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           A Home-Based Business Online


          February 3

            Sent to 3,393 subscribers

             Editor: Elena Fawkner
           Publisher: AHBBO Publishing
          Contact By Email

           IN THIS ISSUE

        1.  Welcome and Update from the Editor
        2.  Home-Based Business Idea of the Week - Wire Jewelry
        3.  Feature Article - How to Minimize Legal Liability In
          Your Online Business
        4.  Newsletter Publishing Tutorial - Part 3 - Finding Your
          Niche and Refining Your Theme
        5.  Real Life Success Story
        6.  Freebies
        8.  This Week's Web Site Pick
        9.  Next Week in A Home-Based Business Online
        11.     Subscription Management
        13.     Contact Information

        1. Welcome and Update from the Editor

        Hello again and a warm welcome to all new subscribers!

        And a very special hello to the more than 200 new subscribers
        who joined AHBBO within one 24 hour period after reading last
        week's issue of Add Me! which ran my "Look Before You Leap
        ... Is a Home Business REALLY For You?" article.

        Newsletter publishing tutorial participants take note.  As you
        can see, writing articles is an EXCELLENT way to generate
        new subscribers!  We'll deal with that in detail later in the
        tutorial series.  For this week though, we're focusing on how to
        stand out from the crowd by finding your niche in the vast
        online world and zeroing in on a theme for your newsletter.

        Remember, this newsletter is for YOU! If you have comments
        or suggestions for topics you would like to see addressed,
        or would just like to share your experiences with other
        subscribers, I want to hear from you! Please send comments,
        questions and stories to Contact By Email


        2. Home-Based Business Idea of the Week - Wire Jewelry

        This week's Idea of the Week is a little different from the normal
        'report' format you're used to seeing in this section.  This week
        I'm just going to refer you to a website that does WAY much
        more justice to this business idea than I could possibly match
        in this short space.  In fact, I love this idea so much I'm going
        to give it a try myself!

        The site is Preston Reuther's wire sculpture site at
        .  Here you will find
        everything you could possibly need or want to know about
        starting and running a home-based wire jewelry business.

        Preston is a master wire sculptor and teaches others his
        skills via a series of instructional videos.  As Preston says,
        "you can learn to make gemstone and gold wire jewelry that
        sells anywhere. If you can bend a paper clip, I can train you
        to make $40,000 your first year in your home-based jewelry
        business. My easy to learn method will teach you all the
        tricks of the trade. You can start your home business with
        a few hand tools right from your kitchen table!"

        The site contains many other resources for wire jewelry home
        business owners and Preston also publishes a weekly
        newsletter to keep you in the know.


        There are many more ideas like this in AHBBO's Home
        Business Ideas page at
        and Online Business Ideas page at
        with more being added
        all the time.

        3. Feature Article - How to Minimize Legal Liability In
        Your Online Business

        By Elena Fawkner

        Have you ever had the edifying experience of receiving
        an unjustified spam complaint from a complete nutter?  I did,
        just this week.  It seems to be an unfortunate fact of life for
        those of use who run an online business.

        The whole experience got me thinking just how vulnerable
        those of us running online businesses are to those
        individuals whose sole purpose in life seems to be to attempt
        to destroy other people's livelihoods.  Their ability to wield such
        power is, of course, only facilitated by the lack of natural
        justice that seems to apply in the online world.  Where else
        could you be tried and convicted of a crime without even
        knowing your accuser or being given the opportunity to
        present your side of the case?

        Now, there's not much you can do to protect yourself from
        the crazies in this world if they decide to target you.  But you
        CAN minimize the areas of liability you are necessarily
        exposed to in your online (or offline) business.  This article
        discusses a few of those areas and ways you can minimize
        your legal liability.

        => Spam

        Also known as "unsolicited commercial email", spam is
        simply a fact of internet life.  Do yourself a favor.  Accept it
        as such and move on.  Life is too short to try and move an
        immovable force.

        Now, having said that, let me say this.  DON'T SPAM
        ANYONE.  EVER.  Period.  It's no way to do business, it
        doesn't work and it will only cause you and your business
        untold grief.

        If you want to mass mail your offer, the only effective way
        is to cultivate your own opt-in mailing list or to purchase
        advertising to someone else's.  Starting a newsletter is one
        way of building your own list; inviting your site visitors to
        leave their email address when they visit is another.
        Alternatively, you can buy advertising in someone else's
        newsletter or purchase an exclusive mailing (a newsletter
        publisher sends your ad to his or her subscribers in a
        separate mailing containing nothing but your ad).

        Be VERY wary of purchasing the so-called opt-in mailing
        lists that you will see on offer from time to time.  Fertile
        ground for scam artists, the modus operandi typically
        starts with an advertisement enticing you to send your
        message to 100,000 people, all of whom are just waiting
        with bated breath to receive your offer.  All you have to
        do is pay the owner of the list for access to the email
        addresses.  Because each of these 100,000 have
        "voluntarily" joined the list (hence the term "opt-in"), no-one
        can accuse you of spamming.  That's the theory.

