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            A Home-Based Business Online


           Issue 121 : February 11, 2017

           Sent to 15,524 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
          Contact By Email


          IN THIS ISSUE

        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Firewood Supply
        3.     Feature Article - Can A Network Marketing Business
          REALLY Be Run Exclusively Online?
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        6.     Advertise with AHBBO
        7.     Subscription Management
        9.     Contact Information


        1.     Welcome and Update from Elena

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        This week's feature article is another in an occasional series
        on network marketing.  Many people who find their way to
        AHBBO are looking for a way to make money with their
        computers.  "Can A Network Marketing Business REALLY Be
        Run Exclusively Online?" explains how to run a network
        marketing business with little more than your computer.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .



        2.     Home-Based Business Idea of the Week - Firewood Supply

        Unpredictable fuel costs and the necessity of keeping warm in
        the winter have resulted in boom sales for manufacturers of
        wood-burning stoves. There has also been a return to the use
        of the fireplace as a form of supplementary heat and as a luxury
        that promotes the cozy atmosphere sought after by both middle
        class and affluent families. This renaissance in the popularity of
        wood heat, and upward spiraling sales of associated equipment,
        has created a demand for firewood that's almost impossible to

        A very important element: This demand has caused the price of
        firewood to almost double over the past several years. Whatever
        the "going price" for a cord of firewood in your area, you can
        expect it to increase by 20 to 30 percent each year for the next
        ten years or so.

        Your potential market is a varied as the weather; it is also
        somewhat dependent on the weather. You'll find buyers among
        apartment dwellers as well as home owners. The rich are buying
        firewood perhaps more than the poor; those concerned with the
        purity of the environment and the so-called 'voluntary-simplicity'
        folk seeking a return to the pioneering life are all part of your

        And don't think for a minute that firewood sales are limited to
        the colder northern states. People living in Sunny Southern
        California and along the Gulf of Mexico buy and burn firewood
        for the same reasons as people living in Minnesota or Montana.

        One of the secrets of success in this business is understanding
        why the people in your area burn firewood. Then it's a matter
        of learning when and how often they need it, and positioning
        yourself to fill those needs.

        For the rest of this report, please visit:


        There are many more ideas like this at the AHBBO Home Business
        Ideas page at home based business ideas from ahbbo with more being
        added regularly.



        3.     Feature Article:  Can A Network Marketing Business
          REALLY Be Run Exclusively Online?

        © 2017 Elena Fawkner

        For many people, the words "network marketing" or "MLM"
        (multi-level marketing) conjure up images of hitting up your
        so-called "warm market" (those two or three hundred people
        near and dear to you as well as those unfortunate enough
        to have crossed your path at some time in the distant past)
        and pleading, cajoling, persuading, arguing and plain
        pressuring them to join your program.  Or organizing house
        parties and presentations to make your pitch to a captive
        audience.  Or having to approach complete strangers while
        standing in line at the supermarket. 

        Any or all of these options may be unpalatable to you, and
        for good reason.  They certainly were to me.  But what if
        you didn't have to do any of that?  What if there was a way
        to have people approach YOU to join your business rather
        than the other way around?  What if you didn't have to hold
        face-to-face meetings at ALL?  What if you didn't have to
        make a single approach to someone you know?  Or to
        someone you don't?  Would you think differently about
        network marketing then?

        Well, there is such a way.  Running a network marketing
        business using the Internet.

        I've heard many people say that it's just not possible to run
        a network marketing business exclusively online.  Well, I'm
        here to tell you different.  Because I'm doing it and if I can
        do it, so can you.

        Before I tell you a bit more about how a network marketing
        business can be run exclusively online, let me clear up a
        couple of possible misconceptions.  First, running an online
        business does NOT mean creating a website and then sitting
        back expecting the business to run itself.  You will work every
        bit as hard in an online network marketing business as you will
        in an offline network marketing business.  This is just a
        different method, that's all. 

        Secondly, when I say "exclusively" online, I mean that's where
        your lead generation and prequalification work happens, it does
        NOT mean you will never have to pick up a telephone and speak
        to a real, live person at the other end.

        OK, so what's involved in running a network marketing business
        online then?

