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        _______________________________________________________________

            A Home-Based Business Online
        _______________________________________________________________


          
         
          

           Issue 119 : January 28, 2017

           Sent to 14,777 Opt-In Subscribers

            Editor: Elena Fawkner
            Publisher: AHBBO Publishing
           Online Home Business Information
          Contact By Email

        _______________________________________________________________

          IN THIS ISSUE
        _______________________________________________________________


        1.     Welcome and Update from Elena
        2.     Home-Based Business Idea of the Week - Clip Art
        3.     Feature Article - The Best Form of Free Advertising
        4.     Surveys and Trends
        5.     Success Quotes of the Week
        7.     Subscription Management
        9.     Contact Information

        _______________________________________________________________

        1.     Welcome and Update from Elena
        _______________________________________________________________

        Hello again and a warm welcome to all the new subscribers
        who have joined us since the last issue.

        The Annual AHBBO 2-for-1 Advertising Sale is now on.
        Until January 31, kickstart your business for 2017 with
        double exposure! For every advertising order you place,
        you receive the same again, absolutely free. To take
        advantage of this offer, you must place your order before
        12 midnight PST, January 31, 2017.  See segment 6. for
        more info or visit .

        This week's article, "The Best Form of Free Advertising",
        is for those of you with online businesses.  Writing
        articles and submitting them to ezine publishers is an
        excellent way of attracting qualified, targeted traffic
        to your website for zero dollar cost.  But there are do's
        and don't's with this approach as you'll soon see.

        As always, thanks for reading and I hope you enjoy this
        week's issue.

        Remember, AHBBO is for YOU!  If you have comments or
        suggestions for topics you would like to see addressed, or
        would just like to share your experiences with other
        subscribers, I want to hear from you.  Please send
        comments, questions and stories to Contact By Email .

        _______________________________________________________________


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        _______________________________________________________________

        2.     Home-Based Business Idea of the Week - Clip Art
        _______________________________________________________________

        Believe it or not, a huge proportion of the population is not
        yet Internet savvy and still relies on the old-fashioned,
        "bricks and mortar world" ways of doing certain things.

        Here's where your offline clip art business comes in. Many
        small business owners, for example, place ads in popular
        offline publications. Have you ever seen an ad in a publication
        that was just text? Just a big block of words. I'm sure you
        have, and wasn't it boring? If you're scanning quickly
        through ad sheets, your eye won't stop at a block of grey
        text. It'll skip right over.

        To make an ad interesting and eye-catching, it's helpful to
        use ready-made graphics called clip art. Your business is in
        creating and producing ready-made clip art for sale to
        businesses placing these advertisements.

        Clip-Arts are ready-to-use pictures, borders, headlines and
        other little pieces of art, printed in groups on a page, that
        can be clipped out and used in ads and publications. Clip art
        can be found at office supply stores, and from mail order
        dealers, as well, of course, on the Internet. Here's how you
        can get into the business of selling clip art.

        First, you need a source of clip art. If you, or a friend, are
        artistically inclined, draw your own. Don't worry about
        having to draw it small enough, you can reduce whatever
        you've drawn with a photocopier. It's a good idea to make
        your art relatively free of small details, since they'll get lost
        when you photocopy the picture. Draw items that would be
        useful in mail order ads (business related pictures, money,
        mail, etc.). Then, reduce them and assemble them on one
        page. You now have a product you can sell!

        Another source of clip art is other dealers. Many dealers sell
        copyright-free clip art packages that you can resell, either
        for 100% profit or for a commission. The only drawback is it
        will be the same clip art that others are selling. That's OK,
        though, if you make sure to advertise it in places where
        other dealers aren't.

        Finally, if you own a computer, you have a wealth of clip
        art at your fingertips. Many graphics and sign-making
        software packages allow you to create your own graphics.
        These can be printed out and used as clip arts. A laser
        printer will produce the best, professional quality clip art
        you'll ever see. Of course, there's nothing to stop you from
        offering your unique clip art online either.

        -----

        There are many more ideas like this at the AHBBO Home Business
        Ideas page at free home based business ideas with more being
        added regularly.

        _______________________________________________________________

        3.     Feature Article:  Articles ... The Best Form Of Free
           Advertising
        _______________________________________________________________

        © 2017 Elena Fawkner

        Those of you reading this who run your own online
        businesses know that the aim of the game is traffic -
        qualified, targeted traffic - and lots of it.

        There are a number of ways to drive qualified traffic
        to your site - some of it costs you money, some of it
        costs you time.  Some of it costs you both and doesn't
        work.

        This article is all about the best form of free advertising -
        writing articles.

        How can writing articles give you free advertising?  As
        you probably know, there are hundreds of thousands of
        people publishing an ezine (electronic newsletter) on a
        regular basis.  For some of these people, publishing the
        ezine is the central plank of their business - they set out
        to create a business involving, primarily, the publishing of
        the ezine.  Others, however, publish the ezine only as an
        adjunct to their website - a way to get their site in front
        of their ezine subscribers in the hope that this will
        generate repeat traffic.

