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           A Home-Based Business Online


           February 26

          Sent to 4,029 subscribers

           Editor: Elena Fawkner
           Publisher: AHBBO Publishing
             Contact By Email


          IN THIS ISSUE

        1.     Welcome and Update from the Editor
        2.     Home-Based Business Idea of the Week - Business Plan Writer
        3.     Feature Article - Flipping the Switch ... How to Turn Off Your
          Business and Turn On Your Life
        4.     Newsletter Publishing Tutorial - Part 5 - Initial Subscriber Generation
        5.     Pro-motion Column - Answers for the "Pro in Motion"
        6.     Freebies
        8.     This Week's Web Site Pick
        9.     Next Week in A Home-Based Business Online
        11.   Subscription Management
        13.   Contact Information

        1. Welcome and Update from the Editor

        Hello again and a warm welcome to all new subscribers!

        Apologies for not being able to publish AHBBO last week.
        Technical difficulties while I was on the road were the reason
        but all is now back on track and a Thursday publication date
        resumes from March 2.

        Starting this week is a new weekly column from j.l. Scott
        called 'Answers for the "Pro in Motion"'.  Many of you will
        already know j.l., I'm sure, from her Monday Memo! ezine
        and her directorship of the International Association for
        Professionalism Online (IAPO).  I'm sure you'll agree j.l.'s
        column is a valuable addition to AHBBO.

        Remember, this newsletter is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email


        2. Home-Based Business Idea of the Week - Business Plan Writer

        Many people avoid preparing a formal business plan because
        they are intimidated by the size of the task or they don't know
        where to begin.  While they may avoid preparing a business
        plan for so long as they are the only ones who will be referring
        to it, when the need arises to raise finance for their businesses,
        suddenly the necessity for a properly prepared and researched
        business plan can no longer be avoided.  At this point, the
        business owner may seek the services of a professional business
        plan writer.

        If you have a background in finance and/or management you may
        have the potential to be an excellent business plan writer.  There
        is certainly no shortage of quality resources available on the
        internet if this interests you, ranging from the nuts and bolts of
        putting a business plan together to software to make business
        plan generation a snap.

        Useful resources:

        => Sites

        (Type "business planning" in the search box.  An EXCELLENT

        The Business Centre

        (Includes templates for business operations)

        => Software

        Plan Ware - Business Planning Software

        Business Plan Writer

        => Books

        The Business Planning Guide: Creating a Plan for Success in Your
        Own Business by David H. Bangs

        The Complete Book of Business Plans: Simple Steps to Writing
        a Powerful Business Plan by Joseph A. Covello  Brian J. Hazelgren

        Writing Business Plans That Get Results: A Step-by-Step Guide
        by Michael O'Donnell

        => Other

        22 Important Questions for Understanding and Building a Winning
        Business Plan

        Sample Business Plan



        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at
        with more being added
        all the time.


        3. Feature Article - Flipping the Switch ... How to Turn
           Off Your Business and Turn On Your Life

        By Elena Fawkner

        So, you work from home.  Good for you!  No boss looking over
        your shoulder, no wasting time commuting to and from the office,
        no-one setting your hours for you or telling you what to do.  No
        one to care if you're wearing your rattiest clothes or don't take a
        shower before 10:00 am.  And how about no life and no time for
        yourself while we're on the subject of what you don't have any
        more?  Sound familiar?  If so, read on.

        Escaping the regimented structure imposed upon you by the
        corporate world may have been one of the driving forces that
        prompted you to seek a way to work from home.  One of the
        often-overlooked advantages of such a structure, though, is that
        it IS a structure.  It has limits, it places you at a certain place at
        a certain time, and it dictates what you will spend your time on.
        In other words, it establishes boundaries in your life.  The
        boundary between work and home, work and play, on duty and
        off duty, company time and your time.  You could leave work at
        the end of the day and your time was your own.

        Sure, you may have had other obligations but at least your work
        was confined within the boundaries of a workplace and a workday.

        Working from home, for all its advantages, can sometimes have
        the disadvantage of removing the boundaries between work and
        home, work and play, work time and your time.  For some, the
        problem may manifest itself as a tendency to procrastinate when it
        comes to work activities or a lack of personal self-discipline may
        become unavoidably obvious.  For such people, the formalized
        structure of a workplace separate from the home may suit them
        better than the independence and autonomy of a home business.

        This article, though, is concerned with those at the other end of the
        spectrum.  Those who have absolutely no difficulty at all in motivating
        and disciplining themselves to work from home.  So much so that
        their home business literally takes over their entire lives.

