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        a home based business onlinehome business ideas



        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
          
          

           Issue 123 : February 25, 2017

           Sent to 16,157 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
          
          Contact By Email

        _______________________________________________________________


        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Crafts
        3.     Feature Article - The 10 Most Popular Myths
          About Running A Home-Based Business Online
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________


        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        Think running an online business is an "easy" alternative to
        an offline home-based business?  Think again.  This week's
        article, "The 10 Most Popular Myths About Running A Home-
        Based Business Online" is a list of the 10 myths I run into the
        most often -- and how it REALLY is.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .

        _______________________________________________________________


        #1 Leads for MLM - Period!  End of Story
        Success in MLM is about taking massive action to get
        massive results. Get your MLM business in front of
        hundreds of qualified prospects a month, and watch
        your downline explode.

        _______________________________________________________________

        2.     Home-Based Business Idea of the Week - Crafts
        _______________________________________________________________


        It's great to delve into an interesting hobby such as artwork,
        photography, or crafting paper jewelry. It's even more exciting
        (and financially rewarding) to turn your special talents into a
        successful home-based business. That's exactly what Mary
        Maturi of Cleveland Ohio, Leslie Croyle of Bay Village, Ohio, and
        Marlene Stephenson of Virginia, Minnesota, did. Each turned her
        hobby into a cash- generating business complete with paying
        customers and a bank account.

        These aren't isolated stories. Men and women across the
        country are joining the ranks of entrepreneurs converting hobbies
        into money-paying propositions. It's important to note that none
        of these people originally planned to start a business. To the
        contrary, interest by others in their hobbies convinced them to
        sell their work.

        For the rest of this report, visit


        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.

        _______________________________________________________________


        OWN A COMPUTER?  PUT IT TO WORK
        Home-Based Business Opportunity for U.S. Residents
        Trillion Dollar Health & Wellness Baby-Boomer Market
        Can be run exclusively online full-time/part-time
        Network Marketing Home Business and/or



        _______________________________________________________________

        3.     Feature Article:  The 10 Most Popular Myths
          About Running A Home-Based Business Online
        _______________________________________________________________


        © 2017 Elena Fawkner

        Several weeks ago I finally took the plunge into the world
        of network marketing.  I had been running an online business
        for almost three years by then but knew that I would
        have to make the leap to network marketing at some point
        since it was such an obvious fit with Internet marketing. 
        And I haven't been disappointed.

        One thing did surprise me though -- the number of people
        who approached me about my network marketing business,
        interested in running their businesses exclusively online, but
        with the mistaken belief that it would be somehow easier
        and less expensive than establishing and running a home-
        based business offline.

        Well, let me tell you, there's nothing easy or inexpensive
        about running a home-based business - online or off.  The
        Internet is just a different way of going about it.  And that's
        all.

        Here's my top 10 myths about running an online business
        (and in answer to the missing Myth#11, NO, you CANNOT
        run a serious online business with WebTV - get a REAL
        computer already).


        MYTH#1 - It's Easy, Anyone Can Do It

        FACT - It's not easy, by any stretch of the imagination,
        and no, you may not be able to do it.

        Reality is, establishing an Internet business is a long, slow,
        frustrating process.  Your first attempt at creating your
        own web site will be an abomination.  You'll look back
        at it in 12 months and shudder.  I know I did.

        You'll feel utterly overwhelmed by the sheer amount of
        information you need to absorb.  And the fact that six
        different "experts" each tell you six different things
        doesn't help.  (There are no "experts", by the way, just a
        lot of people with a lot of opinions.  Bottom line?  Do what
        works.  For you.)

        The only way to learn is by trial and error.  Some days you'll
        feel like you're on a roll, the next you'll feel like you're
        backsliding and FAST.  No sooner do you manage a
        respectable ranking on Altavista, than your Yahoo listing
        disappears altogether, and where the hell did that number 5
        listing with Google go?

        After spending an ENTIRE DAY trying to work out what's
        going on with your search engine listings, giving up, going
        searching for yet another "expert" to tell you what you're
        doing wrong, finally realizing there is no such expert and
        you're going to have to learn how to do it all yourself after
        all (dammit to hell!) you suddenly realize that you've done
        absolutely nothing all day to promote your business and you
        still have to write the article for this week's ezine which has
        to go out tomorrow but you can't work your business
        tomorrow because you have to go work at your J.O.B. .... 
        AAAARGHHHH!!!!!

