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           Home Based Business Ideas

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        ============================================================
           A Home-Based Business Online
        ============================================================
         

         
         

          February 10

            Sent to 3,586 subscribers

             Editor: Elena Fawkner
           Publisher: AHBBO Publishing
          
          Contact By Email
         

        ============================================================

        ============================================================
           IN THIS ISSUE
        ============================================================

        1.  Welcome and Update from the Editor
        2.  Home-Based Business Idea of the Week - Importer/
          Exporter
        3.  Feature Article - Letting Go Of Coat-Tails ... Creating
          Your Own Home-Based Business
        4.  Newsletter Publishing Tutorial - Part 4 - Creating
          Your Template, Formatting Issues and Getting
          Set Up
        5.  Real Life Success Stories
        6.  Freebies
        8.  This Week's Web Site Pick
        9.  Next Week in A Home-Based Business Online
        11.     Subscription Management
        13.     Contact Information
         

        ============================================================
        1. Welcome and Update from the Editor
        ============================================================

        Hello again and a warm welcome to all new subscribers!

        This week's Real Life Success Story comes from Ed Davis
        of Virv Web Design.  Ed's story contains much wisdom for
        those just starting out in their own business and highlights
        a number of traps lying in wait for the unprepared.  Thanks Ed
        for your insights!

        Also this week, Part 4 of the AHBBO Newsletter Publishing
        Tutorial starts getting into the nitty gritty of putting your
        newsletter together.  It's quite a long segment, though, and
        for this reason I've made it available by autoresponder and at
        the AHBBO website rather than including it in full in this
        week's issue.

        Finally, a couple of people have mentioned that last week they
        received several copies of the newsletter.  I'm at a loss to
        explain why this happened, it was certainly only sent once!
        I can only assume it was a server problem somewhere along
        the line.  If you received multiple copies of the newsletter
        last week, my apologies!  Hopefully we won't have the same
        problem this week.

        Remember, this newsletter is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email
         

        ============================================================

        ============================================================
        2. Home-Based Business Idea of the Week - Importer/
            Exporter
        ============================================================

        Here's a neat idea that's perfect for those of you who love to
        travel.

        As an importer/exporter you may act merely as an agent,
        bringing buyers and sellers together from different parts of the
        world or you may take a more active role, actually buying
        merchandise overseas and importing it into your home country
        for resale yourself and vice versa.

        One of the great advantages of this business is the relatively
        low start-up costs (assuming you start out as just an
        agent): a telephone, fax machine and a computer
        will be all you need to get started equipment-wise.

        Your greatest non-financial investment will be educating
        yourself about the various trade regulations that apply
        in various countries and establishing a network of trade
        contacts.

        Useful resources:

        => Entrepreneur Magazine's Import/Export Business
             Start-Up Kit

        => Breaking Into The Trade Game: A Small Business Guide
        http://www.sba.gov/OIT/info/Guide-To-Exporting/all.html

        => Center For International Trade
        http://centretrade.com/index.html

        => Digilead Trade Leads for Importers and Exporters

        => The Virtual Reference Desk - Importing and Exporting
        http://www.virtualref.com/subj/46.htm

        ------

        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at
        with more being added
        all the time.
         

        ============================================================

        ============================================================
        3. Feature Article - Letting Go Of Coat-Tails ... Creating
        Your Own Home-Based Business
        ============================================================

        By Elena Fawkner

        If you're looking for a way to make money from home and
        you've been online for any length of time you will have quickly
        become aware of the preponderance of business opportunity
        sites and ads for many and varied business opportunities.
        In particular, you've probably been bowled over by all the
        promises of the fabulous internet riches that can be yours,
        if you only join so-and-so's innovative new groundfloor
        opportunity that everybody who is anybody wants in on.

        This week I received an email from a subscriber asking for
        my opinion on a particular business opportunity.  She was
        asking what I "really thought" about it because she had
        been "burned so many times in the past I just don't know
        who to trust".  Sound familiar?

        I've received several emails like this over recent months from
        people who have been dudded by the charlatans who seem to
        come out of the woodwork at the mere whiff of a victim, er ...
        prospect.  This latest one though got me wondering exactly why
        it is that so many people seem to be looking to make a profit
        from promoting or participating in someone else's business
        opportunity or product rather than creating their own, using their
        own ingenuity.  And this applies not only to scams but to
        legitimate business opportunities (yes, they DO exist).  After
        all, no matter how legitimate the opportunity, at least some of
        your hard work and effort is going to benefit someone else.

