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                                      A Home-Based Business Online


                                       Issue 125 : March 11, 2013

                                   Sent to 16,366 Opt-In Subscribers

                                             Editor: Elena Fawkner
                                        Publisher: AHBBO Publishing
                                            AHBBO Work from Home Online
                                           Contact By Email



                                                 IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Antiques and
                Collectibles Finder
        3.     Feature Article - In Praise of Thinking Small
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's article, "In Praise of Thinking Small" is for all of
        you out there wondering how on earth you can get in on
        this "make money with my computer" business.  Trust me,
        the answer is most definitely NOT Internet Marketing!

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .


        2.     Home-Based Business Idea of the Week - Antiques/
                Collectibles Finder

        Are you passionate and knowledgeable about antiques and/or
        collectibles? If so, this idea may be right up your alley.

        An antique/collectibles finder ... well ... finds antiques and
        collectibles. And then sells them. There's any number of
        purchasers you can target with your finds including antique
        shops and interior decorators as well as individuals looking
        for pieces of their homes. You WILL need to know your stuff

        Your search for antiques for resale will involve frequenting not
        only other businesses that sell antiques but also scouring flea
        markets and garage sales. Many a jewel has been mistaken
        for rubble. And don't forget deceased estates. Check your
        local newspaper for advertisements for these types of sales
        and auctions.

        You could also extend your scope of operations by accepting
        assignments from dealers and decorators to find specific

        And don't just confine your search to your own backyard. You
        can specialize in, say, Chinese or French antiques and make
        buying trips to China or France (or wherever) two or three
        times a year.

        Hmmm.... not a bad way to make a living!


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.


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        3.     Feature Article:  In Praise of Thinking Small

        © 2013 Elena Fawkner

        All your life you've probably been beseeched to "Think Big!",
        the idea being that if you think big you achieve big, while
        thinking small gets you nowhere fast.

        That's probably good advice as a general rule but it
        shouldn't be taken literally when it comes to creating an
        Internet-based business.  The Internet is one environment
        where thinking small generally leads to greater success
        than thinking big.  In fact, thinking big in the wrong way can
        definitely get you nowhere fast!

        The temptation when first starting out is to sign up for as
        many affiliate programs as you can.  Somehow, you figure,
        the more programs I have to earn a commission from, the
        more money I will make.  All you end up doing in the process,
        however, is diluting your focus with the end result being a
        web site that attempts to be too many things to too many

        As urgent as it seems to get your web site up and out there
        and attracting as many people as you possibly can as quickly
        as you possibly can, the smarter approach is to spend
        considerable time, before you even start, seriously thinking
        about what it is you want to contribute to the Internet and
        the market you want to attract.

        Many people, for example, think there's money in "Internet
        Marketing".  There is.  But Internet marketing is not an end
        unto itself.  It's a set of skills you need to master once you
        actually HAVE something to market. 

        Sure, there's a large army of so-called "gurus" out there who
        profess to be experts in Internet marketing and have made a
        tidy sum from people who believe them.  But you're not one
        of them and neither am I.  (Neither are they, actually, but
        that's another story altogether.)

        So, when you think about "making money with my computer"
        or "making money on the Internet", understand that there's
        not some parallel universe out there that will allow you to
        generate an income simply by connecting to the Internet.

        You have to create something of real value to a very specific
        audience to get them to visit your site in the first place.  You
        have to continually add value to your site to keep them
        coming back.  Only then can you even begin to think about
        maybe making money.

        So, let's start with the basics.  What is your web site going to
        be ABOUT?  Hopefully you realize now that it's NOT going to
        be about Internet Marketing.  It's going to be about something
        that you know something about, something you have a special
        interest in or passion for, an interest or passion that others
        share and in sufficient numbers that they constitute a good-
        size target market.

        That's where the beauty of thinking small comes in.

        If you set out to create a site all about Internet Marketing,
        the subject is simply too vast to do justice to.  And unless
        you're an expert (and 99% of you reading this are not), you're
        not going to be able to create anything of true value to
        attract repeat visitors.  The competition's just too great.

        So, think small.  The smaller the better.  The smaller the
        less competition you have.  What is it that you're interested
        in, good at, expert of, that others may also be interested in? 
        Maybe you're mad for old lamps.  Create an auction site just
        for old lamps.  Maybe you were a grief counselor in a previous
        life.  Create a web site devoted to helping people cope with
        and transcend grief.  Perhaps you're a stay-at-home parent. 
        Create a community-style web site for other stay-at-home
        parents who are looking to connect with other people in the
        same situation.  It doesn't matter.  Just think small.  Think
        about what pushes your buttons.  Then take that and create
        something fabulous that's all yours.  Something unique.

        When it comes to generating an income from your web site
        you have a few options.  Affiliate programs are a good choice
        for a site that generates decent traffic but make sure you
        select programs that are relevant to the subject matter of
        your site and your site visitors.  Sure, you may have fewer
        of them to choose from, but because of the specialized
        nature of your site and, hence, your site visitors, your
        market is much more highly targeted than a more general
        audience.  Therefore, the conversion rate (the ratio of site
        visitors to purchasers) will be commensurately higher.  (It's
        also, I might add, a LOT easier to achieve a high search
        engine ranking for keywords that aren't being competed
        for by 99% of the webmaster population!)

        In addition to promoting relevant affiliate programs, it's
        a natural extension to your site to start publishing an
        ezine on a regular basis.  Because the subject matter
        of your ezine is NOT Internet Marketing (which nine out
        of ten of everybody else's are), you are more likely to
        produce a worthwhile read for your targeted audience
        (include a sign up form on your web site so your site
        visitors can subscribe in addition to marketing your ezine
        as a separate "product").  You can advertise your
        affiliate programs in your ezine, accept paid advertising,
        and promote your own products.  Just three ways to
        generate an income.  Another is to charge a subscription

        Finally, once you've been going awhile, it's time to start
        thinking about creating your own products.  E-books and
        other products that can be delivered electronically are
        always a good choice but your product line will depend
        on the subject matter of your site.  You may sell beaded
        jewelry, for example.