        The first thing to understand is that network marketing, just
        like Internet marketing, is a numbers game.  It is for this precise
        reason that network marketing is IDEALLY suited to being run
        online.  Why?  Because ANY Internet business is a numbers
        game.  Just ask anyone with a web site what their focus is when
        their web site is up and running.  It's traffic.  It's getting as
        many people to their web site as they can because somewhere
        in the range of 2% - 4% of site visitors will click on a link that,
        in some fashion or another, can generate revenue for the web
        site owner.  Of those 2% - 4% of visitors who click on the link,
        however, only 1% or so of THEM will go on to buy after clicking
        on the link.  Ergo, with such tiny response rates, high traffic is
        the name of the game.  The same principle holds true for your
        network marketing business.

        At its core, network marketing is a simple business.  It's all
        about generating leads, qualifying those leads and then
        following up with those qualified leads until they take the action
        you want them to take (or tell you to stop) - either purchasing
        product from you or joining your downline as a productive


        How do you generate leads?  This depends on your starting
        position.  If you already have an established web site and
        your network marketing business is a natural fit with that
        existing site, then you will not need to do too much in the
        way of additional lead generation for your network marketing
        business other than including a link to your network marketing
        company's web site from your existing site.

        But if you don't have an existing web site, you're going to
        have to start from scratch.  you're going to need to create
        a web site (on a subject matter of interest to people who
        would also be interested in your network marketing business
        opportunity or products), link to your network marketing
        company's site from that web site, submit your site to the
        search engines (and employ all the myriad other ways of
        driving traffic to it) and you're going to have to start
        publishing an ezine (electronic newsletter) on a relevant
        subject and on a regular basis and build a sizeable subscriber
        list (again using a variety of different methods). 

        To generate significant traffic to your site and subscribers to
        your ezine is going to take time.  Lots of it.  Months, in fact. 
        You should probably allow a year before it's at a size that will
        make much of a difference.

        In the meantime, you're going to have to generate leads in
        other ways.  The two primary effective methods are paid
        advertising (both for your network marketing business
        opportunity and the products your business promotes) and
        you can pay for leads.


        Unlike the traditional, offline ways of generating leads for a
        network marketing business, by definition, the leads you
        generate online are prequalified.  For example, if you're trying
        to generate leads offline, you're talking to everyone you can
        at every opportunity.  You may be speaking with someone
        ahead of you in line at the bank or supermarket, a young
        mother you run into when picking up your kids from school,
        and any other number of people you come across in your day
        to day activities. 

        The problem is, as you have no idea whether these people
        are even remotely candidates for your opportunity, you can
        waste a LOT of time talking with people who are poor prospects
        for your business. 

        On the other hand, if you've created a web site on a topic
        of relevance and interest to the people who would also be
        interested in your network marketing opportunity, by definition
        your web site visitors are prequalified as, because they have
        sought you out, they are likely to be interested in at least
        learning more about your opportunity.

        Placing paid advertising and paying for leads are other ways
        of qualifying leads.  What these methods all have in common,
        however, is that the lead COMES TO YOU, you don't go after
        them.  If someone makes contact with you wanting to know
        more about your opportunity, it's all of a sudden a LOT easier
        to pick up a phone and call them isn't it?  Or to send them
        information via email if that's what you and they prefer.


        The other big, big advantage running a network marketing
        business online offers is the ability to automate your follow-ups. 
        Every time someone contacts you for information about your
        opportunity, add that person's email address to your list of
        prospects and then periodically send follow-up messages to
        that list.  By employing autoresponders (software that allows
        you to send prewritten follow-up email messages to defined
        email addresses on a periodic basis), this process can be
        completely automated, leaving you free to spend your time
        on generating leads rather than administrative tasks.

        As you can see, running a network marketing business exclusively
        online is not an overnight project and it requires a LOT of work,
        consistency, persistence and commitment.  But it most certainly
        can be done.  If you're serious about making serious money from
        an Internet-based business, network marketing is the way to go. 
        It's where the big, secure money is.  But to earn big, secure
        money, you need to invest big too.  You need to invest time,
        money and sweat equity into building your business. 

        Fortunately, however, network marketing online offers one other
        HUGE advantage over starting any other sort of online business. 
        An upline.  If you join a network marketing program that's suited
        to being run online (and some aren't, by the way), AND you join
        up under a sponsor who is part of a team that specializes in
        running the business exclusively (or near enough exclusively)
        online, you will have at your disposal a wealth of experience,
        expertise and tools you will be hard-pressed to find elsewhere.