        Now, admittedly, promoting someone else's product (such as
        by way of affiliate programs) is a good way to get started in your
        online career, but it's not going to make you really serious
        money.  By "serious" I mean sufficient money to represent a
        worthwhile return on the investment of time and effort you must
        expend to earn significant commission income.  By spending the
        same amount of time and effort promoting your OWN business,
        your return must necessarily be much greater.  After all, you keep
        100% of the profits for the same work!

        Why is it that some people, let alone those who have already
        been burned, keep looking for someone else to deliver the
        answer to their prayers rather than creating it for themselves?
        Or worse, give up entirely?  I'd be willing to bet that, for a goodly
        proportion, the answer is "I don't have any products of my own
        to sell" or "I don't have any good ideas" or "I don't know where
        to start".

        Now, it may be that you're just dabbling with the idea of an online
        business and, for you, promoting a few affiliate programs while you
        gradually get more involved is a good place for you to be right now.
        Many of us started out doing exactly that.  But for those of you
        who are ready to get into this in a serious way, have you thought
        about doing it for yourself?  Why not let go of the idea there is
        a perfect opportunity out there with your name on it if only you
        can find it, and instead devote your time and your energy to
        creating it using your own brainpower?

        I believe, absolutely and without equivocation, that ANYONE can
        make money with their own business.  The key is to make sure that
        what you choose for your business is something you are passionate
        about.  If you are passionate about what you do, your natural
        enthusiasm and motivation will lead you to develop ways to exploit
        that passion in a way that can generate income.

        Let's say one of your absolutely favorite things in the whole world is
        gardening.  You've always loved to garden, you have ever since you
        first got your own place and you do it every chance you get.  Think
        about how you might translate that natural interest into a profitable
        business endeavor.

        Here's just one suggestion how you can turn your green thumb to
        your financial advantage: start a gourmet herb business!  You could
        indulge your passion for gardening by planting a herb garden in your
        backyard, drying and packaging the herbs you grow and marketing
        them to a niche market.  Your niche may be the gourmet market,
        for example.  You might decide to experiment with various
        combinations of herbs to come up with some exotic gourmet herb
        blends that are truly original.

        You would need to invest in a small greenhouse perhaps and learn
        about how to dry herbs and all the other facets of a herb business.
        But once you've mastered that, and experimented with various
        blends to create a unique product, it's simply a matter of packaging
        them attractively for your market.

        As far as marketing's concerned, this would take place both online
        and offline.  You will, of course, have your own website from which you
        offer your exotic herb blends for sale.  Your website would contain a
        profile of all the various herbs, what they are good for, recipes and
        other resources that your site visitors would be interested in.  In time,
        you may even expand into producing herbs for the homeopathic
        market!  You could supplement your website by publishing a weekly
        or monthly newsletter devoted to all things herbal, including hints and
        tips for your subscribers wanting to grow their own herbs or who
        are interested in the health benefits of herbs.

        Offline, you could approach local businesses in your area to stock
        your products and attend weekend markets to build your profile.
        By placing advertisements in local newspapers and taking an active
        role in your local Chamber of Commerce you would make the
        contacts that you need to become known within your local community.

        Other ways to indulge your passion for gardening while at the same
        time operating a profitable business venture include: growing your own
        vegetables to produce gourmet pasta sauces; starting a packaged
        seeds business or a garden design consultancy service.  It doesn't
        matter.  Just make sure it has something to do with what you are
        truly passionate about.

        Gardening is, of course, just one example.  Perhaps your
        passion is sewing, needlecraft, woodworking, computers, sports,
        parenting, travel, automobiles, leadlighting or any one of a million
        other things.  There is absolutely no reason in the world why you
        cannot take that passion and convert it into a money-making
        enterprise, particularly with the internet as a marketing medium.

        So, for those of you looking for the right business opportunity "out
        there" somewhere ... STOP.  Let go of the coat-tails, reach inside
        yourself and grab the one thing you are TRULY passionate about
        above all others.  It is your ticket to a profitable, home business of
        your very own.  And best of all, it's 100% all yours.
         