        In truth, of course, there's nothing even remotely "opt in"
        about these lists and you will expose yourself to serious
        problems if you mail to many of the addresses in these lists.
        After all, would you make YOUR email address available to
        someone for the sole purpose of receiving advertising
        material?  I doubt it.  So why would 100,000 other people do it?

        If you do decide to develop your own mailing list, either
        via your newsletter or capturing the email addresses of your
        site visitors, keep a record of each subscriber's subscription
        email or form so that, if necessary, you can prove that the
        person signed up for your newsletter or voluntarily provided
        their email address at your site so you could contact them
        in the future.  This will go a long way to short-circuiting
        misguided spamming allegations.

        => Disclaimers

        If you provide information at your site, protect yourself
        from the consequences of a visitor suffering some sort of
        damage as a result of using the information you have
        provided.  The way to do this is with a disclaimer of

        A disclaimer of liability in this context makes it clear to the
        site visitor (or newsletter subscriber) that although the
        information you are making available is provided in good
        faith and you believe it to be correct in all respects, you
        accept no responsibility for any errors or omissions
        contained (or not, as the case may be) in the information.
        Further, by availing him or herself of the information you are
        making available, the site visitor assumes all risk associated
        with the use or misuse of that information.

        The effect of such a disclaimer is that if you are sued for
        negligence, in addition to any other defences that may be
        open to you, you will be able to invoke the defence of
        assumption of risk.  In other words, your site visitor assumed
        all risk associated with the use or misuse of the information
        you have provided.

        In order to be effective, a disclaimer must be prominently
        displayed at your site so that the site visitor may reasonably
        be expected to have been aware of it.  It will be of absolutely
        no effect if the existence of a disclaimer can only be
        discovered in the fine print way down the bottom of the page.
        For an example of a simple, prominently displayed disclaimer,
        visit the AHBBO home page at http://www.shelteredturtle.com and
        click on "Legal Notice".  (In keeping with the present subject
        matter, if you decide to copy this wording (which you may),
        you assume all risk that the wording may prove to be
        ineffective.  ;-)  If you want more certainty as to the
        effectiveness of your disclaimer, consult your attorney.)

        The same principles apply for those of you publishing

        => Insurance

        If available, take out public liability insurance to cover
        yourself against claims for negligence.

        => Defamation

        Do not publish anywhere on the internet (or anywhere
        else for that matter) material that is defamatory of another
        person or business.  The laws of defamation are not
        uniform throughout the world or even within countries in
        many cases so it is not possible to be overly specific about
        the do's and don'ts here.  As a general guide, though, material
        will be defamatory if it impugns a person's character and/or
        reputation and is untrue.  A good rule of thumb is "if in doubt,
        leave it out".

        These are just a select few obvious ways of minimizing
        legal liability in your online business.  It hopefully goes without
        saying that as a matter of course you conduct your business
        with the utmost integrity and ethical considerations.  This is
        the greatest protection your business can possibly have.  But
        sometimes, with all the best intentions, things can still go
        wrong.  We are, after all, only human.  But by continuing your
        good business practices and implementing some or all of
        the suggestions in this article, you will go a long way to
        protecting your livelihood from avoidable disaster.


        4. Newsletter Publishing Tutorial - Part 3 - Finding Your
            Niche and Refining Your Theme

        How many marketing newsletters do you think are
        currently in publication?  How many do YOU receive
        in your mailbox every day?  How many do you read
        on a regular basis and how many do you delete
        without reading?  How many really stand out in your
        mind?  If your experience is anything like mine, most
        marketing newsletters seem to blur into one another
        with the result that reading one is very much like reading
        any other.  They all seem to say the same things and
        I can never seem to remember what newsletter I read it in.

        The reason?  The size of the market.  There are
        literally MILLIONS of us running online businesses and
        we each have a natural and obvious interest in learning
        how to market those online businesses.  Recognizing
        this, thousands upon thousands of enterprising souls
        have seized upon this fact and reasoned that with such
        a huge audience it is only logical to tap into that market.
        Fair enough.

        But there is a problem with this approach and that is that
        because the market is SO huge, your little newsletter
        is going to be just one of many thousands that online
        marketers have to choose from.  How do you make
        YOURS stand out from the rest and have a chance of
        winning and retaining that ever-discriminating audience?

        The answer, quite simply, is not to try to be all things
        to all people.  And that goes for ANY subject matter.
        If your newsletter is going to be about recipes, pets,
        internet marketing, home-based businesses, whatever,
        you need to find your niche and exploit it if you expect
        to enjoy any real degree of success in your online
        newsletter publishing efforts.

        Let's say you plan to start a newsletter about pets.
        That would be a good choice.  There are many millions
        of pet owners in the world and, because so many of them
        consider their pets members of their families, many pet
        owners will be interested in receiving your newsletter.
        But there are already many thousands of newsletters
        currently devoted to pets.  You need to create something
        different from the rest.  You need to find your niche.
        Your niche needs to be a small enough pond that your
        newsletter can be a big fish but large enough to attract
        a significant target audience.

