author of "How to Write A Book On Anything
        In 14 Days Or Less ... Guaranteed! -- An Expert's Step-by-Step

        "DOWNSIZED?" Thousands have... Take control of you future!
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        5.      Tips for Newbies

        TIP #1: How to quickly add a name to your address book.

        Outlook Express: When you're in the Inbox, double-click on the
        message. This will display it in its own window. Then, on the
        'From' line (in the message header), RIGHT-click on the name of
        the person or company that sent the message, and select the
        "Add to Address Book" option. The name will be added.

        Netscape Messenger: While reading a message, pull down the
        Message menu, and select "Add to Address Book."

        Eudora: While reading a message, pull down the Special menu, and
        select "Make Address Book Entry". Or, as a shortcut, you just hit
        Ctrl-K on the keyboard.

        TIP #2:

        Have you received an email that was forwarded to you, and it
        contains information that should have been kept private? Can you
        stop this kind of "forward-itis"? Not really. Some people will
        forward all email. They're incorrigible forwarders, and love to
        send messages all over the place. The only way you can stop them
        is to NOT send them confidential mail in the first place.

        If someone sends you a message alerting you to something that is
        bad or outrageous, don't forward the letter unless you're sure
        it's true. Especially those messages about "mail viruses".
        Forget them. You cannot get a virus just from reading your
        e-mail. Those kinds of viruses simply do not exist, and the only
        damage--scaring the people who don't know this--is done by
        foolish people who forward such messages.


        Tips by Tom Glander and Joe Robson of The Newbie
        Club. The best Newbie Site ever to hit the Web.

        7. Subscription Management


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        9. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        Online Home Based Business

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