        Both types of ezine publishers have one thing in common.
        The need for great content.  If you've spent much time
        online you'll no doubt have signed up for more than your
        fair share of free ezines.  You'll have come across some
        that are really good, some that are OK and some that are
        nothing short of woeful, with content that looks like the
        publisher has picked up the first piece of regurgitated
        whatever he happened to come across today to fill up the
        space between the ads for his numerous affiliate programs.

        Your site may include links to your affiliate programs.
        After all, that's how you make money, right?  But rather
        than go the road of the ezine publisher who thinks she
        can serve up any old porridge to her subscriber base and
        they'll eat it up, spend the same time writing just one
        good article on a subject matter relevant to your target
        market and invite publishers of ezines with complementary
        subject matter to publish that article, together with
        your resource box at the end (the four or five line blurb
        you see at the end of articles that give a little information
        about the author and the author's website together with
        a link to the site).

        Now, here's the important point if you expect others to
        publish your work.  Your ad is your resource box, it is
        NOT your article.  Your article is content.  Your article
        should not mention your product, your site or anything
        related to it.  Your article must stand alone as an
        independently useful piece of work (and when I say useful,
        I mean it must be useful to the READER, not the author!). 
        Don't insult your readers' intelligence by dressing up an ad
        as an article.  They're not stupid - they'll see through it and
        you immediately, they'll put you on their blacklist for insulting
        their intelligence and no publisher worth their salt will run
        your articles anyway.

        The whole purpose of writing the article is to make it such
        a worthwhile piece of work that many publishers will want
        to put it in front of their subscribers.  Get a good article
        published in an ezine with 10,000 subscribers and see
        what that does for your traffic when hundreds of those
        subscribers click on the link to your site that you've
        included in your resource box. 

        Beginning to see how this works?  And the best thing of all
        is that it only costs you time - maybe an hour, two tops
        to write a decent article.  Commit to writing one a week
        and getting them published and you'll have a nice little
        traffic flow going, believe me (AND, if you make sure that
        you write about subject matter relevant to your site, that
        traffic will ALSO be targeted, qualified traffic - so much
        the better).

        OK, so now you can see the power of writing articles as
        a method of generating traffic to your website.  How the
        heck do you find other people to publish your work?

        Thanks to the fact that so many publishers out there
        don't have the time or (so they believe) ability to write
        their own articles, or are looking for articles to supplement
        their own, you have a ready-made market of thousands
        of publishers who are always on the lookout for quality
        content to present to their readers.  You just have to
        find them.

        Here's a partial list to get you started:

        Yahoo Groups (submit from the Yahoo Groups website
        at http://groups.yahoo.com/ - you'll need to subscribe
        to these groups first):

        aabusiness
        aageneral
        aainet
        article_announce
        ArticlePublisher
        articles_archives
        epub
        hersmallbusiness
        Free-Content
        publisher_network
        PublishInYours

        and these ...


        http://www.ignitepoint.com




        http://www.selfgrowth.com
        http://www.internetday.com/submit
        http://www.marcommwise.com
        http://www.vectorcentral.com
        http://www.goarticles.com
        http://www.hotlaunch.com
        http://www.ezinearticles.com
        http://www.webmasterslibrary.com

        When submitting your articles to the above websites, be
        sensitive to the types of articles the site is looking for.
        Some accept articles on any subject under the sun, others
        are looking for articles on specific subjects such as internet
        marketing, for example.

        Over time, you will be able to add to this list.  If submitting
        to individual ezine publishers, don't be surprised or offended
        if you don't receive a response.  Most ezine publishers of
        any size receive dozens of article submissions a day.  Time
        normally doesn't permit a response to each submission.  Also,
        try and find out from the publisher whether they even accept
        article submissions.  Many don't (me, for example).  I receive
        many article submissions a day which just get deleted unread.

        The point is, just work up your own list, write articles
        consistently and submit consistently.  Over time, you'll
        develop your own style of writing and attract a following. 

        Although it may be slow to start, you'll start getting a trickle
        of new traffic from people who have come across your article
        somewhere, some place and were interested enough to click
        on the link in your resource box.  Over time, that trickle will
        become a stream, then a river, and then a flood. 

        ------








        ------



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        _______________________________________________________________

        4.     Surveys and Trends
        _______________________________________________________________

        © 2017 Ryanna's Hope

        =====================
        ADVERTISING REALITIES
        =====================

        SMALL BUSINESS ADVANTAGES? ABSOLUTELY!

        America's Research Group, one of the foremost, conducted
        recent surveys regarding owners' involvement with
        customers.  Needless to say, this happens more with small
        businesses than with large.  But the results are rewarding
        customer-wise. 1. The owner and close associates are the
        most knowledgeable. 2. The customer feels important when
        he/she can contact the actual owner direct. 3. The owner
        can continue the ongoing relationship.