        So, you may decide to narrow your focus to dogs.
        Even "dogs" may be too broad a niche, though.  So you
        have some choices to make.  You could decide, for
        example, to focus on a particular breed of dog.  Or, you
        might instead decide to focus on the care of elderly
        dogs, or dogs with diabetes, or puppy care, or canine
        nutrition.  You get the idea.  By narrowing your focus in
        this way, you simultaneously create both a NICHE for
        your newsletter and you refine the THEME of your

        So, your idea for a newsletter about dogs becomes
        "Man's Best Friend ... the Golden Years" devoted to
        the special needs of dogs in middle to later life.
        This week, your readers are treated to a selection of
        heartwarming anecdotes, an article written by a veterinarian
        about how to ease arthritic pain in older dogs, hints on
        exercise for your aging canine, a medical question and answer
        section, links to a photo gallery of subscribers' pets, an
        "in memoriam" section, a weekly profile of a lovable pooch
        and more.

        As you can see, by developing a clearly defined niche
        and sticking to a general theme within that niche, you
        stand much better prospects of creating a newsletter
        that is unique, fresh, interesting and original.  A
        newsletter that is looked forward to and gets read.
        Every week.


        Next Week  Part 4 - Creating Your Template,
        Formatting Issues and Getting Set up


        5. Real Life Success Story

        By Annette Bledsoe

        I just read about home based businesses and what the
        realities are in the article written by Elena Fawkner and
        published in the Add Me! newsletter. I couldn't agree more!

        My husband and I started a home based business in 1994.
        We both worked full time and could not afford to quit to
        work our home business full time. What we did was work
        the business at night and on the weekends.

        It was slow growing but we needed the steady income from
        our regular jobs. Well, it's the year 2017 and I'm working at
        home full-time! My husband still works his other job which
        he loves. I design and host web sites and love every minute
        of it.

        Your article about the realities of a home based business
        is definitely something people should read when considering
        this route.  [ed: Annette's referring to "Look Before You Leap ...
        Is a Home-Based Business REALLY For You?".  If you missed
        it when it ran in AHBBO a few weeks back, it's available by
        autoresponder at .]

        I was unprepared for how "out of touch" I would feel missing
        the everyday office camaraderie I . I felt alone and felt like I
        would "fall behind" by not hearing what the latest and
        greatest technology was through the office grapevine.

        I started to play a radio when I worked, to have some
        background noise and attended seminars with the local
        chamber of commerce. Then to my surprise, I was asked to
        GIVE presentations for seminars the chamber was

        This also gave me the chance to network and to get some
        new customers!  I also developed "partnerships" with other
        companies which helped me get some new customers and
        expand my business.

        You can become very comfortable with the status quo and not
        want to change things. This can be very dangerous and stifling
        to your business. I always try to improve my skills and learn
        something new all the time. If someone suggests that offering
        another service or changing an existing service would be better
        for my customers I don't just "blow it off" I investigate and see
        if this is in fact true. If it is then changes are made, if it's not
        then things stay the same....for now.

        A home based business is very rewarding, and very very
        demanding. A cell phone is a constant companion, yes... even
        on vacation! One of the things I had to overcome was working
        past "established working hours". Of course at first you work
        all the time but when you get established you can "quit" at
        5pm (at least in my business you can). I would find myself
        thinking of something at 9pm, getting on the computer and
        before I know it, it's 1am! You have to make sure your
        relationships at home are nurtured and maintained!


        Annette Bledsoe
        Web Design/Content Manager


        6. Freebies

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          Packed with gems of information about copy writing, lead
          generation, graphic design, designing control packages,
          working with advertising professionals and lots more.


        If you're new to A Home-Based Business Online, be sure to
        visit for many more


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        8. This Week's Web Site Pick - Add Me!


        Just had to give this site a plug this week.  The webmaster
        has run a few of my articles in his newsletter over recent weeks
        and many of you were prompted to sign up for AHBBO as a

        Add Me! is a free service that lets you submit your website to
        the 30 most popular search engines and directories on the web.
        Add Me! also publishes the rapidly growing Add Me! Newsletter,
        already one of the largest newsletters available providing free tips
        and ideas to better promote your website and business on the
        web. Over 1/4 million webmasters and business owners are
        reading it every week.


        9. Next Week in A Home-Based Business Online

        -> Home-Based Business Idea of the Week: Webhosting
        -> Feature Article: Letting Go Of Coat-Tails And Creating
            Your Own Home-Based Business
        -> Newsletter Publishing Tutorial: Part 4 - Creating
            Your Template, Formatting Issues and Getting
            Set Up

        11. Subscription Management

        To SUBSCRIBE to this Newsletter
        Home Business Newsletter

        To UNSUBSCRIBE from this Newsletter


        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        13. Contact Information

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email


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        All Rights Reserved

        Copyright 1998-2017, AHBBO.com. All rights are reserved. Monday, 25-Jan-2021 21:41:56 CST