        Many, many people, give it up.  Most, probably.  It's hard
        work and it's frustrating.  At the end of the day, most are
        just not prepared to do what it takes.


        MYTH#2 - I Can Get Wealthy Overnight

        FACT - The only way to get wealthy overnight in this world
        is to win the Lotto.  Period.  It will NOT happen on the
        Internet.  Not these days, anyway.


        MYTH#3 - Once I Build My Website I Can Relax And
        Let It Do the Work For Me

        FACT - Hah.  See Myth #4.


        MYTH#4 - Once I Build My Website The World Will Beat
        A Path To My Door

        FACT - No. It won't.

        Merely creating a web site and uploading it to your host's
        server means that your web site is available for viewing by
        *those who know it exists*.  Only problem is, you and your
        web host are the only ones who know.  And even your web
        host doesn't care (at least as long as you pay your monthly
        hosting fees).

        You now need to submit your site to the search engines
        (no, they will not just find it automatically and no, your
        web site is not just automatically added to some great
        universal Index once it's uploaded).  Then you have to wait
        several weeks or months to find out whether it's been
        indexed.  And if by some miracle it has, where and for what
        keywords.  And then fix it.

        In the meantime, you have to drive traffic to your site via
        other means.  You'll need to submit it to directories,
        negotiate reciprocal links with other complementary web
        sites, start publishing a weekly ezine (electronic newsletter)
        and start promoting that to start developing your own
        opt-in list, start writing articles and submitting them wherever
        you can (including a link to your site in the resource box at
        the end is good free advertising) and, shudder, advertising. 
        And not in the FFAs and free classifieds either.  In other
        people's ezines.  On other people's websites.  In the
        classifieds section of newspapers (yes, the kind that leaves
        black stuff on your fingers when you read it).  All of this
        costs money.  Plenty of it.  If you're running a network
        marketing business, you're also going to need to pay for leads
        during this period as well.


        MYTH#5 - I Don't Have To Spend Money To Market My
        Business

        FACT - Yes, you do.

        You wouldn't expect to be able to market an offline business
        without financial outlay.  Well, guess what?  It's just the same
        in your online business.  See Myth #4.

        Oh, and by the way, when you're re-reading Myth #4, keep
        this in mind.  You haven't made a dime yet.


        MYTH#6 - I Can Put the Whole Thing On Autopilot And
        Make Money While I Sleep (Or Vacation)

        FACT - True.  To a point.

        By automating as many of your tasks as possible you
        necessarily free up time to do other things.  You COULD
        use that time to sleep or vacation and you MAY make money
        while you're sleeping or vacationing.  THIS time.  But you
        must sow before you can reap and if you're not continually
        planting and growing your business, the time will come in the
        not too distant future when you have nothing left to
        harvest.  You'll wake up one morning and find that, far from
        filling your inbox with overnight orders, your business has
        bitten the dust.

        So, instead of taking that freed up time and spending it
        sleeping or vacationing, spend it working your business.

        In other words, you'll get out of your business precisely
        what you put into it.  Just like anything else in this world. 
        Funny about that.


        MYTH#7 - I Don't Have To Deal With People, I Can Do
        Everything Via Email

        FACT - Email is what you use to handle routine administrative
        issues and a tool to get prospective customers or networking
        partners to contact you.  Once that happens, you take the
        relationship OFFLINE.  You get on the phone and actually
        TALK to these people.  The Internet is not an iron curtain
        that protects you from having to have real life conversations
        and relationships with people.  It's just a tool that brings you
        together so that the real work of establishing relationships
        can begin.  Offline.


        MYTH#8 - I Will Be Able to Fire My Boss And Work Where
        I Want, When I Want ... In Six Months Or Less

        FACT - Don't give up your day job just yet.


        MYTH#9 - When I'm Working For Myself From Home In
        My Online Business I Will Be Able To Spend As Much Time
        With My Children As I Want

        FACT - When you're running a business you're running a
        business.  It's not a pleasant little hobby that you fit in
        between the stuff of your REAL life.  If you're not going
        to run your business as a business, forggeddabouddit.