        In my time online, I've heard many people say that they sit at their
        computers for 18 hours a day working on their businesses.
        Oftentimes, they will still be working at 3:00 am and go to bed at
        7:00 am for a few hours before getting back in the saddle.  They say
        this as if it is something to be proud of.  I don't know about you,
        but working from home, when and if I am finally able to achieve it on
        a full-time basis, will be first and foremost a lifestyle choice.

        By that I mean I expect my decision to work from home will result
        in an enhancement of my lifestyle in that I won't have to commute
        for over an hour to get to and from work each day, if I want to start
        at 5:00 am and finish for the day at noon I can do that.  If I want to
        work all weekend and take two days off during the week I can do
        that too.  I can choose the projects I want to work on, I can retain
        the rewards of my own efforts and I am answerable to no-one but
        myself.  Although I understand that I will work as hard or harder
        at home than I do at the office, I certainly have no intention of
        merely exchanging one form of prison for another.

        So, it perplexes me that some people seem to think it is a Good
        Thing to shackle themselves to a desk for 18 hours straight and
        break only to snatch a few hours sleep before starting all over again.
        But, if that's how they want to live their lives, that's entirely their

        But what of those who want more balance in their lives but find
        they simply can't 'flip the switch' on their home business so that
        home becomes a retreat again once the workday is over?  If this
        is you, here are six suggestions to help you turn off your business
        and turn on your life.

        1. Confine business activities to an exclusively "work" room

        If possible, confine your business activities to a certain area of the
        house, preferably a room that is exclusively used by you as your
        place of work.  The advantage of a room as opposed to an unused
        corner of the living room is that when work is done for the day you
        can literally and symbolically shut the door on it.  Out of sight, out
        of mind.  If you don't cordon off your work area in this way, you
        will be reminded of work whenever you enter the living room.  Even
        though you may not be physically engaged in work, you will still
        be mentally engaged and that's the same thing.

        2. Separate communications systems

        Have separate communications systems for home and work.  That
        is, you have one telephone for home and one for work.  The same
        for fax machines and any other forms of communication.  When
        you are working, you should have your home answering machine
        on.  When you are home, you should have your work answering
        machine on.

        3. Establish a routine and structure similar to the workplace

        As stated earlier, the structure and routine of an external workplace
        has the advantage of allowing you to leave work behind at the end
        of the day.  By establishing a routine and structure similar to a place
        of work, you can still benefit from this advantage.  Now obviously you
        don't have to be as regimented as you would be if you worked in a
        corporate office.

        You don't have to start at 9:00 am, work till noon, take a one hour
        lunch break and then work through until 5:00 pm.  You can set
        whatever routine and structure you like.  The important thing is to be
        disciplined in sticking to your routine, whatever you decide it is.  If
        you prefer to work from 5:00 am through 10:00 am and then from
        2:00 pm through 4:00 pm that's fine.  This structure allows you to
        enjoy the hours from 10:00 am through 2:00 and after 4:00 pm as
        your own.  There is room for flexibility here.  Work however is most
        productive for you but stop once you get to the end of your allotted
        work time.  If you haven't finished what you started, then pick it up
        again in work time.  Don't allow 'your' time to be encroached on by

        4. Minimize distractions and interruptions

        By implementing suggestions 1., 2. and 3., you will also be
        establishing an environment where distractions and interruptions are
        minimized.  For example, if you have school-age children, by scheduling
        your work time to coincide with their school time, you will minimize the
        distractions and interruptions you will inevitably face if you try and work
        while they're at home.  By having separate communications systems,
        you won't be interrupted with calls on your home phone while working
        (your answering machine should be getting these calls so you can
        return them on "your" time).  By having an exclusively "work" area
        in your home, and making sure that other members of your household
        respect this space for what it is, you can help others remember that
        when you're in your room you're working and are not to be interrupted
        for things that can wait until you're "home" again.

        5. Rituals

        Rituals can play a useful role in flipping the switch at the end of the
        workday.  For example, you may already have a routine that sees you
        working until 6:00 pm, the time your partner returns home from work.
        Perhaps you share a glass of wine together at that time.  Why not
        think of your shared glass of wine as an "end of workday" ritual.  By
        making a habit of doing this, your mind will soon learn to associate that
        glass of wine with the end of the workday and flip the switch on work
        in automatic response.

        Another idea is to wear a certain item of clothing while working so that,
        when you take it off at the end of the work day, you mind makes the
        connection between its removal and the end of work time.  A baseball
        cap, a particular pair of shoes, whatever it is doesn't matter.