        ============================================================

        ============================================================
        4. Newsletter Publishing Tutorial - Part 4 - Creating
        Your Template, Formatting Issues and Getting Set Up
        ============================================================

        As stated earlier, this week's instalment is lengthy
        and for this reason it is not set out in full here but rather
        is available by autoresponder.  To receive this week's
        instalment, just send a blank email to

         

        ------

        Next Week  Part 5 - Building Your Subscriber Database I -
        Initial Subscriber Generation, Accepting Free Ads, Announcement Lists,
        Directories and Other Forms of Free Publicity

        -----

        Missed previous instalments?  No problem!  All instalments
        of the AHBBO Newsletter Publishing Tutorial are archived at
        the AHBBO website at
         

        ============================================================
        5. Real Life Success Stories
        ============================================================

        By Ed Davis
        Virv Web Site Design

        Hi Elena, just wanted to say: your article on home based
        business (that ran in the Add Me newsletter) considerations
        was sooooo on the money I can't believe it!  I totally agree
        with everything you said and often find myself giving the
        same advice/warnings to those who are considering running
        their own business.  I'm a self employed web developer now
        in business for about 2.5 years.

        Some things I also find myself saying to others is that there
        is no such thing as 'easy money', get ready to be intensely
        frugal if you start with small cash reserve and that there are
        so many angles to running the whole show; from taxes to
        office supplies, hardware upkeep, software (if you're using
        computers) and also one must be responsible and find time
        for one's professional development.

        And there are so many different hats to wear, project manager,
        sales, artistic director, grunt laborer, data processor, go-for,
        accountant, clerk, and, as some home entrepreneurs call
        themselves: CEO. Budgeting is the major make or break
        factor in my business, or perhaps the thing I was least
        prepared to handle.

        I'm definitely working longer and harder than I've ever worked
        before and in the beginning I had such a slim profit margin, I
        almost worked myself out of business as I developed my
        portfolio. But I didn't, and now things are great. I totally
        restructured my fees, took a hard look at what each function
        I performed was worth and kept track of everything. And I
        learned how to say 'no' diplomatically, negotiate, and how to
        separate my personal self from my work better, which is hard
        when your bedroom is next to your office.

        One thing about fees, they are hard to raise after one has
        'low balled'. I really would say now, in retrospect, I shouldn't
        have started so low in my pricing. I think my initial clients
        would have paid closer to market value for my services (even
        though I was starting out) and one must never severely
        discount one's services or else you start a ball slowly rolling
        into the gutter. Clients will get used to cheap labor, not give
        you your fair shake and worst, will refer you to other clients
        expecting to pay the same; basically devaluing professional,
        quality work. This is a danger to avoid if at all possible.

        It's too bad that a lot of small businesses start in a state of
        utter chaotic desperation, but now I happily just call that
        'paying dues', as in, 'I've paid my dues in full!' because I know
        those days are finally over!

        And there is a simple one liner as far as staying in business:
        'make more than you spend'. That's it. That's all there is to
        it.

        Ed Davis
        Virv Web Site Design
        11622 3rd Ave NE
        Seattle, WA 98125
        Tel: (206) 367-6525
         

        ============================================================

        ============================================================
        6. Freebies
        ============================================================

        =>  Ebook - Seven Steps to Online Success (983kb)

        -----

        If you're new to A Home-Based Business Online, be sure to
        visit for many more
        freebies.
         

        ============================================================

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        ============================================================
        8. This Week's Web Site Pick - The Entrepreneurial Parent
        ============================================================

        From the site:

        The Entrepreneurial Parent (EP) Site is a work-family
        resource for home office entrepreneurs, with over a hundred
        pages of information, inspiration and community spirit for
        the growing segment of EPs who are committed to putting
        family first, career a close second (and housework a
        distant third!).
         

        ============================================================
        9. Next Week in A Home-Based Business Online
        ============================================================

        -> Home Business Idea of the Week: Business Plan
            Writer
        -> Feature Article: Flipping the Switch ... How to Turn
            Off Your Business and Turn On Your Life
        -> Newsletter Publishing Tutorial: Part 5 - Building Your
            Subscriber Database I - Initial Subscriber Generation,
            Accepting Free Ads, Announcement Lists, Directories
            and Other Forms of Free Publicity
         

        ============================================================
        11. Subscription Management
        ============================================================
         

        To SUBSCRIBE to this Newsletter
        Home Business Ezines

        To UNSUBSCRIBE from this Newsletter

        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
         

        ============================================================
        13. Contact Information
        ============================================================
         

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email

        ============================================================
         

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        All Rights Reserved

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