        MYTH#10 - The Internet Is A Magic Wand

        FACT - See Myths#1 through #9.

        ------








        ------


        practical business ideas, opportunities and solutions for the
        work-from-home entrepreneur. 
        AHBBO Home Based Business Information


        _______________________________________________________________


        Learn the Secret to Easy Marketing!

        Let Write to the Point Communications create your
        marketing materials. Quality writing and marketing
        services at affordable prices, quick turnaround. Guaranteed!
        Call Linda Alexander today at 303-678-7468! Or visit



        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________


        © 2017 Ryanna's Hope

        =====================
        ADVERTISING REALITIES
        =====================

        Testimonials Are Substantiation? Not According To The FTC!

        You can think of this as the "Elvis Used It and Loved It" myth.

        Testimonials, however, are not substantiation. The FTC
        rarely finds anecdotal evidence like this to be a sufficient
        basis to support a claim. In fact, they have explicitly rejected
        it as substantiation for health-related claims.

        The statements of an expert endorser, such as a doctor,
        require even more substantiation. A person who speaks as an
        expert should be an expert, and what your expert endorser
        says about your product should be based on an evaluation or
        tests that other experts in the field generally would find
        sufficient to support your expert's conclusions.

        When you are creating an infomercial or any other ad that
        uses testimonials, keep in mind that the testimonials make
        claims that need to be substantiated -- they are not
        substantiation themselves.

        =====================
        Advertising Time Line... 1904 - Sapolio soap becomes a
        popular name brand and an early example of the growing
        influence of advertising campaigns on public consumption.
        =====================

        AND SPEAKING OF HEALTH CARE PRODUCTS...

        A recent Harris Interactive poll found that as of March 2001,
        97 million people in the US go online for healthcare information
        -- up from 54 million in 1998.

        Though Harris found that 75% of US adults go online for
        healthcare information, only 16% report doing it "often." Most
        healthcare surfers (30%) look for information "sometimes" or
        "hardly ever."

        =====================
        Advertising Time Line... 1906 - The First Annual Advertising
        Show opens in New York City, initiating the "age of
        advertising."
        =====================

        WONDERING WHAT IS SELLING?

        According to MarketingExperiments.com, looking at a larger
        data set consisting of the top 200 product searches and
        grouping searches into basic product categories gives us a
        clear picture of what types of items online buyers are looking
        for.

        Top Product Searches By Category

        Electronics 25%
        Health and Beauty 17%
        Computer 15%
        Home and Garden 15%
        Other 10%
        Sports Gear 9%
        Books, Music, Video 5%
        Hobbies 5%

        =====================

        A LARGE PART OF THE AMERICAN MARKET FOR TARGETING!

        What we call the Mature Market, those age 53 and older,
        makes up 26 percent of our population. The financially well-
        off grandparents within this group live better than their adult
        children and subsidize their grandchildren's lifestyles off their
        senior citizen discounts. This group is living longer than in
        prior years and claims to feel and act 10 to 15 years younger
        than their actual age.

        The Mature Market is health conscious and considers 50 the
        midpoint of life, not the endpoint. This is a time when they
        reevaluate their wants, needs, goals and roles on personal
        and consumer levels.

        _______________________________________________________________


        TAKE CONTROL OF YOUR OWN FUTURE!
        Join the team of highly focused successful women who
        have designed the ultimate plan for internet marketing.
        Sound business for the serious business woman!



        _______________________________________________________________

        5.     Success Quotes of the Week
        _______________________________________________________________


        When I dare to be powerful, to use my strength in the service
        of my vision, then it becomes less and less important whether
        I am afraid.
          -- Audre Lorde

        People can't live with change if there's not a changeless core
        inside them. The key to the ability to change is a changeless
        sense of who you are, what you are about and what you
        value.
          -- Stephen Covey

        Happiness will never be any greater than the idea we have of
        it.
          -- Maurice Maeterlinck


        _______________________________________________________________

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________



         

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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!


        _______________________________________________________________

        9.     Contact Information
        _______________________________________________________________


        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        A Home Based Business

        _______________________________________________________________

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