        6. Plan to take days off and vacations

        Finally, when establishing your routine and work schedule, don't
        forget to schedule days off and vacations.  And make sure you take
        them.  You may decide to take Saturdays and Sundays off, or your
        "weekends" might be Tuesdays and Wednesdays or Mondays and
        Fridays. Whatever works in best with your lifestyle, do it.

        The same goes for vacations.  Don't underestimate the rejuvenating
        effect of taking a week off entirely.  Not only is it good for your overall
        health and mental wellbeing, you will probably find that you are that
        much more productive when it comes to getting back to work for having
        taken a true time out.

        Hopefully you can see that working from home does not have to
        mean turning your home into a place of work.  Working from home
        as a lifestyle choice should mean that the quality of your life is
        enhanced as a result of your decision, not diminished.  By practising
        these simple disciplines day-in and day-out you can be sure that
        even though you are taking care of business, you are also taking care
        of something even more important.  Life.


        4. Newsletter Publishing Tutorial - Part 5 - Building Your
        Subscriber Database I - Initial Subscriber Generation:
        Accepting Free Ads, Announcement Lists, Directories
        and Other Forms of Free Publicity

        Another lengthy instalment so I haven't included it here.  Please for this week's lesson.
        It's also available by autoresponder if you prefer.  Just send a .


        Next Week Part 6 - Delivering Your Ezine: Email and Web


        Missed previous instalments? No problem! All instalments
        of the AHBBO Newsletter Publishing Tutorial are archived at
        the AHBBO website at


        5. Pro-motion - Answers for the "Pro in Motion"

        Q. Why do I hear that we should use a physical address
        rather than a P.O. box on our business web sites?

        A. Let me put it this way: assume that you received a letter by
        regular mail. This is a sales letter asking you to buy
        something. All you find in the letter is a postal mail box
        number where you are to send the money. No company name - no
        physical address - no telephone number. Would you buy the
        product? No? Why not?

        The same principles hold true for online business as for off-
        line companies. We want to know who we're doing business
        with - and where they are. The reasons are obvious. This is
        how we feel safe from scams.

        I realize that some online business owners work from home and
        are concerned for their safety - or that of their family. If
        that is the case, I can't insist that physical addresses be
        used. However a PRIVATE postal service - clearly labeled,
        "Mailing Address," will at least give your company a look of
        higher professionalism.

        Q. I'd like to join a particular affiliate program with a high
        commission schedule. It looks very promising but the only
        contact information they offer is by email. Do you think
        that is enough?

        A. Absolutely not! If you sell the product of this program, the
        money will be collected by the parent company. Your earned
        commissions are then held until time for you to be paid.
        Where is your money?

        Let's assume that you do really well with sales. Maybe
        you've even done some paid advertising but you have a
        commission check coming for hefty amount. What if your check
        fails to arrive?

        How are you going to collect the money that is now owed to
        you? Via email? Are you going to send the company an email
        - and really expect a response? What if your response is the
        email returned as undeliverable? You have invested time and
        maybe money in this program - for what?

        ANY company that is holding the money of anyone else has a
        responsibility to make their complete identity, location and
        telephone number available to their associates. In this
        instance, postal mail boxes of any kind are not acceptable
        unless a physical address is also made public!

        If they want to hide something - don't let it be your money!

        * To submit questions to "Pro-motion"

        jl scott, ph.d., Author
        © 2017, All Rights Reserved
        This article may be reprinted with permission by including the
        following resource box:
        dr. jl scott is the Director of the International Association for
        Professionalism Online (IAPO) - and also
        the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
        Professionalism on the Web. For your FREE subscription:


        6. Freebies

        => Ebook
             Distilled Marketing Wisdom; Marketing Lessons Learned
             by Willie Crawford.


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        visit for many more


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        8. This Week's Web Site Pick - The Entrepreneurs' Help Page

        This is a site created by a group of young professionals
        (corporate attorneys, finance industry types, entrepreneurs
        and consultants) as a primer for legal, financial and
        management issues likely to be faced by the new business

        Very nicely done and well worth bookmarking.

        9. Next Week in A Home-Based Business Online

        -> Home Business Idea of the Week: Specialty Travel Agency
        -> Feature Article: Pricing Yourself to Get and Stay In Business
        -> Newsletter Publishing Tutorial: Part 6 - Delivering Your
            Ezine: Email and Web

        11. Subscription Management

        To SUBSCRIBE to this Newsletter
        Home Business Ezine

        To UNSUBSCRIBE from this Newsletter

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        13. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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        All Rights Reserved

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Monday, 25-Jan-2021 21:46:42 CST