        America's Research Group showed that when a business
        owner is directly involved with a customer, there is an 83
        percent chance of REPEAT business. This compares to 16
        to 38 percent (max) at mass marketing and overall large
        locations!

        ===========================
        A "SIDEDISH" OF AD HISTORY
        "Why And Where Did It All Happen?"
        ===========================

        When businesses begin to see "financial pain" they quickly
        apply extensive advertising techniques or quick miracles
        believing that the severe wounds will mend themselves.
        Coupons, gimmicks and the like are the "morphine of
        advertising," but result in the eventual downfall of the
        business as a whole.

        Morphine was the best pain killer of the 1800's. But
        because of its addictiveness, a German company invented
        a derivative of it in 1874. In 1898 a major US company
        renamed the derivative conjuring up an image of a beautiful
        feminine hero using an advertising technique known as
        "associative memory."

        Yes, the Bayer Company (Bayer Aspirin) marketed the new
        product as faster acting, and more powerful than morphine
        because it went directly to the brain. Bayer's research didn't
        cover the grueling fact that the new product was actually
        more addictive than morphine.

        For the next 20 years, Bayer marketed the new product
        until it was finally declared illegal in 1924. In the interim,
        the "Aspirin" appeared on the market.

        Bayer's now illegal product didn't die. It made its way to
        the rich and to the poor where it still remains in destructive
        demand some 80 years later. What did Bayer market as a
        replacement for morphine? They simply called it "Heroin."
        And now you know. . .

        =========================
        EVOLVING MARKET TRENDS
        =========================

        RYANNA'S LOOKS AT WOMEN AND EVOLVING MARKETS

        The most significant of the evolving markets is women
        (females over age 18) with their household purchasing
        power towering over other groups at $3.4 trillion. While
        women make significantly less than half of all household
        income, they influence over 80 percent of dollars spent.
        They make more decisions than men do about cars, tires,
        financial services and personal computers. As buyers, they
        pay more than men and are less likely to haggle over
        price.

        Women currently make up 45 percent of the total workforce;
        sixty-two percent work at least part time. Over the next 10
        years, the percentage of women who work will increase by
        16 percent, while representation by their male counterparts
        will increase only eight percent.

        Women, as entrepreneurs, are gaining more power in the
        business world. There are 7.7 million women-owned firms (up
        43 percent from 1990) in the United States. This 30 percent
        of all businesses contributes $1 trillion to the US economy
        each year.

        We are seeing some changes in the conventional male/female
        roles.  Traditionally, men have been rather hedonistic; now
        we find women toying with this attitude. Having suppressed
        their individualistic natures as they raised children, these
        women are now spending money on themselves. How are men
        changing? They are experimenting with becoming SNAGS
        (sensitive new-age guys). (source: Key Marketing Surveys)

        ------

        WANT MORE?

        Ryanna's has published over 45 business articles nationwide
        for the home entrepreneur. You can obtain free info about their
        offer of  "Cash Making you've Never Seen..." and you can
        obtain free ebooks and other articles at their site. Subscribe to
        their free ezine "Surveys and Trends For Entrepreneurs" too!
        Go to:

        _______________________________________________________________


        _______________________________________________________________

        5.     Success Quotes of the Week
        _______________________________________________________________

        "Success is having a flair for the thing that you are doing;
        knowing that is it not enough, that you have got to have
        hard work and a certain sense of purpose."
          -- Margaret Thatcher

        "The men who try to do something and fail are infinitely
        better than those who try to do nothing and succeed."
          -- Lloyd Jones

        "The longer I live, the more deeply convinced that what
        makes the difference between one man and another, the
        great and the insignificant, is energy, that invincible
        determination, a purpose that once formed nothing can
        take away. The energetic quality will do anything that is
        meant by God to be done in this world, and no talent,
        training, opportunity, or circumstance will make any man
        without it."
          -- Sir Thomas Buxton

        "Everyone has his superstitions. One of mine has always
        been when I started to go anywhere, or to do anything,
        never to turn back or to stop until the thing intended was
        accomplished."
          -- Ulysses S. Grant

        "We would accomplish many more things if we did not think
        of them as impossible."
          -- C. Malesherbes


        _______________________________________________________________

        _______________________________________________________________

        7.     Subscription Management
        _______________________________________________________________


         

        To SUBSCRIBE to this Newsletter:
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        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!
         
        If you find this newsletter valuable, please forward it
        in its entirety to your friends, family and associates!

        ____________________________________________________

        9.     Contact Information
        _______________________________________________________________

        Elena Fawkner, Editor
        A Home-Based Business Online
        Contact By Email
        Home Based Business Opportunities Online

        _______________________________________________________________

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        All Rights Reserved

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