        The point is, whatever you choose as the subject matter
        of your site, the narrower you keep your focus the better. 
        Trying to be too much to too many only guarantees you'll
        be too little to too few.  Including yourself.


        ** Reprinting of this article is welcome! **
        This article may be freely reproduced provided that: (1) you
        include the following resource box; and (2) you only mail to a
        100% opt-in list.

        Here's the resource box to use if reprinting this article:


        Elena Fawkner is editor of A Home-Based Business Online ...
        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        Online Business Opportunities


        Free course how to build a profitable Internet business part
        time from your home. Free Newsletter.


        4.     Surveys and Trends

        © 2013 Ryanna's Hope


        What do brain research and advertising have to do with
        each other? Keep in mind that research reveals that
        "short term memory" is electrical; "long term memory" is
        chemical. Sleeping is the erasure of anything stored in
        short term memory. Any of your advertising that utilizes
        short term efforts such as coupons, sales etc. will be
        forgotten once the deadline passes.

        Not only the ad will be forgotten, but so will the
        advertiser's name. Coupons, sales, etc. are stored in
        "short term" memory.


        1886 - Coca-Cola is invented in Atlanta, Georgia by Dr.
        John S. Pemberton. Pemberton's bookkeeper, Frank
        Robinson, penned the name Coca-Cola in the flowing
        script that is still used in advertising today.

        1891 - Nathan Fowler, in Advertising Age, recommends
        that because women make most of the purchasing
        decisions of their household, manufacturers would do
        well to direct their advertising messages to them.


        Ryanna's is printing 250 copies of "Infant Care - 1932!",
        a 70 year old US Government publication destined to have
        mothers and expecting moms wondering. Covering topics
        then such as "sun baths," the "evils" of pacifiers, and more,
        this 138 page booklet was probably much of the advice
        your grandparents passed on. But was it Wives' tales?
        Research? or Bureaucratic bunk? $9.95 each or 2/$14.95.

        Send email to and say
        "reserve" in subject line. Tell us how many copies. Shipping
        in about 4 weeks or so. A great gift for grandma, mom, or
        daughters. Educational too! Reserve now!


        88 percent of women rely more and more on the Web for
        parental guidance and ideas, saying they are always looking
        for new things they can do with their kids. Eighty-four percent
        say they enjoy going online with their children -- pointing to
        trusted family sites as the place to reach kids and parents
        alike. During the past six months, 86 percent say they made
        an online purchase while 85 percent said they clicked on an
        online ad.  Study conducted by Cyber Dialogue.


        Despite the high numbers of women coming to the web to
        shop, they still are less likely to buy online then their male
        counterparts -- they comprise only 41% of all online
        purchasers. eMarketer


        From security guards through sophisticated alarm systems,
        businesses related to people's physical security will boom
        this year. There will also be government contracts to be won,
        as the security at airports, transportation routes, and the
        border is beefed up considerably. Look also for security-
        related businesses, such as those that shred paper for
        businesses, to increase.

        => Disaster Training

        In the wake of September 11, people will no longer shrug
        off being prepared for all manner of disasters. Kits for
        everything from earthquake survival through water
        purification will fly off the shelves, and basics such as first
        aid kits and bandages will be big sellers. There will also be
        an upsurge in all kinds of emergency-related training, such
        as learning CPR through disaster management.

        => Comfort Foods

        Low-fat foods will lose popularity; in 2013, people will opt
        more for old-fashioned comfort foods rather than for
        deprivation.  Donuts, 閏lairs, milkshakes, real ice cream,
        and all those decadent, high fat treats will be big (no pun
        intended) in the fast food and retail food markets. People
        will be buying more baked goods and more high-end specialty
        foods than ever before.

        => Home Care Services

        As governments are less and less able to deal with the sheer
        numbers of seniors needing care, private enterprise will
        continue to expand the services available to those who can
        pay for them. There will be a larger market for grocery, meal,
        and medication delivery services, gardening and cleaning
        services, and "light" medical services delivered to the homes
        of the elderly than ever before.


        According to Online Publishers Association, at-work Internet
        users are more likely to be aged 18 to 34 (45 percent vs. 26
        percent of non-work Internet users); are more likely to be
        highly educated (70 percent have at least a bachelor's degree
        vs. 50 percent); and have considerable spending power (45
        percent have household income greater than $75,000 vs. 22
        percent) than non-work Internet users. Seventy-nine percent
        of at-work users report that the Internet has made them
        more productive workers, and 69 percent indicate that it helps
        them balance their personal and professional lives.


        Veteran TV anchor and radio talk show host reveals how
        to get priceless free publicity on TV, radio, and in print.
        Simple, proven, and easy techniques that are more believable,
        powerful, productive and profitable than any advertising you
        can buy at any price. Learn how to get the media to start
        calling YOU.


        5.     Success Quotes of the Week

        One never notices what has been done; one can only see
        what remains to be done.
          -- Marie Curie

        It is no sin to attempt and fail. The only sin is not to make
        the attempt.
          -- SueEllen Fried

        I find the great thing in this world is not so much where we
        stand, as in what direction we are moving: To reach the port
        of heaven, we must sail sometimes with the wind and
        sometimes against it, but we must sail, and not drift, nor lie
        at anchor.
          -- Oliver Wendell Holmes


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        7.     Subscription Management


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        9.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        AHBBO Online Home Business


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