        So, think about it.  If you're looking for a way to make money
        from your computer and you had, until now, thought network
        marketing wasn't for you, maybe you should think again. 
        Network marketing coupled with Internet technology and an
        upline who knows what they're doing when it comes to running
        a business online could very well be the answer to the financial
        independence riddle you've been looking for.  Just don't expect
        it to happen overnight.  There are no magic wands in this
        business just as there aren't anywhere else.



        entrepreneur.  Home Business Online


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        4.     Surveys and Trends

        © 2017 Ryanna's Hope


        Many businesses create "morphine ads" to kill the pain of a
        business in trouble. One of the laws of the universe,
        however, is that "anything that works quickly will work less
        and less the longer you keep doing it."

        Not to teach you, but here's the ingredients of a "hype ad"
        that brings fast, morphine like effects, but fails the business
        in the long run. Keep an eye out for them:

        1. Get their attention
        2. Supporting evidence to make the doubters believe.
        3. An offer too good to pass up.
        4. Set a time limit.

        Without all of the 4., your ad is a failure. But then again,
        your business is failing anyhow...advertising only accelerates
        what is going to happen anyhow. Poor customer service, low
        quality, high prices, employees or (yourself) with attitude
        problems ... and much more. It's easy to blame it on the


        The December 2001 Customer Service tracking report from
        Jupiter Media Metrix finds that although 57% of US
        consumers polled in November felt that the response rate to
        customer service e-mail inquiries would be a deciding factor
        for using the site again or not, only 33% of online-only
        retailers responded to such e-mails in December within a
        six-hour time frame. Additionally, only 28% of brick-and-
        mortar websites responded to customers' e-mail inquiries
        within six hours.

        Electronic mail appears to have a sense of urgency for

        Seventy percent say they look forward to checking their
        e-mail. For 40%, checking their e-mail is one of the first
        things they do in the morning; another 40% say it is one
        of the last things they do before going to bed.

        E-mail is the preferred way to communicate for 51% of
        business associates. Among all Americans, e-mail is second
        only to the telephone as the preferred communication mode.


        Opt-in News reports that during the 2001 holiday season,
        direct HTML e-mail was the most-used form of opt-in e-mail
        marketing among advertisers in the US -- 54.2% used direct
        HTML e-mails to advertise their product or service at the
        end of 2001. Direct e-mails in text format came in third place,
        after e-mail newsletters, with only 16.7% of advertisers
        choosing text-only e-mails to promote their offering.

        OH....I COULD HATE....

        Recent studies reveal that 40% of Americans are strongly
        against voice mail. Voice mail is a tremendous money-saving
        convenience for a business. Problem is, it's not always
        convenient for the customer.

        So where is it going? You decide. The present rate of hatred
        of voice mail at 40% actually took only 5 years to rise to
        that level from 20%! Within the next 5 years, based on this
        rate, we can expect to see a 70% "hatred rate," and yet
        business continues to use it. Well, it's a continued "thought
        process" in business today; it's easier to cut employees than
        to improve sales!


        Research reveals that a consumer must save at least 25%,
        ideally 33-40%, to switch from his or her preferred brand to
        a private label product. Research confirms that the American
        consumer "thinks" the product with the most familiar name
        offers the best "quality" in its category. This is why
        consumers are willing to pay premium prices. Pay attention
        to this fact: it's important to realize that this is "what they
        think," or "perceive," and NOT necessarily the Truth.


        Probably a thing of the past according to America Research.
        Watch what happened between 1950 and 1996...

        1950 66%
        1970 33%
        1996 12%

        The major reason found for abandonment of loyalty is the
        companies' refusal to meet today's customer expectations.
        But today, it's no longer sufficient to give them "what they
        want."  If you want them to come back, you have "to give
        them more." ...it's easy to be average!



        5.     Success Quotes of the Week

        "Genius is only a greater aptitude for patience."
          -- Comte de Buffon

        "When you think about it, what other choice is there but
        to hope? We have two options, medically and emotionally:
        Give up or fight like hell."
          --  Lance Armstrong

        "Chiefly the mould of a man's fortune is in his own hands."
          --  Francis Bacon


        7.     Subscription Management


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        9.     Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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